Best Marketing Initiative
Company: CasinoReviews.net
Project: Bet on Awareness
Website: https://www.casinoreviews.net/
What have you done and why should you win?
During Gambling Awareness Month, we partnered with two of the most innovative and respected companies in our industry—MindwayAI and eCOGRA—to launch a significant initiative aimed at educating and empowering our peers and customers. This initiative encouraged individuals to assess their gambling habits and evaluate the associated risks, guiding them toward making better-informed decisions.
Our collaboration with MindwayAI introduced their cutting-edge solution, Gamalyze—a gamified self-assessment tool that makes evaluating gambling behavior engaging and accessible. eCOGRA, known for its integrity and industry standards, helped ensure the initiative met the highest levels of trustworthiness and effectiveness.
This important campaign was featured in the May online edition of Trafficology by Gambling Insider, highlighting our commitment to responsible gambling and our dedication to fostering a safer gambling environment. You can read more about the initiative here: Gamifying Gambling Research: Bet on Awareness.
What were the results: what evidence can you produce that supports your entry?
We analyzed and published the results from the data we’ve collected on our respondents during the campaign. The report could be found here and is free to use from all industry specialists and peers interested in knowing more about the gambling behavior trends in 2024: https://www.casinoreviews.net/bet-on-awareness/.
Is your product or service licensed in Europe?
Yes
ID: 3109
Supporting Documents
Best Slot Machine
Product: Muso Curve 55
Manufacturer/Supplier: Aruze Gaming Global
Website: https://aruzeglobal.com/cabinets/muso-curve-55hb/
What have you done and why should you win?
The journey of the Aruze brand through the stormy seas of business adversity is a testament to resilience and strategic agility. Despite the challenges posed by the negativity surrounding the former owner and the subsequent chapter 11 bankruptcy filing, our brand has demonstrated remarkable fortitude. The continuity of the core team under new ownership has been pivotal in preserving the Aruze legacy, ensuring that our company’s values and commitment to quality remain intact.
The Muso Curve 55, a product released before the onset of these challenges, stands as a beacon of our brand’s enduring excellence. Its consistent high ranking in the monthly performance reports is not just a reflection of its reliability and modern design but also of its foundational role in powering high-performance slot games.
Aruze’s unwavering dedication to our business partners and their success is the cornerstone of our philosophy. This dedication is the driving force behind Aruze’s steady and consistent growth in the European market. Operating with budgets that may not rival the largest in the industry, we continue to hold our heads high, producing products that resonate with partners and delight players. This approach has not only helped us navigate through the tumultuous times but has also positioned us for a future of sustainable growth and innovation.
The Muso Curve 55’s performance is a clear indicator that even amidst the most challenging circumstances, a commitment to quality and performance can yield remarkable results and maintain our brand’s reputation for excellence.
What were the results: what evidence can you produce that supports your entry?
mu⋅so [ moo – sō ] adj. being the only one of its kind; unlike anything else!
Our Muso Curve 55 stands as a paragon of gaming excellence, a unique gem in the casino landscape. Its unparalleled performance in both European and global markets is a testament to its superior design and enduring appeal. Muso Curve 55’s ability to thrive without new game releases for an entire year speaks volumes about its captivating allure and the meticulous attention to detail in product management. Each market’s tailored game math and settings ensure the cabinet’s competitive edge, consistently outperforming formidable rivals. Even amidst the emergence of new contenders, the Muso Curve 55 continues to be the choice for discerning venues across Europe, securing its place as a distinguished leader in gaming entertainment.
Is your product or service licensed in Europe?
Yes
ID: 3112
Best Slot Game
Product: Firestorm Bull
Manufacturer/Supplier: Aruze Gaming Global
Website: https://aruzeglobal.com/game/firestorm-bull/
What have you done and why should you win?
Our Firestorm “Bull” is charging through the gaming world with the ferocity of a bull in a china shop, but instead of breaking plates, it’s smashing records! Available on the sleek Muso Curve 43 and Muso Curve 55, this game is not just a hot topic; it’s a veritable wildfire in the arcade landscape. With its scorching symbols and blazing bonuses, Firestorm “Bull” is a testament to our philosophy of quality over quantity. It’s like we have harnessed the power of a thousand suns and packed it into a gaming experience that leaves players breathless and, quite possibly, with a need for sunscreen. The game’s sizzling performance is not just a stroke of luck; it’s a carefully crafted strategy that ensures players are always on the edge of their seats, or standing – because let’s face it, who can sit when there’s a firestorm of excitement brewing? And as for our business partners, they’re not just riding the bull; they’re part of a rodeo that’s setting new standards in the gaming arena, proving that when you play with fire, you don’t always get burned – sometimes, you just get a red-hot hit that keeps the crowd roaring for more.
What were the results: what evidence can you produce that supports your entry?
The Firestorm Bull games have been making a significant impact in multiple markets, contributing to an increase in shipshare and install base. This is reflected in the performance charts where our games continue to rank highly.
Is your product or service licensed in Europe?
Yes
ID: 3114
Best Slot Game
Product: Coin Collector 5 Guardians
Manufacturer/Supplier: Aruze Gaming Global
Website: https://aruzeglobal.com/game/coin-collector-5-guardians/
What have you done and why should you win?
The gaming landscape in Europe is witnessing the rise of a new star with Coin Collector “5-Guardians,” a game that’s swiftly gaining traction. Its unique features, like the number drawing for free games and transforming symbols, offer an engaging experience that stands out in the competitive market. The game’s success on the Muso Triple 27 and 32 platforms is a testament to the team’s commitment to excellence in gaming entertainment. It’s thrilling to see “5-Guardians” not only compete but shine in such a dynamic environment, offering players the thrill of the chase for golden treasures.
What were the results: what evidence can you produce that supports your entry?
The enthusiasm for coin collecting in Europe is palpable, and it’s thrilling to see how Coin Collector themed games are capturing the imagination of players across the continent. The dedication to maintaining legacy CubeX cabinets while simultaneously enhancing the Muso Triple 27 and 32 cabinets with exciting game upgrades is a testament to the commitment to quality and player satisfaction. It’s clear that the word-of-mouth praise is well-earned, reflecting the high performance and engaging experience these games provide. Truly higher performance and more installations prove Coin Collector is a coin worth collecting.
Is your product or service licensed in Europe?
Yes
ID: 3116
Best CMS/Software Product
Product: Spider CMS
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: www.egt.com
What have you done and why should you win?
EGT should win the award in the Best CMS/Software product category because its casino management system Spider is a well established solution of EGT, which is installed and has been working successfully in many markets in Europe and Africa. It is being constantly enriched with new modules, currently they are 15, thus allowing operators to have a full control over the management of all the daily tasks and activities in their gaming establishments.
Is your product or service licensed in Europe?
Yes
ID: 3119
Supporting Documents
Best Slot Machine
Product: G 27-27 ST
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: www.egt.com
What have you done and why should you win?
The G 27-27 St slot cabinet should win the prize in the Best Slot Machine category because of the perfect combination of eye-catching design and great comfort it offers. This model offers the rich variety of captivating titles of the multigame from General Series. The G 27-27 St cabinets have numerous installations in a lot of casinos around the world and everywhere are among the players’ favorites.
Is your product or service licensed in Europe?
Yes
ID: 3121
Supporting Documents
Best Slot Machine
Product: G 50-50 C VIP
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: www.egt.com
What have you done and why should you win?
The G 50-50 C VIP slot cabinet should win the prize in the Best Slot Machine category because of the perfect combination of eye-catching design and great comfort it features. This model offers the rich variety of captivating titles of the multigames from General Series. The G 50-50 C VIP cabinets have numerous installations in a lot of casinos around the world and everywhere are among the players’ favorites.
Is your product or service licensed in Europe?
Yes
ID: 3122
Supporting Documents
Best Slot Game
Product: Bell Link
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: www.egt.com
What have you done and why should you win?
EGT’s jackpot Bell Link has established itself as the absolute bestseller in the company’s portfolio. For only 2 years the product entered numerous markets around the world and everywhere it immediately became one of players’ favorites. Bell Link achieved this thanks to its fascinating games, included in the mixes Bell Link 1 and Bell Link 2. The jackpot has four levels, bringing the Bell Link bonus game and the Reels Boost mode that both enrich the gaming experience and grant many extras to the lucky ones.
Additionally, the highest Grand & Major jackpot levels can be common with another highly-potential jackpot solution of EGT: Gods & Kings Link, thus creating even greater opportunities for wealth. The first installations of this united jackpot are already a fact in Europe and the product has been reaping success from day 1 of its launches.
Is your product or service licensed in Europe?
Yes
ID: 3124
Supporting Documents
Corporate Community Engagement Award
Company: Euro Games Technology (EGT)
Website: www.egt.com
Is your product or service licensed in Europe?
Yes
ID: 3126
Supporting Documents
Outstanding Contribution Award
Company: Double Diamond Gaming
Nominee: Andrew Millar
Nominee contact info: N/A
What have they done and why should they win?
Having now spent 47 years in the Gaming Industry I am due to retire at the age of 66 in December. However, I have been fortunate enough to have been asked by the Company to continue Part Time continuing my role as a Gaming Manager. I love my role as Customer Service Manager and even after all these years I love meeting new people and continuing to learn. Even at 65 years old I still enjoy going into work and carrying out my responsibilities and ensuring that our customers have the best experience, be it their first visit or their 50th visit. Customer service is by far one of the most important functions in order for our business to succeed in this day and age.
What evidence can you produce that supports your entry?
2 years ago I was lucky enough to win a lifetime achievement Award from the European Casino Awards for my 45 years service to the Industry and I would love to continue and keep that going. I have supplied a couple of pics from that as my supporting information.
Is your product or service licensed in Europe?
Yes
ID: 3128
Supporting Documents
Best Player Protection Product or System
Product/System: Hawkeye
Supplier/Operator: Rank Interactive
Website: www.rank.com
What have you done and why should you win?
Our Hawkeye system monitors live all digital play, 24 hours a day, every day of the year. The system dynamically scores customers based on demographic, transactional, and behavioural data. If a customer’s risk score exceeds the pre-determined threshold, we hold an interaction. Our ‘Hawkeye Pilots’ sit in our player protection team, monitoring the system and identifying when any customer exceeds the score threshold. Tracking these behaviours we not only identify when a customer’s play is concerning, but we are also able to build a picture of a customer’s behaviour over time and track trends in their play. Therefore, if a customer were to repeatedly exceed the Markers of Harm trigger score, additional action would be taken to help protect that customer from harm.
We are evolving our Hawkeye platform into ‘Hawkeye 3D’ which extends its monitoring into two further dimensions of play; Money Laundering & Positive Play. Hawkeye ML will monitor 25 markers of money laundering and give a weighted risk score that will allow our team to identify and investigate possible money laundering much earlier than before. The Positive Play dimension will use a variation of the Canadian-developed Positive Play Scale to assign a dynamic score based on a player’s use of safer gambling tools or limits and also their style of play and the interactions we have with them. This will allow us to make more balanced judgements around players and their dimensions of play, and reduce the friction for customers whilst protecting them in the background.
What were the results: what evidence can you produce that supports your entry?
Our Player Protection environment has evolved greatly over the past three years from basic financial thresholds to a now multi-faceted control environment monitoring Customer play behaviour 24/7 to identify risk, proactive interactions earlier in their journey, proactive affordability journeys and greater promotion of safer gambling tools. Our Hawkeye platform now gives us the ability to see a 360-degree view of the Customer’s behaviour and dynamically score the risk of harm in real-time, and analyse trends in risk markers over time to make balanced decisions to proactively reduce customer risk.
We are accredited to the GAMCARE Advanced Level 2 Safer Gambling Standard – trained up to GAMCARE Advanced Safer Gambling Interactions Standard. We were also one of the first operators to sign up to the Gamcare warm customer transfer scheme, to allow us to live transfer customers who are experiencing problem gambling issues.
The benefits of all our hard work in this area can be seen in the following achievements:
Gambling Commission Compliance Assessment, December 2023 – Passed the assessment with two commendations for our early interactions with customers demonstrating reductions in markers of harm risk
Customers using Player Protection Tools – 43% of active customer base are using Deposit limits, Reality checks and Take a break, in contrast to 20% two years ago.
Customer Interactions reduce Harm Risk – we see an average 33% reduction in Risk Scores post proactive Customer interaction
Customer Player Protection Interactions in the previous 12 months – 131,946 Customer Interactions have taken place
Is your product or service licensed in Europe?
Yes
ID: 3130
Supporting Documents
Best Overall Casino
Casino: Pasino GRAND
Website: https://casino-aix.partouche.com/
What have you done and why should you win?
From the ” France’s Best casino” to the “Best overall casino”!
Pasino Grand: Redefining the Gaming Experience.
Pasino Grand is more than just a casino; it’s a destination. A place where gaming is constantly reinvented, offering a unique and unforgettable experience to every visitor.
When it comes to variety, Pasino Grand excels. From the latest slot machines to classic table games and the most innovative new games, there’s something for everyone and every level of player. The establishment is constantly renewing its offerings to ensure an ever richer and more exciting experience.
But what sets Pasino Grand apart is much more than just the diversity of games. It’s also the unique atmosphere that reigns, a clever mix of elegance, modernity, and interactivity. Thanks to cutting-edge technology, gaming becomes a truly immersive experience. Lights, sounds, and animations create an electric atmosphere that transports players to the heart of the action.
Moreover, Pasino Grand is not just a place to gamble. It’s also a complete entertainment venue, where shows, events, and exclusive activities come together. Players can enjoy a complete experience, combining the pleasure of gaming with the excitement of living unique moments.
In short, Pasino Grand is much more than a casino. It’s a world of its own, where gaming is reinvented to offer ever stronger emotions. With its unparalleled variety of games, immersive atmosphere, and complete entertainment offering, it undoubtedly positions itself as one of the best casinos in Europe.
What were the results: what evidence can you produce that supports your entry?
A Reputation Built on Excellence
Our guests consistently rave about their experiences, a testament to the quality of our establishment. They particularly appreciate our unique atmosphere, diverse range of games, and the warm welcome from our team. First-time visitors are often captivated by the beauty of our venue and the intensity of the experience.
A Stage for Stars
Pasino Grand is a privileged stage where the greatest French artists perform. Our rich and varied artistic programming makes our establishment a must-visit for music and show lovers.
Prestigious Partnerships
Our partnership with Zinedine Zidane, one of the greatest legends of world football, demonstrates our ambition to offer our guests ever more exclusive experiences. This prestigious collaboration has strengthened our international reputation and contributed to solidifying our status as an exceptional establishment.
A Committed Community
Our social media presence continues to grow. With over 20,000 followers on Instagram, Pasino Grand has become a true reference in the world of casinos. This active and engaged community is a testament to our ability to bring people together and build relationships with our customers.
In summary, Pasino Grand is much more than just a gaming venue. It’s a world where entertainment, emotion, and prestige intertwine. Thanks to an exceptional range of games, a top-notch artistic program, prestigious partnerships, and a dedicated community, Pasino Grand has established itself as one of the leading gaming destinations in Europe.
Is your product or service licensed in Europe?
Yes
ID: 3132
Best CMS/Software Product
Product: NOVOVISION
Manufacturer/Supplier: NOVOMATIC AG
Website: www.novomatic.com/novovision
What have you done and why should you win?
NOVOMATIC has developed a proprietary casino management system that was initially rolled out in the Group’s own operations before it turned into a growing success with third party customers. Built on the latest cutting-edge technologies, NOVOVISION™ is a visionary solution with extensive features that cover all areas of a modern casino operation and beyond.
Its system architecture has been designed from the ground up to handle high-volume transactions while ensuring maximum security, data integrity and regulatory compliance. The modular design of the system allows for absolute flexibility and easy customization based on the operators’ needs and legal obligations. Its high system scalability qualifies NOVOVISION™ to perfectly suit any size of operation – from small single-site venues to large casino and IR operations – and any cash system requirement (TITO, Cashless or biometrically supported).
The many extended functionalities for sophisticated player tracking, loyalty and promotions have a significant impact on revenue growth. A highlight of the system is the patented state-of-the-art biometric solution that employs fingerprint or face recognition to ensure the distinct identification of registered players across their customer journey, from the access gates, across the slots floor and even at the live tables. The unique user identification via card/fingerprint in combination with the single wallet functionality provides an impressive solution for IR operations, extending both the payment system and loyalty programme throughout their varied offer, including but not limited to the casino, hotel, f&b offers, spa as well as guests’ spending for other attractions and amenities.
What were the results: what evidence can you produce that supports your entry?
NOVOVISION™ provides a powerful tool set that allows operators to streamline their processes, increase operational security and maximize the customer journey for their guests. Worldwide, some 30,000 EGMs, 3,000 betting terminals and 1,300 cash terminals are operated via NOVOVISION™, and more and more operators are choosing this comprehensive solution. It already won the “Best CMS” at the ECA 2023 – a fantastic recognition of the success achieved.
Franco de Gabriele, CCO National Lottery plc (Malta): “Our intent was to provide a customised solution for our retail customers via a single wallet across a diversified product portfolio. NOVOVISION™ has proven to be an ideal solution for our environment and has been very well received by our customers. The product has enabled us to implement a process that is built on delivering efficiencies and enhancing our safety measures across the retail network. The customization of the product to our needs has been one of the most important elements of this project.”
Dr Alessandro Cattarossi, General Manager Casinò di Venezia: “Implementing the NOVOVISION™ system was a great choice. This powerful CMS has not only enabled us to streamline our processes and optimize our efficiency on a daily basis, but its player-centric approach also helped us significantly enhance the customer experience for our guests. At the same time, it provides us with solid data that help us make the right decisions for strategic planning and future investments. With NOVOVISION™, we know that we are secure, thoroughly informed and ahead of the curve.”
Is your product or service licensed in Europe?
Yes
ID: 3134
Best Slot Machine
Product: Concept Prime
Manufacturer/Supplier: Zitro
Website: https://zitrogames.com
What have you done and why should you win?
We proudly nominate the Concept Prime for Best Slot Machine, a groundbreaking cabinet equipped with a 55” 4K display and a striking 27” halo topper. Its versatile and space-efficient design stands out on any casino floor. Thanks to its all-in-one design it eliminates the need for extra signs or wedges, making installation effortless and adaptable to any casino layout.
Its core innovation lies in the gigantic SmartDeck and groundbreaking Magic Screen. The Magic Screen, a term for the edge lighting, creates synchronized light shows, enhancing the overall player experience. Unlike anything else in the industry, the CONCEPT cabinet line delivers “augmented gameplay” where every aspect—from the SmartDeck to the topper—syncs perfectly with the different moments and features of the game. The light show on the Magic Screen also varies and intensifies based on the player’s achievements, with distinct visual effects for different levels of wins, creating an immersive gaming atmosphere.
Every aspect of the Concept Prime is crafted with the player in mind, ensuring comfort for extended gameplay and delivering seamless operational accessibility for casino operators. With its blend of cutting-edge technology and player-centric features, Concept Prime stands out as the prime nominee for the Best Slot Machine award.
Is your product or service licensed in Europe?
Yes
ID: 3136
Supporting Documents
Best Slot Game
Product: Legendary Sword
Manufacturer/Supplier: Zitro
Website: https://zitrogames.com
What have you done and why should you win?
Zitro’s latest release, Legendary Sword sets a new standard in slot gaming. This 3×5 multiway slot transports players into an immersive world of medieval adventure, where they take on the role of noble knights on a quest for glory and riches. Featuring innovative gameplay mechanics, Legendary Sword introduces exciting features like the “Honor” multiplier, “Glory” extra lives, and the iconic “Magic Sword,” which duplicates linked symbols on the central reel for bigger wins.
Players can trigger a variety of up to seven unique bonus links, including the thrilling 6×5 reel bonus round where unlocking the top rows dramatically increases win potential. Two jackpot levels—Mega and Grand Mega—further elevate the excitement, with the latter offering the chance for major rewards via a giant roulette wheel. Additionally, single symbols during bonus rounds can award the Minor or Mini jackpots.
With its captivating theme, stunning graphics, and dynamic features, Legendary Sword delivers an unparalleled slot experience, making it a standout nominee for the Best Slot Game award.
Is your product or service licensed in Europe?
Yes
ID: 3138
Best New Innovative Product
Product: Concept
Manufacturer/Supplier: Zitro
Website: https://zitrogames.com
What have you done and why should you win?
Zitro’s CONCEPT cabinet line represents a groundbreaking advancement in gaming technology, showcasing Concept Prime, Concept Prime-J, and Concept Deluxe. The Concept Prime features a striking 55” 4K display, while the Concept Prime-J enhances the experience with a 55” 4K J-screen and an additional 27” topper. The Concept Deluxe offers a remarkable 3×32” screen setup, delivering a visually engaging experience from every angle.
Its core innovation lies in the gigantic SmartDeck and groundbreaking Magic Screen. The Magic Screen, a term for the edge lighting, creates synchronized light shows, enhancing the overall player experience. Unlike anything else in the industry, the CONCEPT cabinet line delivers “augmented gameplay” where every aspect—from the SmartDeck to the topper—syncs perfectly with the different moments and features of the game. The light show on the Magic Screen also varies and intensifies based on the player’s achievements, with distinct visual effects for different levels of wins. For instance, the MEGA animation is notably different from the SUPER animation, with each win ending in increasingly spectacular light displays, that heighten the thrill of gameplay.
Each cabinet features an ultra-slim and elegant design supporting diverse bank configurations to maximize floor space, eliminating the need for additional signage or toppers, perfectly embodying the campaign’s slogan: “CABINETS TO FIT EVERYWHERE.” Designed with player comfort in mind, all models provide ergonomic support for extended gaming sessions and seamless operational accessibility for casino operators, making them a standout nominees for the Best Innovative Product award.
Is your product or service licensed in Europe?
Yes
ID: 3140
Supporting Documents
Outstanding Contribution Award
Company: Zitro
Nominee: Johnny Ortiz
What have they done and why should they win?
Johnny Ortiz, a gaming industry visionary, started young with a video game rental shop at 18. Capitalizing on Brazil’s legalized Bingo market in 1994, he built the most prestigious Bingo Halls, which fueled an incredible Bingo expansion. Adapting to the 1996 Video Bingo Machine Law, he launched a leasing business that placed his machines in every Brazilian Bingo Hall. Undeterred by Brazil’s 2004 gaming shutdown, his vision led him to establish a Barcelona engineering and game design studio, the foundation for Zitro’s global rise. By 2007, Zitro was the world’s video bingo leader. Johnny’s constant innovation introduced Video Slot games in 2016, propelling Zitro’s international growth, alongside a customized bingo hall system and a dedicated online gaming division, Zitro Digital. Today, the company offers a diverse range of cabinets and a constantly evolving game library. Under his leadership, Zitro is well-positioned to continue shaping the future of the gaming industry.
Is your product or service licensed in Europe?
Yes
ID: 3142
Supporting Documents
Lifetime Achievement Award
Company: Zitro
Nominee: Sebastián Salat
What have they done and why should they win?
Sebastián Salat, aged 66, and born in Barcelona, Spain, has 40 years of experience in the gaming Industry. Among many other international awards, Sebastian received in 2021 the prestigious AGEM’s Jens Halle Memorial Award, honoring Excellence in Commercial Gaming Professionalism. He successfully held senior leadership positions for leading slot suppliers, such as UNIDESA and WMS, until he joined Zitro in 2016 as CEO, and was promoted later to the position of President – International, to accelerate the company’s growth worldwide in the land-based and digital gaming markets. Sebastian has been instrumental in helping Zitro to achieve global leadership in record time, as he did for his previous employers. In addition, for 20 years, Sebastian has been a member of the board of Grup Peralada, one of the most prestigious European casino groups, operating casinos in Spain, Argentina, Uruguay, and Chile. So, Sebastian’s remarkably vast experience in the industry includes not only experience as a leading supplier but also as a recognized global casino operator.
Is your product or service licensed in Europe?
Yes
ID: 3144
Supporting Documents
Woman of the Year
Company: Zitro
Nominee: Manuela Jiménez
What have they done and why should they win?
Since 2009, Manuela Jiménez has served as Vice President at Zitro, bringing over 50 years of experience in the gaming industry, with expertise in both national and international markets. She began her career at Petaco Group, where she held various roles including Operations Controller, Commercial Director, and finally, Sole Administrator.
In her almost 18 years at Zitro, her role as Vice President, appointed by Johnny Ortiz, has solidified her position as a key player in the company. Known as one of Zitro’s greatest assets, Manuela is deeply aligned with the company’s vision and principles. Her dedication and hands-on approach have made her a central figure in addressing daily challenges, engaging with clients, and promoting Zitro’s products. Her alignment with Johnny Ortiz’s goals and her passion for the company is evident in her commitment to Zitro, which she treats as her own. This dedication has contributed to Zitro’s status as the leading global provider of video bingos, with innovative products for both the land-based and digital markets that have achieved remarkable success both worldwide and particularly in Spain.
Beyond her professional skills and involvement in the gaming industry, Manuela is respected for her calm demeanor and natural elegance. These qualities make her a standout executive and a key ambassador for Zitro.
Is your product or service licensed in Europe?
Yes
ID: 3146
Supporting Documents
Best Diversity and Inclusion Employer
Company: International Game Technology
What have you done and why should you win?
IGT has established itself as a leader in diversity, equity, and inclusion (DEI) within the gaming sector through a comprehensive strategy that permeates every level of the organization.
IGT’s innovative programs are crucial in embedding DEI across the Company. In 2024, the office of DEI began a content series, which include: podcasts, spotlight conversations, and courageous conversations. DEI podcasts are short, thought-provoking videos focused on topics surrounding inclusion. DEI spotlight conversations are long form videos, featuring conversations with colleagues about their inclusion journeys. Courageous Conversations are live, interactive sessions that provide a safe space to ask difficult or uncomfortable questions, raise concerns, or add to one’s knowledge toolkit – all without being judged.
Also in 2024, the office of DEI conceived of a new organization-wide inclusion training called “InclusionEDGE!” with a different approach. There are three videos distributed to employees each quarter and employees are encouraged to choose their video/subject they’d like to learn more about. This methodology is intended to not overload employees at any given time and give people ownership over choosing the training.
In early 2024, IGT launched its self-ID program: ID Me at IGT. This program provides optional opportunities for employees to safely share insights about their identities regarding the following dimensions of diversity: gender (inclusive of transgender identity), sexual orientation, disability, caretaking responsibilities and military experience. Self-ID is a cross-company achievement, with input from Employee Impact Groups (EIGs), who helped craft the questions and information asked in the self-ID questionnaire.
What were the results: what evidence can you produce that supports your entry?
IGT’s DEI initiatives have yielded significant, measurable results that underline our success in fostering an inclusive and equitable workplace. Internally, there has been substantial progress, with 30% of all leadership positions held by women and 15% by people of color — the highest levels in the company’s history. Additionally, 33.3% of IGT’s Board of Directors are women, inclusive of women of color, and 44.4% of our non-executive board members are women. Furthermore, 99% of our global workforce completed extensive DEI training in 2023 and early results for the InclusionEDGE! training shows over 80% completion.
IGT’s DEI efforts was recognized by multiple external agencies, reflecting the credibility and impact of our programs. IGT was awarded the “Diverse and Inclusive Team of the Year” by the Women in Gaming Diversity Awards in 2019, 2023, and 2024. IGT was also the first gaming supplier to achieve the Human Rights Campaign’s “Best Place to Work for LGBTQ+ Equality” in 2022 and has since been award the Corporate Equality Index in 2023 and 2024. Also, in 2024 IGT was awarded a 100 score on the Disability-in Index in both the USA and UK.
Additionally, IGT’s CEO signed the Business Coalition for the Equality Act in 2024, joining over 500 major companies that support federal legislation that would provide the same basic protections to LGBTQ+ people as other protected groups.
These accolades, combined with our robust internal data, illustrate our effective, far-reaching DEI strategy and its ongoing success in creating a diverse and inclusive workforce.
Is your product or service licensed in Europe?
Yes
ID: 3148
Best Slot Game
Product: Power of Zeus
Manufacturer/Supplier: Mancala Gaming
Website: https://mancalagaming.com/
What have you done and why should you win?
Our Greek-themed slot, Power of Zeus, has quickly become a fan favorite, and we couldn’t be more excited. With 4 Progressive Jackpots and the striking god of thunder at the center, it’s no surprise this game has made such an impact. The incredible max win of 53,000x is a testament to the hard work of our in-house team—designers, mathematicians, and artists—who have come together to deliver one of our best releases this summer.
The response has been phenomenal, with launch day plays setting new records for us. Only Buffalo Goes Wild has come close to matching its success. The Progressive Jackpots, Hold and Earn function, and the massive Max Win, combined with our Bonus Tools, have made Power of Zeus a standout among Greek-themed slots.
As Emiliano Sanchez, our CCO, mentioned: “We’re incredibly proud of Power of Zeus and how well it’s been received. The overwhelming feedback from our partners and players has exceeded our expectations. It’s thrilling to see how this game engages players for longer sessions, showing our dedication to delivering innovative, top-quality content.”
With Power of Zeus leading the way and exciting upcoming releases like GemBlitz Bonanza and Goldie at Oktoberfest, 2024 is shaping up to be our best year yet at Mancala Gaming.
What were the results: what evidence can you produce that supports your entry?
Highest engagement time in the game amongst all portfolio.
First month of release outperformed the TOP game of the last 3 months.
Is your product or service licensed in Europe?
Yes
ID: 3150
Supporting Documents
Best Electronic Table Gaming Product
Product: NOVO UNITY™ PRO
Manufacturer/Supplier: NOVOMATIC
What have you done and why should you win?
As NOVOMATIC’s unique combination, the NOVO UNITY™ PRO solution adds extra dimensions of functionality, flexibility and future-proofing to every casino floor. The server-based system provides operators with a unique tool to create a special entertainment world for their casino’s specific requirements: choosing the best from server-based electronic table games and slot gaming solutions.
Is your product or service licensed in Europe?
Yes
ID: 3152
Supporting Documents
Best Slot Machine
Product: DIAMOND X™ 1.55J
Manufacturer/Supplier: NOVOMATIC
Website: https://novomatic.com/en/products/gaming/cabinets/diamond-x-155j
What have you done and why should you win?
Captivating design, incorporating a black metro finish contrasted by a dynamic LED lighting concept that creates a visually enclosed framework for the crisp presentation of game content. All that meets ergonomic exterior design, comprising all the best angles plus ample foot space. The DIAMOND X™ 1.55J presents an exceptional accomplishment in cabinet design, presented by NOVOMATIC for brilliant performance and suitably complementing NOVOMATIC’s market-leading portfolio of games.
The DIAMOND X™ cabinet’s most intriguing visual elements are certainly the grill on the front door as well as the indirect silhouette lighting concept, featuring LEDs for the intelligent game-synched colour effects. The DIAMOND X™ 1.55 J-curve version of this magnificent video slot cabinet features an elegant J-curved 1.55” UHD PCAP touchscreen and the exquisite LED silhouette, that make a safe bet for exciting curve screen game presentation and maximum player appeal.
Next to the standard DIAMOND X™ player interface with a straightforward button deck, the discerning operator can optionally choose to specify a flush 15.6” TouchDeck™ player interface that is complemented by two extra-large physical buttons for familiar reel spin haptics. Player convenience is further catered for by maximized ergonomics with an XL footwell, an optional USB charger and an integrated high-performance sound system.
What were the results: what evidence can you produce that supports your entry?
Since its launch, the DIAMOND X™ has been an extremely popular addition to gaming floors. It is versatile and lends itself to a multitude of purposes as both slots and electronic table games can be displayed and played on the cabinet seamlessly.
In exclusive combination with the XTENSION LINK™, the DIAMOND X™ 1.55J version has quickly become a favourite with operators and players alike, with clear above-floor-average and in many cases top-floor performance in many casinos across different markets.
The feedback from customers has been incredible! The DIAMOND X™ is in a league of its own as it balances style and substance perfectly, with a design that suits any gaming floor. As always, all NOVOMATIC slot machines are available with bespoke artwork infills that can be designed to meet the requirements of the operator, which totally completes the package!
Is your product or service licensed in Europe?
Yes
ID: 3153
Supporting Documents
Best Cash Handling Product
Product: NOVO CASH Casino Master
Manufacturer/Supplier: NOVOMATIC AG
Website: https://www.novo-cash.com/
What have you done and why should you win?
Introducing the ground-breaking NOVO Cash Casino Master cash-management kiosk, a remarkable fusion of innovation and convenience in the world of cash and cashless gaming. The NOVO Cash Casino Master upholds the highest standards of money changing while integrating cutting-edge payment solutions. Players can embrace a seamless, cashless gaming experience, including TITO and cashless payment options. Moreover, the integration of a bank card option empowers players to purchase TITO tickets using contactless or chip and pin, streamlining their gaming experience further. What sets the NOVO Cash Casino Master apart is the NOVO Cash X software. It not only offers detailed machine statistics and reports, both locally and remotely but also provides a wealth of customisable options, ensuring each machine can be tailored to meet specific casino needs. The compatibility with various casino management systems and adherence to industry-standard protocols further solidify NOVO Cash’s position as a game-changer in the field. Furthermore, the NOVO Cash Casino Master is the ultimate payment machine. Designed for integrated resorts, casinos and large amusement arcades, the Casino Master combines some of the fastest, highest capacity and most secure components available. With features such as TITO, Cashless and Biometrics, the robust security cabinet features a large touchscreen display, fast-action banknote dispensing and a massive electronic steel vault.
What were the results: what evidence can you produce that supports your entry?
The NOVO Cash Casino Master has firmly established itself as a beloved player and operator choice across Europe, with a particularly noteworthy presence in one of London’s high-profile venues. Their popularity among players can be attributed to the easy user interface that enhances the overall gaming experience. Additionally, casino operators have found a trusted ally in the NOVO Cash machines, thanks to their high note capacity and the unique capability of bespoke artwork wrapping. This customisation seamlessly integrates the machines into the casino environment, enhancing the gaming floor aesthetically. This outstanding reception in one of Europe’s most competitive gaming markets stands as a testament to the NOVO Cash machine range’s exceptional performance, highlighting its status as a player favourite and an operator’s best friend.
Is your product or service licensed in Europe?
Yes
ID: 3154
Supporting Documents
Best Slot Game
Product: XTENSION LINK™ Volume 2
Manufacturer/Supplier: NOVOMATIC
Website: https://novomatic.com/en/products/gaming/games/xtension-link-volume-2
What have you done and why should you win?
Pure player excitement is guaranteed with this thrilling combination of 10 Linked Progressive titles – including 4 Golden titles with free games in the Golden Spins. Each title in the XTENSION LINK™ Volume 2 comes with a distinct Expanding Reels Feature. The dynamic reel layout of this set of games expands in reaction to individual symbol-driven game events, activating extra reel positions or rows, respectively for the current spin, and thus increasing win lines and chances for the Golden Spins Progressive feature.
The magical Snow Kingdom™ features 2-stack-Princess symbols that activate one extra row on the reels for the current spin. The fruit-style game Dazzling Stars™ comes with a special Stars Feature: Various colours of Star symbols in the active reel area activate one, two or three extra rows on the reels for the current spin. The ALLPAY® title Flames of Glory™ is set in Ancient Rome, featuring special Scatter symbols that may appear in the inactive reel area and open up to five positions. The Asian ALLPAY® theme Red Dream™ surprises players with random reel expands in the base game and the free games. The fruit game Stars Up™ features Stars in the active reel area that each activate three extra rows on the reels for the current spin. Adding to the bold gameplay, enflaming features and dynamically extending reels, Golden Book of Ra™ XL, Golden Charming Lady™ XL, Golden Road to Prosperity™ and Golden Rumbling Run™ also award free games during the Golden Spins feature.
What were the results: what evidence can you produce that supports your entry?
The exciting set of 10 Linked Progressive titles in the XTENSION LINK™ Volume 2 combined with excellence in cabinet design as well as NOVOMATIC’s circular signage package creates an exceptional hardware and software offer.
Presented in the elegant DIAMOND X™ 1.55J cabinet, the XTENSION LINK™ Volume 2 Linked Progressive game-mix has quickly become a favourite with operators and players alike, with clear above-floor-average and in many cases top-floor performance in many casinos across different markets.
Is your product or service licensed in Europe?
Yes
ID: 3155
Supporting Documents
Best New Innovative Product
Product: V.I.P. X Galaxy™ 2.65
Manufacturer/Supplier: NOVOMATIC
Website: https://novomatic.com/en/products/gaming/cabinets/vip-x-galaxy-265
What have you done and why should you win?
NOVOMATIC has launched its sophisticated new product line – the V.I.P. X™ series – aimed at the most discerning player segment. These cabinets introduce exceptional luxury gaming with exquisite V.I.P. comfort, extra-high and extra-wide game screens and an integrated sound system in the comfy armchair which all add up to create a most intense “Very Important Player X-perience”. With the newest addition to the product line, the exclusive V.I.P. Galaxy™ 2.65 takes the gaming experience to a new level of immersion.
The V.I.P. X Galaxy™ 2.65 presents itself in its galactically large form and scores with unique seating comfort and design. The exclusive luxury lounge chair leaves nothing to be desired: Adjustable backrest and comfortable footrest, drinks holder, USB mobile phone charger, and a swivelling TouchDeck™ player interface, all integrated into the chair. With the towering set-up of two 65” game screens and its adjustable luxury seating comfort, it transfers players into new galaxies of gaming enjoyment.
What were the results: what evidence can you produce that supports your entry?
Recent installations show, that the V.I.P. X Galaxy™ 2.65 is in a league of its own. Facts & Figures:
• 2x 65” UHD (Ultra High Definition) LCD screens with LED backlight
• 23,8” Full HD LED Monitor in Portrait Mode for Promotion content
• Armrest-mounted 15.6” Full HD TouchDeck™ PCAP player interface
• 2 embedded Round Start buttons
• Ambient LED lighting concept with intelligent game-synched colour effects
• Integrated high-performance sound system
• Ergonomic design featuring maximized foot space
• Exclusive V.I.P. “Viper” lounge chair with adjustable backrest and footrest
Is your product or service licensed in Europe?
Yes
ID: 3156
Supporting Documents
Sustainability Initiative Award
Company: NOVOMATIC AG
Project: NOVOMATIC AG – Going Green
Website: https://novomatic.com/en/explore-novomatic/corporate-responsibility-sustainability/going-green
What have you done and why should you win?
As an industry leader NOVOMATIC aims to set new benchmarks for social and environmental responsibility. Within our CR-activities, we are focussing on five strategic pillars that support our vision: to be the most innovative and conscientious provider of responsible entertainment worldwide. One of these strategic pillars is “Going Green”: Our primary goal is to minimize the consumption of all resources in the production and operation of our venues and to make a contribution to environmental protection.
What were the results: what evidence can you produce that supports your entry?
For many years, NOVOMATIC has sourced energy from renewable sources wherever possible and is consistently committed to using clean energy in all countries.
Our location in Spain, for example, generates more than half of the energy it requires with 320 solar modules from a PV system. In Romania, 411 panels installed on the warehouses offset the entire annual energy consumption of the Romanian headquarters. In Germany, a total of 1,430 panels were installed on an area of around 3,000 m². We also rely on renewable energy in Australia, and the company’s own photovoltaic system generates over 306 MWh of green electricity every year. The site in North Macedonia, which was built in 2022, also contributes over 75 MWh. Further photovoltaic systems are already being planned in the central core markets in order to generate a significant proportion of the electricity required without emissions.
At our headquarters in Gumpoldskirchen, we are currently building one of the largest rooftop photovoltaic systems in Lower Austria with about 5,000 solar panels covering an area of around 20,000 m². Once fully operational in 2024, this PV system, the largest in the Group, will generate more than 2 million kilowatt-hours of emission-free energy each year, covering a significant proportion of the annual electricity consumption of the company site.
Is your product or service licensed in Europe?
Yes
ID: 3157
Supporting Documents
Best Player Protection Product or System
Product/System: Mindway AI-GameScanner
Supplier/Operator: Mindway AI
Website: www.mindway.ai
What have you done and why should you win?
Mindway AI leads in creating cutting-edge technologies designed to identify and prevent problematic gambling behaviors. Our acclaimed software (tested and validated by GLI) integrates insights from neuroscience, artificial intelligence, and assessments by human psychology experts. Utilizing this technology, we enable gambling operators and individuals to make informed choices and adopt proactive strategies for responsible gambling. Developed out of Aarhus University and founded on 10+ years of research in neuroscience, neuroimaging, and problem gambling, Mindway AI’s solutions are state-of-the-art and evidence-based
We currently deploy two solutions, GameScanner and Gamalyze. The GameScanner solution works behind the scenes at operators and provides early identification of at-risk players. Gamalyze works as a self-assessment test, which gives individualized feedback to customers.
From our beginnings born from Aarhus University, Denmark in 2018, Mindway AI has grown from a small startup to the international company it is today with clients ranging from local to global operators including Entain, evoke Gaming, Interwetten, Tabcorp, Betr, Underdog Fantasy, Flutter Group, Holland Casino and many more.
Our solutions are live in 4 different continents and more than 37 countries/61 jurisdictions and translated into 14 different languages. GameScanner detects more than 7.7 million Active Players per month globally.
Our mission is to create real impact in the fight against gambling harm bringing operators, safer gambling organizations and regulators to the table to collectively raise the bar for player protection. To find out more about what we do, have a look at our videos attached.
What were the results: what evidence can you produce that supports your entry?
-Bet on Awareness Campaign(with Ecogra and CasinoReviews.net)March 2024 this collaborative campaign launched aimed at fostering responsible gaming habits via Gamalyze, shedding light on crucial aspects of player behaviour.
-Mindway AI has involvement in the “Standardization of markers of harm”, initiated by EGBA, now anchored at EU’s standardization body CEN.
-January 2024 Mindway AI presented the “Predictions in Responsible Gambling for 2024” webinar, where leading experts converged to predict the evolving landscape of safer gambling https://www.youtube.com/watch?v=RrYNVD4h_4c
-We’re proud winners of 22+ industry awards including January 2024 we were crowned winners of the Innovation Award at Davos Innovation Week, sponsored by Swiss Finance + Technology Association.
-Safer Gambling Week 2023 Mindway AI engaged in a number of activities to promote the initiative https://mindway.ai/news_and_knowledge/mindway-ai-for-safer-gambling-week-2023/
-April 2024 we took part in filming safer gambling training in association with Better Change and RG 24/7-a free resource available to the industry to promote RG awareness and education
-We’ve seen substantial growth since our inception over 6 years ago. Currently we have 7.7 million Active Players detected monthly by GameScanner and now running in 61 jurisdictions,14 languages, in 37 countries and counting.
-We’re continuously updating our solutions in cooperation with neuroscientists/experts specializing in gambling addiction adding the human element to the complex AI software, not seen elsewhere in the industry. In 2023 we doubled our tech team in our headquarters in Aarhus,Denmark. We have multiple R&D projects in the works, constantly growing our network of partners and markets we operate in.
Is your product or service licensed in Europe?
Yes
ID: 3160
Woman of the Year
Company: Mindway AI
Nominee: Paula Murphy
Nominee contact info: paula@mindway.ai
What have they done and why should they win?
Paula Murphy, Business Development Manager at Mindway AI, has consistently demonstrated her exceptional impact in the gambling industry, making her a deserving candidate for the Woman of the Year at the European Casino Awards. With over two decades of leadership experience, Paula has made substantial contributions to the industry through her role as Managing Director at Wilmington and as Founder and Managing Director of KnowNow Limited, where she built successful, regulatory-driven platforms for responsible gaming and compliance.
Since joining Mindway AI, Paula has been instrumental in driving growth and innovation. One of her standout achievements was successfully securing and managing one of Mindway AI’s largest commercial deals with evoke, a major player in the gaming sector. This partnership not only bolstered the company’s revenue but also expanded Mindway AI’s footprint across the global gambling market, reinforcing its position as a leader in player protection using AI and neuroscience. Paula’s strategic insight, combined with her ability to cultivate relationships and deliver results, has been critical to this success.
In addition to her commercial achievements, Paula is an influential voice in the industry. She has actively participated in key industry panels and conferences, where she shares her deep knowledge on responsible gambling and player protection. Her ability to articulate the challenges and solutions facing the sector makes her a trusted thought leader. Her extensive experience and commitment to improving industry standards make her a worthy contender for the Woman of the Year award.
What evidence can you produce that supports your entry?
Paula Murphy’s track record of accomplishments and leadership in the gambling industry provides clear evidence of her suitability for the Woman of the Year award. Her career includes pivotal roles as Managing Director of Wilmington, where she led initiatives in compliance and regulation, and as Founder and Managing Director of KnowNow Limited, a company renowned for its conferences focused on compliance, player protection, and responsible gaming. Paula has played a central role in shaping these conversations at a global level, contributing significantly to regulatory best practices.
Her most recent achievement at Mindway AI underscores her ability to deliver tangible business results. The deal she secured with Evoke, one of the company’s largest clients, exemplifies her leadership in driving revenue and expanding Mindway AI’s reach. This partnership not only boosted Mindway AI’s standing in the industry but also demonstrated the company’s capacity to help operators adopt AI-powered solutions to monitor and manage player behaviour, making gambling safer and more responsible.
Moreover, Paula’s contributions extend beyond business deals; she is an active participant in high-profile industry discussions. Paula has spoken at numerous panels and conferences, such as ICE London, where her insights on responsible gambling and AI-driven solutions are widely respected. Her public speaking engagements further validate her influence and her role as a thought leader in the sector, making her a deserving candidate for this prestigious award.
Is your product or service licensed in Europe?
Yes
ID: 3162
Best Marketing Initiative
Company: Passport Technology Ltd
Project: Lush
Website: www.passporttechnology.com
What have you done and why should you win?
As the industry’s first HTML5, cloud-based loyalty and rewards platform, operators can customi5e an unlimited number of branding, marketing, promotion, and gifting options through Lush’s secure web application.
Passport’s Lush loyalty platform provides sleek and innovative tools for casino operators to drive player acquisition, enrich player engagement and facilitate tier progression through customisable games, player promotions and dynamic offers.
What were the results: what evidence can you produce that supports your entry?
Users of Lush will benefit from patron self-service features, dynamic games library, comprehensive hotel offer, virtual drawings and Earn & Gets through the Lush kiosk. With integrated gifting and continuity built into the industry’s first Earn and Shop™ redemption portal, and guests will have the opportunity to redeem points or comps instantly for unlimited prizes.
Is your product or service licensed in Europe?
Yes
ID: 3164
Best Cash Handling Product
Product: Cash Valet
Manufacturer/Supplier: Passport Technology Ltd
Website: www.passporttechnology.com
What have you done and why should you win?
Designed to make credit and debit cash advances quick and easy, CashValet® keeps guests focused on enjoying the gaming experience, increasing casino revenue, and reducing cash security concerns for the guest.
This quasi-cash/debit solution is purpose-built to facilitate immediate transactions with maximum approval amounts for guests and features real-time reporting, dynamic fee structures, responsible gambling, and self-exclusion options.
Cash Valet was the first of its kind to offer charitable donations and continues to lead the industry payments solution.
What were the results: what evidence can you produce that supports your entry?
The benefits to Passport’s customers can be illustrated by the opportunity for easier yet more robust monitoring of a guest’s payments behaviour while still allowing for smooth access to their funds and higher limits, which in turn also benefit the customer and Passport Technology materially.
By providing a seamless flow from the floor to the cash desk to the back office, such as compulsory ID requirements, customer-facing self-exclusion, disabling fallback card swiping, real-time reporting and patented tokenisation/pre-validation of patron card data, Passport has effectively minimised risk and fraud which has been embraced by casinos and noticed by guests.
The company has set itself apart by offering a bespoke customised platform to cater to the requirements of our clients, with the choice of ATM and cash access products.
UK customers were excited to see an industry first with these enhancements. Numerous operators switched from a service they had been utilising for many years to being a part of the Passport Technology experience.
Subsequently, this has been endorsed by the fact that every account Passport Technology serve has not only renewed its contracts, but many have extended their terms, including multi-estate accounts.
Is your product or service licensed in Europe?
Yes
ID: 3165
Best New Innovative Product
Product: The NovoLive™ Studio
Manufacturer/Supplier: NOVOMATIC Gaming UK Ltd.
What have you done and why should you win?
The NovoLive™ Studio is a state-of-the-art croupier led broadcast service, streaming live Roulette and card games such as Baccarat into casinos across the UK 24/7. This uninterrupted service is led by highly-skilled croupiers which provides players with the real time experience of a live croupier from the comfort of their electronic gaming terminal.
The NovoLive™ Studio provides players with an authentic live dealer experience with whom they can watch deal the cards as well as spin the Roulette wheel. The studio has many advantages it is the perfect alternative for operators who have limited space on their gaming floors as they can offer the live dealer experience without having to sacrifice their floor space to a dealer table. Furthermore, the NovoLive™ Studio is a great for players who don’t like to play against the computer, the games can be played in real time with real people and often, if played across a wide area network, they can be played with a much larger pool of people making the jackpot prizes much bigger!
Since its launch, the NovoLive™ Studio from NOVOMATIC has been a huge success with live feeds going direct to a number of popular casinos across the UK!
What were the results: what evidence can you produce that supports your entry?
From its launch in early December 2022 the NovoLive™ Studio feed has had an unparalleled success rate, with dozens of UK casinos and almost 500 terminals going online within the first week!
In each of these casinos more players utilise the feed from the Studio than play on the local live wheel or, where available, the autowheel within the casino itself.
Following on from the immediate success of the studio launch and subsequent to the immense interest shown in the product at G2E Las Vegas and ICE London there are plans for over 1,400 UK terminals to be linked by the end of 2024 and discussions are ongoing across the entire range of Novo Unity™ II customers, in the UK and worldwide.
Is your product or service licensed in Europe?
Yes
ID: 3167
Supporting Documents
Best Electronic Table Gaming Product
Product: The NovoLive™ Studio
Manufacturer/Supplier: NOVOMATIC Gaming UK Ltd.
What have you done and why should you win?
The NovoLive™ Studio is a state-of-the-art croupier led broadcast service, streaming live Roulette and card games such as Baccarat into casinos across the UK 24/7. This uninterrupted service is led by highly-skilled croupiers which provides players with the real time experience of a live croupier from the comfort of their electronic gaming terminal.
The NovoLive™ Studio provides players with an authentic live dealer experience with whom they can watch deal the cards as well as spin the Roulette wheel. The studio has many advantages it is the perfect alternative for operators who have limited space on their gaming floors as they can offer the live dealer experience without having to sacrifice their floor space to a dealer table. Furthermore, the NovoLive™ Studio is a great for players who don’t like to play against the computer, the games can be played in real time with real people and often, if played across a wide area network, they can be played with a much larger pool of people making the jackpot prizes much bigger!
Since its launch, the NovoLive™ Studio from NOVOMATIC has been a huge success with live feeds going direct to a number of popular casinos across the UK!
What were the results: what evidence can you produce that supports your entry?
From its launch in early December 2022 the NovoLive™ Studio feed has had an unparalleled success rate, with dozens of UK casinos and almost 500 terminals going online within the first week!
In each of these casinos more players utilise the feed from the Studio than play on the local live wheel or, where available, the autowheel within the casino itself.
Following on from the immediate success of the studio launch and subsequent to the immense interest shown in the product at G2E Las Vegas and ICE London there are plans for over 1,400 UK terminals to be linked by the end of 2024 and discussions are ongoing across the entire range of Novo Unity™ II customers, in the UK and worldwide.
Is your product or service licensed in Europe?
Yes
ID: 3169
Best Electronic Table Gaming Product
Product: GOING FOR GOLD™
Manufacturer/Supplier: NOVOMATIC Gaming UK Ltd.
Website: https://www.novomatic.com/en/products/gaming/games/going-for-gold
What have you done and why should you win?
GOING FOR GOLD™ is the latest Roulette jackpot side bet!
Add some extra thrill to the classic Roulette game with Going for Gold™ which is a multi-level jackpot side bet, set up as either a Local or Wide-Area Progressive offer for all connected Roulette games. Additionally, to their classic Roulette bets, players can also choose to buy and place a certain quantity of side bet tokens on the Roulette numbers of their choice, thus participating in the jackpot game. The winning number for the side bet is the same as for the traditional game.
Players can qualify in the initial Jackpot Journey game by buying the tokens and placing them on the layout. With each GOING FOR GOLD™ side bet on a winning number they qualify for the next jackpot level: Winning e.g., an IRON jackpot entitles the player to bet on the next jackpot level, BRONZE; winning that allows them to enter the SILVER jackpot game; and a SILVER jackpot grants access to the GOLD jackpot level!
The number of jackpot levels, denomination of the jackpot tokens and individual win values for the jackpot levels can be adjusted according to operator preferences in the menu settings. GOING FOR GOLD™ is available for all Roulette variants of the NOVOMATIC ETG offer based on NOVO LINE NOVO UNITY™ II.
What were the results: what evidence can you produce that supports your entry?
True innovation and new features which catch the eye of the traditional and very loyal player base which make up Roulette’s fans is a rare thing indeed. GOING FOR GOLD™ provides an exciting new element for both devoted connoisseurs of the time-honoured pure form of the game, as well as attracting new players looking for something original and different.
The fact that the GOING FOR GOLD™ side bet is purely optional, has no impact on the base game and can be dipped in and out of whenever the player takes a fancy means that this game only adds to the casino experience, whilst not diluting the original game in any way.
No other ETG game offers anything like this level of interactive play, multi-level jackpots and high value awards on a nationally linked game across multiple casinos and even multiple operators. Following its launch in 2022 GOING FOR GOLD™ has already built a staunch following of fans, and with a highly anticipated and operators’ unapologetically aggressive rollout plan throughout 2024 the popularity and reach of this new game is sure to go from strength to strength. The jackpot is already at £250,000!
Is your product or service licensed in Europe?
Yes
ID: 3171
Best Electronic Table Gaming Product
Product: Lucky Lady’s Roulette
Manufacturer/Supplier: NOVOMATIC Gaming UK
What have you done and why should you win?
Prepare for some charming wins with Lucky Lady’s Roulette!
Players place their bets as normal on the layout with the same odds as a traditional Roulette game on all outside bets and splits, the exception being that straight number bets pay-out at 30 for 1. In each game, after betting is closed and while the Roulette ball is still spinning, the Lucky Lady picks 1-4 random LUCKY LADY BONUS NUMBERS (from 0-36), with bonus multipliers totalling 210x stake for straight numbers, displayed on magic orbs.
Operators can choose the parameters for the number of LUCKY LADY BONUS NUMBERS to be drawn: from 1 – 4 extra numbers and any random variation between. The total bonus multipliers of 210x bet will always be randomly distributed among the number of spheres. At “No More Bets”, the random LUCKY LADY BONUS NUMBERS are revealed to all players at the top of the Roulette layout, along with their respective bonus multipliers, and the bonus numbers are highlighted on the betting field. Only straight number bets on these highlighted numbers can win the respective LUCKY LADY BONUS MULTIPLIER.
If the game result matches a LUCKY LADY BONUS number and the player has bet on that number, they get their 30 for 1 straight bet plus the stake placed on that number multiplied by the LUCKY LADY BONUS MULTIPLIER drawn for that number, so a lucky player could win up to 240 times their stake!
What were the results: what evidence can you produce that supports your entry?
Since its launch in December 2021, Lucky Lady’s Roulette has been an unstoppable force across casino floors in the UK and Europe! Captivating both operators and players alike with the familiar theme and presence of the iconic Lucky Lady character, which is synonymous with the NOVOMATIC game catalogue. The addition of this spectacular new game for the NOVO LINE Novo Unity™ II range of products has everything that a player could want, spellbinding graphics, the familiarity of a traditional roulette game as well as the addition of bonus multipliers, enhancing the portfolio and strengthening even further the appeal of the foremost ETG system in the market.
Is your product or service licensed in Europe?
Yes
ID: 3173
Best Overall Casino
Casino: Casino de Monte-Carlo
Website: https://www.montecarlosbm.com/fr/casino-monaco
What have you done and why should you win?
With its two casinos, Monte-Carlo Société des Bains de Mer continues to reinvent itself to satisfy all types of clientele: from European previews of slot machines with Light and Wonder, to new VIP areas in the Casino Café de Paris, exclusive events such as Punto Banco tournaments and galas, the year 2024 has been dedicated to tailor every guest’s experience.
New partnerships and establishments have emerged this year, opening new chapters for the company, including casinos at sea with Crystal cruises, a cigar club within the Casino de Monte-Carlo, or new restaurants such as Amazonico.
Our teams, and the in-house school of gaming has been rewarded, with Noémie Serra being voted best dealer of the year at the European Dealer Championship.
What were the results: what evidence can you produce that supports your entry?
https://montecarlosbm-my.sharepoint.com/:f:/g/personal/c_dray_sbm_mc/EhPY7OYZZD1As3orxgJWdiYBxiZctwA6YCc-6HyzEcXKQA?e=GjYFba
Is your product or service licensed in Europe?
Yes
ID: 3176
Supporting Documents
Best Customer Service Award
Casino: Casino de Monte-Carlo
Website: https://www.montecarlosbm.com/fr/casino-monaco
What have you done and why should you win?
We have 17 persons entirely dedicated to organizing the venue of our customers and taking care of all their needs when they visit.
More than 900 VIP customers have been welcomed, of 152 different nationalities
Our teams speak more than 10 different languages and is reachable 24/7
Their mission is to take care of the complete customer journey, from organizing their stay in Monaco, to taking care of their restaurant bookings, or organizing special events for our valued guests and their families.
They are also the faces of our casinos, fulfilling every customer’s needs as soon as they enter our gaming rooms.
From organizing trips for our high rollers, to selecting the best seats to local and international events, nothing is impossible for our guests.
Is your product or service licensed in Europe?
Yes
ID: 3177
Supporting Documents
Best Live Entertainment Award
Casino: Casino Café de Paris
Website: https://www.montecarlosbm.com/fr/casino-monaco
What have you done and why should you win?
he slots machines were put on the floor of the casino 2 days before the event, hidden by a black curtain, to put an emphasis on the teasing phase.
The unveiling was preceded of a dance of the guards in the atrium of the Casino de Monte-Carlo
Guards unveiled the slot machines in the Casino Café de Paris, followed by a cocktail where all our customers were invited.
Guests could enjoy a special game that night, in which they could win My Points to spend all-through our Resort.
The cocktail consisted in a pink cocktail (color theme of the TV show), food had the square / round / star shape, like in the show, and they were gifted a biscuit with those shapes.
A DJ, in the “frontman” costume, animated the whole evening, until 2.00 am
The doll from the TV show was recreated and posted in the Casino Café de Paris hall, with a photocall reminding the “rich people” setting and outfits.
Goodies were distributed during the week-end to all the customers playing those slot machines
An important media plan has been deployed throughout the Côte d’Azur, both online and offline, and our customers were invited to join the event. We put hints of the theme in the casino and in our communication, calling the audience to guess.
What were the results: what evidence can you produce that supports your entry?
+66% tracked players compared to the previous year
+45% compared to the previous Saturday
Best attendance since the beginning of the year 2024
Number of players from the adjoining area doubled on that day, compared to the previous year or to the preceding Saturday
Our first reel on Instagram scored 429,510 views
Is your product or service licensed in Europe?
Yes
ID: 3178
Sustainability Initiative Award
Company: Monte-Carlo Société des Bains de Mer
Project: Green casinos
Website: https://www.montecarlosbm.com/fr/casino-monaco
What have you done and why should you win?
Several years ago, the Casino de Monte-Carlo began on a transition to limit its environmental impact.
A number of actions have been implemented, and many exciting projects are in the pipeline.
Monte-Carlo Société des Bains de Mer Group Sustainable Development Charter → As an establishment part of a Resort, the Casino de Monte-Carlo acts in accordance with the requirements of this strategy. A Green Team has been formed to carry out these projects and ensure continuous improvement of the Casino de Monte-Carlo’s green actions.
The Casino de Monte-Carlo couture workshop is also committed to a CSR approach, showing its creativity by recycling event tarpaulin to
create a unique, eco-responsible dress.
All game tables and equipment are made in-house. They are restored and maintained in house. Everything can be repaired and catalogued. The used products are sorted in special bins using environmentally friendly safety processes.
The Casino de Monte-Carlo has its own gaming school to train new entrants and provide ongoing training for gaming staff. To ensure the high quality of service offered by the Casino de Monte-Carlo the new employees are trained by our
experienced dealers. The skills are transmitted grom generation to generation.
Currently two “Casino de Monte-Carlo” hives in the hinterland.
All the Casino de Monte-Carlo’s lighting features LED technology.
Thermodynamic system drawing on seawater to produce air conditioning, heating and domestic hot waterin our establishment.
And much more actions to be discovered in our presentation.
Is your product or service licensed in Europe?
Yes
ID: 3179
Supporting Documents
Best Table Gaming product
Product: Smart Pit
Manufacturer/Supplier: Interblock
Website: www.interblockgaing.com
What have you done and why should you win?
Interblock’s Smart Pit signifies a revolutionary advancement in table gaming, fundamentally transforming the operational landscape for casinos worldwide. This cutting-edge solution seamlessly blends advanced technology with live dealer interaction, providing a secure, efficient, and engaging gaming environment. By enhancing game management, the Smart Pit empowers dealers to facilitate triple the number of decisions per hour, while effectively minimizing payout errors and significantly boosting player satisfaction. Its versatile design accommodates a wide array of table games, ensuring a tailored experience that caters to the diverse preferences of players. Furthermore, the Smart Pit’s automated features optimize gameplay and adapt dynamically to the fluctuating traffic patterns of casinos, ensuring uninterrupted service during both peak and off-peak hours. As a result, the Smart Pit cultivates a vibrant gaming atmosphere that promotes social interaction and community engagement, making it a deserving candidate for the “Best Table Gaming Product” award.
What were the results: what evidence can you produce that supports your entry?
The global impact of Interblock’s Smart Pit is clearly reflected in its rapid adoption and outstanding performance across casinos, resulting in elevated player engagement and operational efficiency. Operators have reported remarkable increases in turnover rates and player retention, fueled by the Smart Pit’s innovative combination of automation and live dealer support. This technology particularly resonates with younger demographics, offering an interactive and dynamic gaming experience that aligns with modern expectations. Financially, the Smart Pit has proven to be a game-changer, as its efficient operation reduces labor costs while maximizing revenue potential. Its unique features, such as the seamless transition between live and automated gameplay, provide a distinctive advantage for casinos looking to enhance their table gaming offerings. With widespread acceptance and proven results, the Smart Pit stands out as a premier nominee for the “Best Table Gaming Product” award, exemplifying the future of table gaming technology.
Is your product or service licensed in Europe?
Yes
ID: 3181
Best Electronic Table Gaming Product
Product: Universal Cabinets
Manufacturer/Supplier: Interblock
Website: www.interblockgaming.com
What have you done and why should you win?
Interblock’s Universal Cabinets represent a paradigm shift in electronic table gaming, merging cutting-edge technological advancements with exceptional design aesthetics to create a luxurious and engaging gaming experience. Meticulously engineered to accommodate the spatial dynamics of every casino, these cabinets offer unparalleled versatility in placement and configuration, ensuring optimal floor space utilization while creating an inviting ambiance for players. The player-centric design of Universal Cabinets allows for individual play, enabling guests to engage at their own pace and personalize their experience. The compact design enhances the gaming essence by efficiently utilizing every inch of space. Additionally, the integration of advanced LED displays provides real-time gaming information, keeping players engaged and informed. Interblock’s innovation transcends hardware and software; it focuses on crafting unforgettable experiences. Universal Cabinets redefine the potential of electronic table games, delivering a sophisticated, immersive, and personalized encounter that positions them as the undisputed leader in this category.
What were the results: what evidence can you produce that supports your entry?
The deployment of Interblock’s Universal Cabinets in casinos marks a significant evolution in player engagement and satisfaction. These units have become focal points of excitement, captivating crowds with their sleek design and immersive gameplay. Casino operators have witnessed a substantial increase in player numbers around these cabinets, highlighting their magnetic appeal. Players have consistently provided positive feedback, praising the personalization that allows them to control the pace of their games, the luxurious yet compact design that fosters comfort and intimacy, and the engaging LED displays that keep them absorbed in gameplay. From a business perspective, casinos have reported increased revenue from areas featuring Universal Cabinets, attributing this success to heightened foot traffic and extended play times. The diverse game variants cater to a broad audience, ensuring consistent occupancy. Additionally, the energy around Universal Cabinets contributes to a lively casino atmosphere, enhancing the overall experience for all visitors. The success of the Universal Cabinets underscores Interblock’s commitment to reimagining the gaming experience, solidifying its position at the forefront of electronic table gaming innovation.
Is your product or service licensed in Europe?
Yes
ID: 3182
Best Electronic Table Gaming Product
Product: Reel Roulette
Manufacturer/Supplier: Interblock
Website: www.interblockgaming.com
What have you done and why should you win?
Interblock’s Reel Roulette is a groundbreaking innovation in casino gaming, offering a unique twist on the classic Roulette experience that elevates player engagement to unprecedented heights. Featuring an enticing 200X multiplier and an exhilarating Feature game activated by the Golden Ball, which can deliver astonishing multipliers of up to 1000X, Reel Roulette is set to redefine the gaming landscape. Key highlights include the remarkable 1000X maximum multiplier and the Gold Ball Feature, where all straight-up numbers guarantee a substantial 40X payout. What distinguishes Reel Roulette is the utilization of Interblock’s exclusive patented technology, introducing a Feature Spin when the Gold Ball is randomly selected, significantly enhancing payouts and player engagement. This nomination is grounded in the transformative potential of Reel Roulette, which masterfully blends tradition with innovation to deliver a gaming experience that is both thrilling and rewarding, making it a deserving contender in the “Best Electronic Table Gaming Product” category.
What were the results: what evidence can you produce that supports your entry?
Reel Roulette made a significant impact at recent gaming expos, generating considerable buzz and excitement within the industry. While it has not yet been installed in casinos, the overwhelming reception at these events signals its immense potential. Industry professionals and gaming enthusiasts alike were captivated by Reel Roulette’s distinctive features, including its high multipliers and the thrilling Gold Ball Feature. This enthusiastic response indicates that the product has the potential to revolutionize the casino gaming experience, attracting a wide range of players. Furthermore, the introduction of the Feature Spin, driven by Interblock’s patented technology, has garnered substantial interest, showcasing its potential to increase player engagement and average bets. In summary, Interblock’s Reel Roulette has already generated considerable excitement in the industry, demonstrating its capability to redefine the gaming experience. Its innovative features and the enthusiasm it has garnered make it a standout candidate for the “Best Electronic Table Gaming Product” category.
Is your product or service licensed in Europe?
Yes
ID: 3183
Best Casino Seating Product
Product: Luv Seat
Manufacturer/Supplier: Interblock
Website: www.interblockgaming.com
What have you done and why should you win?
Interblock has redefined the gaming floor dynamic with the introduction of the Luv Seat, ingeniously engineered to optimize player comfort and social interaction, significantly enhancing the overall gaming experience. The Luv Seat is not merely a seating solution; it represents a revolutionary approach to casino ergonomics, addressing the common disconnect experienced by players’ companions on the gaming floor. This double-wide seating solution, designed for two, has transformed the player-centric experience by accommodating not just the individual player but also their social engagement. The Luv Seat fosters shared gaming experiences without the spatial limitations of traditional seating, effectively nurturing the essential social aspect of gaming that enhances player enjoyment. Coupled with our pioneering simultaneous wagering functionality, the Luv Seat provides uninterrupted gameplay for two users at once, each immersed in their own gaming world while sharing a harmonious physical space. The unparalleled comfort of memory foam construction encourages prolonged play sessions, directly contributing to increased player satisfaction and revenue generation. By prioritizing players’ social and physical comfort, Interblock reaffirms its commitment to innovative, holistic solutions that not only enhance but revolutionize the casino experience, making the Luv Seat a clear candidate for the “Best Seating Product” award.
What were the results: what evidence can you produce that supports your entry?
The immediate embrace of the Luv Seat by both players and casinos speaks volumes about its success. Players have overwhelmingly appreciated the thoughtful design that allows shared experiences without compromising individual gaming. Feedback highlights the elimination of the awkward dynamic of having a companion standing idly by, replaced by an inclusive environment that players love. This has directly influenced longer play durations, contributing positively to gaming revenue. Recognizing the Luv Seat’s instant impact, casinos have responded by integrating them as a staple on the gaming floor. Due to high demand and the seat’s unique contributions to the gaming experience, we’ve innovated a system to attach the seats directly to our machines, ensuring their benefits are exclusive to the Interblock gaming areas. The tangible increase in play and revenue where Luv Seats are installed provides compelling evidence of their efficacy. Beyond the numbers, the transformation of casino atmospheres is undeniable, with areas featuring Luv Seats buzzing with a vibrant social energy previously unattainable with conventional seating solutions. This enthusiastic reception from both players and operators, along with the measurable increase in play and revenue, strongly supports the Luv Seat’s nomination for the “Best Seating Product.”
Is your product or service licensed in Europe?
Yes
ID: 3184
Best New Innovative Product
Product: Marble Run
Manufacturer/Supplier: Interblock
Website: www.interblockgaming.com
What have you done and why should you win?
Interblock’s Marble Run redefines the concept of interactive gaming, offering a unique and engaging experience that elevates player participation to unprecedented levels. This gravity-driven game captivates players by allowing them to wager on racing marbles, introducing a thrilling dynamic that combines excitement with strategy. With its innovative design and gameplay mechanics, Marble Run appeals to a wide range of players, from novices to seasoned gamblers, enhancing player engagement and satisfaction. The game’s vibrant visuals and social atmosphere foster community interaction, making it a standout offering on the casino floor. By bridging traditional gaming with modern technology, Marble Run is not just a game; it’s an immersive experience that is set to transform the gaming landscape, positioning it as a strong contender for the “Best New Innovative Product” award.
What were the results: what evidence can you produce that supports your entry?
The debut of Marble Run has created significant buzz in the gaming industry, drawing attention from both operators and players alike. The innovative gameplay, combined with its vibrant design, has been met with enthusiasm, highlighting its potential to attract new demographics to the casino floor. Early feedback from gaming expos indicates that Marble Run is poised to revolutionize player engagement, fostering a sense of competition and camaraderie among players. Its ability to seamlessly integrate with existing gaming environments further enhances its appeal, providing casinos with a versatile product that can adapt to various floor plans. The excitement generated by Marble Run underscores its innovative potential, making it a compelling candidate for the “Best New Innovative Product” award, as it embodies the future of interactive casino gaming.
Is your product or service licensed in Europe?
Yes
ID: 3185
Lifetime Achievement Award
Company: Interblock
Nominee: John Connelly
Nominee contact info: See statements below.
What have they done and why should they win?
With over three decades of transformative leadership in the gaming industry, John Connelly, Global CEO of Interblock, epitomizes the essence of lifetime achievement. His illustrious journey includes tenures at industry giants such as Bally Technologies, GTECH, and Automated Wagering International, showcasing a career characterized by groundbreaking innovation and strategic insight. Since taking the helm at Interblock in 2015, Connelly has revolutionized electronic table games, significantly increasing market share, product development, and profitability through his visionary leadership. His strategic acumen was crucial in navigating Interblock’s acquisition by Oaktree Capital in 2022, exemplifying his expertise in corporate strategy and synergy. In the past year, Connelly has also spearheaded significant partnerships and acquisitions, including collaborations with Black Cow, Eclipse Gaming, and Zuum Limited, further strengthening Interblock’s market position.
Beyond corporate growth, Connelly’s commitment to the industry’s evolution is evident in his selection to share insights on the future of table gaming at G2E Education 2023, IGA 2024, and G2E 2024. A visionary, strategist, and industry icon, John Connelly’s relentless pursuit of innovation makes him an exemplary candidate for the “Lifetime Achievement” category at the European Casino Awards.
What evidence can you produce that supports your entry?
The tangible successes of John Connelly’s leadership are remarkable and far-reaching. Under his guidance, Interblock’s market presence has surged, solidifying its position as a powerhouse in the electronic table games niche. His leadership attracted the interest of prestigious private equity firms, culminating in the successful acquisition by Oaktree Capital in 2022. Additionally, Connelly played a pivotal role in the strategic acquisition of key assets from Aruze Gaming America Inc. last year, reinforcing Interblock’s industry standing. This past year, he has been instrumental in forging new partnerships and acquisitions with Black Cow, Eclipse Gaming, and Zuum Limited, further expanding Interblock’s portfolio.
However, Connelly’s influence extends beyond quantitative achievements. His thought leadership was showcased globally when he was invited to present at G2E Education 2023, IGA 2024, and G2E 2024, reflecting his esteemed reputation within the gaming community. His presentations on the transformative power of technology in table games captivated industry peers, garnering acclaim and underscoring his role as a forward-thinker shaping industry trends. The standing ovation he received post-presentation and the subsequent discussions highlight the resonance of his vision. These accomplishments, combined with his 30-year commitment to innovation and influence, compellingly underscore John Connelly’s nomination for the “Lifetime Achievement” category at the European Casino Awards.
Is your product or service licensed in Europe?
Yes
ID: 3186
Corporate Community Engagement Award
Company: Interblock
Website: www.interblockgaming.com
What have you done and why should you win?
Interblock, as a prominent figure in the gaming industry, has demonstrated an unwavering commitment to corporate social responsibility and community engagement. Since its expansion into the American market in 2008, Interblock has played an integral role in the Las Vegas community, actively supporting various charitable organizations and nonprofits. Our CEO, John Connelly, serves as a board member for Gigi’s Playhouse, a nonprofit organization dedicated to promoting positive awareness of Down syndrome and empowering individuals and families impacted by the condition. Interblock’s recent $25,000 donation and key sponsorship of an upcoming gala for Gigi’s Playhouse exemplify our dedication to making a meaningful impact.
In addition, Interblock has supported JDRF, a leading organization advancing research for type 1 diabetes, as a sponsor of the Hope Gala Dream. This sponsorship highlights our commitment to causes that improve lives and promote well-being. Our extensive involvement in these charitable endeavors reflects our deep-rooted belief in giving back to the communities where we operate, utilizing our resources and influence to create a positive difference in the lives of individuals and families facing various challenges.
What were the results: what evidence can you produce that supports your entry?
The impact of Interblock’s corporate community engagement initiatives is clearly demonstrated through tangible results and recognition from the organizations we support. Our $25,000 donation to Gigi’s Playhouse has significantly contributed to their mission of raising awareness and empowering individuals with Down syndrome. The gala we sponsored not only showcased our commitment but also raised substantial funds for this important cause.
Similarly, our support for JDRF’s Hope Gala Dream has contributed to groundbreaking research and advocacy for type 1 diabetes, leading to advancements in medical research, improved access to treatments, and heightened community engagement. Furthermore, our CEO’s active role on the board of Gigi’s Playhouse underscores our commitment beyond financial support, providing valuable expertise and leadership to the organization.
In conclusion, Interblock’s corporate community engagement initiatives have made a significant, positive impact on individuals and communities. Our dedication to philanthropy and social responsibility aligns seamlessly with the values of the European Casino Awards’ “Corporate Community Engagement Award,” making us a compelling candidate for this recognition.
Is your product or service licensed in Europe?
Yes
ID: 3187
Supporting Documents
Best Slot Machine
Product: MarsX Portrait
Manufacturer/Supplier: Aristocrat Gaming
Website: https://www.aristocratgaming.com/us/casino-operator/cabinets/marsx-portrait
What have you done and why should you win?
The MarsX Portrait cabinet is one of the most successful in the global gaming industry. Everywhere it has been installed, operators have experienced success in attracting and retaining players. Its arrival in EMEA has been met with a similar, resoundingly positive reception. Over the course of 2024, the MarsX Portrait has been installed in 22 countries across the region and has been entertaining players with notable game titles including Jackpot Carnival, Coin Trio and Bao Zhu Zhao Fu: Jade Celebration & Purple Celebration. The effect has been transformative for operators of all sizes across Europe, making the MarsX Portrait a clear winner in this category. For anyone not familiar with the cabinet, the MarsX Portrait is designed to entertain and create a fun gaming experience. It houses the newest games Aristocrat Gaming has to offer, and its ease of serviceability and modern design helps to ensure that it always stays ‘ready to play’. With Gen 9 components, exceptional performance is to be expected. The MarsX Portrait achieves a uniquely fun entertainment experience.
What were the results: what evidence can you produce that supports your entry?
The September EMEA Eilers ranked the MarsX Portrait #1 on the Top Indexing, Core Video Reel cabinet category, with 421 units across 64 properties performing at 1.44x house average. Further data show the MarsX is a clear top performer performing over 15% higher than competitors ranked in the #2 and #3 positions . In addition to current titles, the cabinet has a strong product roadmap for 2025 with more than 30 titles coming in FY25, ranging from NFL product to top U.S. performers like Crazy Chickens, Whisker Wheels, Coin Trio Royal, and Bao Zhu Zhao Fu Blast Treasures.
Is your product or service licensed in Europe?
Yes
ID: 3189
Best Slot Game
Product: Coin Trio
Manufacturer/Supplier: Aristocrat Gaming
Website: https://www.aristocratgaming.com/emea/slots/game-groups/coin-trio
What have you done and why should you win?
In Coin Trio, players enjoy a complete fresh take on tried-and-true Hold ‘n Spin mechanics. Its games – Fortune Trails and Piggy Burst – combine proven game mechanics with innovative features to enhance rewards. Players enjoy seven different Hold & Spin features to unlock big rewards and multipliers. Players can buy directly into the Hold ‘n Spin bonus with the Instant Feature – a new addition to Aristocrat games available here for the first time.
Coin Trio highlights:
• Unique Spin on Proven Mechanics – Combines the perfect blend of proven mechanics and game math with innovation including the opportunity to trigger 3 metamorphics.
• Hold & Spin Bonus – Play 7 different types of Hold & Spin features, each with its own powerful enhancement: big prizes, multipliers, award all.
• Instant Feature – For the first time on an Aristocrat Gaming product, players have the opportunity to purchase the Hold & Spin bonus directly with Instant Feature.
Player reaction to Coin Trio has been strong, and the game consistently tops EKG’s “Top Indexing NEW Games – Core, Video Reel” list.
What were the results: what evidence can you produce that supports your entry?
Coin Trio spent most of the year holding the #1 spot on Eilers Top Indexing Core-Overall Through August, we still maintained over 2x performance on 89 units across 57 properties for Fortune Trails alone (with another 68 units of Piggy Burst across 41 casinos).
In addition, here are a few quotes from satisfied Aristocrat Gaming customers:
• “Coin Trio is a sure and safe bet. That’s why we’ve decided to install it in every casino across our group!”
• “Performances stay strong even after 2 years. Coin Trio is our best investment this year.”
• “Coin Trio stands out as the strongest core game of the last two years—it’s a must-have on every gaming floor!”
Is your product or service licensed in Europe?
Yes
ID: 3191
Best New Innovative Product
Product: Jackpot Carnival
Manufacturer/Supplier: Aristocrat Gaming
Website: https://www.aristocratgaming.com/emea/slots/game-groups/jackpot-carnival
What have you done and why should you win?
The fun never stops with Jackpot Carnival. The sensation that has taken America by storm has pitched its tent in Europe, and players in over 190 properties across 8 countries are loving it.
Paired with player-favorite Aristocrat Gaming characters, players boogie up the multiplier chart as the Clown feature returns alongside an all-new hammer bonus with credit prizes and free games in tow. In the Clown feature, players shoot balls into slots that showcase multipliers up to 25x. In the Hammer feature, players collect hammers to knock the credit prizes up towards larger multipliers.
During the base game, players can win Cash On Reels starting with the ‘Jackpot Carnival’ symbol on reel one and Cash On Reels symbols from left to right. More great prizes can be won if the Cash On Reels symbols extend to reel 5. On reel 5, the player can win large credit prizes, bonuses, the Clown feature, and the Hammer feature.
Players in EMEA can enjoy Jackpot Carnival on two player-favorite game themes: Buffalo, and Power of 88 with Chief and Miss Kitty coming to market next year.
What were the results: what evidence can you produce that supports your entry?
When launched in the U.S. Jackpot Carnival debuted at #1 on January’s Eilers Top Indexing Premium Games report & ranked #1 on Eilers Top NEW Premium Game for 4 months. The brand’s player favorite titles Buffalo and Power of 88 each have a steady place on the Top New 25 list. In the April Eilers Game Performance Report, Jackpot Carnival Buffalo ranked #1 Top Indexing NEW Game with an index of 2.96x HA & Power of 88 at #2 with an index of 3.04x HA.
It is one of best-performing and highly innovative premium releases from Aristocrat. Since debuting at #1, it has consistently been one of the highest-performing premium products. According to latest reports, Jackpot Carnival is performing at 3x+ HA on EMEA first installations. It combines a unique math experience with stunning visuals.
In addition, Julien Paulerena, Games Marketing Director at the Société des Bains de Mers also Aristocrat Gaming:
“We were delighted with the collaboration with the Aristocrat Gaming teams. We are committed to provide an incomparable experience to all our players, and the installation such good game at Casino Café de Paris is perfectly in line with our expectations. Creating memorable events is our raison d’être and we look forward to creating new experiences with the Aristocrat Gaming teams in the near future. The Casinos of Monaco, because of their history and their services, have all the qualities to amplify the impact of a new product launch on the European market.”
Is your product or service licensed in Europe?
Yes
ID: 3193
Best Electronic Table Gaming Product
Product: Charisma by Spintec
Manufacturer/Supplier: Spintec Gaming Technology
Website: https://www.spintecgaming.com/
What have you done and why should you win?
Our latest Charisma line inspires with its clean and sleek design.
With its striking presence, Charisma elevates a game of roulette into a completely new and exciting experience. Immersive, user-friendly touchscreen interfaces on high-resolution displays (24”Full HD and 27” 4K) in combination with a selection of super exciting games, jackpots and game technologies (automated, virtual or live) will attract and retain player attention. Charisma attracts participation in the game, is attractive to look at, and makes the gaming floor look exciting and fun.
Charisma puts player comfort center stage: the seating is unmatched, there are handy surfaces for snacks and drinks, the mobiles are charged on wireless and USB chargers and all the amenities, like the bill validator and ticket printer are comfortably accessible.
Charisma is also fully customisable. The finishes and upholstery come in a variety of options to fit any casino. It can sport an elegant double-sided topper with a circular animated LED sign that can attract players from across the casino. It can also be connected to other playing stations within the casino or at other venues through Remote Gaming Connection, which is especially exciting for larger jackpot setups.
The players will appreciate the outstanding visibility of the roulette wheel from all positions. The glass dome is now flat to enhance visibility and the wheel itself is made of super durable composite material, illuminated by a strip of LED lights to bring additional attention to the dance of the ball.
What were the results: what evidence can you produce that supports your entry?
Charisma has been the highlight of the year, providing the solution that market has been seeking in recent years. It offers flexibility, as it can be configured for compact installations or scaled across large setups, all while maintaining a versatile yet elegant design and a superior software solution.
Our Charisma line has gained significant global attention for its refined balance between relaxation and intense focus on the game. Already becoming our bestseller across all continents, we have continued to build on this success by introducing a range of additional features and innovative solutions to the Charisma line, enhancing the gaming experience with live tournaments and multigame solutions.
Is your product or service licensed in Europe?
Yes
ID: 3196
Best Marketing Initiative
Company: Spintec gaming technology
Project: Launch of Charisma ETG
Website: https://www.spintecgaming.com/
What have you done and why should you win?
Our new Charisma ETG product line was launched in February 2024. The Charisma campaign kicked off one month prior with the trigger ‘Are you feeling Charismatic?’ This campaign was primarily digital, focusing on banners and social media engagement. The product was officially unveiled at the ICE 2024 show during an event at our booth. Charisma immediately took center stage at the ICE show, capturing the attention of the global gaming community. Throughout the year, we have used the tagline ‘Meet Charisma’ as an invitation to tradeshows, and we’ve created the hashtag #AreYouFeelingCharismatic, which we continue to use across social media platforms.
What were the results: what evidence can you produce that supports your entry?
Charisma has been the highlight of the year, providing the solution that market has been seeking in recent years. It offers flexibility, as it can be configured for compact installations or scaled across large setups, all while maintaining a versatile yet elegant design and a superior software solution.
Our Charisma line has gained significant global attention for its refined balance between relaxation and intense focus on the game. Already becoming our bestseller across all continents, we have continued to build on this success by introducing a range of additional features and innovative solutions to the Charisma line, enhancing the gaming experience with live tournaments and multigame solutions.
Is your product or service licensed in Europe?
Yes
ID: 3197
Best Slot Game
Product: CROWN COINS
Manufacturer/Supplier: Endorphina
Website: https://endorphina.com/games/crown-coins
What have you done and why should you win?
At Endorphina, our goal is to redefine what players expect from online slots by creating engaging and innovative experiences. Crown Coins is a clear example of this ambition. With its unique bonus mechanics, dynamic gameplay, and multiple jackpot levels, we’ve developed a game that stands out in a competitive market.
The game is designed to offer both excitement and rewards through its special features, such as the transformation of the reels during the bonus round, where Royal and Gold Coins can generate increasingly larger prizes. This fresh mechanic keeps players excited and offers the potential for significant payouts in every session.
Moreover, Crown Coins is crafted to suit the demands of modern players—fully optimized for mobile, featuring striking graphics, and delivering a seamless experience across all devices. It’s been developed with fairness and security in mind, holding certification from GLI, ensuring that players can enjoy the game confidently.
Why should we win? Because Crown Coins represents the evolution of online slots, blending innovation, entertainment, and substantial rewards. It has proven to resonate with players globally, reinforcing Endorphina’s position as a leader in the industry.
What were the results: what evidence can you produce that supports your entry?
Crown Coins has delivered outstanding results since its launch, quickly becoming one of the top-performing games in our portfolio. With an average of 101 spins per session, it demonstrates high player engagement. The hit frequency of 7.6% ensures that players receive frequent rewards, keeping them engaged for longer gaming sessions.
The game’s jackpot system, with tiers from MIN to ULTRA, is particularly popular, offering a maximum jackpot of €80,000 on the highest bet. This feature appeals to both casual players and high rollers, adding extra excitement to every spin.
Evidence of Success:
• Global Adoption: Crown Coins has been integrated through our network of 2,500+ partners and is already delivering strong results in markets like Germany and Spain.
• Player Feedback: Positive reviews highlight the appeal of the innovative bonus mechanic featuring Royal and Gold Coins, which significantly increases the potential for big wins.
• Licensing and Certification: The game is certified by GLI, ensuring fairness and security across all regulated jurisdictions.
These results show that Crown Coins not only delivers an exciting and enjoyable gaming experience but also consistently drives player engagement and retention, backed by strong performance metrics and positive market reception.”
Is your product or service licensed in Europe?
Yes
ID: 3199
Best Casino Seating Product
Product: GELESYS
Manufacturer/Supplier: MGR Casino Chairs
Website: https://www.mgrcasinochairs.com/product/gelesys-slot-chair/
What have you done and why should you win?
The Gel Chair by MGR Casino Chairs showcases innovation in comfort and design for the gaming industry. With its ergonomic structure, high-quality materials, and luxury finishing, it delivers an unparalleled seating experience. Every detail, from the stitching to the overall form, is designed to offer both style and durability, making it an excellent choice for luxury casinos worldwide.
What were the results: what evidence can you produce that supports your entry?
The Gel chair is one of our most sought-after models, sold to numerous casinos worldwide. Its popularity has even led to it being frequently imitated, a testament to its success and appeal in the luxury gaming market.
Is your product or service licensed in Europe?
Yes
ID: 3201
Best Casino Restaurant of the Year
Casino: Casinos Austria
Restaurant: DIE YACHT
Website: https://www.casinos.at/casinos/velden/casino-restaurant-die-yacht
What have you done and why should you win?
As a company, we have successfully transformed our Casino Restaurant “THE YACHT” into one of the most distinguished culinary destinations in the region since taking over in 2004. Our commitment to excellence has been validated by numerous accolades, most notably the award of three prestigious Gault&Millau toques, a recognition we have maintained since 2017. This achievement underscores our dedication to providing top-tier cuisine while promoting sustainability by sourcing fresh ingredients predominantly from local suppliers.
The dining concept is classy yet casual and therefore coherent to the maritime theme running unobtrusively through the restaurant. THE YACHT offers upscale dishes at moderate prices, ensuring a unique dining experience for both locals and tourists. Contemporary menu choices reflect the diversity of the Alpe-Adria bioregion, while the beverage selection focuses on domestic specialties. Our innovative approach not only highlights regional products but also sets the culinary standard for our other six casino restaurants throughout Austria that follow THE YACHT’s conceptual lead.
Furthermore, we have become a key player in the local tourism sector through initiatives such as the “SeeEssSpiele” festival, which we co-created in collaboration with the Wörthersee-Rosental Tourism Region. This event not only showcases our culinary expertise but also boosts tourism during the off-season, reinforcing our position as a driver of economic growth in the region.
We believe we should win this award because of our unwavering commitment to sustainability, local partnerships, and our ability to continuously innovate and elevate the casino dining experience. Give us a chance to exceed your expectations!
What were the results: what evidence can you produce that supports your entry?
The success of our company is evidenced by numerous tangible results. Our Casino Restaurant “DIE YACHT” has consistently been awarded three Gault&Millau toques, a testament to our sustained excellence in culinary quality. THE YACHT’s executive chef since 2004, Marcel J. Vanic, was once again listed among the “Top Chefs Austria 2024” by the renowned trade journal Rolling Pin. Additionally this year, the Austrian Chamber of Commerce expressed their “gratitude and recognition” to Mr. Vanic for “his extraordinary commitment and outstanding achievements in the domestic gastronomy”.
Our restaurant serves over 25,000 guests annually, offering a unique blend of top-quality dining and competitive pricing, which clearly sets us apart from other regional offerings.
F&B operations at Casino Velden have experienced remarkable growth, generating annual revenues of approximately €5 million. With a dedicated workforce of 55 to 70 employees, depending on seasonal demand, we consistently demonstrate our capability to manage large-scale operations while upholding the highest standards in both service and cuisine.
As official “AMA Genuss Region” restaurant we take sustainability seriously. Our adherence to regional procurement policies is audited by the federal “Agrarmarkt Austria Marketing Ges.m.b.H.”.
We actively promote off-season economic activity through initiatives like the “SeeEssSpiele.” As the only year-round operation and reliable employer in a region where most restaurants flourish only in summer, we significantly contribute to the local economy.
The consistent positive reviews from guests and industry experts, combined with our significant contributions to the local economy, strongly support our case for deserving this award.
Is your product or service licensed in Europe?
Yes
ID: 3203
Supporting Documents
Casino-Restaurant-of-the-Year-2024_DIE-YACHT_Casinos-Austria.pdf
Corporate Community Engagement Award
Company: Casinos Austria
Website: https://www.casinos.at/company/en/responsibility/our-commitment-to-austria
What have you done and why should you win?
As Casinos Austria, we have consistently embraced our societal responsibility with passion and commitment, demonstrating a deep-rooted conviction that extends beyond mere business operations. With our initiative, “Unser Einsatz für Österreich”, we will be supporting charitable projects selected according to a list of criteria over the coming years not only with financial resources, but also with our employees, who will be directly involved in the projects. We are not only continuing our 55-year tradition of sponsoring social projects but also proactively launching new initiatives where public funding is scarce.
This initiative is based on three pillars: Sponsorship of projects and the proceeds from donations at Casino on Tour provide financial aid for each of the projects. Through corporate volunteering and sustainable regional commitment, our employees actively contribute to social projects, demonstrating that the values of our company are lived by the entire workforce. Additionally, our 12 casinos serve as hubs for social engagement, creating new opportunities and support regional projects. By the end of 2024, we will have organized 180 additional activities, including 44 local sponsorships, 60 corporate volunteering with around 1,000 hours of service and over 50 “Casino on Tour” initiatives.
Our focus is always on delivering the greatest possible benefit to the community. We work with organizations that play a crucial role in their regions – often with limited resources and relying primarily on volunteers. This widespread, meaningful impact on communities across Austria reflects our commitment to societal well-being and makes us a strong contender for this award.
What were the results: what evidence can you produce that supports your entry?
“Unser Einsatz für Österreich” has already achieved tangible and far-reaching results across Austria. Since its inception in 2023, we have executed 180 additional activities involving our 12 casinos, which act as lead operations for local anchoring, directly benefiting local communities. Through corporate volunteering, our employees have become active participants, contributing around 1,000 volunteer hours in just 16 months. These efforts have impacted 44 local partners, including cancer aid organizations and community integration projects, all of which provide vital services in their regions.
We´ve also expanded our impact through new corporate sponsorships: 44 new partnerships were formed to support vital organizations in areas such as healthcare and social integration. Our commitment to long-term sponsorships continues unabated, allowing us to further strengthen our community engagement. Beyond financial support, we offer planning security, manpower, expertise, and on-the-ground assistance to organizations operating with minimal resources.
By the end of 2024, our efforts will have significantly strengthened communities across Austria. Our ‘Casino on Tour’ initiatives, as well as local sponsorships and volunteering, are proof of our commitment to meaningful, sustainable social impact. Our approach to responsible gaming, which focuses on player protection and child protection, is based on transparency, while we act authentically, honestly and passionately to ensure that our commitment to social responsibility and sustainable support for regions across Austria has a tangible impact. The scale and reach of our programs are clear evidence of the profound and measurable difference we have made and underline why Casinos Austria should be recognized for this award.
Is your product or service licensed in Europe?
Yes
ID: 3205
Best CMS/Software Product
Product: IGT ADVANTAGE
Manufacturer/Supplier: IGT
Website: Igt.com
What have you done and why should you win?
IGT ADVANTAGE sets the industry standard for CMS excellence and global relevance. Available for on-premise and cloud-based deployments, IGT ADVANTAGE is powering gaming floors around the globe, including prominent casinos in EMEA such as Regency Casinos and Casino Rodos in Greece, and Tsogo Sun in South Africa.
The solution has a modular design which enables operators to customize their deployments for the opportunities of today and the future. Through M5 technology and a range of convenience and bonusing apps, operators can offer patrons increased service and personalization. For example, via a game’s service window, slot players can temporarily reserve their slot game with IGT’s iReserve, tip their service staff with on-machine funds via Tip Ticket, and receive and redeem personalized offers.
IGT ADVANTAGE also helps operators gather rich business analytics that can be applied to optimize gaming floors, create bespoke marketing programs and elevate customer service. IGT’s suite of Bonusing Apps such as Random Riches and Carded Lucky Coin are proven to lift coin-in. The solution also supports Resort Wallet and IGTPay, the industry’s only fully integrated turnkey solution. With integrations with dozens of funding sources and users around the world, IGTPay has processed $1 billion+ in deposits.
At G2E the Company unveiled IGT ADVANTAGE X. The future-forward technology includes a service-bus architecture, more accessible and actionable event data , centralized single sign-on, and multiple functions that will help operators deliver real-time, personalized offers that enhance the player experience. IGT ADVANATAGE X will make its full market debut in 2025.
What were the results: what evidence can you produce that supports your entry?
What evidence can you produce that supports your entry? Hard data from a credible third party preferred! (266/250)
Casino Rodos in Greece is one of many casinos around the world to have achieved tremendous results from IGT ADVANTAGE and its bonusing apps. The tourist-heavy island casino needed a way to elevate play during “off season” and looked to IGT ADVANTAGE to achieve growth. Through a five-month promotion powered by Random Riches (IGT ADVANTAGE bonusing app), the property achieved the following results.
• 54% — Increased coin-in from Random Riches players compared to the same period in 2023
• 46% – Increased coin-in from carded play compared to the same period in 2023
• Random Riches players generated 55% higher theoretical win than the same players during the same period in 2023
Here’s what casino operators have to say about IGT ADVANTAGE:
“IGT’s Random Riches Bonus [IGT ADVANATGE Bous] has been an exceptional marketing success. Through its capacity to set optimised targets and awards at each player level, we have been able to drive increased action from players across all membership categories. Most encouraging has been the highly positive reaction from our players – they enjoy the thrill and challenge of chasing their personal target – and after more than six months, this promotion continues to entertain an ever-growing number of players while producing ever-higher revenues.”
David Bradford, Casino Rodos
Is your product or service licensed in Europe?
Yes
ID: 3207
Sustainability Initiative Award
Company: IGT
Project: IGT Sustainable Play™
Website: www.igt.com
What have you done and why should you win?
Dedicated to promoting sustainability in all its forms, IGT’s Sustainable Play™ program represents our commitment to global sustainability leadership in gaming and celebrates our dedication to our people and planet. Sustainable Play is focused on:
Valuing and Protecting Our People
-IGT’s Sustainability Champions Award program recognizes efforts made by employees who embody one of the four pillars of Sustainable Play and go above and beyond their jobs to promote sustainability at IGT and beyond.
-Sustainable Play Week, introduced in 2024, provided expanded education about IGT’s Sustainable Play program and how it impacts – and is impacted by – each IGT employee, along with engaging activities to bring the four Sustainable Play pillars to life.
Advancing Responsibility
-IGT celebrates Responsible Gaming Education Month annually, and in 2024 launched a new Positive Play training for employees.
-IGT celebrates Problem Gambling Awareness Month (PGAM) annually to increase internal and external awareness of problem gambling and highlight IGT’s Positive Play approach to Responsible Gaming.
Supporting Our Communities
-For Global Giving Month, IGT encourages all employees to use their company-given Day Off for Volunteerism to make a positive impact in their local communities whether through organized volunteer events or on their own.
Fostering Sustainable Operations
-Committed to environmental health, IGT performed a climate-related risk and opportunities analysis aligned with Task Force on Climate related Financial Disclosure Recommendations and received validation from the Science Based Targets initiative for its targets to reach net-zero greenhouse gas emissions by 2050.
What were the results: what evidence can you produce that supports your entry?
IGT has extensively reported its sustainability initiatives for 17 years. In 2023, the Company established Sustainable Play™ to celebrate its global sustainability efforts and encourage others to participate. The program has been heartily embraced, tackling sustainability according to four key pillars: People, Responsibility, Community, and Environment. Results include:
Valuing and Protecting Our People
-Sustainability Champions Award: IGT has named 77 Sustainability Champions from eight countries. Each Champion story is shared on IGT’s LinkedIn (194k+ followers), and internally via IGT’s intranet and social platform, Viva Engage (15,817 members).
-Sustainable Play Week: 15,000 global employees received daily emails throughout the week, encouraged to share their participation in daily activities on Viva Engage.
Advancing Responsibility
-Responsible Gaming Education Month: 15,000 global employees were assigned Positive Play training to learn about IGT’s player protection tools and how to apply Positive Play and responsible gaming practices to their work.
-Problem Gambling Awareness Month: Two posts related to PGAM were shared on IGT’s LinkedIn page, and a PGAM story card was shared on IGT.com. Internally, 1,274 employees joined guest speaker sessions from RG/Positive Play thought leaders Dr. Richard Wood and Ryan McCarthy.
Supporting Our Communities
-Global Giving Month: In 2024, nearly 500 global employees volunteered at 40 charitable organizations to give back to the communities where they live and work.
Fostering Sustainable Operations
-In 2024, IGT’s environmental initiatives earned a gold medal rating from EcoVadis, the highest-possible MSCI ESG rating of AAA, and a ‘B’ for environmental performance from CDP.
Is your product or service licensed in Europe?
Yes
ID: 3209
Supporting Documents
Best Overall Casino
Casino: Grand Casino Brussels VIAGE
Website: www.viage.be
What have you done and why should you win?
24/7 Out of the Ordinary: Why VIAGE Stands Out
VIAGE redefines the casino experience by offering 24/7 entertainment that goes beyond gaming. With world-class dining, live performances, and immersive events, VIAGE is a dynamic space where excitement meets relaxation. Guests can play, unwind, and enjoy quality food and drinks, making VIAGE a true neighborhood landmark.
Our CHILL Café opens at 9am, offering freshly crafted beverages and desserts, each inspired by Belgium’s rich culinary heritage. The CINNA Bar delivers an exceptional lounge experience with expertly mixed drinks and a unique view of the casino action. The VIAGE Grill serves beautifully aged steaks until 2am, offering an unparalleled late-night dining experience.
This year, VIAGE has transformed without pausing operations. We added 100 new slot machines, implemented a faster registration system, upgraded menus, and launched 24/7 operations—all to enhance guest comfort and safety. Our theatre was also reinvented into a versatile digital venue, hosting international acts and award shows. VIAGE has been awarded the highest accolade for excellence in customer service in Belgium.
Whether guests seek gaming thrills, gourmet flavors, or vibrant live shows, VIAGE offers an unforgettable experience. Our commitment to continuous innovation and community engagement sets VIAGE apart, making it Belgium’s largest and most popular casino.
What were the results: what evidence can you produce that supports your entry?
VIAGE has been awarded the highest accolade for excellence in customer service in Belgium. In 2023, we welcomed over 308,300 visitors, including 34,601 new members, thanks to our continuous improvement efforts. Our commitment to innovation, personalized experiences, and community engagement make VIAGE a destination for everyone—from seasoned players to casual visitors.
As a prominent landmark in Brussels, VIAGE plays an integral role in the city’s tourism while also serving as a “second home” for locals. Whether you’re a player, student, tourist, or culture enthusiast, VIAGE offers something for everyone.
Our community involvement goes beyond entertainment. In collaboration with the city’s student information center, Brik, over 3,000 students used our theatre hall as a study space last spring. We also participated in World Cleanup Day, joining residents to tackle litter in central Brussels, fostering a welcoming environment.
Being in Belgium—a true soccer nation—VIAGE proudly broadcasts major matches, including the Champions League, strengthening community spirit. Go Devils!
Embracing change and relentlessly pursuing perfection to ensure every guest leaves with positive memories—this is what sets VIAGE apart and makes us Belgium’s largest and most popular casino.
See by yourself https://vimeo.com/octopods/review/1014079305/4679754588
Is your product or service licensed in Europe?
Yes
ID: 3211
Best Customer Service Award
Casino: Grand Casino Brussels VIAGE
Website: www.viage.be
What have you done and why should you win?
At Grand Casino Brussels @ VIAGE, customer service is our top priority. In collaboration with “Clefs d’Or Belgium,” the elite global concierge association, we leverage shared expertise to offer guests exceptional hospitality.
Over the past year, VIAGE has made significant investments to enhance the customer experience. We refurbished the gaming areas, added 100 new slot machines, upgraded to a faster, user-friendly registration system, and revamped our menus. Our entertainment offerings have also been elevated with popular performers in our casino and theater. Additionally, our 24/7 operations ensure that guests enjoy seamless experiences at any time.
We launched a Responsible Gaming campaign that promotes a safe and healthy environment, offering customers essential advice to keep gaming enjoyable. Our dedicated Responsible Gaming Team is available 24/7 to provide support.
What truly sets VIAGE apart is our dedication to continuous improvement, ensuring that every guest leaves with lasting positive memories. Our efforts contribute to the vitality of Brussels, enhancing its reputation as a vibrant and sustainable city.
What were the results: what evidence can you produce that supports your entry?
VIAGE has been awarded the highest accolade for excellence in customer service in Belgium. On 20 June 2024, the Brussels Mayor and the College of Aldermen presented VIAGE with the Certificate of Excellence from the City of Brussels, valid for the next 5 years.
This prestigious award recognises both our active involvement in the programme of ‘Clefs d’Or Belgium – Excellence in Belgian Hospitality’, and our commitment and dedication to improving the quality of trade in Brussels.
We are honoured to have been awarded the ‘Certificate of Excellence’ by the City of Brussels in recognition of our unwavering commitment to quality in hospitality. We will continue to uphold these values as we look forward to future success.
Is your product or service licensed in Europe?
Yes
ID: 3212
Corporate Community Engagement Award
Company: Grand Casino Brussels VIAGE
Website: www.viage.be
What have you done and why should you win?
At Grand Casino Brussels VIAGE, community engagement is a core value. Our efforts go beyond entertainment to make a meaningful impact on our surrounding community. One key initiative is our partnership with Brik, the city’s student information center. By transforming our theatre hall into a stylish, secure study space, we’ve provided (for free) over 3,000 students with a unique place to learn. This initiative fosters a sense of belonging while enhancing their experience in Brussels.
Our environmental commitment is equally strong. We actively participated in World Cleanup Day, joining forces with local residents to clear litter from the pedestrian zone. This initiative not only beautifies the neighborhood but also raises awareness of environmental responsibility, promoting community pride.
We’re also dedicated to supporting the most vulnerable in Brussels. Partnering with Transit, a local drug clinic center, we provide monthly food donations to help individuals facing addiction. This contribution is vital as Brussels contends with a growing challenge in this area, offering relief to those in need.
Finally, we celebrate Belgium’s passion for soccer by screening major matches, including the Champions League. These screenings bring fans from all walks of life together, creating a vibrant atmosphere that unites the community.
What were the results: what evidence can you produce that supports your entry?
At VIAGE, our commitment goes beyond business. It’s about building a stronger, more connected, and compassionate community.
The initiatives undertaken by Grand Casino Brussels have generated significant positive outcomes. Our partnership with Brik and the student study space has been immensely popular, with over 3,000 students benefiting from the facility for free. The feedback has been overwhelmingly positive, with students citing the space as an ideal environment for focused study, helping to create a stronger connection between VIAGE and the academic community in Brussels.
Our participation in World Cleanup Day has not only improved the cleanliness of the neighborhood but also strengthened relationships with local residents. This joint effort has fostered a sense of pride and responsibility among participants, contributing to a cleaner, more pleasant pedestrian zone. The initiative also raised awareness about litter’s environmental impact, encouraging long-term behavioral change.
Through our partnership with Transit, the monthly food donations have provided essential support to individuals struggling with addiction. These efforts have made a tangible difference in the lives of many vulnerable individuals, reinforcing our role as a responsible and compassionate community partner.
Finally, our soccer screenings have been a unifying force within the community, drawing fans from diverse backgrounds to enjoy the game together. These events have not only provided entertainment but also helped create a lively and inclusive atmosphere, reinforcing VIAGE as a hub for social connection in Brussels.
Is your product or service licensed in Europe?
Yes
ID: 3213
Best Live Entertainment Award
Casino: Grand Casino Brussels VIAGE
Website: www.viage.be
What have you done and why should you win?
At Grand Casino Brussels, live entertainment is central to our mission of creating unforgettable guest experiences. Each year, we proudly participate in one of the city’s most iconic events, the Brussels Jazz Weekend. This festival transforms the city with free concerts across public spaces and venues, and we are honoured to be an active participant. Jazz is a symbol of the vibrant spirit of Brussels, and we contribute to this atmosphere by hosting live performances at our casino.
During the festival, we offer free entrance throughout the weekend, welcoming regular guests and newcomers alike. We host a series of live jazz concerts featuring talented local artists, with performances on Friday and Saturday nights, and a special Sunday afternoon show. This initiative provides a unique opportunity for our guests to enjoy live music in the dynamic setting of a casino, enhancing their overall experience.
Our participation reflects our broader philosophy of supporting the arts and engaging with the community. By giving a platform to local musicians, we not only enhance our entertainment offering but also contribute to Brussels’ cultural scene. We are proud to collaborate with the City of Brussels, supporting their vision of a festival that unites residents, tourists, and music lovers in their appreciation of jazz.
What were the results: what evidence can you produce that supports your entry?
Our involvement in the Brussels Jazz Weekend has yielded outstanding results, both for the casino and the broader community. The free entrance and jazz concerts drew large crowds throughout the weekend, with both regular patrons and new visitors experiencing the unique blend of live jazz and the casino environment. The energy and atmosphere created by the performances were palpable, and guests consistently expressed appreciation for the opportunity to enjoy high-quality live music in such a unique venue.
For the artists, the opportunity to perform at our casino during such a prominent event provided increased visibility and engagement with new audiences. Many of the local performers received overwhelmingly positive feedback, further boosting their profiles within the Brussels music scene.
The festival also had a positive impact on the casino’s reputation, reinforcing our image as not just a place for gaming but also a cultural venue committed to supporting the arts. Our collaboration with the City of Brussels and the festival organizers strengthened our ties with the community and positioned us as a key player in one of the city’s most celebrated events.
Ultimately, the Brussels Jazz Weekend at Grand Casino Brussels has become a highlight for our guests, helping us solidify our reputation for offering diverse and exciting live entertainment while fostering a deeper connection with the cultural life of Brussels.
Is your product or service licensed in Europe?
Yes
ID: 3214
Best Slot Game
Product: Stoichkov #8
Manufacturer/Supplier: Amusnet
Website: https://www.amusnet.com/
What have you done and why should you win?
As a well-established developer of online video slots for nearly a decade, Amusnet proudly presents the celebrity slot Stoichkov #8. This unique 5-reel, 40 fixed-payline game pays tribute to football legend Hristo Stoichkov, a Ballon d’Or and Golden Shoe winner who left an indelible mark playing for FC Barcelona. By featuring such an iconic figure, we’ve created a unique gaming experience that appeals to fans worldwide, reinforcing our position as an innovative provider in the competitive iGaming industry.
Released in time for UEFA European Championship 2024, Stoichkov #8 captures the excitement of the tournament, engaging both football enthusiasts and gamers alike. The game features a meticulously crafted 3D model of Stoichkov, capturing his intense emotions and iconic expressions. Special symbols such as the golden ball, his legendary number 8, and a referee whistle add authenticity to the gameplay.
Key features include Free Spins, where players can earn up to 7 spins with an Expanding Sticky Wild that remains on the reels throughout the feature. This is triggered by landing 3, 4, or 5 Bonus symbols, and Wild symbols can expand on all reels, potentially covering all positions and creating opportunities for big wins. Additionally, the Buy Bonus option allows players to purchase Free Spins at any time, offering an exciting and immersive experience that truly celebrates the spirit of football.
Feel the inspiration here: https://www.amusnet.com/games/online-casino/stoichkov-8
What were the results: what evidence can you produce that supports your entry?
Since its release, Stoichkov #8 has achieved impressive market performance, ranking within the top 30 games in our portfolio in the following markets:
4th in Argentina (BA City)
9th in Spain
14th in Bulgaria
17th in Italy
Results: Power BI per market, 10th of October, 2024
Amusnet’s dedication to creating innovative, high-quality gaming experiences, exemplified through Stoichkov #8, positions us as a leading contender for the award. We are excited about the impact of this game and look forward to continuing our legacy of excellence in the iGaming industry.
Is your product or service licensed in Europe?
Yes
ID: 3216
Supporting Documents
Corporate Community Engagement Award
Company: SOFTSWISS
Website: softswiss.com
What have you done and why should you win?
In May 2024, SOFTSWISS started a multi-phase charity initiative to help those hit by Brazil’s worst flood Rio Grande do Sul. The project provided immediate relief to the affected areas and aimed for long-term recovery. It also encouraged other industry players to join in these efforts.
Rubens Barrichello, SOFTSWISS Non-Executive Director in Latin America, supported the campaign and compiled a list of trusted charities, enabling SOFTSWISS employees and industry representatives to contribute directly.
The company allocated resources for essential supplies like food, water, and clothing, distributed through Movimento União BR, a local charity.
Additionally, SOFTSWISS funded the installation of water purification systems in schools across Rio Grande do Sul with PWTECH. This initiative ensured ongoing access to clean drinking water for current and future generations.
What were the results: what evidence can you produce that supports your entry?
Community Engagement:
– SOFTSWISS engaged the global iGaming community to support its efforts. The company encouraged additional support through https://sosenchentes.rs.gov.br/international-donations – an official government channel in Rio Grande do Sul, ensuring donations reached those in need.
– SOFTSWISS arranged a vast digital campaign to facilitate efficient and effective aid distribution
– The Polish SOFTSWISS office organised a summer camp for employees’ children from Warsaw and Poznań. One of the days was focused on Brazil’s environmental challenges, including issues with access to clean drinking water. The activities featured workshops, hackathons, and informational lectures. Children also decorated 50 T-shirts sent to Brazilian schools as a sign of solidarity and support from the Polish SOFTSWISS team.
PR Coverage:
The SOFTSWISS charity initiative was featured in 37 global iGaming media, including FocusGN, Gambling News UK, iGaming News, iBusiness News, Yogonet, iGaming Brazil, and others. This provided extensive coverage and facilitated active engagement from industry players.
Is your product or service licensed in Europe?
Yes
ID: 3218
Supporting Documents
Outstanding Contribution Award
Company: SOFTSWISS
Nominee: Tatyana Kaminskaya
What have they done and why should they win?
Tatyana Kaminskaya has made a significant positive impact on the European casino industry through her role as Head of SOFTSWISS Game Aggregator. In an industry that is often male-dominated, Tatyana has proven herself as an influential leader, driving the platform to become a top choice for casino operators.
Over her eight years with the company, Tatyana has transformed the Game Aggregator from a core product into an industry-leading platform, known for its extensive game portfolio and integration capabilities. She integrated other SOFTSWISS products via a single API, including the Sportsbook and Jackpot Aggregator, enhancing the platform’s value for operators.
Tayana introduced one of the most innovative parts of the SOFTSWISS Game Aggregator – the Tournament Tool that boosts player engagement and retention for operators. The solution helps operators manage tournaments where players compete against each other for large prize pools and immerse themselves in the gameplay.
The Tournament Tool supports any tournament scale – from localised single-project contests to expansive multi-brand network tournaments. Setting up a tournament requires no additional design or development input and can be executed in a simple five-step process. Operators also can draft, schedule, and track the effectiveness of their promos.
What evidence can you produce that supports your entry?
TATYANA’S RESULTS
Tatyana’s significant impact on the success of the SOFTSWISS Game Aggregator is underscored by tangible results:
– 23,500 exclusive games (+7,000 in 2024)
– 6M+ active players monthly
– 280+ game provider partners (+35% in 2024)
– €13B+ bets monthly (+€2B in 2024)
– 500+ clients (+11% in 2024)
According to the KANTAR survey, the Game Aggregator has shown an exceptional level of client satisfaction:
– 8,4 – Overall satisfaction with the platform
– 93% Client service satisfaction
– 93% Business Account Manager’ satisfaction
– 33% of clients rated their satisfaction with the Game Aggregator as 9 or 10
According to internal research, integrating the Tournament Tool results in an average 4% increase in player spending during tournaments, rising to 9% post-tournament (based on 36 tournaments by ten operators).
In Q2 2024, crash and live games were integrated into the Tournament Tool, aligning with gamification and social interaction trends. The combination of tournaments with crash games, live games, and slots enhances player experience and boosts casino performance.
The platform also recently partnered with Ready Playgame – a provider with 20 years of experience renowned for its Reel Bingo and Snakes & Ladders gamified slots, and TaDa Gaming – a provider of a wide range of online content, including video slots, table games, fishing games, cards, bingo, and crash games.
Is your product or service licensed in Europe?
Yes
ID: 3219
Supporting Documents
Outstanding Contribution Award
Company: SOFTSWISS
Nominee: Olga Resiga
What have they done and why should they win?
Olga Resiga, Chief Business Development Officer at SOFTSWISS, is a key player in fostering innovation and achieving significant revenue growth for the company.
Having an academic background in Economics and Finance, Olga started her journey as an Account Manager in the banking sphere. She quickly rose through the ranks, gaining experience in roles focused on client relationships, financial planning, and strategic growth.
In 2019, Olga joined SOFTSWISS as a Global Business Development Manager. Her impact on the company was both immediate and transformative. By May 2021, her contributions had elevated her to the role of Head of Business Development for the iGaming Platform. Then, less than two years later in March 2023, she was promoted to Chief Business Development Officer, affirming her invaluable impact on the company.
What evidence can you produce that supports your entry?
OLGA’S ACHIEVEMENTS
LatAm Market:
One of Olga’s most impactful contributions has been the company’s recent strategic expansion into the LatAm iGaming market. Recognising the immense potential of this region, she managed to align SOFTSWISS’ Sportsbook, Casino Platform, and Game Aggregator with local client preferences. This venture ensured long-term client relationships and increased the company’s revenue.
African Market:
Following SOFTSWISS’ acquisition of Turfsport, a leading South African provider of betting software, Olga contributed to the launch of three new products in Q3’24 – The SOFTSWISS Retail Betting Solution, Lotto Software, and Horse Racing Module.
Internally, Olga promotes a culture of ongoing learning and innovation. She uses her varied experience to form SOFTSWISS’ business development strategy. Her leadership style is based on principles of honesty, transparent communication, and endless motivation. This helps create an environment that motivates team members to achieve and exceed objectives.
Olga Resiga’s leadership and strategic initiatives are decisive in enhancing SOFTSWISS’ growth and success.
Is your product or service licensed in Europe?
Yes
ID: 3220
Supporting Documents
Lifetime Achievement Award
Company: SOFTSWISS
Nominee: Ivan Montik
What have they done and why should they win?
Ivan Montik is the founder of SOFTSWISS – a global tech company with over 15 years of experience in providing software solutions for the iGaming industry. The strongest supporter of cryptocurrency, Ivan empowered SOFTSWISS to become the first company to introduce Bitcoin into the online gambling industry in 2013.
From its beginnings as a small outsourcing startup, SOFTSWISS has reached a global scale under Ivan’s leadership. Now employing over 2,000 people worldwide and winning over 30 prestigious industry awards, the company is headquartered in Malta, with offices in several countries, including major ones in Poland and Georgia.
As a visionary leader, Ivan values collaboration and emphasises a positive work environment. He strongly believes that a team’s success hinges on shared goals, clear communication, and an agile approach to business processes.
Recognising a long-term need for innovation, Ivan established a SOFTSWISS R&D department, specifically invested in pioneering advancement. This investment has continuously propelled SOFTSWISS’ iGaming software ecosystem forward, reaffirming his dedication to sustainable growth.
Being an ardent and consistent supporter of responsible gambling, Ivan underscores the importance of partnership between operators and players to benefit both sides. He defines SOFTSWISS’ mission as ‘Transforming the iGaming and entertainment industry for the better through tech innovations’.
What evidence can you produce that supports your entry?
IVAN’S ACHIEVEMENTS:
– Pioneered the integration of crypto into iGaming
– Introduced the Jackpot Aggregator, a player outreach innovation, to the market
– Expanded the Game Aggregator into the largest product of its kind, with more than 23,500 games and over EUR 13 billion in monthly bets
– Acquired a major stake in Turfsport, a leading South African provider of betting software
– Invested in Ously Games, provider of SpinArena.net, to develop a proprietary platform for social casinos
– Appointed Rubens Barrichello, F1 racing legend, as SOFTSWISS’ Non-Executive Director in LatAm
– Earned 30+ industry awards over the last two years, acknowledging SOFTSWISS’ excellence and leadership in iGaming sphere
– Contributed over EUR 2 million to charity initiatives, including earthquake relief in Turkey and flood support in Brazil and Poland
By the next 15-year milestone, Ivan envisions SOFTSWISS as a top global workplace that attracts highly motivated experts and innovation leaders, successfully integrating AI solutions into the company’s iGaming products.
Is your product or service licensed in Europe?
Yes
ID: 3221
Supporting Documents
Best Marketing Initiative
Company: SOFTSWISS
Project: Grab Success
What have you done and why should you win?
The “Grab Success” campaign was launched in Malta during SiGMA Europe event to increase SOFTSWISS’ brand awareness and consideration and to make the company top of mind for leading iGaming operators.
Creative Concept
SOFTWISS referenced the environment and drew inspiration from the local ecosystem. The marketing team created a concept featuring the Maltese crab – an emblem for the regional wildlife.
The crab’s grip represented the ability to make decisions, take responsibility, and achieve goals that the industry leaders own. Grab Success means everyone can grab and hold their success, clinging to it with a death grip like a crab.
The vibrant and unique visuals provided a solid basis for robust 360 marketing support, ensuring extra engagement, buzz, and sharing.
Channels Involved:
– Digital: Banners for SMM, Reach Media, DV 360, promo posts with unique 3D videos, website “grab success” design
– SMM: crab Instagram masks to increase user interaction with the brand, 4 engagement campaign posts, PR material posts
– PR: press and post releases, articles for iGaming media magazines, interviews
– Airport ads: 8 ad spaces and Bizzilla Magazine
– Pop-up branding: Expo entrance area
– Vehicle branding: 2 branded cars with Grab Success flags rode all over the island, and 4 branded buses cruised through the city transporting visitors to the expo
– Expo stand: SOFTSWISS built a large digital aquarium, which featured crabs and the underwater world, immersing visitors in the campaign’s atmosphere and showcasing SOFTSWISS brand in the most memorable and immersive way
What were the results: what evidence can you produce that supports your entry?
The “Grab Success” campaign lasted 1.5 months, from October 16 to November 30, and showed an impressive performance:
Branded Keyword Clicks (the main indicator of brand awareness):
+54% vs the previous period (before the campaign)
Organic Traffic:
+287% vs the previous period (before the campaign)
Leads:
+13% vs the previous period (before the campaign)
SMM posts engagement:
33,373 impressions with 1.02% CTR (almost 2 times higher than average)
PR engagement:
– 4M+ reach (almost 2 times higher than average)
– 45+ media mentions
OOH reach:
100,000 impressions among 25,000 expo visitors
Offline engagement:
The key visuals used for Malta Airport branding and the entrance area of SiGMA Europe resulted in 25,000 visitors encountering the campaign at least four times – upon arrival and departure, and upon entry and exit of the expo.
The campaign also highlights the deep engagement and loyalty of the company’s employees. The involvement of C-level in the campaign itself, supported by the dedication of the entire exhibition team, turned into collective efforts of passion and expertise.
The campaign epitomises SOFTSWISS’ unique approach to marketing that involves crafting creative concepts for every event based on the regional cultural code. This in turn, helps SOFTSWISS follow its mission to change the iGaming industry through technological innovation.
Is your product or service licensed in Europe?
Yes
ID: 3222
Supporting Documents
Sustainability Initiative Award
Company: SOFTSWISS
Project: SOFTSWISS
What have you done and why should you win?
SOFTSWISS has demonstrated a firm commitment to sustainability through numerous impactful initiatives that have contributed significantly to the environment and the well-being of employees and communities. The company’s workplace culture, guided by core values such as ‘WE CARE,’ emphasises environmental and social responsibility.
In 2024, SOFTSWISS launched the ‘Green Office’ project, installing collection boxes for used batteries and bottle caps in global offices, ensuring safe disposal and recycling. Additionally, SOFTSWISS marked World Environment Day by planting over trees in Warsaw, Poland, and Tbilisi, Georgia, in collaboration with local administrations.
SOFTSWISS also hosted multiple community-driven events, further demonstrating its commitment to environmental well-being:
– Animal Aid Volunteering Project: Installation of special boxes for collecting animal food and arranging visits to animal shelters
– FRUU Bike Quest: Employees engagement in cycling activities in Warsaw and Poznan aimin at planting trees
These initiatives are part of SOFTSWISS’s broader strategy to promote sustainability and enhance community engagement.
What were the results: what evidence can you produce that supports your entry?
The sustainability initiatives launched by SOFTSWISS in 2024 resulted in tangible environmental contributions, including:
– Green Office Project: over 300 batteries and 150 bottle caps collected, ensuring their safe disposal
– World Environment Day: successful planting of 800 trees, enhancing local green spaces and benefiting the environment
– FRUU Bike Quest: planting of 90 trees, demonstrating employee engagement and dedication to environmental initiatives
– Animal Aid Project: employees actively participated in supporting local shelters and collected more than 50 kg of animal food
In October-November, 2024 SOFTSWISS is launching annual corporate well-being activities:
– “Pink October” – a global movement for breast cancer awareness
– “Movember” – a global movement for men’s health issues awareness
Is your product or service licensed in Europe?
Yes
ID: 3223
Supporting Documents
Woman of the Year
Company: SOFTSWISS
Nominee: Valentina Bagniya
What have they done and why should they win?
Valentina Bagniya is a Chief Marketing Officer at SOFTSWISS. Having joined the company in 2020, she has built a full-fledged marketing department entirely from scratch, now counting 50 professionals in different countries.
Under Valentina’s leadership, the team handles the entire marketing reach of the iGaming tech brand, including public relations, events, digital marketing, social media development, content creation, brand positioning, and employer brand marketing, with in-depth analytics across all levels. Her long-term strategic planning and effective management have transformed the marketing function into a cornerstone of the company’s broader business strategy.
The strategic goals of the marketing department encompass:
Increase of SOFTSWISS brand awareness as a leading technology company and credible iGaming partner with 15+ years of experience
Creation and development of a strong brand image consistent with positioning
Growth of sales efficiency
Development of a strong SOFTSWISS employer brand
By combining market knowledge and client insights, Valentina’s team has created a unique market positioning and distinguishing branding for SOFTSWISS. The result was a single consistent representation of SOFTSWISS as one of the leading iGaming brands. It took less than a year for the positioning to establish itself, and Kantar’s research confirmed that the brand’s clients already associate SOFTSWISS with its outlined values and mission.
What evidence can you produce that supports your entry?
– Marketing function became an essential part of business growth, leading not only marketing but also business strategy development
– Within a year, key brand positioning statements became strongly associated with SOFTSWISS brand (based on customer research by Kantar)
– SOFTSWISS, 3 years in a row, keeps the #1 position in media
– SOFTSWISS brand awareness grew by 5 times
– Valentina was recognised as iGaming Influencer of the Year at the European iGaming Excellence Awards 2024
– SOFTSWISS received recognition for the best stand at the SBC Summit Lisbon 2024
– SOFTSWISS, 2 years in a row (2023-2024), triumphed at the most prestigious EGR B2B Marketing & Innovation Awards for the “Bringing the Heat” and “Grab Sucess” marketing campaigns
2024 SOFTSWISS Voices:
10+ press release featurings
4 interviews (igamingbusiness.com, gambling insider, egr.global, and revpanda.com)
2 podcasts
1 panel discussion participation
Valentina’s leadership philosophy is deeply rooted in creating an open and growth-oriented work environment. By prioritising data-driven analysis, strategic planning, and creative innovation, she empowers SOFTSWISS to embrace new challenges.
Is your product or service licensed in Europe?
Yes
ID: 3224
Supporting Documents
Best Table Gaming product
Product: Sportium Sixers Poker Series
Manufacturer/Supplier: Sportium
What have you done and why should you win?
Sportium has been a leading betting house in Spain since 2007, part of the Cirsa Group, and is a leader in the gaming and leisure industry in Spain and Latin America. Sportium focuses on seeking innovations and creativity in the gaming sector, offering unique experiences to its users. With initiatives like the Sportium Sixers Poker Series, Sportium transforms poker while creating an attractive environment that fosters interaction and community among players.
The Sportium Sixers Poker Series revolutionizes the poker world in Spain as the first national circuit specifically designed for six-player table formats. Through this new setup, the tournaments provide a more dynamic and exciting pace, allowing players to engage in the game more intensely.
In addition to the gameplay dynamics, the circuit stands out for its parallel activities that enhance the player experience. At each stop, Sportium organizes paddle tennis tournaments that promote interaction among participants and allow winning pairs to earn entries to the tournaments. Cocktails are also held, helping to create a community atmosphere around the event.
To add more excitement, the circuit includes gamification elements. For example, in the Sixers Killer game, players collect medals from the rivals they eliminate and can win a sponsorship for the next season. There’s also Crazy Sixers, where players play with three cards, discard one after the flop, and go all-in with the option to win an entry for the next stop.
What were the results: what evidence can you produce that supports your entry?
In its first edition in 2023, the Sportium Sixers Poker Series attracted 800 players across three stops, and for 2024, the circuit has added a fourth stop, maintaining a very positive and consistent growth, with over 400 participants at the recent stop at Casino Barcelona. The combination of an innovative tournament structure, complementary activities, and gamification opportunities makes this circuit a unique proposition that stands out in the realm of live poker. This event has been recognized as the “Breakthrough Tournament of the Year” by David Luzago, Poker Manager at Casino Gran Vía.
In the words of Elio Capuccio, director of international tournaments, “Sixers has changed the concept of the game.”
In 2025, the circuit will add another stop, bringing the total to five tournaments, and it will include a stop outside of Spain.
Is your product or service licensed in Europe?
Yes
ID: 3226
Corporate Community Engagement Award
Company: Sportium
What have you done and why should you win?
Fundación Sportium is a non-profit organization that promotes social inclusion through sports. The vision of a sport without barriers, accessible to everyone, drives the Foundation’s mission in its fight against social exclusion. Since its creation in 2022, it has shown a strong commitment to inclusion through sports, benefiting vulnerable communities and groups in Spain and other countries. In 2023, more than 2,000 people benefited from eight of the Foundation’s projects.
Thanks to the “Solidarity Athletics” project, together with the Royal Spanish Athletics Federation, they supported former athlete Glory Alozie in returning to Spain with her son, giving her a new life after a period of vulnerability. In Spain, she works as an athletics coach and is part of a panel of national coaches.
They also supported Gabriel Alvarado, a young Nicaraguan athlete who dreamed of qualifying for the Paris Olympics but lacked resources in his home country. In Madrid, he trained with the Spanish racewalking team, received housing, and pursued a qualification as a sports facilitator.
For the third year, they sponsored the Koeman Cup by Fundación Sportium, a charity golf tournament organized by Ronald Koeman, with the proceeds going to the Cruyff Foundation. Additionally, they renewed their collaboration with the Senior Women’s School Fulanita de Tal, a football club in Madrid that provides women with an inclusive environment to start playing the sport. In November, they will support Albert Cogul, a paraplegic mountaineer, in his goal of reaching Everest Base Camp in a wheelchair.
What were the results: what evidence can you produce that supports your entry?
The Sportium Foundation is making a significant impact in the community through various initiatives focused on social inclusion and empowerment. In 2024, its projects range from supporting athletes in vulnerable situations to promoting sports among women and increasing accessibility in extreme sports. Below are key achievements that demonstrate the foundation’s commitment to transforming lives and fostering values through sports in our community.
Community impact: In 2023, more than 2,000 people benefited from Sportium Foundation’s projects.
– New motivational leaders: Athletes Glory Alozie and Gabriel Alvarado have significantly improved their skills and had a positive impact on their communities, with Glory taking on a role as a coach and Gabriel preparing to become a coach specializing in functional diversity.
– Fundraising: The Koeman Cup 2024 raised more than €41,000, which was dedicated exclusively to the inclusion of children with disabilities.
– Female empowerment: More than 325 women have become involved in sports through the collaboration with Fulanita de Tal, strengthening their confidence and skills, with over 100 women training each week.
– Accessibility in extreme sports: Support for Albert Cogul highlights Sportium Foundation’s commitment to inclusion and accessibility in extreme sports, enabling people with disabilities to achieve extraordinary feats.
Is your product or service licensed in Europe?
Yes
ID: 3227
Best New Innovative Product
Product: HUFF N’ PUFF Money Mansion
Manufacturer/Supplier: Light & Wonder
What have you done and why should you win?
Since the 2017 launch of HUFF N’ PUFF as part of the LOCK IT LINK series, developed by one of Light & Wonder’s studios in Australia, this franchise has become a global sensation. Over the years, it has steadily grown in popularity, with nine successful releases. The latest installment, HUFF N’ PUFF Money Mansion, takes this beloved franchise to new heights.
HUFF N’ PUFF Money Mansion introduces a cutting-edge linked lightbox mechanic and marks the franchise’s first foray into the premium gaming space. The game boasts an engaging visual aesthetic, along with fresh features and symbols, including the “Deed” symbol and the Money Mansion Jackpots feature. Players can trigger the Money Mansion by landing three Deed symbols, unlocking one of three exciting bonus features: The Paintbrush, Hammer, or Golden Doors.
When players win the Grand or Major jackpot, the amount is removed from the shared pool while maintaining persistence across all connected machines. This ensures excitement remains high until the next jackpot is won. The Hard Hat symbols are still integral to the game, triggering free spins with six or more Hats. Adding to the fun, pigs wearing Hard Hats can appear behind the reels and contribute towards triggering free games.
With its global appeal, inventive mechanics, and player-favorite features, HUFF N’ PUFF Money Mansion is one of the standout releases of the past year. This latest addition to the franchise continues to capture the imagination of players worldwide, cementing its place as a true leader in the gaming industry.
What were the results: what evidence can you produce that supports your entry?
What sets this game apart is the progressive jackpot mechanic. When players win either the Grand or Major jackpot, the amount is removed from the shared pool while maintaining persistence across all connected machines. This ensures excitement remains high until the next jackpot is won. The ever-popular Hard Hat symbols are still integral to the game, triggering free spins with six or more Hard Hats. Adding to the fun, special pigs wearing Hard Hats can appear behind the reels and contribute towards triggering the free games.
Is your product or service licensed in Europe?
Yes
ID: 3229
Supporting Documents
Best Electronic Table Gaming Product
Product: Stadium Ultimate Texas Hold’Em
Manufacturer/Supplier: Light & Wonder
What have you done and why should you win?
Ultimate Texas Hold ‘Em is the pinnacle of table game play, and now, Light & Wonder has seamlessly brought this industry-leading game into the realm of Electronic Table Games (ETGs). Featured on the Quartz™ Hybrid, Stadium Ultimate Texas Hold’Em® allows players to enjoy up to three hands of Ultimate Texas Hold’Em simultaneously on their personal player terminal, enhancing the excitement and strategy.
The game is elevated by four thrilling side bets: Trips, Ultimate Pairs, Bad Beat, and Play the Board, providing players with even more ways to win. Just like in traditional play, both the player and dealer aim to make their best possible 5-card poker hand, using their two initial cards plus five community cards. To form their hand, they can use three, four, or all five of the community cards, adding an extra layer of depth to the gameplay.
With over 1,200 installations worldwide, Ultimate Texas Hold ‘Em has earned its reputation as the #1 table game in the world, and its transition to ETGs has made it more accessible and exciting than ever before.
What were the results: what evidence can you produce that supports your entry?
Games like Stadium Ultimate Texas Hold’Em allow for many more options to offer table game content at hours that live tables are closed or at denominations much lower than on live tables. These games should be used to attract players, educate players and transition them over to tables as well.
Is your product or service licensed in Europe?
Yes
ID: 3230
Supporting Documents
Best Slot Game
Product: Lion Link
Manufacturer/Supplier: Light & Wonder
What have you done and why should you win?
Featured on Light & Wonder’s state of the art Kascada and Kascada Dual Screen cabinets, the Lion Link series: Lion Link – Wealth of the Dragon and Lion Link – Prosperous Rooster has become a top-performing title this year. Built using the Money Link math model and designed for a great high-denomination player experience, these two titles feature engaging base gameplay using stacked mystery symbols for added excitement.
Both games use a traditional Hold & Spin gameplay with a helper mechanic that can make it easier to trigger the Hold & Spin, driving player excitement. The mechanic is triggered by landing six orb symbols, where the player tries to fill a 3×5 array with orbs while on a three-spin counter that resets every time another orb lands. Wealth of the Dragon features Locking Door Free Games and outstanding denomination and cabinet variety, making it a strong candidate for high-limit rooms.
Players get the credit values shown on the orbs and the top jackpot if they fill all 15 spaces with orbs. Free games differ between the two titles with walking mystery doors in Prosperous Rooster and locking mystery Door in Wealth of the Dragon with both games offering eight free games in total., When the Free Games feature is triggered, all landed Doors will open to the same symbol, but will either stay in place for the entire bonus in Wealth of the Dragon or move one spot to the left between spins (after payouts) in Prosperous Rooster.
What were the results: what evidence can you produce that supports your entry?
Lion Link – Wealth of the Dragon and Lion Link – Prosperous Rooster have quickly become player favorite games while topping the charts on the Eilers & Krejcik EMEA Game Performance Report. The highly rated game was featured in the EMEA Eilers report in June 2024 with strong performance >2x and has been a top-performing title since. In fact, Wealth of the Dragon took the top spot as the Top Indexing New game in July and August 2024, while Prosperous Rooster came in sixth. Wealth of the Dragon and Prosperous Rooster ranked #1 and #2 respectively in the Top Indexing Games – Western Europe & Africa, Core, Top Indexing Games – Core, Overall and Top Indexing NEW Games and Omni-Region Games in the EMEA Eilers August and September 2024 Report.
Is your product or service licensed in Europe?
Yes
ID: 3231
Supporting Documents
Best Table Gaming product
Product: Chipper Champ 3
Manufacturer/Supplier: TCSJOHNHUXLEY
Website: https://tcsjohnhuxley.com/product/chipper-champ-3/
What have you done and why should you win?
The Chipper Champ 3 is more than just a machine; it’s a quantum leap forward in gaming technology. TCSJOHNHUXLEY has pushed the boundaries of innovation to create a solution that redefines efficiency, security, and player experience.
Our commitment to excellence is evident in the Chipper Champ 3’s advanced features. From its unparalleled speed and accuracy to its intuitive interface, this machine is designed to streamline operations and enhance profitability. The Chipper Champ 3’s cutting-edge technology ensures that casinos can focus on providing exceptional gaming experiences while maximizing efficiency.
The Chipper Champ 3 introduces a revolutionary new feature to ensure reliable clay chip sorting without risk of chip damage. This innovative technology efficiently sorts clay chips in addition to other wheel check and value chips. No other chipper can sort clay chips.
As the fastest Chipper Champ model yet, it delivers exceptional performance. Its advanced algorithms and powerful hardware enable it to process chips at unrivalled speed, minimising downtime and maximising efficiency. The Chipper Champ 3’s intelligent chip recognition, intuitive software, and real-time insights translate to faster processing and reduced errors, improving efficiency and productivity. Enhanced security features, such as dual HD cameras, intrusion alarms, and active system logging, safeguard your investment and protect against unauthorised access.
Why should we win? Because the Chipper Champ 3 represents a paradigm shift in the gaming industry. It’s more than just a product; it’s a testament to our dedication to innovation and our unwavering commitment to providing the best solutions for our customers.
What were the results: what evidence can you produce that supports your entry?
The Chipper Champ 3 is delivering tangible results for the world’s leading operators, and boasts a strong order book that reflects the value casinos place on this market leading device. Its speed and accuracy have significantly reduced processing times, allowing casinos to handle more transactions efficiently. The advanced chip recognition capabilities have enhanced security and minimized the risk of errors.
Moreover, the introduction of clay chip sorting is a game-changer, especially in markets such as the USA where players much prefer the tactile feel of clay chips, but until now were avoided on Roulette tables. Chipper Champ 3’s intuitive interface has also made it easy for operators to learn and use, reducing training time and increasing productivity. The machine’s real-time insights have provided valuable data for optimizing operations and making informed business decisions.
The Chipper Champ 3 is more than just a product; it’s a solution that delivers real value for casinos. We invite the judges to consider the tangible benefits it has brought to our clients and the industry as a whole.
Is your product or service licensed in Europe?
Yes
ID: 3233
Supporting Documents
Best New Innovative Product
Product: Chipper Champ 3
Manufacturer/Supplier: TCSJOHNHUXLEY
Website: https://tcsjohnhuxley.com/product/chipper-champ-3/
What have you done and why should you win?
The Chipper Champ 3 is more than just a machine; it’s a quantum leap forward in gaming technology. TCSJOHNHUXLEY has pushed the boundaries of innovation to create a solution that redefines efficiency, security, and player experience.
Our commitment to excellence is evident in the Chipper Champ 3’s advanced features. From its unparalleled speed and accuracy to its intuitive interface, this machine is designed to streamline operations and enhance profitability. The Chipper Champ 3’s cutting-edge technology ensures that casinos can focus on providing exceptional gaming experiences while maximizing efficiency.
The Chipper Champ 3 introduces a revolutionary new feature to ensure reliable clay chip sorting without risk of chip damage. This innovative technology efficiently sorts clay chips in addition to other wheel check and value chips. No other chipper can sort clay chips.
As the fastest Chipper Champ model yet, it delivers exceptional performance. Its advanced algorithms and powerful hardware enable it to process chips at unrivalled speed, minimising downtime and maximising efficiency. The Chipper Champ 3’s intelligent chip recognition, intuitive software, and real-time insights translate to faster processing and reduced errors, improving efficiency and productivity. Enhanced security features, such as dual HD cameras, intrusion alarms, and active system logging, safeguard your investment and protect against unauthorised access.
Why should we win? Because the Chipper Champ 3 represents a paradigm shift in the gaming industry. It’s more than just a product; it’s a testament to our dedication to innovation and our unwavering commitment to providing the best solutions for our customers.
What were the results: what evidence can you produce that supports your entry?
The Chipper Champ 3 is delivering tangible results for the world’s leading operators, and boasts a strong order book that reflects the value casinos place on this market leading device. Its speed and accuracy have significantly reduced processing times, allowing casinos to handle more transactions efficiently. The advanced chip recognition capabilities have enhanced security and minimized the risk of errors.
Moreover, the introduction of clay chip sorting is a game-changer, especially in markets such as the USA where players much prefer the tactile feel of clay chips, but until now were avoided on Roulette tables. Chipper Champ 3’s intuitive interface has also made it easy for operators to learn and use, reducing training time and increasing productivity. The machine’s real-time insights have provided valuable data for optimizing operations and making informed business decisions.
The Chipper Champ 3 is more than just a product; it’s a solution that delivers real value for casinos. We invite the judges to consider the tangible benefits it has brought to our clients and the industry as a whole.
Is your product or service licensed in Europe?
Yes
ID: 3234
Supporting Documents
Best Table Gaming product
Product: Velocity Auto Roulette Wheel
Manufacturer/Supplier: TCSJOHNHUXLEY
Website: https://tcsjohnhuxley.com/product/velocity-auto-roulette-wheel/
What have you done and why should you win?
TCSJOHNHUXLEY, a pioneer in Roulette wheel manufacturing, is proud to present the Velocity Auto Roulette Wheel. This groundbreaking innovation represents a new era in gaming technology, offering unmatched speed, reliability, and player engagement.
The Velocity sets a new industry standard for speed, enabling casinos to offer more games per hour than ever before. Its brushless DC motors and gearless design ensure continuous, reliable operation without the need for bulky, noisy air compressors. This compact and efficient design seamlessly integrates into any live Roulette table, or for casinos to showcase the wheel on a standalone podium.
Equipped with the revolutionary Wheelmate technology, Velocity sets a new standard for ease of maintenance and monitoring. Its sleek design and customisable features cater to diverse player preferences, ensuring a captivating and immersive gaming experience.
Why should we win? Because the Velocity Auto Roulette Wheel is more than just a product; it’s a testament to our commitment to innovation and our unwavering dedication to providing the best solutions for the gaming industry. Velocity’s superior performance, security, and reliability make it a standout choice for casinos seeking to elevate their gaming offerings.
What were the results: what evidence can you produce that supports your entry?
Brand new for 2025, the Velocity Auto Roulette Wheel is expected to deliver exceptional results for our land based and i-gaming casino customers. Its unmatched speed and reliability will enhanced player satisfaction and increased table turnover. Our unique Wheelmate technology that is fully compatible with Velocity has already proven to simplify maintenance and reduced downtime, allowing casinos to focus on providing a seamless gaming experience. Wheelmate is a user-friendly touchscreen device that simplifies roulette wheel maintenance. It accesses data, monitors performance, and streamlines essential tasks including levelling, rotating, cleaning, and calibration.
Furthermore, Velocity’s customisable features will enabled casinos to tailor their gaming offerings to meet the specific preferences of their clientele. The wheel’s sleek design and immersive gameplay will attract new players and increased overall engagement.
The Velocity Auto Roulette Wheel is more than just a wheel; it’s a solution that will deliver real value for casinos.
Is your product or service licensed in Europe?
Yes
ID: 3235
Best New Innovative Product
Product: Velocity Auto Roulette Wheel
Manufacturer/Supplier: TCSJOHNHUXLEY
Website: https://tcsjohnhuxley.com/product/velocity-auto-roulette-wheel/
What have you done and why should you win?
TCSJOHNHUXLEY, a pioneer in Roulette wheel manufacturing, is proud to present the Velocity Auto Roulette Wheel. This groundbreaking innovation represents a new era in gaming technology, offering unmatched speed, reliability, and player engagement.
The Velocity sets a new industry standard for speed, enabling casinos to offer more games per hour than ever before. Its brushless DC motors and gearless design ensure continuous, reliable operation without the need for bulky, noisy air compressors. This compact and efficient design seamlessly integrates into any live Roulette table, or for casinos to showcase the wheel on a standalone podium.
Equipped with the revolutionary Wheelmate technology, Velocity sets a new standard for ease of maintenance and monitoring. Its sleek design and customisable features cater to diverse player preferences, ensuring a captivating and immersive gaming experience.
Why should we win? Because the Velocity Auto Roulette Wheel is more than just a product; it’s a testament to our commitment to innovation and our unwavering dedication to providing the best solutions for the gaming industry. Velocity’s superior performance, security, and reliability make it a standout choice for casinos seeking to elevate their gaming offerings.
What were the results: what evidence can you produce that supports your entry?
Brand new for 2025, the Velocity Auto Roulette Wheel is expected to deliver exceptional results for our land based and i-gaming casino customers. Its unmatched speed and reliability will enhanced player satisfaction and increased table turnover. Our unique Wheelmate technology that is fully compatible with Velocity has already proven to simplify maintenance and reduced downtime, allowing casinos to focus on providing a seamless gaming experience. Wheelmate is a user-friendly touchscreen device that simplifies roulette wheel maintenance. It accesses data, monitors performance, and streamlines essential tasks including levelling, rotating, cleaning, and calibration.
Furthermore, Velocity’s customisable features will enabled casinos to tailor their gaming offerings to meet the specific preferences of their clientele. The wheel’s sleek design and immersive gameplay will attract new players and increased overall engagement.
The Velocity Auto Roulette Wheel is more than just a wheel; it’s a solution that will deliver real value for casinos.
Is your product or service licensed in Europe?
Yes
ID: 3236
Best Electronic Table Gaming Product
Product: Roulette Xtra on Qorex 2
Manufacturer/Supplier: TCSJOHNHUXLEY
Website: https://tcsjohnhuxley.com/product/roulette-xtra/
What have you done and why should you win?
TCSJOHNHUXLEY’s Roulette Xtra on Qorex 2 is a groundbreaking innovation that redefines the electronic roulette experience. By merging the classic appeal of traditional roulette with the excitement of random multiplier bets, we’ve created a game that captivates players of all levels.
Previously confined to live tables, Roulette Xtra now delivers an immersive and thrilling gaming experience on electronic terminals. Our customizable paytables, stunning 3D visualizations, and enhanced payouts provide players with a truly unique and engaging experience.
Roulette Xtra’s proven popularity and innovative features make it a standout game in the industry. Its ability to attract and retain players, while also driving revenue for operators, positions it as a strong contender for this prestigious award. By bringing Roulette Xtra to Qorex 2, TCSJOHNHUXLEY is demonstrating our commitment to providing cutting-edge gaming solutions that elevate the player experience and drive business success.
What were the results: what evidence can you produce that supports your entry?
Roulette Xtra has consistently exceeded all expectations since winning the coveted Best Table Gaming product category at the European Casino Awards in 2023. Now integrated and available on Qorex 2, it continues to deliver exceptional results in terms of player engagement and revenue generation. Here’s why:
Increased Player Engagement: The game’s unique blend of classic roulette and random multiplier bets has proven to be highly appealing to players, leading to increased time on device and higher player retention rates.
Enhanced Revenue Generation: Roulette Xtra’s innovative features, such as customizable paytables and enhanced payouts, have contributed to significant revenue growth for operators.
Positive Player Feedback: Player surveys and reviews consistently highlight the game’s excitement, entertainment value, and ease of play.
Successful Market Launch: Roulette Xtra has been successfully launched in multiple markets, demonstrating its broad appeal and adaptability.
Combining Roulette Xtra and Qorex 2, our latest electronic gaming terminal range, demonstrates a truly exceptional gaming solution that make another significant impact on the industry.
Is your product or service licensed in Europe?
Yes
ID: 3237
Best Slot Game
Product: Magic Treasures
Manufacturer/Supplier: IGT
Website: www.igt.com
What have you done and why should you win?
IGT’s Magic Treasures™ is a high-performing multi-level progressive video slot game that was launched in the U.S. in 2023 and quickly captivated players to make its way into international markets in 2024. Packed with rich Asian-inspired graphics, Magic Treasures features two complementary partner themes, Dragon and Tiger. Providing a thrilling gameplay experience, Magic Treasures incorporates proven mechanics that have propelled the success of popular titles in IGT’s growing stable of high-performing, player-preferred MLPs like Prosperity Link, Mystery of the Lamp, Egyptian Link, and the latest sensation, Tiger and Dragon.
Magic Treasures is available on IGT’s sleek PeakSlant49 and PeakCurve49 cabinets and features research-backed gameplay mechanics that are proven to engage players and drive strong performance results for operators across Europe. The theme presents a new take on the popular three-pot collection feature leading to a variety of ways to win and offers three corresponding bonus options: a progressive Money Ball bonus, a Jackpot Pick bonus, and a Free Games bonus. Designed with eye-catching graphics and integrating state-of-the-art sound for a memorable gaming package, Magic Treasures Tiger and Magic Treasures Dragon generate a standout visual presentation on the floor on mixed side-by-side banks.
What were the results: what evidence can you produce that supports your entry?
Since its debut in EMEA, Magic Treasures has consistently performed at more than 3x house average and landed in #1 on the Eilers-Fantini EMEA Game Performance Report list of ‘Top Indexing Games’ in three categories: New Games, Premium; New Omni-Region Games; and New Games Western Europe & Africa, Premium. Operators have embraced the game for the excitement and gripping visuals that it brings to the casino floor.
For instance, Pascal Adriencense, Director of Slots at Casino St. Amand les Eaux in France, stated: “Magic Treasures has quickly become a player favorite on our gaming floor. Since its installation, the theme has performed exceptionally well and consistently achieves an impressive occupancy rate of over 75%.”
Underpinning IGT’s ability to supply diversified gaming solutions, Magic Treasures underwent the Company’s robust test bank program to ensure strong performance and enable customers to deploy the game confidently. The game was deployed in casinos for a minimum of 90 days through the test bank program, and its performance was tracked very closely. At the end of the process, the data was evaluated, and based on the results, IGT was able to deliver another standout in its award-winning lineup of MLP games, as proven by Magic Treasures’ solid performance and popularity with players.
Is your product or service licensed in Europe?
Yes
ID: 3239
Supporting Documents
Best New Innovative Product
Product: Tiger and Dragon
Manufacturer/Supplier: IGT
Website: https://www.igt.com/promotions/tiger-and-dragon
What have you done and why should you win?
IGT remains a leader in innovation in the multi-level progressive (“MLP”) space, as demonstrated by the Company’s latest sensation, Tiger and Dragon™, on the pristine PeakCurve™49 and the PeakSlant49™ cabinets. Introduced in the EMEA in September 2024, Tiger and Dragon builds on the global success of IGT’s award-winning Prosperity Link, Magic Treasures, and Mystery of the Lamp MLP themes. Available in two engaging base games, Multiplier and Cash on Reels™, Tiger and Dragon offers a new to the market functionality combined with proven player favorite mechanics to deliver a captivating gaming experience for players. Initial Tiger and Dragon deployments have returned outstanding performance results, and the game is on track to bring a new era of MLP entertainment to gaming floors across Europe.
Infused with stunning Asian-inspired graphics, entertaining bonuses, attractive jackpots, and strong math, Tiger and Dragon features three unique bonuses: Tiger, Dragon, and the ultimate Tiger and Dragon bonus. Fueling the Tiger and Dragon MLP experience is an entirely new lock, respin and reveal bonus structure featuring money ball symbols with credit values that can combine for a dynamic gameplay session. In another new game mechanic, when gong symbols on the reels land in the same row, monetary winnings are revealed, and adjacent numbers are combined. Adding to Tiger and Dragon’s gameplay excitement are the “up arrow” symbols that appear on the reels and increase credit values for big win potential.
What were the results: what evidence can you produce that supports your entry?
Tiger and Dragon debuted in the number-one position on Eilers & Krejcik’s May 2024 U.S. & Canada Game Performance Report in the “Top Indexing NEW Games – Premium Leased & WAP” category and maintained its position for three consecutive months. In the report, Tiger and Dragon ‘Cash on Reels’ took the top position by performing at more than 2.8X zone average, and Tiger and Dragon ‘Multipliers’ ranked third for performing at more than 2.5X zone average.
Demonstrating its popularity among players and operators, Tiger and Dragon won the coveted “Best Slot Product” category in the acclaimed 2025 GGB Gaming & Technology Awards, recognizing excellence and innovation in technology. Leveraging the outstanding success of the Tiger and Dragon MLP, IGT has invested in expanding the theme and introduced three new games, Tiger and Dragon Super Gong, Tiger and Dragon Super Bonus, and Tiger and Dragon Super Arrow, to operators this year at G2E.
Is your product or service licensed in Europe?
Yes
ID: 3241
Supporting Documents
Best Table Gaming product
Product: TYM (Table Games Yield Management)
Manufacturer/Supplier: Tangam Systems
Website: https://www.tangamsystems.com/
What have you done and why should you win?
Tangam Systems is the global leader in recommendations-driven gaming optimization software, trusted by casino operators to maximize guest experience and performance across 130+ properties globally. Tangam’s products are installed in some of the best-known brands including The Hippodrome Casino, Grosvenor Casinos, and Metropolitan Gaming in Europe as well as Caesars Entertainment, Penn Entertainment, MGM Resorts, Crown Resorts and many others worldwide.
Tangam redefined casino management with Table Games Yield Management (TYM), a cutting-edge business intelligence tool that revolutionizes how data and analytics are utilized to optimize table game operations. TYM improves game-mix, spread planning, and dynamic management to boost both guest satisfaction and table game performance.
TYM three modules, TYM Live, TYM Planning, and TYM Performance, have enhanced casino operations for over a decade. The introduction of Smart Tables and TYM Smart Data has elevated table games optimization, offering unprecedented analytics and performance insights.
TYM’s evolution is groundbreaking, combining extensive expertise in table games operations, software engineering, statistics, combinatorics, and advanced visualization technologies. It simplifies the analysis of complex data, providing intuitive insights and yielding opportunities with just a few clicks. Moreover TYM+SD extracts new value from smart table data and maximizes ROI from Smart Table investments.
Over the past decade, Tangam has established a strong reputation for providing next generation software backed by exceptional business support. Tangam’s Client Success team is composed of individuals with diverse backgrounds in casino operations, optimization, and analytics, which helps operators adopt best practices to drive top and bottom line results.
What were the results: what evidence can you produce that supports your entry?
With TYM+SD (Table Games Yield Management with Smart Data), TYM Live delivers recommendations 5x faster, with a 30% increase in acceptance rate. TYM Planning benefits from more accurate demand forecasts, leading to an up to 60% improvement in efficacy. TYM Performance introduces new KPIs for a superior game-mix strategy and more efficient troubleshooting, resulting in significant productivity gains.
Recently Tangam released a case study with Soaring Eagle Casino where their collaboration with Tangam enhanced their Roulette operation and boosted profitability. They deployed TYM and made significant changes to their Roulette resulting in a 7% increase in Drop and a 19% increase in Win, driven by an 11% increase in Hold%, year over year, over a 6-month period.
Their other games saw slight growth but Roulette significantly outperformed all other games.
Their implemented changes also led to better player segmentation. Average wagers increased on regular Roulette, while the higher house edge variant attracted smaller bets. With 26% fewer chips per spin, game pace improved, easing dealer management. This operational shift, along with dynamic pricing and adjusted open hours, drove significant financial growth and performance.
Is your product or service licensed in Europe?
Yes
ID: 3243
Supporting Documents
Best New Innovative Product
Product: SODA (Slot Optimization & Data Analytics)
Manufacturer/Supplier: Tangam Systems
Website: https://www.tangamsystems.com/products/soda
What have you done and why should you win?
Tangam Systems is the global leader in recommendations-driven gaming optimization software, trusted by casino operators to maximize guest experience and performance across 130+ properties globally. Tangam’s products are installed in some of the best-known brands including The Hippodrome Casino, Grosvenor Casinos, and Metropolitan Gaming in Europe as well as Caesars Entertainment, Penn Entertainment, MGM Resorts, Crown Resorts and many others worldwide.
Tangam’s newest software product, SODA is a business intelligence software that is designed specifically for casino operations, to maximize the performance for electronic gaming machines (slots and ETGs). SODA’s intelligent recommendations and floor heat maps enable slot operators to perform and make floor layout, product-mix and location adjustments with ease.
The SODA AI Insights Engine was automatically identifies gaming performance drivers and segments. The capabilities of this new module is transformative to the industry. SODA AI Insights Engine supercharges performance analytics and automatically alerts users to the largest segments driving the overall performance in simple natural language that can be understood at all levels of management, with deep insights into product and customer segment analytics. Tasks that would previously take weeks now can be accomplished within minutes, enabling a massive productivity boost for the end users.
The new Marketing Recommendations Engine allows operators to optimize reinvestment to the right players to drive overall engagement and revenue growth, while reducing investment in unprofitable players. They are able to maximize their marketing spend and ROI by targeting their desired segments with precision marketing.
What were the results: what evidence can you produce that supports your entry?
The complexity of analytics software lies in turning vast amounts of data into actionable recommendations based on financial performance, operational performance, and player behavior. Each recommendation also provides an estimated EBITDA lift that model’s dilution and cannibalization. The user can easily sort through the opportunities to prioritize those that will have the greatest impact on the floor with minimal effort to implement. The result is a 5% – 8% lift in EBITDA and faster time to action by ensuring the right product is placed in the right location for the right customer at the right setting.
Tangam is also the only company that offers a complete optimization software suite for both slot machines and table games, allowing for a one-stop-shop for operators.
Over the past decade, Tangam has established a strong reputation for providing next generation software that is backed by exceptional business support. Tangam’s Client Success team is composed of individuals with diverse backgrounds in casino operations, optimization, and analytics, which has helped operators adopt best practices that help drive top- and bottom-line results.
Is your product or service licensed in Europe?
Yes
ID: 3244
Supporting Documents
Best Slot Machine
Product: PeakCurve 49 Cabinet
Manufacturer/Supplier: IGT
Website: https://www.igt.com/promotions/tiger-and-dragon
What have you done and why should you win?
To complement its diverse library of award-winning slots games, IGT is committed to designing next-generation hardware to create captivating gaming experiences for players across Europe.
The latest addition to the Company’s award-winning “Peak” family of hardware, IGT’s PeakCurve™49 cabinet brings the curved screen experience to a new level. Ergonomically designed for the ultimate player comfort, the PeakCurve49 cabinet delivers the perfect blend of aesthetics, usability, and convenience. Distinguished by a sleek lower profile, open-back concept, and a player-tested C-curve 49” LCD screen with a modern 27” topper and a minimized screen gap, the PeakCurve49 offers a seamless gameplay experience. Expertly crafted with modern design elements, including a balanced LED lighting package and a user-friendly 13.3” Dynamic Player Panel (DPP) with dual dash buttons, the PeakCurve49 provides attractive sightlines from across the floor while maintaining traditional 28” stand compatibility.
What were the results: what evidence can you produce that supports your entry?
IGT’s Peak family of cabinets is skillfully designed to deliver thrilling gaming experiences through premium technology. Last year, the PeakCurve49 cabinet was first launched in North America housing Mystery of the Lamp video slots, which quickly became an international sensation. Building on this momentum, IGT has expanded its game offering on the PeakCurve49, and recently launched the Tiger and Dragon MLP on the proven form factor. Since its debut, Tiger and Dragon has experienced exceptional success, topping the Eiler’s performance reports in North America and winning the coveted “Best Slot Product” category in the acclaimed 2025 GGB Gaming & Technology Awards. Backed by an in-depth testing process and proven to deliver a compelling gaming package, IGT’s PeakCurve49 continues to build a solid European footprint as the preferred hardware for the company’s diverse library of market-attuned titles.
To learn more about IGT’s industry-leading Peak Family of cabinets, visit IGT.com.
Is your product or service licensed in Europe?
Yes
ID: 3246
Supporting Documents
Best Multiple Casino Operator
Casino: Metropolitan Gaming
Website: https://www.metropolitangaming.com/
What have you done and why should you win?
Metropolitan Gaming Group (MG) currently operates 8 Land based casinos in the UK (4 in London) 3 Casinos in Egypt, An online gaming offering-new for 2023, and the metcard 4 tier loyalty program.
MG has undertaken a drive to rebrand and expand the company and is focused on creating a multi-channel gaming and hospitality brand tailored for individuals who embrace city living to the fullest. MG have:
acquired new premises, including The Hilton Park Lane (in 2022), subject to expansion and refurbishment to provide an exclusive outdoor gaming terrace
2 other luxury venues in the Mayfair vicinity.
In 2023 following a luxury refurbishment the iconic Playboy Club was rebranded and reopened as Metropolitan Mayfair, (our flagship venue)
We also offer a collection of accessible larger venues encompassing great bars, restaurant and gaming offerings.
2 of our provincial venues offer the highest standards in fine dining with Marco Pierre White and James Martin restaurants.
A state-of-the-art online portal has been launched in 2024, bringing the Metropolitan Gaming experience to the virtual world
Metgaming.com launched in 2023, offering industry-leading slot games and the option of live table gaming linked to three of our land-based venues, with seamless cross-channel integration into our land-based loyalty scheme
Award winning compliance team, with compliance experts in all venues to offer the best customer journey possible
Continued program of improvements planned in venues for 2024 and 2025
Variety of gaming offerings, including exclusive private gaming rooms, slots and electronics, outdoor gaming areas, dedicated poker rooms, learn-to-play packages
What were the results: what evidence can you produce that supports your entry?
Despite post covid challenges such as increased costs and challenges in recruitment, the business has sustained growth year on year
MG have won industry awards including In 2023, the compliance team won European Compliance team of the Year at the ICA awards
MG have nominees shortlisted in 7 categories for the 2024 Vixio Global Regulatory Awards.
Positive press exposure in response to the Metropolitan Mayfair reopening, including: Casino Life, West London Living and Vanity Fair.
The Gambling Commission (GC) lifted all previous sanctions on the operating licences
Positive GC Assessment letter in 2023 in respect of Information Security Systems
Submission and granting of 7 x Remote Operating Licenses by the GC allowing the business to grow.
The GC submission to HM Treasury of MG as a positive case study relating to AML regime change – HMT Supervision Report 2020-2022, published December 2022.
The Gambling Commission (“GC”) post follow-up assessment ‘all clear’ letter in April 2022 ‘No further action is required’. The hard work by MG compliance had resulted in a clean bill of health from regulators – quite a feat, considering that only 7% of Gambling Commission audits across the Gaming Sector are resulting in a clean-bill of health confirmation.
Improvements in training provision, including a new platform for 2024
Launch of employee engagement plan
Regular internal and external audits to ensure best practices are maintained and developed, with internal audit scores averaging 95%
Task force projects completed in 2024 to consider individual venue initiatives to drive the business forward
Is your product or service licensed in Europe?
Yes
ID: 3248
Supporting Documents
Rising Star
Company: Metropolitan Gaming
Nominee: Anna Davies
Nominee contact info: adavies@metropolitangaming.com
What have they done and why should they win?
Anna joined Metropolitan Gaming (MG) as Head of Safer Gambling in February 2020, having no previous experience in the gambling industry and at an extremely challenging time for the business. She set about visiting all Venues to build relations and establish effective communication channels between compliance and other business areas. Since joining she has:
Ensured employees are better trained to identify gambling harms, customers are interacted with earlier which allows a potential change in play. This allows for a more sustainable player which is better for both the business and the player.
Implemented a company Employee SG Awareness Day so that awareness of the risks of those working in the industry suffering from gambling harms was addressed.
Anna has achieved industry engagement by collaborating with other operators to help write and provide free Safer Gambling training specifically for the casino industry.
promoting Compliance as a career within the industry to a younger generation, she is taking part in a trailblazer group that is revising the Compliance Officer apprenticeship programme, which can be used within the industry.
engaging leading operators and is helping lead a ‘Self Harm Prevention Group’ and the promotion of ‘Mental Health First Aid’ for both customers and employees.
developed strong links with those involved in Research Education and Treatment for the purpose of knowledge sharing and achieving best practice
arranged for employees to undertake professional courses in recognising and addressing gambling harm, with experts such as Mental Health First Aid, YGAM, BetKnowMore and Gamcare.
What evidence can you produce that supports your entry?
In Feb 2022 Anna demonstrated to the Gambling Commission (GC) the Safer Gambling policies and procedures and the financial risk calculator in effect within MG casinos. The GC analysed customer records in minute detail. The subsequent letter from the GC stated ‘no further action was required, nor was any follow up visits required.’ Additionally:
• submission of internal and external audits to the GC, Metropolitan Gaming were advised no amends were required. Anna’s hard work has contributed to a clean bill of health from regulators.
• Metropolitan were then granted 7 remote operating licences by the GC allowing the brand to grow.
• In May 2023, following extensive reviews by the GC they lifted all licence sanctions on Metropolitan Gaming.
• In recognition of the support for Gordon Moody’s women’s clinic Anna has promoted, she has been invited to the launch of the Women’s Residential Service provided by Gordon Moody
• Anna recently launched a professional network with the aim to create general awareness opportunities, support career progression, promote formal leadership and spearhead the mentoring programme, specifically for women in the gaming industry.
• In May 2023, the compliance team won European Compliance team of the Year at the International Compliance Association awards for meeting high compliance standards. Anna has been short listed for individual awards also.
• In June 2024 Anna was awarded the ‘Star of the Future’ at the Women in Gaming awards.
• Anna is nominated for an award at the upcoming 2024 Vixio awards.
Is your product or service licensed in Europe?
Yes
ID: 3249
Supporting Documents
Lifetime Achievement Award
Company: Metropolitan Gaming
Nominee: Jimmy Howard
Nominee contact info: jhoward@metropolitangaming.com
What have they done and why should they win?
Jimmy Howard has worked in the Casino industry most of his working life, he has risen up the ranks from a croupier to his current position of Chief Assurance Officer at Metropolitan Gaming (MG)
Jimmy joined Metropolitan Gaming as the Group Compliance Director in January 2022. He was recruited following a period of leadership instability at executive level.
Prior to Jimmy’s appointment at MG, In April 2020, the Gambling Commission (GC), published an enforcement report following a compliance review of MG’s business practices. This was headed up ‘Systemic failings’ and confirmed financial sanctions of £13 million plus various onerous licence sanctions. At that time this was the largest financial sanction in the gambling industry to date.
This was the lowest point in the company’s compliance history.
Jimmy was aware of the imminent GC follow up assessments scheduled for Q1, 2022, and took on the challenge with little preparatory time. He set about making changes, some include:
•understanding the company failings and completing his own due diligence of the company compliance position
•structure of the company’s 3 Lines’ of Defence (3LOD)were deployed
•providing innovative ideas to utilise technology to better effect, such as monthly KPI reporting on compliance functions
•involved in regular workshops and meetings with venue personnel of varying levels
•Overhaul of training, including in a face-to-face capacity with the new Board of Directors and the new Compliance Committee.
•Ensuring 1LOD and 2LOD compliance teams hold International Compliance Association qualifications applicable to their job role.
What evidence can you produce that supports your entry?
Jimmy has successfully unified the various compliance elements into a single cohesive function, significantly enhancing the customer journey. This reduced unnecessary interruptions for customers, improved their overall experience, and freed up valuable management resources
Jimmy’s ability to strategise clearly, develop logical plans, and engage key stakeholders effectively, combined with his natural aptitude for positive interpersonal relations, has been a highly effective asset to the organisation
Some measures of success:
•The GC post follow-up assessment ‘all clear’ letter in 2022.
•The GC submission to HM Treasury of MG as a positive case study relating to AML regime change –published December 2022.
•Following the submission of internal and external audits to the Gambling Commission in 2022, no amendments were required to the annual Risk
Assessment, Policies, and Procedures
•Granting of 7 x Remote Operating Licenses by the GC.
•Removal of supplementary License Conditions from non-remote Operating Licences (imposed by the GC following the 2020 fine).
•De-duplication of customer interactions combined with multi-skilling of 1LOD Compliance teams resulted in a 40% reduction in number of customer journey interrupts.
•The success of the MG 3LOD model is supported by Monthly 2LOD monitoring over the period Q3 2022-Q3 2023, including 46,485 procedural tests, with an average fail rate of just 0.34%.
•Positive GC Assessment letter in 2023 in respect of Information Security Systems
•The compliance team won European Compliance team of the Year at the ICA awards 2023.
•shortlisted at industry awards in December 2023.
•Nominated for 2 awards at the upcoming 2024 Vixio awards.
Is your product or service licensed in Europe?
Yes
ID: 3250
Supporting Documents
Best Overall Casino
Casino: The Hippodrome Casino
Website: www.hippodromecasino.com
What have you done and why should you win?
The Hippodrome Casino, located at the heart of London’s iconic Leicester Square, has established itself as a global leader in the casino industry, making it a strong contender for the Best Overall Casino award at the 2025 European Casino Awards. Having previously won this prestigious title four times, the Hippodrome continues to set new benchmarks in entertainment, innovation, and customer experience.
Under the visionary leadership of Simon Thomas, founder and executive chairman, the Hippodrome has redefined what a British casino can be. Following the liberalization of UK gambling laws in 2005, Thomas transformed the venue from a traditional casino into a multifaceted entertainment hub, blending world-class gaming, dining, and live shows. The Hippodrome’s ethos goes beyond gaming; it offers a comprehensive entertainment experience, attracting over 18 million visitors from 112 countries since opening in 2012.
The casino has also continued to innovate, with recent upgrades such as a stunning rooftop terrace and expanded gaming areas, all while maintaining a close-knit relationship with its West End community. The Hippodrome’s commitment to excellence, diversity in its offerings, and seamless integration of heritage and modernity make it not only a cornerstone of British gaming but also a beacon of the European casino scene.
What were the results: what evidence can you produce that supports your entry?
Redefining the Casino Experience: Executive chairman Simon Thomas’ ability to anticipate regulatory changes and leverage them to reinvent the British casino model has positioned the Hippodrome as a trailblazer in the industry. His philosophy is simple yet bold: to make the Hippodrome the best casino in the world.
The Vision: World-class gaming was just one piece of the puzzle; premium dining options, spectacular live shows, and seamless integration with London’s nightlife.
Innovations and Milestones: Since opening its doors, the Hippodrome has constantly evolved. In 2024, the removal of the large central bar on the main gaming floor allowed for more gaming tables, optimizing the space for a more enjoyable customer experience.
Exceptional Visitor Experience: The Hippodrome’s diverse offerings attract a wide audience, with visitors from 112 and nearly 18 million guests since opening. Hosting popular shows like “Magic Mike Live” has expanded the casino’s demographic.
Commitment to the Community: The Hippodrome’s free provision of meeting space for over 100 community events a year underscores its commitment to being a good neighbour. Simon Thomas chairs the Westminster MET Police Independent Advisory Group, demonstrating his dedication high area security. These efforts contribute to the Hippodrome’s role as an anchor in the West End.
Pioneering the Future of Gaming: The casino industry is on the cusp of further modernization, with proposals to expand slot machines and introduce sports betting, with plans to invest in new equipment and explore new gaming formats, ensuring it continues to meet evolving customer expectations.
Is your product or service licensed in Europe?
Yes
ID: 3252
Best Cash Handling Product
Product: Cash-Center-Premium
Manufacturer/Supplier: GeWeTe GmbH
Website: https://gewete.com/en/product-catalogue/cash-center-premium
What have you done and why should you win?
The Cash-Center-Premium is the perfect cash handling solution, for many applications but especially for the Casino sector. Its customizable, illuminated aluminum side panels distinguish it from other machines.
Furthermore, the customer can optionally select his own individual front design, which will be printed on a metal front panel using high-quality UV printing in high resolution.
The Cash-Center-Premium can be connected to over 60 casino management systems & betting providers. With a number of special features, it is an all-in-one kiosk with a wide range of applications, including bill breaking, multi-currency acceptance, TITO ticket processing, customer card processing, cash, hand pay/jackpots, PIN Pad for debit/ credit card payments, including e-wallets, Google pay/ Apple pay.
A unique feature of this machine is the high capacity of the banknote dispenser with up to 15,000 banknotes, in addition there is a user-friendly extra-large 27″ LCD touch display.
With the advance in payment options, customers can buy tickets by card & have any funds returned to the card without staff intervention. Offering discretion, security & convenience. This is possible using OCT (Original Credit Transaction) which we have developed in conjunction with our payment provider.
We should win the award for Best Cash Handling Product this year because we continue to innovate and move our products forward into an ever-changing market, we have developed an outstanding cash handling solution for our worldwide customer base. We also strive to keep an excellent price-performance ratio, which is particularly appreciated by our customers.
What were the results: what evidence can you produce that supports your entry?
The Cash-Center-Premium has been sold thousands of times worldwide to casinos, AGCs, bingo clubs, and betting shops, consistently proving itself as the ideal solution for various applications. Its high-security cabinet, customizable design, unique lighting features, and large note capacity make it stand out in the market. Now offering a wide range of transaction options at a competitive price point, the Cash-Center-Premium continues to receive high praise from customers for its reliability and performance.
Is your product or service licensed in Europe?
Yes
ID: 3254
Best Multiple Casino Operator
Casino: MERKUR Spielbanken
Website: www.merkur-spielbanken.de
What have you done and why should you win?
Products and services “made by MERKUR” have been firmly established in Germany’s casinos for decades. With the opening of its first proprietary venue in the state of Saxony-Anhalt in 2014, the MERKUR GROUP laid the foundation for today’s corporate success in the casino sector. Buoyed by the success in Saxony-Anhalt, the MERKUR GROUP increased its involvement in the German casino sector: with MERKUR SPIELBANKEN the company acquired a 40 per cent stake in Spielbank Berlin GmbH & Co. KG and its four venues in the German capital in 2016. Furthermore, since 2019 the MERKUR GROUP has held a 33 per cent stake in Spielbank Mainz GmbH & Co. KG with its three locations.
The MERKUR GROUP notched up another milestone in 2021 when it won the tendering procedure for the operation of the casinos in North Rhine-Westphalia. By taking over the already established locations in Aachen, Bad Oeynhausen, Dortmund-Hohensyburg and Duisburg with around 900 employees, the group also became the market leader in the casino sector in Germany. Just one and a half years later, MERKUR SPIELBANKEN opened its fifth NRW casino in Monheim am Rhein, making it the largest casino in Germany with 510 slots and 15 tables. Plans are already under way for a sixth casino. The MERKUR SPIELBANKEN portfolio numbers a total of 15 casinos in Germany as well as three international ship casinos.
This great journey was only possible by bringing new concepts and lead into the positions as market leader after only 10 years.
What were the results: what evidence can you produce that supports your entry?
Every year, a total of more than one million visitors enjoy the exceptional entertainment offered by MERKUR SPIELBANKEN casinos. The path to this point represents a true success story: In just ten years, MERKUR SPIELBANKEN subsidiary has grown into a company with 2,000 employees and an annual turnover of over 500 million euros.
Since taking over gaming operations in Berlin, Rhineland-Palatinate and North Rhine-Westphalia, double-digit growth rates have been continuously achieved. Casinos in North Rhine-Westphalia are particularly noteworthy: Here, gross gaming revenue of 117 million euros was reached in the last comparable financial year 2019 (due to COVID-19). An increase of 135 % per cent to 275 million euros is expected in 2024. The main reason was the modernisation of the product portfolio. The newest location in Monheim am Rhein is also undergoing impressive development and has gross gaming revenue of almost six to seven million euros a month. This means that MERKUR SPIELBANK Monheim is now one of the top casinos in Germany – just one and a half years after opening.
Further confirmation of the company’s outstanding expertise in casino operation followed in 2023: having successfully bid for the licence to operate casinos in the state of Lower Saxony, MERKUR SPIELBANKEN will be permitted to operate casinos in up to ten locations. As soon as the agreement with the previous concessionaire has been reached, the company will not only have around 400 new employees, but MERKUR SPIELBANKEN will also cover over 50 percent of the German casino market.
Is your product or service licensed in Europe?
Yes
ID: 3255
Best Live Entertainment Award
Casino: MERKUR Spielbanken NRW
Website: www.casinoshow-tour.de/
What have you done and why should you win?
We created the “Big Casino Gameshow” – a live event that offers a thrilling casino experience with lots of entertainment and the chance to win big cash prizes. Since the end of 2022, these interactive events have been touring the casinos of MERKUR SPIELBANKEN and offer an easy introduction for casino beginners while being completely free of charge. Every guest receives raffle tickets and has the possibility to be a contestant for the gameshow. The candidates who get selected have to choose between various items to advance to the semi-final round. In the grand finale the prize of €10,000 in cash awaits.
The “Big Casino Gameshow” has been a major success and has garnered national media coverage and attracted participation from various national celebrities. In addition to its extensive stage technology, the event skilfully combines gambling elements with music and a party atmosphere and is presented by a professional game show host.
The main goal was to create an effective communication and marketing tool which enables us to reach a broader and younger target audience. The events also function as advertising campaigns and address a gambling-interested audience. The core competence of MERKUR SPIELBANKEN – gambling – is at the very center of each event.
The “Big Casino Gameshow” has revolutionized the casino experience in Germany and redefines the concept of a modern casino. It is completely unique within the German casino industry and is tailor-made and produced by MERKUR SPIELBANKEN without any help from event agencies or production studios.
What were the results: what evidence can you produce that supports your entry?
The “Big Casino Gameshow” is a crowd puller that attracts regular guests through higher chances of winning while also drawing in first-time visitors and introduces them to the casino world by lowering the inhibition threshold to gambling. The events have already set several new visitor records in the different casinos of MERKUR SPIELBANKEN. On those days the visitor numbers increase by approximately 70%. There is also a significant increase in the number of first-time visitors which is approximately twice as high as on average days.
The show fits in seamlessly with the gambling and entertainment highlights of the MERKUR SPIELBANKEN while simultaneously boosting the core business and revenue.
During the shows the slot machines are operating at maximum capacity for hours and the table games like Black Jack, Roulette and Poker are particularly highly frequented, which results in a significant revenue increase.
The “Big Casino Gameshows” works exceptionally well as a marketing tool because the format of the show allows a significantly higher level of customer engagement than usual casino content. The events also constantly supply us with additional social media content which further leads to above-average reach and high growth rates in followers.
Is your product or service licensed in Europe?
Yes
ID: 3256
Best Slot Machine
Product: MOD EX
Manufacturer/Supplier: MERKUR Gaming (adp MERKUR GmbH)
Website: https://merkur-gaming.com/products/cabinets/mod-ex.html
What have you done and why should you win?
The MOD EX cabinet represents a groundbreaking innovation, deserving recognition at the European Casino Awards. Its unique blend of modular design, advanced technology, and exceptional user experience sets it apart in the gaming industry.
The MOD EX redefines traditional slot machines with its fully customizable structure. Featuring a sturdy base, sleek body, and vibrant screens, this modular housing system offers unmatched flexibility for casinos. Its adaptability to future gaming trends ensures the MOD EX remains a cutting-edge investment that enhances its appeal for years to come.
At its core is the Performer Control Unit, enabling modular expansion and unlocking limitless possibilities for new gaming content and immersive player experiences. This makes the MOD EX more than just a slot machine – it’s a platform for innovation, continually evolving with the industry.
The cabinet’s Illuminating Excellence enhances player engagement with subtle lighting that directs attention to the game, while the vibrant LEDs create a visually captivating atmosphere. This dynamic lighting concept ensures an immersive, entertainment-driven experience.
Finished in a sleek space-grey design, the MOD EX embodies modern aesthetics and functionality, making it a striking addition to any casino floor. Its elegance, paired with advanced technology, positions it as the future of slot gaming.
This fusion of innovative design, modular flexibility, and player-centric features makes the MOD EX a top contender for the Best Slot Machine award.
What were the results: what evidence can you produce that supports your entry?
The MOD EX gaming cabinet is a strong contender for the European Casino Award, with impressive evidence of success across multiple markets, despite being a new addition to the MERKUR portfolio.
Firstly, MOD EX is the only cabinet of its kind available across Europe, offering casinos a cutting-edge, modular gaming experience. Its sleek design and versatile modular structure have been met with overwhelmingly positive feedback. Many operators now specifically request MOD EX when inquiring about new cabinets, reflecting its immediate appeal and strong demand.
In several key markets, operators have replaced all previous MERKUR cabinets with MOD EX, which highlights its reliability, player engagement, and superior design. This rapid and widespread adoption showcases how quickly MOD EX has become a trusted and preferred choice in the industry.
Outside Europe, MOD EX has also gained significant traction. The cabinet has played a crucial role in enhancing MERKUR’s strategic partnership with GamingArts, facilitating new gaming content and collaborative growth opportunities.
These examples of early success—both in Europe and internationally—demonstrate that MOD EX has set a new standard in gaming cabinets. Its strong market reception, widespread adoption, and positive impact on strategic partnerships provide compelling evidence of why MOD EX should win the Best Slot Machine category at the European Casino Awards.
Is your product or service licensed in Europe?
Yes
ID: 3257
Best Slot Game
Product: Lucky Pharaoh (within M-BOX Multigame)
Manufacturer/Supplier: MERKUR Gaming (adp MERKUR GmbH)
Website: https://merkur-gaming.com/
What have you done and why should you win?
Lucky Pharaoh by MERKUR takes players on an exciting journey through the treasure-filled chambers of ancient pyramids. Set in ancient Egypt, the game combines thrilling gameplay with the chance for big rewards. Gleaming diamonds and valuable symbols line the reels, offering players the opportunity to unlock impressive wins with the right combination.
The clue? The innovative Power Spins mechanic. Lucky Pharaoh was the first game in the German gambling market to introduce Power Spins and from there it has taken more and more markets by storm. As a groundbreaking feature, it allows players to expand their winning potential by unlocking four separate reel sets. This innovation provides additional excitement and maximizes players’ chances for more substantial rewards, setting a new standard in slot gaming.
Lucky Pharaoh is the standout game in the M-BOX Multigame package. Other games in this package include absolute MERKUR classics like Eye of Horus, Fishin’ Frenzy or Joker’s Cap.
For its innovation, market impact, and exclusive features, Lucky Pharaoh is an outstanding contender for the European Casino Award for Best Slot Game.
What were the results: what evidence can you produce that supports your entry?
The Eilers-Fantini Central Game Database and its EMEA Game Performance Report from September 2024 provide compelling evidence for why Lucky Pharaoh and the MERKUR Multigame deserve recognition at the European Gaming Awards.
According to the data, the M-BOX Max Duo featuring our Multigame is ranked as the #1 multigame cabinet, with the M-BOX Max Trio placing 6th. In terms of game performance, the MERKUR Multigame holds 3rd place in the Top Indexing Games – Core, Overall, and 4th in the Top Indexing Games – Multigame.
These impressive rankings are no coincidence and the standout driving force behind our multigame package is Lucky Pharaoh, thanks to its innovative Power Spins mechanic. As such a fan favorite it even has its place in our MERKUR merchandising shop:
<tc>T-shirt: Lucky Pharaoh</tc>
Is your product or service licensed in Europe?
Yes
ID: 3258
Woman of the Year
Company: The Hippodrome Casino, London
Nominee: Kerryjane Craigie, Director of Poker
Nominee contact info: kerryjane.craigie@hippodromecasino.com
What have they done and why should they win?
Kerryjane Craigie, the Director of Poker at the Hippodrome Casino, is a pioneer in the poker industry, breaking barriers not only as one of the few female heads of poker in the world but also as a powerful advocate for the inclusion and development of women within the game.
Her leadership over a ten-year career at the Hippodrome has been nothing short of transformative, with an unwavering dedication to creating new opportunities for women in poker and enhancing the overall integrity and respectfulness of poker environments. Pushing Boundaries in Global Poker Tournaments Kerryjane has made significant strides in expanding women’s visibility and participation in major poker tournaments. In April 2024, she was a guest host at the Malta Poker Festival Women’s Event, which broke records with the largest number of entries in its history. The festival was a watershed moment for women’s poker, showcasing Kerryjane’s ability to attract and support female players on an international stage. Not content with just hosting events, Kerryjane has also been an innovative force behind creating new ones. In November 2024, she is set to launch the Women’s Winter Festival at the Hippodrome, the first tournament of its kind in the UK, offering the largest prize guarantee ever seen in an all-women event. The festival will also offer worldwide qualifying routes, making it accessible to women from around the globe. This tournament not only promotes inclusivity but also positions the Hippodrome as a key venue for female-focused poker events.
What evidence can you produce that supports your entry?
One of Kerryjane’s standout initiatives was her introduction of a zero-tolerance policy on inappropriate behaviour in poker card rooms, a first for the industry. Launched in May 2024 at the Hippodrome’s card room, this policy mandates courtesy and respect towards all players, regardless of gender, beliefs, or preferences. In September 2024, she spearheaded the creation of an in-house recording studio at the Hippodrome Casino, designed to livestream poker games, coaching sessions, and educational content. This state-of-the-art studio, which broadcasts on YouTube and Twitch, is a critical resource for players worldwide. Throughout her career, Kerryjane has been dedicated to building a supportive community for women in poker. Her monthly Women’s Poker Club at the Hippodrome is testament to her commitment to nurturing new talent and providing a welcoming space to learn, practice, and refine skills. Her leadership has encouraged poker rooms and event organisers around the world to reflect on their practices and to take active steps towards making poker a more inclusive and respectful environment for all.
Kerryjane Craigie’s achievements are testament to her visionary leadership, her passion for equality, and her unwavering commitment to making poker a more inclusive and respected game. She has not only set a new standard for women in the industry but redefined what is possible in the world of poker. For her exceptional contributions to the Hippodrome Casino, the global poker community, and her relentless advocacy for women in poker, Kerryjane Craigie is a deserving candidate for the Woman of the Year award.
Is your product or service licensed in Europe?
Yes
ID: 3261
Rising Star
Company: The Hippodrome Casino
Nominee: Pete Lewis, Chief Performance Officer
Nominee contact info: pete.lewis@hippodromecasino.com
What have they done and why should they win?
Pete Lewis, Chief Performance Officer of The Hippodrome, London, exemplifies what it means to be a true rising star in the casino industry. Pete’s career at the Hippodrome, Europe’s busiest and highest profile casino, started in 2011, following 17 years at Gala. Pete took what some of his peers perceived to be a retrograde step in terms of job status and career direction, to join the Hippodrome Casino floor management team. “I knew the Hippodrome was going to be something very special indeed. A new concept, borne out of Simon Thomas’s determination to build something bold and game-changing, appealing to a vast new potential audience of casino-goers. I thought at the time if had to take one step backwards to move three forward, then so be it.” Pete worked within the start-up teams establishing how the Hippodrome would run its gambling business, developing a new style of British casino that would take the industry by storm at its 2012 launch. Before long he had risen back to a senior position within the gaming team. In 2014, he was instrumental in the launch of Lola’s Underground Casino, a groundbreaking concept that fused live entertainment and gaming, expanding the Hippodrome’s customer base and generating well over £1 million in annual revenue in its first year. Pete’s vision for Lola’s created a new standard for casino experiences in the UK. Pete’s ability to fuse operational excellence with cutting-edge technology, along with his talent for motivating and managing people, has earned him this nomination.
What evidence can you produce that supports your entry?
Recognising the potential for data to fundamentally enhance business performance, Pete led the development of reporting models based on live table turnover and began optimising table yield. His work in this area resulted in the creation of The Hippodrome’s first FP&A (Financial Planning & Analysis) department dedicated to gaming yield optimisation. Through strategic focus on table pricing, spin rates, and optimal player numbers, Pete’s efforts delivered a 20% improvement in table yield per year. His introduction of Tangam Systems, a table yield optimisation software, was a game-changer. After a successful pilot at The Hippodrome, Tangam was adopted widely across the UK and Europe, highlighting Pete’s industry leadership. The FP&A department and Tangam have since transformed how the business uses analytics to drive decision-making, positioning The Hippodrome at the forefront of casino performance management. During the COVID-19 pandemic he relied on detailed yield data to craft highly successful re-opening strategies. By refining table pricing, designing more efficient work practices, and implementing innovative operational models, Pete led a 30% increase in table yield over pre-pandemic levels. In addition to optimising table gaming, Pete extended these systems into electronic gaming and slot machines. His forward-thinking approach to operations has been a key driver behind the casino’s 15% growth in overall turnover, with customer attendance now exceeding 35,000 visitors weekly. Pete was promoted to the Hippodrome’s board in 2022 and became Chief Performance Officer in 2023.
Is your product or service licensed in Europe?
Yes
ID: 3263
Community Engagement Award
Company: The Hippodrome Casino
Nominee: Ian Haworth
What have they done and why should they win?
Since its opening by then London Mayor Boris Johnson in 2012, the Hippodrome Casino has positioned itself as far more than a casino and entertainment venue. Its influence stretches beyond its walls, making significant contributions to the revitalisation of Leicester Square and the wider West End community. Through partnerships with local authorities, businesses, and charitable organisations, security, historical and community groups, the Hippodrome has established itself as a crucial player in supporting, and campaigning for, the wellbeing of London’s entertainment district. This dedication makes the Hippodrome Casino a fitting candidate for the Corporate Community Engagement Award.
The accompanying document attached to this nomination goes into detail as to how the Hippodrome has:
Led the charge in revitalising Leicester Square and encouraged/partnered with businesses intent on investing significantly in the area
Engaged stakeholders, including businesses, suppliers, partners, visitors and residents, to foster a strong community spirit and provide a powerful voice to encourage investment and political backing
Established a Hippodrome Trust to reward local campaigns and reinvestment in the area, and commissioned research into important gambling safety issues
Lobbied and informed the MET police and additional security providers to build a stronger policing and safety infrastructure
Brought together the local business eco-system to identify challenges and stimulate discussion on opportunities for the area in the years to come
Recognised the Hippodrome’s part played to central London’s entertainment heritage
Lead from the front in re-opening the West End post-pandemic and putting it firmly back on the tourist map
What evidence can you produce that supports your entry?
The accompanying document outlines in detail how the Hippodrome does more than any other European casino to engage with and integrate within its local community. Being a good neighbour lies at the very heart of its place within London’s West End community.
The business is far more than just a premier entertainment venue. Through its active participation in local organisations, commitment to public safety, and contributions to the local economy, it has become a cornerstone of the West End community. Its efforts to support the wellbeing of Leicester Square and the wider West End, coupled with its dedication to preserving cultural heritage, make the Hippodrome Casino a deserving candidate for the Corporate Community Engagement Award.
Is your product or service licensed in Europe?
Yes
ID: 3265
Best New Innovative Product
Product: The Hippodrome Interactions Dashboard
Manufacturer/Supplier: Created in house by the Hippodrome’s bespoke analytics department
Website: www.hippodromecasino.com
What have you done and why should you win?
Hippodrome Interactions Dashboard
The Hippodrome Interactions Dashboard is a powerful tool designed to support Anti-Money Laun- dering (AML) and Safer Gambling initiatives. It is primarily used by the operational gaming teams to monitor and ensure compliance.
Developed in-house by the Hippodrome FP&A department in 2019, the dashboard has played a crucial role in assisting and guiding the management team. Its primary function is to help protect customers from the potential harms of gambling while also safeguarding the business by ensuring adherence to specific AML regulations. This is a live dashboard that updates every minute of every day, providing real-time insights into cus- tomer activity to ensure we are constantly up to date. (Please see accompanying document for a more detailed outline).
What were the results: what evidence can you produce that supports your entry?
The Hippodrome Interactions Dashboard has proven to be an invaluable tool in enhancing our An- ti-Money Laundering (AML) compliance and Safer Gambling initiatives. Developed in-house by the FP&A department and launched in 2019, the dashboard has provided real-time data insights, helping to protect both our customers and the business. The introduction of the live feature in 2022 marked a significant turning point, enabling minute-by-minute updates on player activity.
The evidence presented in this report, including the interaction data from 2020 to 2023, clearly demonstrates the dashboard’s effectiveness. We’ve seen a remarkable rise in triggered interactions, such as Enhanced Customer Due Diligence (ECDD) and Social Responsibility interactions, which have grown from a few hundred to several thousand since 2020. This data underscores the dash- board’s ability to empower managers to act swiftly and accurately, safeguarding customers from gambling-related harm while maintaining strict AML compliance.
The tool’s unique capability to provide near real-time data has been recognized as “best in practice” by the UK Gambling Commission, further validating its impact on the business. By increasing our capacity for early detection and intervention, the dashboard has not only enhanced customer welfare but also mitigated potential risks to the business from non-compliance with regulatory standards.
Overall, the dashboard has become a critical asset, driving improvements across the board by en- abling proactive engagement and robust compliance. The data provided shows how we have success- fully leveraged this tool to deliver measurable outcomes that directly benefit both the company and its customers.
Is your product or service licensed in Europe?
Yes
ID: 3267
Best Live Entertainment Award
Casino: The Hippodrome Casino
Website: www.hippodromecasino.com
What have you done and why should you win?
Revolutionising Casino Entertainment in the UK: The Hippodrome presents the most successful entertainment offering throughout the entire European casino sector. Magic Mike Live, its hit dance and music spectacular, is not only groundbreaking for casino venues in Europe, but stands alone as one of the West End of London’s most popular shows, playing to consistently 96% capacity audiences, driving new customers to the venue and opening up the market to those who have never visited a casino before. For its innovative approach to combining live performance with the casino experience, its dedication to creating a female-friendly environment, and its role in enhancing the overall atmosphere and reputation of the venue, the Hippodrome Casino and Magic Mike Live are truly deserving of the Best Live Entertainment Award. The show offers an exhilarating mix of dance, acrobatics, and theatrical performance, appealing to a broad audience with its energetic, fun, and interactive atmosphere. It has established the casino as the first in the UK to successfully integrate long-running live entertainment into its core operations. Performance tally is now approaching 2500 attracting upwards of a 500,000 audience. By breaking down traditional barriers and introducing the casino experience to a much broader demographic many of the new guests attending the show then extend their stay to explore the Hippodrome’s three floors of gaming, premium bars, and top-tier dining options. Attendees bring a fresh, vibrant energy to the venue, contributing to an overall enhanced customer experience.
What were the results: what evidence can you produce that supports your entry?
Enhancing the casino’s global reputation: The show’s popularity has garnered significant media attention, with glowing reviews from publications worldwide. The launch of Magic Mike Live generated immense publicity for the casino, and its continued success has ensured that the Hippodrome remains in the public eye. What was once primarily known as a leading casino is now recognised globally as a full-spectrum entertainment venue. This has positioned the Hippodrome among the top destinations in London for both tourists and locals. The Permission Cocktail Bar, introduced as part of the Magic Mike Live experience, is just one example of how the Hippodrome has catered specifically to its female guests. The bar offers a stylish, welcoming space for pre-show drinks, setting the tone for an unforgettable night. The casino has also been proac-tive in addressing the safety and security concerns of women, ensuring that every guest feels safe from the moment they enter the venue to their journey home. By embracing this new audience, the Hippodrome has positioned itself as a leader in creating an inclusive and welcoming environment for women in the casino industry. The business has readily engaged in initiatives that promote women’s safety and well-being, and Magic Mike Live has played a crucial role in championing these efforts. This message resonates with the audience and aligns with the Hippodrome’s commitment to creat- ing a safe, respectful, and inclusive environment for all its guests. As a result, the Hippodrome has become a champion for women’s safety in central London.
Is your product or service licensed in Europe?
Yes
ID: 3269
Best Marketing Initiative
Company: The Hippodrome Casino
Project: Venue marketing, Hippodrome Casino
Website: www.hippodromecasino.com
What have you done and why should you win?
The Hippodrome Casino’s marketing initiatives in 2024 have set a new benchmark for entertainment and venue marketing. By blending creativity, strategic partnerships, and data-driven digital tactics, we’ve delivered standout results, including an 8x ROI and remarkable brand reach. These efforts have positioned the Hippodrome as the West End’s premier entertainment destination within the crucial night time economy.
Key Highlights
• 8x Return on social media marketing Investment: £503k in revenue from a £63k social media spend
• £1.1 Million in Free Marketing Exposure: From celebrity partnerships
• 14.5 Million Views in One Week: Driven by collaboration with Conor McGregor
• Over 50 Million Press Impressions: Through cross-channel campaigns
• Digital Reach and Engagement: 173,127 clicks, 4.3 million impressions, 252 conversions
Important milestones include: Elevating sports screenings to immersive experiences. Nicole Scherzinger’s attendance as a fan led to a landmark partnership with Conor McGregor for the Antony Joshua vs. Daniel Dubois fight screening. Conor’s 46 million followers helped to supercharge our reach, securing £1.1 million in free marketing exposure and 14.5 million views while aligning the Hippodrome with one of the most influential athletes globally.
The launch of a ‘hidden’ cocktail bar, Archive & Myth, generating buzz through exclusivity and intrigue. A concealed 45-seat cocktail bar—was launched through a campaign focused on mystery, leveraging influencer partnerships and hashtag traction.
Multi-channel digital success included blending organic content with paid reach to achieve high-impact results. Organic content on Facebook reached 414,829 users, while Instagram posts generated over 100,000 impressions and 76,000 engaged clicks.
What were the results: what evidence can you produce that supports your entry?
The Hippodrome Casino’s marketing achievements in 2024 represent a holistic and innovative approach to entertainment marketing. From partnerships with global stars to digital strategies that connect and convert, we have not only achieved financial success but created experiences that set a new standard for marketing excellence. With 8x ROI, over 50 million press impressions, £1.1 million in free exposure from our collaboration with Conor McGregor, and significant digital impact, the Hippodrome stands as a reference point for cultural influence and a leader in entertainment market- ing, shaping how the industry approaches audience engagement and brand building. As we look to the future, we remain committed to redefining entertainment, elevating our brand, and setting new standards for creative, results-driven marketing in the European casino industry.
Is your product or service licensed in Europe?
Yes
ID: 3271
Best Cash Handling Product
Product: UBA-Ultra
Manufacturer/Supplier: JCM Global
Website: https://jcmglobal.de/product/uba-ultra/
What have you done and why should you win?
The UBA Ultra Bill Acceptor leads in cash management innovation, providing a comprehensive solution for casinos focused on security, accountability, and efficiency. It combines top-tier validation, high durability, and cost-effectiveness, making it a reliable choice for today’s gaming industry.
With advanced Contact Image Sensor (CIS) technology, the UBA Ultra captures both sides of every banknote or ticket in high resolution, ensuring high acceptance rates and reducing counterfeit risks. It detects ink-stained notes, reads 1D and 2D barcodes, and uses Optical Character Recognition (OCR) for serial number verification, adding an extra level of security and traceability.
Enhanced with Intelligent Cash Box (ICB®) support, the UBA Ultra provides RFID-based data capture for every transaction, reducing reconciliation errors and giving casinos web-enabled access to encrypted reports. This accountability tool delivers business intelligence and financial transparency.
Built for longevity, the UBA Ultra’s design includes field-replaceable modules and supports up to 1 million cycles, minimizing maintenance costs and maximizing uptime in high-traffic environments. Its compatibility with the UBA Pro series allows seamless upgrades without changing frames or cash boxes.
Winning the Cash Management category would underscore the UBA Ultra’s role as a transformative leader, setting new standards in cash management excellence for the gaming industry.
What were the results: what evidence can you produce that supports your entry?
To support the UBA Ultra Bill Acceptor’s entry, we provide comprehensive evidence of its success in transforming cash management:
1. Industry-Leading Acceptance Rate: Independent testing confirms the UBA Ultra achieves top acceptance rates by accurately recognizing genuine banknotes and tickets, effectively filtering out counterfeits.
2. Superior Counterfeit Detection: Utilizing advanced, rigorously tested technology, this system significantly reduces counterfeit incidents. It can detect ink-stained notes, read barcodes, and identify serial numbers through OCR (Optical Character Recognition). This high level of accuracy helps mitigate fraud and associated financial losses, ensuring a higher standard of security.
3. Reduced Reconciliation Errors: Casinos using already the Intelligent Cash Box (ICB®) report fewer cash handling errors. This added RFID feature represents a significant advancement in security and efficiency. With RFID-tracked transactions, accountability is enhanced, discrepancies are minimized, and overall cash handling accuracy is improved.
4. Decreased Maintenance and Downtime: Built for longevity, the UBA Ultra’s durable, field-replaceable modules will reduce maintenance costs and downtime across live casino settings, thanks to a lifecycle of over 1 million cycles.
5. High Customer Satisfaction: Designed with a focus on customer needs, this technology prioritizes enhanced reliability, security, seamless integration, and advanced security features. Developed from customer feedback, it addresses key desires for a better, more dependable experience.
6. Industry Recognitions: The UBA Ultra will earn appreciation for its innovative cash handling approach, cementing its status as a best-in-class solution.
This evidence supports the UBA Ultra as a leader in cash management, making it a prime candidate for the award.
Is your product or service licensed in Europe?
Yes
ID: 3273
Best Casino Restaurant of the Year
Casino: The Hippodrome Casino
Restaurant: Heliot Steak House
What have you done and why should you win?
At Heliot Steak House, our story continues to evolve as we blend exceptional food, a vibrant atmosphere, and unmatched hospitality. Pivotal is our Executive Chef, Ioannis Grammenos, known as the “Meatologist.” His passion for perfecting every detail of the dining experience is evident in his work, as he describes his approach to cooking as a “celebration of meat in all its glory.” Recently featured by The Chefs’ Forum, Ioannis shared insights into his commitment to quality, stating, “We ensure we have the best produce… every- thing we do is geared towards enhancing flavor.” The article highlighted his role as the creative force behind the Heliot’s menu, where his innovative techniques and culinary finesse have shaped the Heliot into a premier dining destination. General Manager Salvo Russo has been central to Heliot’s success. In a recent interview, Salvo described Heliot as a place where “guests can expect quality, consistency, and a touch of theatre.” His passion for wine has also been instrumental in shaping our extensive wine list, stating, “Wine is not just about the taste; it’s about the story behind the bottle.” Profiling Salvo has brought a personal touch to our brand, helping to deepen our connection with guests and reinforce our ethos of warm, quality hospitality. For the Hippodrome’s birthday, we closed Heliot to the public and invited our staff to be guests, served by senior board members in an intimate and festive environment and reinforcing what we bring to our guests every day—family, warmth, and memorable hospitality.
What were the results: what evidence can you produce that supports your entry?
Our coverage in leading media outlets has been key to this journey, shining a spotlight on our offerings and values. Forbes, with its 5.36M monthly users, featured the Heliot as a must-visit in London, praising our “succulent USDA steaks” and the immersive energy of our casino backdrop. Similarly, The Guardian, which reaches over 21.1M users monthly and circulates to 105,134 readers, spoke to the excitement of dining at the Heliot, highlighting our dynamic ambiance. Hello!, with a reach of 15M monthly users, celebrated our position as a prime destination for dining experiences, ensuring our name stands tall among London’s restaurant elite. But our exposure goes beyond these giants. Luxury Hospitality Magazine (159.5k monthly users) described Heliot as “an unforgettable destination for food connoisseurs,” applauding our luxury steak and Wagyu offerings. This publication emphasized our ethos of sophistication and indulgence, reinforcing our dedication to serving only the best. The Resident, with its local touch and reach of 12,988 monthly users, gave a review that praised our inviting ambiance and creative dishes, underlining our connection to the local London scene. (Please see document attached for more information).
Is your product or service licensed in Europe?
Yes
ID: 3275
Best Casino Restaurant of the Year
Casino: The Hippodrome Casino
Restaurant: Chop Chop by Four Seasons at the Hippodrome
What have you done and why should you win?
Chop Chop by Four Seasons at The Hippodrome boasts an impressive 5.0 rating on TripAdvisor from 246 reviews, ranking it as one of the top 20 restaurants in London out of over 15,000 establishments. It has continued to thrive during its successful second year of trading. April 2024 saw Chop Chop presented with the Golden Future Award at The Golden Chopstick Awards recognising the best in East and South East Asian cuisine across the UK. It was also named a finalist in both the Best Newcomer and Best Golden Cocktail categories. The restaurant was introduced to consumers via an intensive media outreach campaign to national consumer, glossy, lifestyle and London-based titles, ensuring inclusion in major publications and relevant features. 231 pieces of coverage across print and digital media were secured over a 12-month period, with a reach of over 249 million. Key titles included Evening Standard, The Observer, Wallpaper*, Secret London, Hello, SquareMeal, Glamour, Conde Nast Traveller, Hot Dinners and more. In October 2023 as a result of media outreach, The Observer restaurant critic, Jay Rayner, visited Chop Chop and subsequently published a wholly positive full-page review in the print magazine (circu- lation 240,000) and on The Guardian website (visits per month 10,200,000). The review headlined with the following commentary: “for great Chinese food at any time in central London, Chop Chop is an absolute winner”. Known for his often-acerbic reviews, Jay was exceptionally complimentary, high- lighting the history of The Hippodrome Casino before delving positively into the dishes.
What were the results: what evidence can you produce that supports your entry?
The Evening Standard (now The London Standard), published features on Chop Chop in six separate pieces, including raising awareness of the restaurant’s unique opening hours identifying it as one of Central London’s best late night dining options. With a reach of over eight million, The Independent named the restaurant “one of the best restaurants in London with activities as well as good food”, referencing the casino. Following visits from journalists from Stylist Magazine and Conde Nast Traveller online, each included Chop Chop in features detailing “where to find the best dim sum in London”.
Driving awareness across social media, an intensive influencer marketing campaign was undertaken, inviting content creators across Instagram and TikTok to visit Chop Chop by Four Seasons at The Hippodrome on a gifted basis in exchange for social media stories and posts. As a result of this, influencers such as Where2EatLondon (124k followers), DineWithFari (113k followers) and GnochGnoch (94k followers) all gave Chop Chop exposure with videos on TikTok from SilviaEatsOut (109k views), JoJoAndAndy (97k views) and TravelsToTheFridge (109k views). Chop Chop now has a high-profile presence on TikTok. As a result of seeing this ‘viral’ content, many content creators have visited Chop Chop as paying customers.
Earlier this year, Chop Chop launched a special Noodle Festival, taking place for two weeks from May 27– June 9. During this time, guests were able to choose from an extensive menu featuring over 40 noodle dishes.
Is your product or service licensed in Europe?
Yes
ID: 3276
Best Marketing Initiative
Company: The Hippodrome Casino
Project: Magic Mike Live at the Hippodrome Casino
Website: https://www.hippodromecasino.com/magic-mike-live/
What have you done and why should you win?
The launch and subsequent promotion of Magic Mike Live at the Hippodrome Casino has not only captivated audiences but also set a benchmark for innovative marketing in the European casino and entertainment industry. In an era where entertainment venues need to differentiate themselves through unique experiences, the Hippodrome Casino has leveraged the power of a well-executed marketing initiative to transform Magic Mike Live into a household name. The attached submission highlights the campaign’s remarkable success, which combined social media, traditional media, and celebrity-driven content to significantly enhance the profile of both the show and the Hippodrome Casino. The show is fast approaching its 2500th performance and welcoming its 500,000 customer, is attracting 96% capacity audiences and is one of the West End of London’s most successful entertainment presentations.
What were the results: what evidence can you produce that supports your entry?
Enhancing the casino’s global reputation: The show’s popularity has garnered significant media attention, with glowing reviews from publications worldwide. The launch of Magic Mike Live generated immense publicity for the casino, and its continued success has ensured that the Hippodrome remains in the public eye. What was once primarily known as a leading casino is now recognised globally as a full-spectrum entertainment venue. This has positioned the Hippodrome among the top destinations in London for both tourists and locals. The Permission Cocktail Bar, introduced as part of the Magic Mike Live experience, is just one example of how the Hippodrome has catered specifically to its female guests. The bar offers a stylish, welcoming space for pre-show drinks, setting the tone for an unforgettable night. The casino has also been proactive in addressing the safety and security concerns of women, ensuring that every guest feels safe from the moment they enter the venue to their journey home. By embracing this new audience, the Hippodrome has positioned itself as a leader in creating an inclusive and welcoming environment for women in the casino industry. The business has readily engaged in initiatives that promote women’s safety and well-being, and Magic Mike Live has played a crucial role in championing these efforts. This message resonates with the audience and aligns with the Hippodrome’s commitment to creat- ing a safe, respectful, and inclusive environment for all its guests. As a result, the Hippodrome has become a champion for women’s safety in central London.
Is your product or service licensed in Europe?
Yes
ID: 3278
Corporate Community Engagement Award
Company: The Hippodrome Casino
Website: www.hippodromecasino.com
What have you done and why should you win?
Since its opening by then London Mayor Boris Johnson in 2012, the Hippodrome Casino has positioned itself as far more than a casino and entertainment venue. Its influence stretches beyond its walls, making significant contributions to the revitalisation of Leicester Square and the wider West End community. Through partnerships with local authorities, businesses, and charitable organisations, security, historical and community groups, the Hippodrome has established itself as a crucial player in supporting, and campaigning for, the wellbeing of London’s entertainment district. This dedication makes the Hippodrome Casino a fitting candidate for the Corporate Community Engagement Award.
The accompanying document attached to this nomination goes into detail as to how the Hippodrome has:
Led the charge in revitalising Leicester Square and encouraged/partnered with businesses intent on investing significantly in the area
Engaged stakeholders, including businesses, suppliers, partners, visitors and residents, to foster a strong community spirit and provide a powerful voice to encourage investment and political backing
Established a Hippodrome Trust to reward local campaigns and reinvestment in the area, and commissioned research into important gambling safety issues
Lobbied and informed the MET police and additional security providers to build a stronger policing and safety infrastructure
Brought together the local business eco-system to identify challenges and stimulate discussion on opportunities for the area in the years to come
Recognised the Hippodrome’s part played to central London’s entertainment heritage
Lead from the front in re-opening the West End post-pandemic and putting it firmly back on the tourist map
What were the results: what evidence can you produce that supports your entry?
The Hippodrome does more than any other European casino to engage with and integrate within its local community. Being a good neighbour lies at the very heart of its place within London’s West End community. The business is far more than just a premier entertainment venue. Through its active participation in local organisations, commitment to public safety, and contributions to the local economy, it has become a cornerstone of the West End community. Its efforts to support the wellbeing of Leicester Square and the wider West End, coupled with its dedication to preserving cultural heritage, make the Hippodrome Casino a deserving candidate for the Corporate Community Engagement Award.
Is your product or service licensed in Europe?
Yes
ID: 3280
Best Slot Machine
Product: Next
Manufacturer/Supplier: CT Gaming
Website: https://ctgaming.com/products/slot-cabinets/next/
What have you done and why should you win?
The NEXT slot cabinet, offers a seamless user experience with its innovative features. It is equipped with 27″HD high-brightness monitors, six high-quality mechanical buttons, and several advanced design and hardware solutions. In addition to the base features that Next comes with, CT Gaming offers optional premium stand, 3rd 27″ topper, optional ticket printer for up to 600 tickets and others.
Is your product or service licensed in Europe?
Yes
ID: 3282
Best CMS/Software Product
Product: Rhino – Casino Management System
Manufacturer/Supplier: CT Gaming
Website: https://ctgaming.com/products/systems-cms/
What have you done and why should you win?
Casino Management System is an all-in-one solution designed for all-size gaming locations. It offers a full range of modules, maximized functionality, and flexible applicability to a broad spectrum of customers’ needs. The system provides complete control over all activities in real-time for slots and the live games and analysis and reporting of results.
Is your product or service licensed in Europe?
Yes
ID: 3283
Best Slot Game
Product: Give me 5 clovers
Manufacturer/Supplier: CT Gaming
Website: https://ctgaming.com/products/games/give-me-5-clovers/
What have you done and why should you win?
The game has been a huge sensation in the Easter Europen region, winning spot among top 3 games in Romania
Is your product or service licensed in Europe?
Yes
ID: 3284
Supporting Documents
Best Casino Restaurant of the Year
Casino: Valkenburg
Restaurant: Taste
Website: https://hc.nl/bar-en-restaurant/taste-valkenburg/
What have you done and why should you win?
Taste Valkenburg is a unique restaurant in the casino industry. It has the most scenic view over the hills of Limburg on the renowned Cauberg. The restaurant has indoor and outdoor seeting and attracts guests not only for the food and outstanding service, but also for local delicacies as the famous golden asparagus. The possibility to eat on the terrace on top of the highest point in the region gives an unique feelin and entourage which attracts more and more guest. Also
What were the results: what evidence can you produce that supports your entry?
– Review the fork (9,3/10) independent reviews on food
– recommendations all speak of the authentic cuisine, the scenic location
– internal scores far above average
– Daylight restaurant and casino
Is your product or service licensed in Europe?
Yes
ID: 3286
Best Live Entertainment Award
Casino: Holland Casino
Website: https://hc.nl/agenda/live-bingo/eins-zwei-draai-bingo-venlo/
What have you done and why should you win?
holland Casino has revolutionized bingo. We have started to dominate festivals with unique bingo experiences where we engage all audiences:
– Midnight bingo on Mysterland
– Hardcore bingo at thunderdome
– Jacks bingo at the Household Fair
After these external successes we have brought the eins, zwei draai bingo to our venues in Venlo, Utrecht, Enschede where we combine unique games of chance, with an amazing show, which is unique in the world. The ticket sales go through the roof and we are attracting a new kind of casino visitor: people that want to play and experience in groups.
Not only outside the casino this bingo is helping us out. Also for employees at our leadership days we have conducted these experience bingo’s which led to the highest engagement in years. Bingo is revolutionizing live entertainment!!
What were the results: what evidence can you produce that supports your entry?
– Mysteryland https://www.youtube.com/watch?v=_fv_WfN1CoQ&rco=1 || guest score it over 9 out of 10
– Hardcore bingo thunderdome | https://www.youtube.com/watch?v=EJl6Re-d1vk | guest score it over 9 out of 10
– Jacks Bingo at the household Fair | guest score it over 9 out of 10
And the one we are nominating as live entertainment in the casino: https://hc.nl/agenda/live-bingo/eins-zwei-draai-bingo-utrecht/
tickets were sold out directly & guest ratings at the try outs went through the roof.
Is your product or service licensed in Europe?
Yes
ID: 3287
Supporting Documents
Best Overall Casino
Casino: Holland Casino Enschede
What have you done and why should you win?
Holland Casino Enschede has been remodelled as the casino of the future. Enschede surpasses industry stereotypes, by adding daylight to our venues, allowing responsible gaming to be an integrated part of our strategy & design, introducing products that stimulate social interaction and investing in sustainability in a way that is unique in the world. The Casino is a bingo and social regional casino with las vegas vibes. No wonder the mayor was eager to open it.
We are engaged with our surroundings and talking back in color and actions and thereby integrated in both the Dutch and German market. The street atlas of the city Enschede has been engraved in the ceiliing. Enschede has been nominated in the national elections of the Dutch independent news platform and casino community OneTime. Also the casino has delivered in the sense that no turnback of turnover was received during the reconstruction and the casino remained opened.
We are hosting homeless breakfast events with the community every year in which the cooperation with the city is amazing.
What were the results: what evidence can you produce that supports your entry?
– 9+ guest ratings
– Best bingo casino in Europe
– huge likeabilty in the region and really invested in CSR
Is your product or service licensed in Europe?
Yes
ID: 3288
Best Overall Casino
Casino: Holland Casino venlo
Website: https://hc.nl/vestigingen/venlo/
What have you done and why should you win?
Holland Casino Venlo is the casino of the future. Venlo surpasses industry stereotypes, by adding daylight to our venues, allowing responsible gaming to be an integrated part of our strategy & design, introducing products that stimulate social interaction and investing in sustainability in a way that is unique in the world. We are blending the traditional casino customer experience with the 21st century demands on sustainability, transparency, and social cohesiveness and with result. We are engaged with our surroundings and talking back in color and actions and thereby integrated in both the Dutch and German market.
Last year Venlo was the runner up in the national elections of the Dutch independent news platform and casino community OneTime. This year has proven that Venlo has risen to the absolute casino top and will remain be a figurehead in the international casino landscape. Our customer ratings are exceeding expectations and Venlo recently has unequivocally been chosen as the best casino of the Netherlands by both public vote and jury.
Not only the casino business acknowledges Holland Casino. The casino has also been nominated for several leading sustainability and architectural awards. It has recently won an International Property Award for best leisure building, a design award for recreational architecture, and was nominated in two categories in the World Architecture Festival such as the best use of color. It has also won smaller awards for its woodwork and sustainability.
The ECA award a second time around would be incredible.
What were the results: what evidence can you produce that supports your entry?
– Winner best overall casino 2024
– Host European Dealer Championship 2024
– Winner OneTime Dutch casino of the year competition 2022 – jury and public vote (runner up 2021)
– Winner European Property award – best leisure building
– Winner Built Design Awards – Architectural Design – Recreational
– Finalist in two categories – World Architecture Festival (Best use of color & completed buildings hotel & Leisure)
– Nominated for best bar design (runner up)
– Chosen as additional WSOP location for 2023 after succesfull WSOP launch
– part of the cultural coalition to support Ukraine (see attached drone video)
– Honorable Mention in Architectural Design / Recreational Architecture (architecture masterprize)
– Incredibly high guest ratings (avg 8+)
– Highest independent sustainability score (8,5+ GPR)
Is your product or service licensed in Europe?
Yes
ID: 3289
Best Table Gaming product
Product: Galaxy Operating System – Sapphire
Manufacturer/Supplier: Galaxy Gaming
Website: https://www.galaxygaming.com/solutions/galaxy-operating-system
What have you done and why should you win?
Galaxy Operating System™ (GOS) Sapphire stands as the definitive casino table game innovation of 2024, demonstrating unprecedented market penetration and player impact across both land-based and cruise ship operations. This transformative system deserves recognition as Casino Table Game Product of the Year for its remarkable achievement in revolutionizing table game management across global gaming environments.
At the heart of GOS Sapphire’s innovation is the industry’s first Dynamic Progressive system, which has redefined player excitement through its unique multiplier mechanics. The system’s cutting-edge Nebula sensors and digital tracking capabilities have set new standards for accuracy and security, while its enhanced TableVisions feature provides operators unprecedented flexibility in game management.
GOS Sapphire represents more than just technological innovation – it demonstrates proven success in enhancing operator efficiency, driving player engagement, and delivering measurable returns across global gaming operations. Its comprehensive impact on the industry makes it the clear choice for Product of the Year.
What were the results: what evidence can you produce that supports your entry?
The system’s spectacular success is evidenced by its deployment across Carnival Corporation’s entire fleet, powering over 50 cruise ships worldwide, including Carnival Cruise Line, Holland America Line, and Princess Cruises. Since installation, GOS has awarded over $5 million in jackpot payouts to players, demonstrating its exceptional ability to drive player engagement and create memorable gaming experiences. This massive deployment, combined with prestigious installations across Metropolitan Gaming casinos and the iconic Hippodrome in the UK, showcases GOS’s versatility and reliability across diverse gaming environments.
Industry leaders have endorsed GOS’s impact, with Carnival Corporation’s Vice President for North American Gaming Operations praising its ability to deliver “seamless and engaging experiences” for guests. This real-world validation from the world’s largest leisure travel company underscores GOS’s position as a transformative force in table game management.
Is your product or service licensed in Europe?
Yes
ID: 3291
Best Slot Game
Product: Doctor Winstein Buy Bonus
Manufacturer/Supplier: CT Interactive Ltd.
Website: https://ct-interactive.com/games/games-library/doctor-winstein-buy-bonus
What have you done and why should you win?
Doctor Winstein Buy Bonus is a cascading slot with a 5×3 layout. Here, you’ll be able to benefit from such bonus features as random multipliers and free spins along with simple winning combinations. It’s feature can instantly unlock thrilling bonus rounds and boost winnings from the get-go. The game offers an array of features besides the Buy Bonus, including Cascading-cluster wins, Free Games including multipliers up to 100x, a Gamble game for those feeling bold, to add an extra layer of excitement and a maximum win up to 8226x. Scatter and Wild symbols further enhance the gameplay.
The game deserves recognition as it offers:
Innovative gameplay: A “buy bonus” feature allows players to skip directly to the most exciting part of the game—bonus rounds—without waiting for it to trigger naturally and appealing to users.
Player engagement: Bonus features are often the most thrilling aspects of slot games, offering higher potential rewards and variety in gameplay. A well-designed buy bonus feature enhance player engagement, keeping them coming back.
Payout potential: The game offers competitive payouts during the bonus rounds /up to 1000x/, so it could attract players who are looking for big wins, making it a strong contender in a slot game competition.
Visuals and theme: Usually cascading games are some ot most preferable from the players. In the game story Doctor Winstein unlock secrets to massive payouts with catalysts like free games and the double-up feature
Popularity and reviews: the game is getting popular and is quickly spread globally.
What were the results: what evidence can you produce that supports your entry?
Upgrading the game with the special Buy Bonus feature to an existing game has enhanced our results fivefold, directly impacting the total bet metric, which is recognized as one of the strongest performance indicators.
An integrated advertising campaign:
– teaser – https://www.youtube.com/shorts/NsTlViM3Ovo
– Pr articles
– integrated digital campaign – https://www.youtube.com/watch?v=bUCmbY9vSj4 ; https://www.linkedin.com/pulse/mystical-inventions-doctor-winstein-ct-gaming-interactive-lromf/?trackingId=DRGBSBvUS7qG3T9PlR7vLA%3D%3D;
– affiliates, tournaments, streamers
– social media
Facebook:
https://www.facebook.com/photo.php?fbid=421109440893394&set=pb.100089830244431.-2207520000&type=3
https://www.facebook.com/photo/?fbid=417925357878469&set=pb.100089830244431.-2207520000
Linkedin:
https://www.linkedin.com/pulse/mystical-inventions-doctor-winstein-ct-gaming-interactive-lromf/?trackingId=cjwZW4K1QJeXjRhmTTPJHg%3D%3D
You tube:
https://www.youtube.com/watch?app=desktop&v=bUCmbY9vSj4
– OOH
– exhibitions
– B2C events
– leaflets & brochures
– merchandize items – backpacks, t-shirts, magnets, etc.
Dr. Winstein is now live in Europe /with JackPot feature as extended feature/ and Latin America. Ct Interactive’s titles are more than 1500 casinos worldwide.
Some of our partners are:
https://vulkanvegas.com/ca/game-demo/doctor-winstein
https://www.palmsbet.com/en/pages/buy-bonus-promotion2/
https://winbet.bg/casino/providers/ctg
https://www.livebet.com/casino/slots/ct-interactive/doctor-winstein-buy-bonus
https://mr.bet/game/view/demo/doctor-winstein-buy-bonus
https://www.nonstopbonus.com/games/ct-interactive/doctor-winstein-buy-bonus
https://winz.io/game/technology/doctor-winstein-buy-bonus
https://www.casinorocket.com/en-nz/play/doctor-winstein-buy-bonus_technology
https://www.gainbet365.com/casino/games/sof-doctor-winstein-buy-bonus-te
https://pm-bet.in/en/casino/slots/game/ctgaming-doctor-weinstein
https://maldiviancasino.com/slots/doctor-winstein-buy-bonus/
https://verdecasino.com/es-pe/game-demo/doctor-winstein-buy-bonus
https://www.777onfire.com/ja/game/doctor-winstein-buy-bonus
https://www.highstakes.com/casino/play/doctor-winstein-buy-bonus
https://mbogibet.co.ke/games/Doctor-Winstein-Buy-Bonus-10968
https://pirateplay.com/en-eu/sorry/
https://casinogurubg.com/doctor-winstein-slot-igraj-bezplatno
https://8888.bg/casino/?key=home
https://www.rollers.io/fr/game/doctor-winstein-buy-bonus
https://lcb.org/games/doctor-winstein
https://www.askgamblers.com/casino-games/online-slots/reviews/doctor-winstein-buy-bonus-ct-interactive
https://allbetreviews.com/slots/doctor-winstein-buy-bonus/
https://slotsjudge.com/online-slots/doctor-winstein/
Is your product or service licensed in Europe?
Yes
ID: 3293
Supporting Documents
Best CMS/Software Product
Product: Neon
Manufacturer/Supplier: Playtech
Website: https://www.playtech.com/products/retail/
What have you done and why should you win?
Over the last year, Playtech Neon have developed numerous industry leading initiatives into the field.
The first development to Neon CMS is the introduction of new hardware devices. The Neon Touch 7 is our most advanced device yet, with a 4K screen and a quadcore processor which adds a new level of content which can be displayed on a device at the slot machine, including video. Alongside the NT7 we have introduced the neon Motorised Card Reader 2 which accepts cards ‘ATM style’ and also has an LED bezel which reacts to different machine statuses.
The second initiative we have pushed this year is the introduction of Neon Mobile. This is a customisable application which can be adopted by any of our operators. We can offer signup, loyalty, marketing and many other features through a standard application than can be downloaded on any mobile device. Neon Mobile combined with the hardware mentioned above can create exciting offers and bonus games which can be seen on either device.
The third initiative this year has been the introduction of mobile payments. We now have a partnership with Trust.ly payments who we have a successful integration with for cashless payments directly into the Neon Cashless Wallet, which can be done by the press of a button whilst sat at the slot machine.
Finally we have entered a groundbreaking partnership with Turnpike. This partnership uses real-time alerts from Neon to enhance casino operations and helps make a seamless customer experience in the casino.
What were the results: what evidence can you produce that supports your entry?
We have managed to upgrade several licensee sites onto the latest hardware as mentioned above. This is giving a whole new feel to the casino experience.
We are in the process of working through our licensees one by one, in order to get everybody onto the latest hardware and software. We have much more exciting things to come and the focus is now delivery.
The next steps for our partnership with Turnpike are to collaborate with our licensees, who we already know are interested, in putting this idea into fruition in the land based casino industry.
More information can be found for the Turnpike partnership here:
https://www.mynewsdesk.com/se/turnpikegroup/pressreleases/turnpike-and-playtech-announce-groundbreaking-partnership-to-revolutionize-casino-operations-3334119?
Is your product or service licensed in Europe?
Yes
ID: 3295
Supporting Documents
Best Electronic Table Gaming Product
Product: V8
Manufacturer/Supplier: ALFASTREET
What have you done and why should you win?
The new V8 from Alfastreet is a groundbreaking electronic roulette that pushes the boundaries in both design and functionality. Built on years of engineering excellence, it combines cutting-edge technology with an intuitive and elegant user interface, crafted to provide players with an immersive and engaging gaming experience. The V8’s sleek, ergonomic design emphasizes user comfort and ease of access, allowing players to seamlessly interact with the game while staying engaged for longer periods. Its high-definition display and vibrant graphics bring games to life, ensuring crystal-clear visuals that heighten excitement.
Beyond aesthetics, the V8 is packed with innovative features. It offers a wide range of game options, supporting multiple gaming modes and providing players with a versatile gaming environment that suits their preferences. The advanced sound system and LED lighting effects further enhance the experience, creating a captivating atmosphere that feels both modern and inviting. Alfastreet has also prioritized security and reliability, with the V8 designed for seamless integration and minimal maintenance, making it a cost-effective solution for operators.
What truly sets the V8 apart is its player-centric design, ensuring an interactive, engaging, and thoroughly enjoyable experience. With robust features like quick-access buttons, customizable settings, and real-time statistics, it caters to seasoned players and newcomers alike. Given its blend of innovative technology, attractive design, and focus on player satisfaction, the Alfastreet V8 deserves recognition as the best electronic table game, setting a new standard in the gaming industry for quality and performance.
What were the results: what evidence can you produce that supports your entry?
We’ve received an outstanding response from operators regarding the new V8, reflecting its immediate impact and popularity. Sales for the V8 have already begun, and the results are highly encouraging. Many operators are reporting excellent initial performance metrics, with increased player engagement and retention thanks to the machine’s unique design and functionality. This strong early sales performance underlines the V8’s appeal and market readiness.
In terms of certification, we’re fully committed to obtaining all necessary certifications promptly to ensure the V8 meets regulatory standards across all key markets. We understand the importance of compliance and have prioritized this aspect to support our partners effectively. Our team is working diligently with certification bodies to expedite the process, ensuring that the V8 not only meets but exceeds industry standards for electronic table games.
Is your product or service licensed in Europe?
Yes
ID: 3297
Best Electronic Table Gaming Product
Product: Vision
Manufacturer/Supplier: ALFASTREET
What have you done and why should you win?
The Single Terminal Vision by Alfastreet is a revolutionary product designed to streamline and enhance the electronic table game experience for players and operators alike. Unlike traditional setups, the Single Terminal Vision consolidates multiple gaming functions into a single, compact terminal, offering a versatile and efficient solution that meets the needs of a broad spectrum of players. Its sleek, user-friendly interface and robust capabilities make it an ideal choice for any gaming floor.
The terminal is engineered for flexibility, supporting a wide array of games, which allows players to switch between their favorites effortlessly, maximizing engagement and entertainment. High-definition screens, responsive touch controls, and dynamic sound create an immersive experience that makes each game feel fresh and exciting. The Single Terminal Vision is also highly adaptable for operators; it’s designed for ease of maintenance and features modular components for quick upgrades, minimizing downtime and operational costs.
What were the results: what evidence can you produce that supports your entry?
The results for the Single Terminal Vision have been incredibly promising, with a strong response from operators and players alike. Since its launch, we’ve seen impressive early sales, with operators noting significant player interest and engagement. The terminal’s flexibility, allowing players to switch easily between various games, has proven to be a key factor in attracting and retaining customers, leading to a steady increase in usage and revenue.
Operators have provided positive feedback on the terminal’s compact design and ease of integration, noting that it optimizes floor space while enhancing player satisfaction. The Single Terminal Vision’s seamless performance and minimal maintenance requirements have also been highlighted as major benefits, reducing operational interruptions and costs for gaming establishments.
This compelling performance data underscores the value and appeal of the Single Terminal Vision, making it a standout contender for best electronic table game. The strong sales figures and enthusiastic operator feedback provide clear evidence that the Single Terminal Vision is a leading product in the electronic table gaming market, effectively elevating the gaming experience for both players and operators.
Is your product or service licensed in Europe?
Yes
ID: 3298
Supporting Documents
Best CMS/Software Product
Product: NEXIO – Ultimate Casino Management System
Manufacturer/Supplier: Advansys d.o.o.
Website: www.advansys.si
What have you done and why should you win?
Advansys ranks among leading providers of CMS for slot machines and gaming tables.
NEXIO is result of whole new philosophy in CMS design and development and goes beyond traditional systems. NEXIO provides intelligence and insights to drive revenue, secure operations, increase operational efficiency, accelerated player loyalty and comply with regulations.
NEXIO is modular and scalable CMS offering comprehensive suite of modules that caters to the diverse needs of gaming environments globally, regardless of casino size and number of venues.
User-Friendly Interface:
With robust hardware, intuitive design, device independence, NEXIO allows access from anywhere, anytime. It features clear visuals, easy menus, personalized dashboards, and customizable reporting tools.
Actionable Analytics & Data-driven intelligence:
NEXIO provides real-time insights into operations, identify profit drivers, helps optimize processes for maximum revenue generation. It’s not just data, it’s the right data presented in useful way.
Operations optimizations:
NEXIO helps managing floor proactively, ensuring smooth operations and dealing with potential problems before they escalate. Games profitability, which promotions are working and which types of players are the most profitable, where is potentially leaking and improving service for improved player experience.
Accelerated Loyalty:
NEXIO offers latest in player-centric loyalty programs, tailored to individual casino need. Casino can personalize rewards programs and cater to high rollers, ensuring player satisfaction and loyalty. NEXIO offers 365° player view from the moment they walk in the casino with games matrix and cost profitability.
Future-Ready and Seamless integrations:
Advansys is committed to continuous development ensuring NEXIO remains relevant and valuable as businesses evolve.
What were the results: what evidence can you produce that supports your entry?
Advansys has more than 20 years of global experience in gaming industry, excels in reliability, modularity, scalability, strong after sales, high skilled training team and excellent customer support. Advansys has an extensive experience with markets where CMS are required by national regulation.
Today, more than 60.000 modules of different modules are installed on more than 30.000 slots and hundred tables, allocated around more than 260+ gaming floors worldwide. Advansys products are installed in 31 countries, 4 continents and 11 time zones. These references count also numbers of CMS switches to NEXIO.
NEXIO revolutionize the industry by seamlessly integrating data and human expertise. It is a combination of cutting-edge technology, intuitive design, and excellent support . NEXIO also supports multicurrency module which brings an advantage especially in this globalised world.
Achievements and awards:
– 2016–2024 Gold Excellence AAA for credit worthiness https://excellent-sme-si.safesigned.com/advansys-doo/
– 2011 Certificate of Excellence AAA for credit worthiness issued by Bisnode d.o.o. https://excellent-sme-si.safesigned.com/advansys-doo/
– 2018 The Most innovative product for Eastern EU Region awarded by BEGE expo
https://advansys.si/news/nexio-awarded-as-the-most-innovative-product-for-eastern-eu-region/
https://www.balkangamingexpo.com/winners-of-bege-awards-2018/
– 2017 Casino management system with most advanced features awarded by BEGE expo
https://eegamingsummit.com/winners-of-bege-awards-2017/
– 2016 The most complete casino management system awarded by BEGE expo
https://www.balkangamingexpo.com/bege-2016/
Main references:
K-Land with 1.600+ Slots on single location, Balkanfon with 1.800 slots over 24 locations, Hit Casinos with 2.500 slots over 6 locations, Admiral Casinos (Novomatic) with 1.600 slot over 10 locations. https://advansys.si/achievements/
Is your product or service licensed in Europe?
Yes
ID: 3300
Supporting Documents
Woman of the Year
Company: VIAGE PRODUCTIONS NV
Nominee: Siham Makrache
What have they done and why should they win?
With a distinguished 15-year career at Casinos Austria International, I have consistently demonstrated dedication, leadership, and a commitment to excellence. Recently, I was honored with the Winning Team award from the elite Executive Development Program (EDP) in the United States of America—a highly selective program for executives in the gaming industry. Winning the Diversity and Inclusion Scholarship from the European Casino Association enabled my participation, with Casinos Austria International supporting me in attending. In addition to this award, I earned a certification in Confronting Challenges and Embracing Opportunities in Strategic Leadership in the Gaming Industry, awarded by the University of Nevada, Reno & Las Vegas.
Earlier this year, I also secured the Best Excellence Hospitality Service certification for our company from the city of Brussels, a testament to my dedication to delivering exceptional guest experiences and setting high standards in customer service. Throughout my journey, I have consistently brought positive energy, driving my team to exceed expectations and adapt to the evolving needs of our clients.
This award would not only recognize my personal achievements but also highlight the collective efforts and resilience of those I work with. My passion for the industry and unwavering dedication to excellence make me a strong candidate for the Woman of the Year award. I am committed to furthering positive change and inspiring others across the casino industry.
What evidence can you produce that supports your entry?
I can provide several pieces of evidence to support my entry:
Award Certificates and Winning Team EDP 2024: I was honored with the Best Team award during the prestigious 2024 Executive Development Program (EDP) in the USA, a recognition from a top program for gaming industry executives. Our team’s project stood out among six competing teams as we adapted skillfully to the assignment, winning the hearts of the judges with our impactful presentation. Additionally, I earned a certification from the University of Nevada, Reno & Las Vegas in Confronting Challenges and Embracing Opportunities in Strategic Leadership.
Diversity and Inclusion Scholarship: I received the Diversity and Inclusion Scholarship from the European Casino Association, which enabled my participation in the EDP, reflecting my commitment to promoting inclusivity in the gaming industry.
Best Excellence Hospitality Service Certification: I received the Best Excellence Hospitality Service certification for my company from the city of Brussels, validating our high standards in customer service and commitment to guest satisfaction.
These achievements collectively demonstrate my dedication to excellence, leadership, and positive change within the casino industry.
Is your product or service licensed in Europe?
Yes
ID: 3302
Best Slot Game
Product: CLOVER LINK XTREME
Manufacturer/Supplier: APEX
Website: https://www.apex-gaming.com/apex-products/apex-platforms/
What have you done and why should you win?
APEX proudly presents Clover Link Xtreme, an exceptional addition to slot gaming. This thrilling gaming platform elevates the standards of casino entertainment with its captivating gameplay, stunning visuals, and innovative features. Clover Link Xtreme blends luck, strategy, and excitement into a seamless gaming experience, designed to delight all players.
What were the results: what evidence can you produce that supports your entry?
This gaming platform was installed in many casinos around Europe, and we have very positive feedback from casino management. Clover Link Xtreme is more than just a gaming platform with games—it’s an immersive experience. Its vibrant visuals, engaging mechanics, and dynamic gameplay that combines luck and strategy captivate players. T
Is your product or service licensed in Europe?
Yes
ID: 3304
Best Player Protection Product or System
Product/System: ALeRT BETTOR Protection System
Supplier/Operator: Focal Research Consultants
Website: https://www.focalresearch.com/service/alert-bettor-protection-system-safer-gambling-software/
What have you done and why should you win?
For over 20 years, Focal Research has been at the forefront of efforts to enhance gambling safety for customers worldwide. Our journey began with groundbreaking gambling research, and then we applied data science and analytics to player tracking data, creating the first commercial risk detection algorithms used on casino floors in 2005.
Our expertise extends to building customized player protection models for both online and land-based operators across the globe. These models have successfully identified and assisted countless at-risk customers, leading to tangible reductions in risky play behaviors.
But we didn’t stop there. To shift the industry from mere identification to proactive prevention, we developed and rigorously tested the ALeRT BETTOR Protection System from 2014 to 2019. This collaborative effort involved nine operators from three countries, along with regulators and public health providers, all co-funded by the National Research Council of Canada.
Today, ALeRT stands as the pinnacle of data-driven prevention tools for identifying and assisting at-risk gamblers. Its sophisticated algorithms efficiently pinpoint at-risk individuals using carded or uncarded data. By providing insights into playing habits, ALeRT empowers interactions—whether in person or via automated messaging—to safeguard customers before serious issues arise.
What were the results: what evidence can you produce that supports your entry?
The ALeRT Bettor Protection system, in use for over a decade, employs algorithms that have facilitated hundreds of thousands of safer gambling interactions for operators. These interactions led to measurable player outcomes without any customer complaints.
Recognized as the Best Player Protection System or Product at last year’s awards, ALeRT is deployed in hundreds of gambling venues worldwide. Over the past twelve months, thousands of safer gambling interactions have been delivered for two of the largest gambling providers in Australia and New Zealand, along with other measurable impacts in jurisdictions in the United Kingdom.
As leaders in safer gambling, we continually conduct research to develop risk identification models and tools for risk management, prevention, and player protection. The ALeRT System, grounded in peer-reviewed research and industry testing, offers a practical risk management solution for safer gambling. It includes custom algorithms, software, staff training, and player resources to assist operators in identifying and supporting at-risk customers – while also remaining compliant. We ensure our models are tested and adaptable to specific markets, players, and practices.
Our latest research focuses on behavioural triggers and development is nearly complete for our new app, ALeRT GO, which will allow staff to log interactions on the floor. Always innovating, we have also rolled out new features to enhance ALeRT’s functionality, allowing for messaging called ‘play insights’ that staff can use to relay targeted messages to customers who may be having difficulties with their play, which is also available with the ALeRT GO app.
Is your product or service licensed in Europe?
Yes
ID: 3306
Supporting Documents
Woman of the Year
Company: IGT
Nominee: Victoria Dolan
What have they done and why should they win?
As IGT’s Vice President and Deputy General Counsel, Victoria Dolan plays a critical, strategic role in driving positive outcomes, mitigating company risk and maximizing growth opportunities for IGT and its customers. Throughout her seven-year tenure at IGT, Victoria has continued to grow in her career, mentor others and help the Company achieve its diversity and inclusion goals through her active participation in various DE&I efforts.
Victoria balances powerful leadership skills, strong ethical principles, and a strategic approach to IGT’s business with empathy, grace, and humility. She is a consummate professional and exemplifies the concept of servant leadership by bringing out the best in those she leads while continuously driving exceptional results.
Victoria joined IGT as Senior Legal Counsel in 2017, and in late 2019 she was promoted to Associate General Counsel with responsibility for providing legal support to all IGT’s businesses in the EMEA (excluding Italy) and APAC regions. By late 2021, she was promoted to Vice President and Deputy General Counsel with global responsibility for the legal team supporting IGT PlayDigital.
Victoria is also passionate about DE&I causes, and currently serves as the chair of IGT’s Global DE&I Council.
Victoria should be considered due to her commitment to excellence as a legal expert, a leader, and a diversity champion.
What evidence can you produce that supports your entry?
Victoria is currently IGT Vice President and Deputy General Counsel with global responsibilities supporting the Company’s Digital and Betting business unit. One of her biggest contributions to the Company includes her thorough expansion and leadership of IGT’s legal business unit based in the United Kingdom. When she first joined, there were only three team members, and over the time she has played a major role in the development of the EMEA and US legal functions. Victoria personally recruited nine additional lawyers and was heavily involved in their training.
In the past, Victoria played a major role in the strategic oversight of a complex, long-term project for the opportunity to provide services to a national lottery which generates funds for charitable causes.
Victoria’s commitment to excellence extends beyond her position within IGT’s legal organization. She is passionate about mentoring the next generation of gaming leaders and is integral in the Company’s diversity and inclusion efforts. She currently serves as the appointed chair of IGT’s Global DE&I Council.
She also recently participated in IGT’s inclusive leadership mentor programme, where she acted as a mentor. She continues to participate in EMEA regional DE&I Council and regional and global DEI events and initiatives for the Company, and participated in a live panel discussion for International Women’s Day this year.
Is your product or service licensed in Europe?
Yes
ID: 3308
Supporting Documents
Best Slot Machine
Product: Apex Pinnacle Slant Top 55J
Manufacturer/Supplier: APEX
Website: https://www.apex-gaming.com/products/apex-pinnacle-slant-top-55j/
What have you done and why should you win?
The Apex Pinnacle Slant Top 55J sets a new standard in casinos around the globe with its sleek, modern design and 55-inch screen.
Key features of the Pinnacle Slant Top 55J include:
* Exceptional Visual Quality: ultra-HD resolution and dynamic graphics create lifelike animations that enhance every gaming moment.
* Ergonomic Design: The slot top configuration ensures comfort, keeping players engaged for longer sessions.
* Interactive Gameplay: Packed with next-generation game mechanics, this machine offers a diverse library of titles to appeal to a wide audience.
* Advanced Connectivity: Seamlessly integrates with casino management systems, allowing operators to optimize performance and monitor analytics.
* Sustainability: Incorporates energy-efficient components, supporting environmentally conscious gaming practices.
What were the results: what evidence can you produce that supports your entry?
The results of the Apex Pinnacle Slant Top 55J speak for themselves through player satisfaction, operational efficiency, and financial performance.
Is your product or service licensed in Europe?
Yes
ID: 3310
Best Casino Seating Product
Product: Fortune Chair
Manufacturer/Supplier: StylGame s.r.l.
Website: https://www.stylgame.com/en/sportsbook-division/
What have you done and why should you win?
StylGame is an international company based both in Italy and in the USA, specialized in designing and manufacturing innovative products for the gaming and the casino industry. StylGame’s production grows with its R&D at the same pace. The company constantly seeks innovation and its team puts passion to perform every day better.
StylGame has interestingly put the player at the centre of its goals, by focusing its mission on the Player Hub.
This innovative concept, which has also been scientifically demonstrated and validated by the University of Udine in Italy, entails that if the player is able to fully enjoy himself while playing, she/he will extend her/his gaming time. Moreover, scientific research has highlighted that possible pathologies might affect the player’s body, if the configuration of the Player Hub is not applied.
Player Hub could probably be simplified with the word “comfort”. “Comfort”, however, is not a simple concept, when applied to “Player Hub”. As a matter of fact, the comfort we are referring to gatherers various elements together, such as the ergonomic cabinet, the slot base, the seat, accessories and devices. All StylGame products apply the Player Hub concept.
StylGame’s production is made in Italy, is of an extreme quality and offers a wide range of products which are fully customizable.
In order to fulfill all customers’ needs, StylGame has uploaded an online configurator on company’s website www.stylgame.com, where is it possible to create any type of combination of seats and frames.
What were the results: what evidence can you produce that supports your entry?
StylGame submits Fortune chair for the awards’ category “Best Casino Seating Product”, because this product can be considered one of the StylGame flagships for Sportsbook. Fortune is a chair with innovative design and construction features, allowing for a wide choice of customizations. It is an unique product, which offers a wide range of advantages both during installation and customers experience. Thanks to specific structural elements, with the Fortune chair is it possible to create any type of layout, depending on size and shape of the area. Fortune chair is built with Comfort Plus®, a revolutionary material for seat padding, with the following main features: high ventilation, micro massage, high comfort, high deformation endurance. This chair can be single or double seat. Fortune is the best chair for Sportsbetting.
Is your product or service licensed in Europe?
Yes
ID: 3312
Best Casino Restaurant of the Year
Casino: Casino de Monte-Carlo
Restaurant: Le Train Bleu
Website: https://www.montecarlosbm.com/fr/restaurant-monaco/le-train-bleu
What have you done and why should you win?
Please see supporting document
What were the results: what evidence can you produce that supports your entry?
Please see supporting document
Is your product or service licensed in Europe?
Yes
ID: 3314
Best New Innovative Product
Product: MOD EX
Manufacturer/Supplier: MERKUR Gaming (adp MERKUR GmbH)
Website: https://merkur-gaming.com/products/cabinets/mod-ex.html
What have you done and why should you win?
The MOD EX cabinet represents a groundbreaking innovation, deserving recognition at the European Casino Awards. Its unique blend of modular design, advanced technology, and exceptional user experience sets it apart in the gaming industry.
The MOD EX redefines traditional slot machines with its fully customizable structure. Featuring a sturdy base, sleek body, and vibrant screens, this modular housing system offers unmatched flexibility for casinos. Its adaptability to future gaming trends ensures the MOD EX remains a cutting-edge investment that enhances its appeal for years to come.
At its core is the Performer Control Unit, enabling modular expansion and unlocking limitless possibilities for new gaming content and immersive player experiences. This makes the MOD EX more than just a slot machine – it’s a platform for innovation, continually evolving with the industry.
The cabinet’s Illuminating Excellence enhances player engagement with subtle lighting that directs attention to the game, while the vibrant LEDs create a visually captivating atmosphere. This dynamic lighting concept ensures an immersive, entertainment-driven experience.
Finished in a sleek space-grey design, the MOD EX embodies modern aesthetics and functionality, making it a striking addition to any casino floor. Its elegance, paired with advanced technology, positions it as the future of slot gaming.
This fusion of innovative design, modular flexibility, and player-centric features makes the MOD EX a top contender for the Best Slot Machine award.
What were the results: what evidence can you produce that supports your entry?
The MOD EX gaming cabinet is a strong contender for the European Casino Award, with impressive evidence of success across multiple markets, despite being a new addition to the MERKUR portfolio.
Firstly, MOD EX is the only cabinet of its kind available across Europe, offering casinos a cutting-edge, modular gaming experience. Its sleek design and versatile modular structure have been met with overwhelmingly positive feedback. Many operators now specifically request MOD EX when inquiring about new cabinets, reflecting its immediate appeal and strong demand.
In several key markets, operators have replaced all previous MERKUR cabinets with MOD EX, which highlights its reliability, player engagement, and superior design. This rapid and widespread adoption showcases how quickly MOD EX has become a trusted and preferred choice in the industry.
Outside Europe, MOD EX has also gained significant traction. The cabinet has played a crucial role in enhancing MERKUR’s strategic partnership with GamingArts, facilitating new gaming content and collaborative growth opportunities.
These examples of early success—both in Europe and internationally—demonstrate that MOD EX has set a new standard in gaming cabinets. Its strong market reception, widespread adoption, and positive impact on strategic partnerships provide compelling evidence of why MOD EX should win the Best Slot Machine category at the European Casino Awards.
Is your product or service licensed in Europe?
Yes
ID: 3316
Best Player Protection Product or System
Product/System: Mentor Live
Supplier/Operator: Neccton
Website: https://www.neccton.com/
What have you done and why should you win?
Neccton is a market-leading compliance software specialist, focused on player protection to deliver safer gambling experiences worldwide.
• Our flagship product, Mentor Live utilizes AI and data analysis to identify problematic player behaviours in real-time.
• Neccton’s evidence-based reporting and triggers are derived from extensive research conducted by founder Dr. Michael Auer.
• We offer advanced AI-based solutions for AML, including incident management, player profiling, and comprehensive reporting capabilities.
• Solutions have been successfully implemented in multiple countries, including the UK, Sweden, Denmark, Switzerland, Germany, Italy, Spain, Norway, Finland, Canada, and more.
• Tailored products contribute to enhancing compliance, responsible gaming, AML, fraud detection, and CRM.
• Cost-effective adoption model ensures accessibility for operators of all sizes.
We regularly publish academic studies to support operators and have found interesting observations, including:
– Cool down periods should last for at least 15 minutes, whereas previous industry standards used to block players were only for 90 seconds
– Responsible behaviour increases loyalty
– Players often underestimate their losses which made regulators introduce mandatory player feedback
– Personalised messages informing players about changes in gambling habits reduce subsequent spending
We serve 20 lotteries worldwide, including Germany’s largest lottery operator Westlotto, after being recognised as a gold contributor of the World Lottery Association (WLA). As part of this recognition, we act as a trusted partner to lotteries worldwide, reenforcing our commitment to ethical standards, responsibility, integrity and professionalism.
What were the results: what evidence can you produce that supports your entry?
• In Germany, 80%< of licensed online gambling operators are using our product, with lotteries in New Zealand, The Netherlands, Austria, Czech Republic, Canada, Germany, Spain and Norway also using the tool.
• Last December, Casumo chose to extend its partnership with OpenBet.
• We extended our footprint worldwide, launching with US tribal casino operator Four Winds Casinos.
• Our research findings are published in peer reviewed journals and contribute to the regulatory framework and understanding of problem gambling. Neccton’s Dr. Auer has published more than 50 peer reviewed academic studies in the area of gambling. Several of the studies such as the impact of Responsible behaviour on loyalty were the first ones of their kind.
• Our research found of the players with access to Neccton’s tools, 70% found messages about high losses helpful and 90% of bettors who self-excluded for shorter periods of time returned to play more responsibly.
Here’s what some of our customers had to say about our software:
“Player protection is the cornerstone of Ontario’s new online gaming market, and it’s also a crucial issue for SkillOnNet in all jurisdictions we operate in. Neccton’s software not only helps us comply with regulations, but it helps us meet our own extremely high standards of responsible gaming.”
Anastasios Vasios, SkillOnNet.
“At RSI we recognize that RG and other forms of player protection help build customer trust and loyalty, and [Mentor Live] enhances our current offerings of proactive measures focused on prevention of at-risk play.”
Richard Schwartz, RSI.
Is your product or service licensed in Europe?
Yes
ID: 3318
Supporting Documents
Best Table Gaming product
Product: Mercury 360 RRS
Manufacturer/Supplier: Cammegh
Website: cammegh.com
What have you done and why should you win?
The patented Mercury 360 RRS manual roulette wheel is unique. Imperceptibly it randomly changes the rate of rotor deceleration each game. Roulette is also unique – the only game where the ‘shuffle’ is face up. With rotor and ball in view at all times, roulette is vulnerable to advantage players, cerebral wheel clockers and players using mobile tech. and Artificial Intelligence to gain an advantage – here’s how…
• Modern mobile devices have sufficient processing power for real-time analysis and machine learning
• Concealed devices can run sophisticated prediction algorithms locally
• Low latency between observation and prediction enables practical exploitation
In 2005 The Ritz Club was ‘taken’ for £1,100,000 by players using what would be regarded by modern standards as basic devices. Today, the methods and tools available to advantage players demand a security upgrade to manual roulette wheels to ensure the game remains both a game of chance and one that is safe for casino operators and players alike.
Mercury 360 RRS brilliantly responds to this threat, by using sophisticated technology of its own. With no moving parts, nothing to maintain, the GLI certified Mercury 360 RRS randomly and soundlessly alters the rate of rotor deceleration each game – one of the characteristics advantage players prey upon.
The threat was real 20 years ago, real today and will be real by the end of a new roulette wheel’s operational life. Mercury 360 RRS will help secure and protect the game we love today and for years to come.
What were the results: what evidence can you produce that supports your entry?
Please see the full video here – https://www.cammegh.com/media/VMrVwc9a.mp4
Cammegh initiated the development of Random Rotor Speed technology in 2005 – when we learnt of The Ritz Club being successfully targeted. After two prototypes – it was not an easy product to develop – the third iteration of what we now call Mercury 360 RRS was perfect. The Mercury 360 RRS is now capable of denying players set on targeting the reliable pattern of rotor speed decay as part of their wheel clocking intelligence.
A Mercury 360 RRS wheel has, to our knowledge never been successfully targeted. Further, the discreet technology enabling this ground breaking security feature has brought a change in operators attitudes to roulette wheel security. In 2024, 24% of all Cammegh Mercury 360 roulette wheels purchased were either supplied with RRS technology when new, or had RRS technology retrofitted. The Mercury 360 RRS is no longer a specialist feature product in our product range, rather it has become a cornerstone offer within our established range of world leading products.
Gravity and friction are the two combining forces that cause the rotor speed to decay. RRS doesn’t change this fact, yet the false perception with some is that RRS can influence the game result – it can’t. Cammegh has therefore never disclosed which casinos, land based or otherwise operate RRS. If I was able, I could share some interesting stories where our patented RRS technology has denied players in their efforts to take advantage of the game in a way they would have succeeded without RRS’ security.
Is your product or service licensed in Europe?
Yes
ID: 3320
Best Multiple Casino Operator
Casino: Casinos Austria
Website: https://www.casinos.at/
What have you done and why should you win?
Casinos Austria has been synonymous with ‘best in class’ gaming and entertainment for over 55 years. We operate 12 Austrian casinos in exceptional locations each with its own charm.
Amid rising pessimism, restraints in consumer spending and financial struggles for many, we have continued to grow. Remarkable growth in loyalty program participants, strong NPS scores, and outstanding mystery guesting results reflect exceptional customer satisfaction. New and innovative formats like the CAPT Million, guaranteeing € 1 million, and CRM opening rates far exceeding benchmark averages, with which we outperform the market, powerfully showcase our unmatched performance and drive for innovation.
Our commitment to quality has been recognized at the highest level: this year, we proudly received the Austrian State Prize for Marketing, and our conference center in Casino Baden earned the prestigious ‘Austrian Ecolabel’.
Since autumn 2023, we have further strengthened our position as a cornerstone of our local communities, organizing 180 impactful activities over 16 months in collaboration with 44 regional partners, leveraging the strength of our 12 Casinos and dedicating 1,000 corporate volunteering hours through our ‘Unser Einsatz für Österreich’ initiative. As main sponsor of Austrias National Theatre, we introduced audio descriptions, braille programs and ‘touch tours’, creating an unmatched theatre experience for blind and visually impaired audiences.
Our exceptional brand awareness with 9 out of 10 Austrians knowing our brand, we’ve achieved continued growth in first-time visitors and total visits year after year.
In the appendix kindly find additional information as well as videos on the ftp Server!
What were the results: what evidence can you produce that supports your entry?
With 1,443 dedicated professionals, Casinos Austria sets high standards. Our loyalty program has seen a 39.7% increase in participants year-on-year, reaching 733,400 members. This growth has expanded the program’s penetration to 88.4% of our guest base, marking 9% increase compared to the previous year. The program offers exclusive benefits across Austria through a standardized, three-tier customer value promise. Combined with personalized CRM, it has driven impressive results, including a 28.3% growth to 6.8 million newsletters sent and a strong opening rate of 41%.
We are enhancing our focus on experiences with innovative new concepts. One standout initiative is the ‘Members Day’, an exclusive celebration of loyalty and community building. Launched in June 2024, it spans three tailored events, each crafted to deliver unique benefits for specific membership tiers. This success is proven by an uplift in visits on the event days up to 20.1%.
For the first time, Casinos Austria guarantees a €1 million prize pool. With starting flights at 9 different Austrian casinos, the CAPT Million event attracts participants from over 40 countries and offers 50 days of poker action. The final event at Casino Baden features 50 poker tables and a prize pool already at €1.1 million.
Guest satisfaction soared with an impressive NPS of 35 (up 5 points), a service quality rating of 88.4%, a 4.5% rise in overall visitors, and a 5.6% increase in first-time visitors compared to 2023. Awarding this year’s ‘Great Place to Work’ seal-of-quality highlights our commitment to exceptional guest and employee satisfaction.
Is your product or service licensed in Europe?
Yes
ID: 3323
Best Player Protection Product or System
Product/System: Responsible Gambling Policy
Supplier/Operator: Casinos Grup Peralada (Casino Barcelona, Casino Perelada, Casino Tarragona and Casino Barcelona Online)
What have you done and why should you win?
Casinos Grup Peralada (Casino Barcelona, Casino Perelada, Casino Tarragona, and Casino Barcelona Online) is a trailblazing institution in the development and implementation of a robust and effective Responsible Gambling policy. Since 1990, we have undertaken initiatives aimed at raising awareness and providing training for both employees and customers, ensuring a safe gambling environment focused on entertainment and practiced within controllable limits.
We have established strong partnerships with both public and private entities, including the Generalitat de Catalunya, Yale University, the Hospital de Bellvitge and its Biomedical Research Institute (IDIBELL), and the Catalan Association of Social Addictions, among others.
Since 2022, we have collaborated with the Hospital de Bellvitge and IDIBELL on an innovative Responsible Gambling program that focuses on:
Training: Designing and delivering annual programs to thoroughly train staff in the early identification of potential gambling-related problems and in empathetic customer interaction.
Awareness Sessions: Conducting workshops to highlight the importance and necessity of Responsible Gambling strategies, targeting senior management, middle managers, and all staff.
Campaigns: Developing health promotion and gambling prevention campaigns aimed at public schools across Catalonia.
Research: Collaborating on studies to identify at-risk gambling profiles and to create prevention guidelines for gambling-related issues.
Our commitment to protection, awareness, and education positions us as a benchmark in fostering safe and responsible gambling practices.
What were the results: what evidence can you produce that supports your entry?
Throughout 2024, we trained nearly 700 employees—representing 95% of our workforce—in the early identification of potential gambling-related issues and in fostering empathetic customer interaction. This training totaled 1,950 hours, with a 93% success rate. Additionally, more than five awareness sessions were held throughout the year.
Our commitment to implementing an effective and impactful Responsible Gambling policy has been highly commended by the Hospital de Bellvitge and its Biomedical Research Institute (IDIBELL), which has led to the extension of our collaboration agreement until 2027, with an expansion of its scope and initiatives.
Furthermore, the gaming industry, both nationally and internationally, has recognized our dedication to Responsible Gambling through several prestigious certifications and awards, including:
• Responsible Gambling Seal awarded by the European Casino Association (ECA & G4) in 2023. Casino Barcelona, Casino Peralada, and Casino Tarragona became the first land-based casinos in Spain to earn this distinction.
• Best Responsible Gambling Training Program at the VI Responsible Gambling and Corporate Social Responsibility Awards 2024.
• Best CSR Initiative at the Jdigital Awards 2024, the most prestigious accolade in Spain’s online gaming industry.
• Responsible Gaming Accreditation issued by the Global Gambling Guidance Group (G4) to Casino Barcelona Online in 2024, making it the first online casino in Spain to achieve this certification.
Is your product or service licensed in Europe?
Yes
ID: 3325
Best Casino Seating Product
Product: The Helena Series
Manufacturer/Supplier: Patir Seating
Website: https://www.patirseating.com/products/table-game-seating/the-helena-series/
What have you done and why should you win?
Please see supporting documents.
Is your product or service licensed in Europe?
Yes
ID: 3328
Best Overall Casino
Casino: Casino Baden Baden
Website: https://www.casino-baden-baden.de/de/
What have you done and why should you win?
Best Overall History
The world-famous Casino Baden-Baden is one of the oldest and most beautiful of its kind in Europe. Located in Baden-Baden’s spa district, Jacques and Edouard Bénazet created this historical work of art in the style of French regal palaces back in the nineteenth century. No other casino can claim such a rich past and grand architecture.
Best Overall Tradition
Baden-Baden was never just about gambling but offers a holistic casino experience that also includes first-class dining, dancing, cultural events, horse racing, and opportunities to see and be seen.
Best Overall Gaming Experience
In our historic premises, we offer roulette, blackjack, poker and slot machines of the newest generation.
Dealers with international experience and various native languages meet the expectations of our international audience and high rollers.
Best Overall Entertainment
With our many special events, fashion shows, author readings, concerts and much more, we create lasting memories for our guests.
Best Overall Dining and Clubbing
Our stylish restaurant THE GRILL specialised in sushi and beef dishes, which are best enjoyed on the spacious patio and lounge area – a perfect embodiment of a cosmopolitan lifestyle!
Club Bernstein – the place to be and be seen – is a unique location offering a luxurious clubbing experience with a first-rate bar menu and outstanding DJ sets.
Best Overall Vision
Continuous investments in modernisation guarantee a high-end experience comprising gambling, dining, clubbing and entertainment. For us, being cosmopolitan is not only a lifestyle but also an attitude to life.
What were the results: what evidence can you produce that supports your entry?
The Casino is one of the jewels of the UNESCO World Heritage city of Baden-Baden.
Countless German guests and tourists from all over the world are attracted by the fascinating atmosphere and unique history. Even Marlene Dietrich thought: ‘As far as I’m concerned, the Casino Baden-Baden is the most beautiful in the whole world. And I should know – I’ve been to them all.’
Visiting the Casino is a once-in-a-lifetime experience – every weekend 50% of our guests are coming for the first time.
The perfect blend of traditional and modern, gaming and entertainment, finest dining und clubbing, coupled with five-star service, sees more and more visitors flock to the Casino. After the difficult last two years due to COVID-19, we managed to continue our extraordinary performance from 2019.
In 2009, a piece of history was written in the Casino when NATO Summit representatives celebrated the 60th anniversary of the foundation of NATO here.
Furthermore, the continuous development of our marketing mix is attracting increasing attention. Well-known magazines such as GQ, Esquire and Playboy appreciate the fascinating ambiance and regularly celebrate award ceremonies and events in our stunning historic premises. Fashion, jewellery and cosmetic brands also love to use our premises as a backdrop for photo or video shoots. As The New York Times reported back in 2017, ‘The Belle Époque meets the Age of Instagram in this historic German spa town.’
https://www.casino-baden-baden.de/de/impressionen/galerie/
https://www.casino-baden-baden.de/de/impressionen/360-rundgang/
https://www.casino-baden-baden.de/de/impressionen/imagevideo/
Is your product or service licensed in Europe?
Yes
ID: 3330
Supporting Documents
Best Multiple Casino Operator
Casino: Holland Casino
Website: https://hc.nl/en/
What have you done and why should you win?
Please see supporting document
What were the results: what evidence can you produce that supports your entry?
Please see supporting document
Is your product or service licensed in Europe?
Yes
ID: 3332
Best Cash Handling Product
Product: Easitrax Connect
Manufacturer/Supplier: CPI
What have you done and why should you win?
Easitrax Connect is the industry’s first CMS-agnostic platform for real-time payment intelligence.
This groundbreaking hardware/software system leverages our small Universal Connectivity Box (UCB) to connect your SC Advance banknote validators to your property’s Ethernet network – activating your payment hardware to communicate all the information you need to manage your floor and your cash more effectively.
Access live transaction and performance analytics from our intuitive, mobile-friendly dashboard. Receive instant alerts about critical events. With Easitrax Connect, you will know exactly where to go and what to do to prevent downtime, improve the player experience and maximize your profitability on each one of your machines.
Benefits:
Increase average acceptance rate through real-time machine performance analytics
Improve emergency drop efficiency and gain valuable insight for scheduling drops through live cashbox status and cashbox nearly full alerts
Maximize machine uptime by using live BV status alerts to know when and where to take action if a game is out of service or requires preventative maintenance
Combat fraud with real-time security alerts sent right to your mobile device
Is your product or service licensed in Europe?
Yes
ID: 3334
Supporting Documents
Best Casino Restaurant of the Year
Casino: Holland Casino Venlo
Restaurant: LX: champagne & fine Dining
Website: https://www.thefork.nl/restaurant/holland-casino-venlo-lx-fine-dining-champagne-r733175
What have you done and why should you win?
Guest ratings are through the roof. On table preparations with luxurious food and superb wine pairings. Social media ready dinner in Venlo!
What were the results: what evidence can you produce that supports your entry?
independent reviews give a 9,4 – internal 8,4. https://www.thefork.nl/restaurant/holland-casino-venlo-lx-fine-dining-champagne-r733175
Is your product or service licensed in Europe?
Yes
ID: 3336
Supporting Documents
Best Casino Restaurant of the Year
Casino: Manchester235
Restaurant: James Martin Restaurant
Website: https://www.manchester235.com/
What have you done and why should you win?
James Martin Manchester has truly set itself apart as an integral part of Manchester235 Casino as a culinary destination with customers travelling from all over the UK and abroad to sample exquisite cuisine with an elegant and inviting atmosphere.
Led by renowned Chef James Martin, the restaurant has become synonymous with culinary excellence and attention to detail. Hailed as an unparalleled dining experience it’s nestled under the brick vaulted ceilings of the historic Great Northern Warehouse.
The innovative and diverse menu showcases a deep understanding of flavours, using only the finest, locally sourced ingredients, evident in every dish. The menu pays homage to traditional British cuisine, whilst introducing exciting and modern twists that delight the palate
What were the results: what evidence can you produce that supports your entry?
The team at James Martin Manchester consistently goes above and beyond to provide impeccable service, creating an atmosphere that is both welcoming and sophisticated. The attention to detail and in-depth knowledge of every dish, combined with their warm and professional demeanour, contributes to an evening that exceeds expectations.
The restaurant receives overwhelmingly positive feedback from guests who praise not only the exceptional food but also the attention to detail, ambience and the seamless integration with the overall casino experience. James Martin Manchester has become a sought-after destination for both casino patrons and food enthusiasts alike.
Is your product or service licensed in Europe?
Yes
ID: 3339
Supporting Documents
Best Slot Machine
Product: CX30
Manufacturer/Supplier: Amatic
Website: https://www.amatic.com/products/cabinets/cx30/
What have you done and why should you win?
A great gaming experience
CX30 impresses with its consistent lines and is the “eye-catcher” for every casino and every arcade. As an upright device and due to the height of the housing it ensures ergonomic play with exciting, profitable games.
Is your product or service licensed in Europe?
Yes
ID: 3342
Supporting Documents
Best Multiple Casino Operator
Casino: Rank Group
Website: https://www.rank.com/
What have you done and why should you win?
Please refer to link – https://www.rank.com/about-us/
Is your product or service licensed in Europe?
Yes
ID: 3344
Supporting Documents
Best Electronic Table Gaming Product
Product: Aurum Roulette
Manufacturer/Supplier: CreedRoomz
Website: https://www.creedroomz.com/games/core/roulettes/aurum
What have you done and why should you win?
Aurum Roulette is a show game that features the popular Aurum mode. It’s a phenomenal twist, as it allows players to get their winnings multiplied by between x50 to x700 via up to five “Aurum numbers” (“gold numbers”) which are selected randomly in each round.
Our mobile and desktop platforms have undergone a comprehensive feature revamp, resulting in a more visually appealing, engaging, and seamless UI/UX experience.
The updated multiplier mechanics are designed to enhance user engagement and we’ve increased the volatility to offer more dynamic gameplay. The higher average multipliers per session will also appeal to conservative players, ensuring a balanced and rewarding experience for all users.
Is your product or service licensed in Europe?
Yes
ID: 3347
Supporting Documents
Best Casino Seating Product
Product: VIP slot chair – ELEXUS series
Manufacturer/Supplier: Patir Casino Seating
Website: www.patirseating.com
What have you done and why should you win?
Patir is introducing their newly developed VIP slot chair – the ELEXUS series.
This high back slot chair comes with improved ergonomics and comfort aiming for maximum play time.
Equipped with armrests, height-adjustability and recline mechanism to achieve unmatched comfort.
This state-of-the-art chair top is mounted on an aluminum chair base with hidden wheels for easier movability.
What were the results: what evidence can you produce that supports your entry?
High demand for this slot chair for High Limit Slot areas
Is your product or service licensed in Europe?
Yes
ID: 3349
Supporting Documents
Best Overall Casino
Casino: Casino Barcelona
Website: https://www.casinobarcelona.com/en
What have you done and why should you win?
Casino Barcelona is an entire world of entertainment which combines fine dining, live music, shows and gambling in an extraordinary setting.
And it’s all a stone’s throw from Mediterranean beaches and just 15 minutes from the heart of Barcelona.
https://www.casinobarcelona.com/en
Is your product or service licensed in Europe?
Yes
ID: 3351
Supporting Documents
Best Multiple Casino Operator
Casino: Merit Casinos, NET HOLDING
Website: https://www.netholding.com/en/net-group/the-net-group-at-a-glance
What have you done and why should you win?
They are constantly increasing their 5 start operations across Europe. In December they have just opened their brand new venue ZENITH CASINO in SOFIA ..More you can read here https://www.netholding.com/en/net-group/the-net-group-at-a-glance
Is your product or service licensed in Europe?
Yes
ID: 3355
Supporting Documents
Best Overall Casino
Casino: Grand Casino LICHTENSTEIN
Website: https://gcli.li/spielerschutz
What have you done and why should you win?
Welcoming thousands of customers from all over Europe. Famous with their hospitality and responsible gaming practices.
Is your product or service licensed in Europe?
Yes
ID: 3357
Supporting Documents
Best Overall Casino
Casino: Casino di Venezia
What have you done and why should you win?
They have made solid investments in renovation, expansion and technology ; On December 1st 2024 their individual progressive jackpots available for players to win totalled € 2,280,237.36 euro (the data is revealed on a monthly basis). Over 600 slot machines offering a huge choice: traditional reels, video poker, video slot machines and machines with SBX technology that let the customers decide their preferred game.
Is your product or service licensed in Europe?
Yes
ID: 3359
Supporting Documents
Best Overall Casino
Casino: Casino Estoril
Website: https://casino-estoril.pt/en/gaming
What have you done and why should you win?
One of the biggest casino venues in Europe, which has embarked on a new chapter in 2024 following their aspirations to excel and cement Portugal as an ultimate gaming and tourist destination in Europe https://casino-estoril.pt/en/gaming
Is your product or service licensed in Europe?
Yes
ID: 3361