VOTING DETAILS
Lifetime Achievement Award
Nominee: Edvins Lobins
Company: CTC HOLDINGS
What have you done and why should you win?
My late farther and I started a company that manufactured live gaming casino equipment back in 1991. We were 2 directors and we had ONE worker at the time. In over 30 years CTC HOLDINGS has grown into a leading European manufacturer of live gaming casino equipment with hundreds of happy customers in Europe, Africa, South America, Caribbean and Asia. CTC HOLDINGS employs around 25 highly experienced professionals. We participate in major international casino exhibitions including ICE London. CTC HOLDINGS has AAA credit rating and it is within 5% of all Latvian companies.
I think that I’m a great example how a dream of someone from a tiny country like Latvia with less than 2 million residents came true. Today our products can be found in the remotest corners of the world from Reunion to Suriname.
CTC HOLDINGS never stops in perfection of its products and services. We do our best to supply best quality casino equipment at the best prices.
We have both employees and customers who have been with us for decades.
CTC HOLDINGS is not a corporation. It is a privately owned company. And as a company CEO and co-owner I put all my experience and knowledge to serve the gaming industry in the best possible way!
What were the results: what evidence can you produce that supports your entry?
AAA credit rating certificate. References of our projects. More documents can be presented upon specefique request.
ID: 1794
Best Slot Machine
Product: DIAMOND X™ 2.32
Manufacturer/Supplier: NOVOMATIC
Website: https://www.novomatic.com/produkte/gaming/cabinets/diamond-x-232
What have you done and why should you win?
Captivating design, incorporating a black metro finish contrasted by a dynamic LED lighting concept that creates a visually enclosed framework for the crisp presentation of game content. All that meets ergonomic exterior design, comprising all the best angles plus ample foot space. The DIAMOND X™ 3.32 presents an exceptional accomplishment in cabinet design, presented by NOVOMATIC for brilliant performance and suitably complementing NOVOMATIC’s market-leading portfolio of games.
The DIAMOND X™ cabinet’s most intriguing elements are the facelift of the grill on the front door panel as well as the indirect silhouette lighting concept, featuring LEDs for the intelligent game-synched colour effects. Main monitor features are two large 32” full HD game screens with PCAP touch on the bottom screen plus a sophisticated, integrated 32” topper that blends in perfectly with the machine catering for enhanced Progressives support and high-visibility on the gaming floor.
The standard player interface signals a return to a purist approach with a straightforward button deck. Operators can choose to specify a flush 15.6” TouchDeck™ player interface that is complemented by two extra-large physical buttons for familiar reel spin haptics. Player convenience is further catered for by maximized ergonomics with an XL footwell, optional USB charger and an integrated high-performance sound system.
The DIAMOND X™ 2.32 is an exceptionally elegant dual-screen machine characterized by its black metro finish and exquisite LED silhouette – ready for all demands of the modern gaming floor with premium components, easy integration of player tracking systems and full compatibility with standard protocols.
What were the results: what evidence can you produce that supports your entry?
Since its launch, the DIAMOND X™ has been an extremely popular addition to gaming floors. It is versatile and lends itself to a multitude of purposes as both slots and electronic table games can be displayed and played on the cabinet seamlessly. In addition to the two incredible HD screens, the DIAMOND X™ is available with an optional ‘topper’ screen. This optional extra is the perfect marketing tool for operators to promote in-house promotions as well as game videos and progressive linked jackpot systems that may also be available to play on the machines.
The feedback from customers has been incredible! The DIAMOND X™ is in a league of its own as it balances style and substance perfectly, with a design that suits any gaming floor. As always, all NOVOMATIC slot machines are available with bespoke artwork infills that can be designed to meet the requirements of the operator, which totally completes the package!
ID: 1800
Best Slot Game
Product: CASH CONNECTION™ Charming Lady’s Boom™
Manufacturer/Supplier: NOVOMATIC
Website: https://www.novomatic.com/produkte/gaming/games/charming-ladys-boom
What have you done and why should you win?
The reels are BOOMING with this Lucky Lady™! Prepare to be blown away when this Charming Lady™ gets into shape on the reels, transforming into ever-changing BOOMPAY shapes in the jackpot feature and filling your screen with her alluring looks. Complete with her arsenal of lucky charms, that may make you a very lucky player. CASH CONNECTION™ Charming Lady’s Boom™ features the popular and eye-catching Lucky Lady™ character in both a bold upright format and the more traditional two-monitor format, packed full of new and exciting features. CASH CONNECTION™ Charming Lady’s Boom™ is the newest addition to the exciting and expanding CASH CONNECTION™ series of games, brought to you by NOVOMATIC.
In keeping with the all-time classic which inspired it, CASH CONNECTION™ Charming Lady’s Boom™ is set in a magical and mystical world, shrouded in the familiar warm, welcoming, enchanting realm with all the iconic good luck charm symbols. Listen out for the Lucky Lady’s jingle and the opportunity for some spectacular wins and even better… the trigger of the exciting CASH CONNECTION™ jackpot feature. Watch the lady transform across the screens into bigger and better shapes which could lead to MINI, MINOR, MAJOR, and GRAND jackpot wins! The GRAND and MAJOR jackpots on CASH CONNECTION™ Charming Lady’s Boom™ can be linked to other CASH CONNECTION™ themed games on the same terminal, they can also be linked to an external jackpot server to deliver wins of up to £20,000. It’s time to get connected with CASH CONNECTION™!
What were the results: what evidence can you produce that supports your entry?
The game was released in casinos in August and was an immediate success across both two-monitor cabinets as well as Curve cabinets. On two-monitor cabinets it is the fourth most popular game and on Curve cabinets it is the second most popular game. The performance of this game is outstanding as it has managed to knock some of the most iconic game titles from the top spot!
It has certainly exploded onto UK casino floors, with its popularity growing every day, the game has absolutely everything: the familiarity of the UK’s best performing casino slot game theme, NOVOMATIC’s market-leading game stats, a new and innovative feature game mechanic, stunning HD graphics and all wrapped up in the casino industry’s widest and most popular range of gaming terminals. Truly a recipe for success and the result is a game even greater than the sum of its parts, Charming Lady’s Boom™ is set to establish a new benchmark in game performance and, dare we say it, challenge even the Lucky Lady™ herself!
ID: 1802
Supporting Documents
CC-Charming-Ladys-Boom.jpeg, Panel.jpg, B1Curve_Charmingladysboom_in_featurewin.jpg
Best Slot Machine
Product: G 50-50 C VIP
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: https://www.egt.com/cabinet/g-50-50-c-vip/
What have you done and why should you win?
This is a luxurious cabinet from the latest General Series of EGT. It offers unmatched comfort and an immersive gaming experience. Two curved 50-inch display monitors, captivating design and multimedia executive chair with integrated controls make for hours of exciting gameplay.
What were the results: what evidence can you produce that supports your entry?
ID: 1804
Supporting Documents
No supporting documents.
Best Slot Machine
Product: G 55 C VIP
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: https://www.egt.com/cabinet/g-55-c-vip/
What have you done and why should you win?
G 55 C VIP is a luxurious slot cabinet of the latest General Series of EGT, that offers unmatched comfort and an immersive gaming experience. The Curved 55-inch display monitor, captivating design and multimedia executive chair with integrated controls make for hours of exciting gameplay.
What were the results: what evidence can you produce that supports your entry?
ID: 1806
Supporting Documents
No supporting documents.
Best Slot Machine
Product: G 55 J1 VIP
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: https://www.egt.com/cabinet/g-55-j1-vip/
What have you done and why should you win?
G 55 J1 VIP is a luxury slot cabinet of the latest General Series of EGT, offering great comfort and an immersive gaming experience. The J-curved 55-inch display monitor, captivating design and multimedia executive chair with integrated controls make for hours of exciting gameplay.
What were the results: what evidence can you produce that supports your entry?
ID: 1807
Supporting Documents
No supporting documents.
Best Slot Machine
Product: G 32-32 VIP
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: https://www.egt.com/cabinet/g-32-32-vip/
What have you done and why should you win?
G 32-32 VIP is a luxury slot cabinet of the latest General Series of EGT, that offers unmatched comfort and an immersive gaming experience. The two 32-inch display monitors, captivating design and multimedia executive chair with integrated controls make for hours of exciting gameplay.
What were the results: what evidence can you produce that supports your entry?
ID: 1808
Supporting Documents
No supporting documents.
Best Slot Game
Product: G 27-27 St
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: https://www.egt.com/cabinet/g-27-27-st/
What have you done and why should you win?
G 27-27 St is the slant top version of our two 27-inch monitor slot machine. Every General series cabinet is a superb, tech-forward entertainment machine, complete with impressive visual capabilities, ergonomic design, intuitive controls and a number of features that make it a top choice for players and operators alike.
What were the results: what evidence can you produce that supports your entry?
ID: 1809
Supporting Documents
No supporting documents.
Best Slot Game
Product: Blue General HD
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: https://www.egt.com/collectionserie/blue-general/
What have you done and why should you win?
Blue General HD is curated to bring entertainment and replayability to players and excellent results to operators. It offers 50 attractive titles and is powered by the latest platform of EGT Exciter IV.
What were the results: what evidence can you produce that supports your entry?
ID: 1811
Supporting Documents
No supporting documents.
Best Slot Game
Product: Blue Power HD
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: https://www.egt.com/collectionserie/blue-power/
What have you done and why should you win?
EGT’s Blue Power HD multigame mix belongs to the newest Power Series of the company. Powered by the latest Exciter IV gaming platform of EGT, It contains 56 exciting games which are curated to bring entertainment and replayability to players and excellent results to operators.
What were the results: what evidence can you produce that supports your entry?
ID: 1813
Supporting Documents
No supporting documents.
Best Player Protection Product or System
Product/System: mentor
Supplier/Operator: neccton
Website: www.neccton.com
What have you done and why should you win?
The mentor software is a one stop-shop compliance solution which helps operators identify potential overspending and patterns of problematic play. It was developed more than 10 years ago and has since been introduced by 60 online gambling operators and several landbased operators worldwide including New Zealand, USA, Canada, UK and the rest of Europe. Our system is real-time and provides an extensive backoffice for compliance personnel. Hundreds of staff are daily working and help prevent problem gambling and detect AML related and Fraud related patterns. The system is thus crucial in each gambling operator’s daily business.
The track record of our customer rooster is ever growing and we have won every single RFP issued by a public company:
For example:
https://lotterydaily.com/2021/11/16/news/lotto-nz-elevates-player-protection-measures-with-neccton-software-deal/
https://gamingamericas.com/press-releases/2021/09/29/80416/canadas-atlantic-lottery-partners-with-neccton/
https://casinobeats.com/2022/03/30/lotto-hessen-integrates-necctons-mentor-player-protection-software/
https://europeangaming.eu/portal/latest-news/2020/12/08/83056/nederlandse-loterij-and-neccton-commit-to-player-protection/
And there are many private operators such as the entire Novomatic online branch, Gauselmann, skillonnet, STS, Rushstreet Interactive which have integrated the system.
The main USPs of mentor are:
– real-time
– AML/RG and Fraud
– Academically proven and scientifically sound
– Compliant with all current regulations
– Flexible calibration
These USPs are important because they often play an adament role in an operator’s decision making process. The UK Gambling commission clearly states that operators have to detect overspending in real-time or near real-time. Knowing that a player lost GBP 5000 yesterday is no enough! Other crucial aspects are a flexible customization to various regulations. Ontario e.g. has a very specific idea about AML risk scoring whereas other jurisdictions leave the operationalization to the operator.
What were the results: what evidence can you produce that supports your entry?
First of all the number of operators using the mentor software now is quite impressive. Secondly we do not only claim that the system prevents problematic gambling, but we regularly publish academic studies to support this assumption.
– We e.g. found out that cool down periods should last for at least 15 minutes whereas the industry used to block players only for 90 seconds.
– We found out that responsible behaviour increases loyalty
– We found out that players often underestimate their losses which made regulators introduce mandatory player feedback
– We found out that personalized messages which inform players about changes in gambling habits reduce subsequent spending
All of those findings were published in peer reviewed journals and are an important contribution to the regulatory framework and understanding of problem gambling.
We will attach a few of the mentioned academic studies as supporting information.
neccton’s Dr. Michael Auer also regularly consults operartors, regulators and policy makers. He presented at events of the UK Gambling commission, the cypriotic, maltese, New Jersey regulators. In ther customer interaction guidance the UKGC specifically cites Dr. Auer’s research regarding the importance of personalized feedback. Whereas only a few years ago operators limited their safer gambling efforts to player monitoring, they are now often required to interact with players and to inform players about their gambling in real-time. Many of those player protection requirements stem from academic research by neccton’s Dr. Michael Auer and other academics in the area of gambling research.
ID: 1815
Supporting Documents
mentor-leaflet.pdf, Using-artificial-intelligence-algorithms-to-predict-selfreported-problem-gambling-with-account-b.pdf, An-Empirical-Attempt-to-Operationalize-Chasing-Losses-in.pdf, An-empirical-investigation-of-the-effects-of-volunary-limit-setting-on-player-loyalty-in-online-.pdf, Is-‘pop-up-messaging-in-online-slot-machine-gambling-effective-as-a-responsible-gambling-strat.pdf
Best CMS/Software Product
Product: Spider Casino Management System
Manufacturer/Supplier: Euro Games Technology (EGT)
Website: https://www.egt.com/spider-cms/
What have you done and why should you win?
EGT’s casino management system Spider is fast to install, easy to connect and is provided with user-friendly interface. It requires a simple IT infrastructure, supports multi-denomination and multigame progressive jackpots and offers remote management and control over the casino. Spider contains the following tailor-made modules: Jackpot Control Module, Player Tracking Module, Cage Module, Tito Module, and Vault Module.
It has installations in many gaming establishments around the world and the number of its happy customers is constantly growing.
What were the results: what evidence can you produce that supports your entry?
ID: 1817
Supporting Documents
No supporting documents.
Best New Innovative Product
Product: Self-service Betting Terminal
Manufacturer/Supplier: EGT Digital
Website: https://egt-digital.com/product/retail/
What have you done and why should you win?
The self-service betting terminal of EGT Digital accepts bets on sports events and pays out winnings. It also offers payment options in three different ways and has the innovative KYC (Know Your Client) feature, allowing the terminal to decide whether to allow the user to use it after scanning their identity document.
What were the results: what evidence can you produce that supports your entry?
ID: 1819
Supporting Documents
No supporting documents.
Corporate Community Engagement Award
Company: Euro Games Technology (EGT)
Website: https://www.egt.com/
What have you done and why should you win?
We are nominating EGT in the “Corporate Community Engagement Award” category because the company itself participates and is stimulating the participation of its employees in many initiatives both in terms of sports – tennis tournaments, marathon competitions, as well as various charitable campaigns. The company is also a part of the year-round mentoring program of the “Operation Teddy Bear” association, aimed at helping disadvantaged young people find their professional path, providing them with financial support or opportunities for internships and starting work in the company.
What were the results: what evidence can you produce that supports your entry?
ID: 1821
Supporting Documents
No supporting documents.
Best New Innovative Product
Product: IGT ADVANTAGE in the Cloud
Manufacturer/Supplier: IGT
Website: igt.com
What have you done and why should you win?
IGT has taken its casino management system (CMS) to new heights with its cloud-based solution, IGT ADVANTAGE in the Cloud. The innovative new approach to CMS hosting offers the stability that is inherent to the cloud environment and addresses many of the concerns and challenges that come with an on-premise deployment. As the only gaming supplier to offer a CMS in the public cloud, IGT is driving efficiencies and delivering value to its large customer base of systems users. The cloud-based version of the IGT ADVANTAGE system is a proven technology and is deployed at several casinos. Some of the primary benefits of IGT ADVANTAGE in the Cloud include:
Increased Speed to Market: The average CMS integration timeline is about 14 weeks. With IGT ADVANTAGE in the Cloud, the average timeline for infrastructure deployment is three days.
Supreme Performance and Uptime: IGT ADVANTAGE in the Cloud is performing at the highest levels. At several of the deployment locations, the system has experienced record-setting uptime.
Lower Cost of Ownership: With IGT’s cloud-based solution, casinos are no longer required to dedicate large areas of their casinos to server racks and other CMS hardware. Operators can dedicate that once occupied space for revenue-generating initiatives. A cloud-based CMS deployment requires a smaller customer investment when it comes to server hardware, long-term IT labor and training.
No Lead Time for Server Hardware: Pains associated with hardware procurement are no longer relevant with IGT ADVANTAGE in the Cloud.
What were the results: what evidence can you produce that supports your entry?
Here’s What Customers Have to Say
“The IGT ADVANATGE system deployed in the cloud fits our business very well. With many smaller sites, the cloud model helps us launch our sites faster and reduced the total cost of ownership. IGT has been a true partner throughout the process, also helping us get our business up and running much faster.” – Jack Greer – CEO/President 307 Horse Racing
“The IGT ADVANATGE system deployed in the cloud runs very well for us. The system’s response time is fast that you’d think it was hosted on promise. IGT’s support has been great, as well. We’re very impressed with the system and the help that we get from IGT.” – Kris Brown – Director of Gaming, 307 Horse Racing
Additional Benefits of IGT ADVANTAGE in the Cloud include:
• Pay for what you use: fees are computed based on the usage/requirements.
• Dynamically scale: rapidly add capacity in peak times and scale down as needed.
• Robust security: cloud providers invest heavily in security technology and expertise layered with IGT’s security architecture.
• Future-proof: access to state-of-the-art infrastructure technologies
• Enable innovation: rich ecosystem of cutting-edge infrastructure technologies
ID: 1823
Supporting Documents
No supporting documents.
Best Electronic Table Gaming Product
Product: WIKY
Manufacturer/Supplier: ALFASTREET
Website: https://alfastreet.si/single-station-cabinets/wiky/
What have you done and why should you win?
Advanced in technology, with its futuristic design and enormous 32-inch screen,
Wiky offers something more. It’s unique in every single way and will surely be a great hit on your
casino floor. With its unique design, it perfectly fits our standalone automated wheels or live tables and makes an outstanding presence when configured in a stadium or gaming arena.
Up to now, Wiky remains our most popular single terminal with the biggest screen on the market, with hundreds of installations all around the world. It Supports Multi-Game and Simultaneous Play options, has Unlimited connectivity to live and automatic game sources, Occupies
minimal space, and has USB chargers. As one of the most selling machines in the last years
What were the results: what evidence can you produce that supports your entry?
In the last 5 years Wiky is our best seller, numbers of sold terminals excided the sale of our R8 and Lucky 8 positions roulette.
Wiky terminals are now allocated in the most renowned casinos all over the world. More than 3.000 sold terminals prove that this 32inch terminal is born to perform on every floor.
ID: 1825
Best Casino Seating Product
Product: Maya Regular Tower Star with RH360r
Manufacturer/Supplier: StylGame s.r.l.
Website: https://www.stylgame.com/en/configurator/
What have you done and why should you win?
StylGame is an international company based both in Italy and in the USA, specialized in designing and manufacturing innovative products for the gaming and the casino industry. StylGame’s production grows with its R&D at the same pace. The company constantly seeks innovation and its team puts passion to perform every day better.
StylGame has interestingly put the player at the centre of its goals, by focusing its mission on the Player Hub.
This innovative concept, which has also been scientifically demonstrated and validated by the University of Udine in Italy, entails that if the player is able to fully enjoy himself while playing, she/he will extend her/his gaming time. Moreover, scientific research has highlighted that possible pathologies might affect the player’s body, if the configuration of the Player Hub is not applied.
Player Hub could probably be simplified with the word “comfort”. “Comfort”, however, is not a simple concept, when applied to “Player Hub”. As a matter of fact, the comfort we are referring to gatherers various elements together, such as the ergonomic cabinet, the slot base, the seat, accessories and devices. All StylGame products apply the Player Hub concept.
StylGame’s production is made in Italy, is of an extreme quality and offers a wide range of products which are fully customizable.
In order to fulfill all customers’ needs, StylGame has uploaded an online configurator on company’s website www.stylgame.com, where is it possible to create any type of combination of seats and frames.
What were the results: what evidence can you produce that supports your entry?
StylGame submits Maya Regular with frame Tower Star for the awards’ category “Best Casino Seating Product”, because this product can be considered a StylGame flagship and fits very well the Player Hub concept. Maya could be used for slot machines and gaming tables, as well as being customized following customer’s needs.
Its seat is adaptable to any frame and its back could be of any dimension (small, regular and tall). Padding is in flexible injection-molded polyurethane with medium softness with an additional Comfort Plus® layer (Comfort Plus® is a revolutionary material for seat padding, with the following main features: high ventilation, micro massage, high comfort, high deformation endurance). Backrest support plate is in chrome plated steel (Three-chromium – ecological and antibacterial chrome). It presents customizable finishes and complete removable cover.
Powder coated frame, circular footrest in chrome plated steel (Threechromium – ecological and antibacterial chromium). 5-spoke base with swivel wheels or fixed glides for hard floors or carpet. Maya is available in various heights and has got customizable coatings. Patented rotation mechanism RH360R (360° rotation, which has auto-return to center, clutch mechanism and height adjustment to be chosen among: h=18.90/25 in., h=21.65/27.95 in. and 25.59/31.88 in. – all heights with footrest.) can be added. Generally, Maya Regular with frame Tower is a product featuring a highly innovative design.
ID: 1827
Best Casino Seating Product
Product: Fortune Chair
Manufacturer/Supplier: StylGame s.r.l.
Website: https://www.stylgame.com/en/sportsbook-division/
What have you done and why should you win?
StylGame is an international company based both in Italy and in the USA, specialized in designing and manufacturing innovative products for the gaming and the casino industry. StylGame’s production grows with its R&D at the same pace. The company constantly seeks innovation and its team puts passion to perform every day better.
StylGame has interestingly put the player at the centre of its goals, by focusing its mission on the Player Hub.
This innovative concept, which has also been scientifically demonstrated and validated by the University of Udine in Italy, entails that if the player is able to fully enjoy himself while playing, she/he will extend her/his gaming time. Moreover, scientific research has highlighted that possible pathologies might affect the player’s body, if the configuration of the Player Hub is not applied.
Player Hub could probably be simplified with the word “comfort”. “Comfort”, however, is not a simple concept, when applied to “Player Hub”. As a matter of fact, the comfort we are referring to gatherers various elements together, such as the ergonomic cabinet, the slot base, the seat, accessories and devices. All StylGame products apply the Player Hub concept.
StylGame’s production is made in Italy, is of an extreme quality and offers a wide range of products which are fully customizable.
In order to fulfill all customers’ needs, StylGame has uploaded an online configurator on company’s website www.stylgame.com, where is it possible to create any type of combination of seats and frames.
What were the results: what evidence can you produce that supports your entry?
StylGame submits Fortune chair for the awards’ category “Best Casino Seating Product”, because this product can be considered one of the StylGame flagships for Sportsbook. Fortune is a chair with innovative design and construction features, allowing for a wide choice of customizations. It is an unique product, which offers a wide range of advantages both during installation and customers experience. Thanks to specific structural elements, with the Fortune chair is it possible to create any type of layout, depending on size and shape of the area. Fortune chair is built with Comfort Plus®, a revolutionary material for seat padding, with the following main features: high ventilation, micro massage, high comfort, high deformation endurance. This chair can be single or double seat. Fortune is the best chair for Sportsbetting.
ID: 1828
Best Casino Seating Product
Product: Florence Ergo Tower Pin with RH360r
Manufacturer/Supplier: StylGame s.r.l.
Website: https://www.stylgame.com/en/configurator/
What have you done and why should you win?
StylGame is an international company based both in Italy and in the USA, specialized in designing and manufacturing innovative products for the gaming and the casino industry. StylGame’s production grows with its R&D at the same pace. The company constantly seeks innovation and its team puts passion to perform every day better.
StylGame has interestingly put the player at the centre of its goals, by focusing its mission on the Player Hub.
This innovative concept, which has also been scientifically demonstrated and validated by the University of Udine in Italy, entails that if the player is able to fully enjoy himself while playing, she/he will extend her/his gaming time. Moreover, scientific research has highlighted that possible pathologies might affect the player’s body, if the configuration of the Player Hub is not applied.
Player Hub could probably be simplified with the word “comfort”. “Comfort”, however, is not a simple concept, when applied to “Player Hub”. As a matter of fact, the comfort we are referring to gatherers various elements together, such as the ergonomic cabinet, the slot base, the seat, accessories and devices. All StylGame products apply the Player Hub concept.
StylGame’s production is made in Italy, is of an extreme quality and offers a wide range of products which are fully customizable.
In order to fulfill all customers’ needs, StylGame has uploaded an online configurator on company’s website www.stylgame.com, where is it possible to create any type of combination of seats and frames.
What were the results: what evidence can you produce that supports your entry?
StylGame submits Florence Ergo with frame Tower Pin with RH360r for the awards’ category “Best Casino Seating Product”, because this product can be considered a StylGame flagship and fits very well the Player Hub concept. This is an ergonomic seat, which is ideal for all gaming applications. Since 2010, more than 30.000 Florence Ergo seat have been sold all over the world. Customers can basically seat on Florence Ergo in every major casino.
Padding is in flexible injection-molded polyurethane with medium softness (different padding densities available), with flat surface that allows easy and frequent changes of position necessary to optimize comfort during extended play time. It has removable backrest slipcover with zipper, optional removable seat slipcover. Customizable coatings colors and materials with optional antibacterial properties are available.
The frame is a Tower line signature model, designed by Pininfarina. Pedestral frame is in chrome-plated steel (Threechromium – ecological and antibacterial chromium), available in various heights, with circular footrest, anti-tipping round base featuring an anti-scratch gasket.
Customizable platings and coatings with patented rotation mechanism RH360R (360° rotation, which has auto-return to center, clutch mechanism and height adjustment to be chosen among: h=18.90/25 in., h=21.65/27.95 in. and 25.59/31.88 in. – all heights with footrest) are available.
The seat Florence Ergo with frame Tower Pin with RH360r is one of the most representative product of StylGame’s company.
ID: 1829
Best Slot Machine
Product: Altius Glare
Manufacturer/Supplier: Zitro
Website: https://zitrogames.com
What have you done and why should you win?
Altius Glare is the tallest cabinet in Zitro’s GLARE series. Since its launch less than a year ago, it has become a player favorite thanks to its ergonomic design, which includes a huge 55” touchscreen combined with a 27” Full HD display that provides a giant real estate for 4K graphics, and a smart LED halo. This outstanding cabinet features a SmartDeck keypad and wireless mobile charger. It also provides great comfort for players and easy access for service. This state-of-the-art cabinet, along with its stunning graphics, advanced lighting system, and premium soundtrack, has become a benchmark for immersive gaming worldwide.
What were the results: what evidence can you produce that supports your entry?
ID: 1831
Supporting Documents
No supporting documents.
Best Slot Game
Product: Mighty Hammer
Manufacturer/Supplier: Zitro
Website: https://zitrogames.com
What have you done and why should you win?
Zitro’s latest launch, Mighty Hammer, is a 4-level multi-game progressive link that offers the perfect combination of players’ favorite functionalities: the Link Up and Link King features. With three unique bonus links players will improve their Bonus Jackpot rounds depending on the bet denom placed. The higher you bet, the larger prizes you will get. Additionally, the slot titles include themed features such as Free Games, Wild Multiplier and Stacked Wild.
What were the results: what evidence can you produce that supports your entry?
ID: 1833
Supporting Documents
No supporting documents.
Lifetime Achievement Award
Nominee: Sebastián Salat
Company: Zitro
What have you done and why should you win?
Sebastián Salat awarded by AGEM with the prestigious Jens Halle Memorial Award, honoring Excellence in Commercial Gaming Professionalism, born in Barcelona, Spain. Sebastian 64, has more than 35 years of experience in the gaming Industry. He successfully worked in senior leadership positions for leading slot suppliers, until he joined Zitro in 2016 as Chief Executive Officer. Sebastian has been instrumental in the amazingly rapid Zitro’s expansion across the world. Zitro is recognized today as the fastest growing slot supplier in the Industry and the company has become one of the global leaders in a record time.
What were the results: what evidence can you produce that supports your entry?
ID: 1835
Supporting Documents
No supporting documents.
Best Player Protection Product or System
Product/System: GameScanner and Gamalyze
Supplier/Operator: Mindway AI
Website: Mindway.ai
What have you done and why should you win?
Mindway AI is a Danish award-winning software company creating innovative tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behavior. Based on neuroscience, artificial intelligence, and human expert assessment, Mindway AI works with gambling operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions for safer gambling. We currently deploy two solutions, GameScanner and Gamalyze. The GameScanner works behind the scenes at operators and helps early identification of at-risk players. Gamalyze works as a self-assessment test, which gives individualized feedback to customers. Our software is currently monitoring 6.5 million active players monthly and are translated into 14 different languages. We sell these industry leading solutions in 13 countries, incl. UK, Germany, Sweden, Denmark, The Netherlands, and US. The world’s largest operators like JVH, Flutter and Entain are among our partners. One noteworthy Casino Operator we are working with is Holland Casino. The partnership has been excellent, and we are currently in talks of extending the deal. They have been impressed with Gamalyze , which differs from the classic self-questionnaire, by involving the player in a card game, where the goal is to reach the highest score possible based on 4 pre-shuffled decks. The Gamalyze game logics analyzes the behavior of the game via advanced cognitive modelling, the player is presented with an individualized insight into their own risk profile. This aids our clients’ customers, which improves their business result, since their customers can take steps towards regaining control of their gambling habits.
What were the results: what evidence can you produce that supports your entry?
One of the key points, which shows how great our solutions are is the fact that the GameScanner solution is as effective as human experts. In at least 87 % of cases the GameScanner identifies the same at-risk players as human experts. This was illustrated when we took the initiative, as the first RG provider, to ask GLI to test and validate the GameScanner. Since the GameScanner is this accurate, it can detect at-risk gambling behavior at a very early stage – potentially even when the player is at a very low risk. This opens for much earlier and much more individualized automated intervention. Deployed in the right manner this automated intervention may lead to more sustainable gambling patterns, less churn due to severe PG cases, and better allocation of RG employee resources at gambling operators. Furthermore, as to illustrate how innovative and user friendly GameScanner is, the attached Radar Chart Video can be viewed.
We are constantly increasing the number of active players being monitored and therefore aiding operators in helping their players regaining their footing, before it is too late. Because of the above-mentioned success over the past year, NY Times reached out and wrote an article on how AI and our solutions can aid in the fight against problem gambling in the Casino sector. This illustrates the reach and respect we have earned at Mindway AI. Furthermore, it helps us achieve our core goal, which is ensuring a more responsible gambling sector.
ID: 1837
Best New Innovative Product
Product: Fun & Friends
Manufacturer/Supplier: Casinos Austria AG
Website: https://www.casinos.at/fun-friends
What have you done and why should you win?
One major insight of several surveys was that young target groups – the “visitors of the future” – strive for REAL experiences in company. We met this need with our “Fun & Friends” group-packages mid-September.
Starting at only 19 Euros per Person, the affordable packages can be customized and offer a holistic combination of gaming and gastronomy. Personal game explanations by our trained employees bring visitors closer to the live games. The fingerfood was created by our high awarded Casino Velden chef himself, ensuring that the practicability and quality is guaranteed for our big and small locations likewise. The food is out of the ordinary and “instagrammable”, guests can choose between four different categories “Red, Black, Green, Joker” named after casino elements and a delicious selection like Sushi-Burgers, Funky Falafel or Beef Tartare Cornettos.
The “digital first” and mobile-usability optimized booking process is fully automated to ensure a seamless customer experience. The sales is conducted online via Print@Home voucher suitable for smartphone wallets. The in-house developed online reservation formular is connected with the Online-Shop bookings. Reservation confirmations are issued by our casinos within 2 working days.
To promote the product launch, we started a broad 360° media campaign with special formats, focusing on digital channels as well as a social media influencer cooperation. With colourful and stimulating pictures we raised the desire to try out this new and exciting package. Great initial performance and strong sales figures already prove the success of the launch of this new product.
What were the results: what evidence can you produce that supports your entry?
Our new “Fun & Friends” group-packages provide community-feeling and can be adapted easily following individual requirements. It is a modern concept, a real experience in extraordinary ambience, redeemable in all 12 casinos. Low prices help position a casino visit as affordable entertainment and the promotional gaming experience in a community provides a safe environment for the young target groups to try out casino games.
The digital user journey differentiates between bookings with or without pre-bought vouchers. An API links the Casinos Austria Online-Shop with the reservation formular on the website and depicts the information of bought packages. An easy choice of date, time and casino is ensured.
The sales numbers September-November already show the success of our new product. We’ve sold 2.100 packages within the first three months, with 1.677 redeemers so far. 645 were first visitors at Casinos Austria (~38.5%). 1.280 have no visits besides the one with the Fun & Friends package in the last 12 months (~76.3%). 1.528 have 4 or less visits in the last 12 months (~91.1%). The total revenue of packages sold is around 80.000 Euro so far.
The 360° product launch had a media volume of 800.000 Euro and included the channels TV, Cinema, Online, Social Media, Print Cooperation as well as (Digital) Out-Of-Home including an impressive “Holocircle” Tram Station Ad, which was placed as an absolute eye-catcher opposite of the Vienna state opera. A reminder advertising flight between Christmas and New Year with 230.000 Euro media volume will further increase sales.
ID: 1839
Best Marketing Programme
Company: Casinos Austria AG
Website: https://www.casinos.at/casino-cup
What have you done and why should you win?
We’ve successfully produced and launched the “Casino Cup” – an innovative and unique gaming entertainment format, this year. All Austrian adult soccer teams were invited to come together and participate in the qualifier & state finals in the casinos, consisting of 3 casino games (Black Jack, Roulette, Poker). 9 state winner teams & 1 wildcard team joined the finale in a fulminant TV-Gameshow with 10 Austrian celebrities and exciting casino games, presented by 2 of our croupiers. The Show was broadcasted 3x during primetime in national free-tv. The grand prize: 1 week professional soccer camp in Turkey worth 20.000 Euros. Additionally, social commitment was shown by auctioning a special branded foosball table, signed by all celebrities from the TV-Show. Revenues were donated to the Austrian Cancer Foundation.
With this new format, we’ve managed to achieve the aspired Brand Reload and present Casinos Austria as perfect host of a highly innovative and unique TV-Gameshow with over 400.000 viewers and strong media attention. We also successfully accelerated the participation of Women Soccer Teams, one of those lucky to call itself the Casino Cup 2022 winner. Our strong partnership with the ProSiebenPULS4MediaHouse, the Austrian Soccer Federation and the Digital Channel of a far-reaching Austrian Newspaper helped us achieve our goals. Furthermore, we’ve managed to activate casino visits during summertime, present the great casino live-experience to a vast audience and proof once again that we are best in class in entertainment and hospitality.
What were the results: what evidence can you produce that supports your entry?
We created great interaction with the participants by personally introducing them to the rules of casino games within a pleasant tournament atmosphere. A substantial growth in first-time visitors in the casinos <50 years (vs Jun-Aug 21) of +12.451 (+38,7%) was reached. We also managed to position the casino brand and games in the soccer community and the sports-interested Austrian population, especially in the run-up and with regard to the World Cup. Casinos Austria’s overall supported brand awareness is at a high 87% (spontaneous: 74%).
The Casino Cup had an excellent 360° all-year media presence. With our Partner PULS4 we achieved 400.000 viewers of the TV-Show, around 300.000 impressions on Social Media storytelling and around 40.000 visits of the especially designed Casino Cup Microsite, which provided ongoing multimedia content, updates & tournament results as well as Show-trailers and raffles. Gross Media Value was roughly 1,4 mio. Euro. We’ve reached even more coverage through additional trailer sponsorings and commercial TV spots over the cooperation period May to November. Krone Digital was our strong online partner, that helped us further reach our target group.
The TV-Show combined everything we wanted to present to our audience: a great gameshow with exciting games, casino elements, lots of fun and entertainment, relatable participants with their fan clubs and well-known Austrian celebrities. Furthermore, two of our Casinos Austria croupiers were part of the Show hosts, presenting their gaming and hospitality expertise and showing how great and diversified their job as a Casinos Austria employee is.
ID: 1841
Best Overall Casino
Casino: Casinos Austria AG
Website: https://www.casinos.at/en
What have you done and why should you win?
Casinos Austria stands for “best in class” in gaming and entertainment for over 50 years. We operate 12 Austrian casinos in outstanding tourist locations like Klessheim castle in Salzburg or Casino Wien in the historic Palais Esterházy in the city-centre – each with their unique charme.
After the covid crisis and a company restructuring / brand repositioning we came back stronger, more efficient and with a higher EBITDA. With less staff and more agile processes we continue to succeccfully provide extraordinary experiences for our guests.
Newly developed innovative products and formats like the Casino Cup or our Fun & Friends group-packages, gaming innovations (slots, Xperience Zone), provide modern entertainment for the younger target groups. Well-established gaming events like the Poker European Championship in Velden or Black Jack World Championship in Innsbruck continue to attract a large international clientele.
Casinos Austria is a well-known and popular brand both nationally and internationally with a continuous rise in post-covid visitor numbers. A strong customer loyalty programme with good feedback proves the attractivity of the company and brand.
We offer the highest standard of croupiers and personal service and it is very important for us to support our talents and give them the opportunity to develop their full potential. We launched a Female Leadership Program and welcomed the first female director, who won the Rising Star award. Responsibility is part of our DNA – we are committed to responsible gaming, transparency and sociopolitical commitment.
What were the results: what evidence can you produce that supports your entry?
With over 50 years of experience and 2.087 employees (as of 31st October 2022), we offer highest standards of competence and service quality in gaming. 12 individual venues across Austria (in city-centres, by the lake in Velden and Bregenz or the mountains in Tyrol) cover a wide range of consumer needs and ensure reachability.
We are leading experts in gaming with a wide product range – from traditional games to modern entertainment. Ongoing product innovations are key to expanding our portfolio. Additionally, we host international gaming events as well as personalized weddings or company events. Our extraordinary gastronomy offers different packages such as “Dinner & Casino” or “Bar & Casino”, combining the gaming and culinary worlds.
We have a high costumer satisfaction and consumer retention rate. Our 3-tiered reward programme with custom-made bonuses and automated CRM-newsletters for different guest segments currently stands at around 475.000 active owners of our “Glückscard”. Casinos Austria’s overall supported brand awareness is at a high 87% (spontaneous: 74%).
Even in times of crisis, we proved that we can maintain business value and customer satisfaction while ensuring guests’ and employees’ safety during lockdowns and other Covid-restrictions. We execute responsible gaming and show transparency in any form. Our sociopolitical commitment is very diverse, we cover sponsorings for a good cause as well as donations and charities, for example through our cooperation with Wings4Life or the Austrian Cancer Foundation. To enable our employees to socially engage as well, everyone can use 5 paid corporate volunteering days per year.
ID: 1843
Best Slot Machine
Product: PeakSlant49 Cabinet
Manufacturer/Supplier: IGT
Website: https://www.igt.com/products-and-services/gaming/cabinets/peakslant49
What have you done and why should you win?
For global gaming leader IGT, producing outstanding hardware to complement its diverse library of market-leading games is a pillar of the Company’s commitment to bringing future-forward solutions to operators. IGT has significantly strengthened its international portfolio with the expansion of the PeakSlant49 cabinet.
What were the results: what evidence can you produce that supports your entry?
IGT PeakSlant49™ Cabinet
Since its deployment, the expertly crafted PeakSlant49 cabinet, matched with lively content, has proven to be a centerpiece on casino floors. In November, the PeakSlant49 landed second on Eilers-Fantini’s ‘Top Indexing Cabinets-Premium, Overall’ EMEA game performance report. The PeakSlant49 cabinet endured intensive internal and external focus group testing to bring players an ergonomically designed form factor that delivers an immersive gameplay experience. IGT’s PeakSlant49 is the preferred hardware for many games from the Company’s diverse library of player-attuned titles, including the Company’s international hit, Prosperity Link.
Player and Operator-Approved Design
IGT’s PeakSlant49 cabinet brings games to life through a progressive 49-inch ultra-high-definition display with a 27” video topper and is a part of IGT’s highly successful ‘Peak’ family of cabinets. Crafted with industry-leading design and technological capabilities, the cabinet enables content to flow seamlessly through its curved display, creating a compelling showcase for IGT’s market-attuned game portfolio. The PeakSlant49 cabinet also includes IGT’s most advanced lighting and audio technology and an innovative Dynamic Player Panel that consists of a 13.3-inch LCD display, an inductive wireless charging pad, and a USB charging port for player convenience. The intelligent cabinet lighting syncs lights to the music and sounds to enhance the game experience and features energetic celebration sequences. Additionally, for IGT ADVANTAGE® customers, the PeakSlant49 cabinet can be equipped with Bluetooth technology to enable operators to integrate with IGT’s cashless gaming systems technology, Resort Wallet™.
ID: 1845
Best Slot Game
Product: Prosperity Link
Manufacturer/Supplier: IGT
What have you done and why should you win?
IGT’s Prosperity Link Video Slots
IGT’s Prosperity Link is a high-performing multi-level progressive video slot game with two exciting titles: Cai Yun Heng Tong and Wan Shi Ru Yi, with additional player-attuned titles soon to be launched in 2023. The game was introduced in the U.S. in May 2022 to great success and expanded into international markets later in the year. The game went through IGT’s extensive test bank program and integrates proven mechanics to ensure the game delivers on performance, and operators have embraced the game for the excitement and gripping visuals it brings to the casino floor.
What were the results: what evidence can you produce that supports your entry?
Prosperity Link’s Compelling Gameplay
Prosperity Link combines two highly popular gameplay mechanics to drive performance. Unique to the marketplace, Prosperity Link’s perceived persistence mechanic is merged with the lock and respin trigger. This delivers an exciting experience with multiple paths available to achieve the lock and respin bonus. Each Prosperity Link title is packed with vibrant Asian-inspired graphics and free spin bonuses under a single MLP lock and respin overhead bonus that can multiply wins by up to 60x. Complementary to each other, the two titles generate a standout visual presentation on the floor with mixed side-by-side banks.
What are the Results:
Demonstrating IGT’s commitment to empowering entertainment that engages players, since its debut, Prosperity Link has earned a place in the top three on the Eilers-Fantini ‘Top Indexing’ new premium games in North America and has consistently performed at over 2x floor averages in EMEA. The game was the winner of the ‘Best Slot Product’ category in the 2022 GGB Gaming & Technology awards. Prosperity Link can be found on IGT’s PeakSlant49 cabinet, delivering an immersive player experience through a progressive 49-inch ultra-high-definition display with a 27-inch topper and easy-to-read 13.3-inch Dynamic Player Panel.
ID: 1846
Best Table Gaming product
Product: Good Causes Jackpot Zone
Manufacturer/Supplier:
Website: www.galaxygaming.com
What have you done and why should you win?
We are proud to have partnered with Les Ambassadeurs on an innovative solution designed to give back to society and promote safer gambling. We developed a first-of-it’s-kind triple sensor jackpot that fed into 6 progressive meters. The progressive bets (at impressive $25, $50, and $100 denominations) each fed two meters. 80% of the bets fed into the jackpot meter with 20% of the bets feeding into the “Good Causes” jackpot that would be donated to initiatives supported by Ambassadors Group.
What were the results: what evidence can you produce that supports your entry?
This is a strategy that is delighting members and staff alike. Members are encouraged to donate a meaningful amount of their winnings to good causes through the Good Causes Jackpot Zone.
ID: 1848
Best Table Gaming product
Product: 123Jacks
Manufacturer/Supplier:
Website: https://www.casinos.at/spiel/black-jack/123jacks
What have you done and why should you win?
With this innovative side bet Casinos Austria managed to both increase revenue and offer a new & fascinating product variety, which is highly appreciated by our guests.
What were the results: what evidence can you produce that supports your entry?
Casino Austria increased revenue per hour on Black Jack tables by over 27% (in comparison with the average revenue of the last five years) after introducing an in-house developed side bet in September 2022. Furthermore, revenue at Black Jack tables was enhanced by approximately € 10,000,- per day over this two-month period.
To be successful with your Table Games products, it is imperative to set new stimuli from time to time to maintain the interest of your patrons.
Winners at a Black Jack table are traditionally paid 1:1.
In our opinion, there are four essential criteria that make a side bet successful.
Having these criteria in mind, Casinos Austria developed 123Jacks.
Easy to understand:
• By placing a bet on the 123 Jacks additional game field, the game participant is betting that one, two or three Jacks will be dealt in the initial deal (the first two cards in a player’s box and the first card for the bank.). The simplicity of the rules makes 123Jacks interesting for all players, from beginners to advanced
High hit-frequency:
• A hit frequency of 21.4% means that every 4.7th bet wins
Chance of winning a substantial amount:
• The combination of three Jacks of Spades will be paid out 300:1
Little reduction of dealt hands per hour
• Controlling the results is neither complicated nor time-consuming for the dealer.
Further information and details on the impressive impact on the revenue results can be found in the uploaded document.
ID: 1850
Best New Innovative Product
Product: Panomera® W8
Manufacturer/Supplier: Dallmeier electronic
Website: https://www.dallmeier.com/casino
What have you done and why should you win?
The Dallmeier Panomera® W8 camera ensures greater user-friendliness, higher objective security, greater efficiency and cost savings in casinos.
Questioning the old-school: Next generation gaming floor surveillance
To quickly resolve incidents in casinos, a comprehensive and high-resolution overall view is particularly important. Many casinos still swear only by “PTZ” systems also for the general gaming floor surveillance. However, with PTZs, everything outside the “PTZ zoom” escapes both live observation and recording.
360° cameras claim to overcome these limitations. However, most panoramic cameras only offer a resolution of 2K, have a “blind spot” below the camera and are not capable of supporting multiple users and events at a time. This is why they are not suitable for the truly seamless coverage required in casino operation.
The solution: Dallmeier Panomera® W8
The Panomera® W8 is a “true” 360° camera with 4K resolution ensuring a really complete 360° coverage without a “blind spot” below the camera. Six sensors are arranged in a circle, a seventh sensor covers the overall scene and an eighth sensor captures the blind spot below the camera. From these eight images, the software then “stitches” a complete image of the “half-sphere” around the camera location that has been captured without gaps. And now comes the clue: Within this “overview image”, multiple operators can open any number of detail areas with a mouse-click and zoom in and move around in these areas as if it was a PTZ cam.
What were the results: what evidence can you produce that supports your entry?
Solving incidents in 10% of the time:
Thanks to the Dallmeier Panomera® W8, success rate and efficiency in incident management increase significantly. The combination of an overall view of much larger spatial contexts and the “pulling up” of any number of “virtual PTZ” windows on the screen by any number of operators (multi-user capability) significantly improves control and situational awareness in the casino: Casino operators who use such systems report that they regularly reduce the time needed from the detection of an incident to the resolution – e.g. by catching an offender – by a factor of up to ten or more.
Lower overall cost:
Furthermore, the overall costs for monitoring the gaming floor are reduced. Although the costs per camera are higher than a PTZ system, far fewer cameras need to be installed. The resulting savings in installation, infrastructure, and maintenance as well as in operation itself – significantly fewer operators are needed – outweigh the additional costs for the cameras themselves.
Convincing technology:
Hendrik Strauss, Resort Security/Surveillance Manager at Sun City Casino, is convinced of the Dallmeier Panomera® W8 camera: “Thanks to the Dallmeier Panomera® W8 camera, we need considerably fewer camera systems on the gaming floor. Each camera offers a unique, dewarped 360° overview. In the overview, an unlimited number of detailed views can be opened with a mouse click. This helps us massively improve our response times, and track incidents and persons of interest more efficiently and reliably.”
ID: 1852
Supporting Documents
Panomera_W_Series_Brochure.pdf, Dallmeier_White-Paper_Casino_Surveillance-Manager_V1.1_WEB.zip
Best Table Gaming product
Product: Casino Automation Technology
Manufacturer/Supplier:
Website: https://www.dallmeier.com/index.php?id=51#bcontent2492
What have you done and why should you win?
Dallmeier presents “Casino Automation Technology” – the industry-first live gaming tracking system.
Which customer problem do we solve?
Real-time data from gaming operations offer a high optimisation potential. Up to now, however, it has been a great challenge to efficiently capture data from table gaming and other gaming systems that are “analogue” in nature. Dallmeier Casino Automation Technology (CAT) uses existing or newly installed video technology (CCTV) and combines it with Artificial Intelligence (AI) techniques.
What are the benefits?
The consequence is a highly increased game pace since many manual and often redundant dealer tasks become obsolete / are being automated. In addition, the system identifies delays at different phases of a game. Another key benefit is the much more effective protection against cheating and errors. For example, CAT recognizes winning patterns and detects a wide range of activities – from theft of chips to dealer errors and late bets to tampering with closed table floats. CAT can automatically trigger actions and alert systems or personnel in case of suspicious data patterns.
CAT also enables a high-accuracy player rating that rewards loyal customers and prevents costly overrating and abuse from “comp hustlers”. The system recognizes chips and cards, provides real-time information about bet position and bet value, game pace and float value, to name just a few. As a result, combining better protection with automation of manual tasks and real-time, in-depth business intelligence data reduces labour costs and increases transparency of the gaming floor.
What were the results: what evidence can you produce that supports your entry?
Dallmeier’s CAT is the industry´s first gaming automation system that is already live in a productive environment with the biggest installation of more than 1,000 tables. CAT is currently available for Baccarat and Blackjack; other games are in preparation.
Pit Managers and floor managers can increase operational efficiency and profitability of the entire gaming floor with Casino Automation Technology (CAT). CAT monitors and automates tables games, automating a wide variety of manual tasks, significantly increasing dealer efficiency and table gaming profitability.
ID: 1853
Best Table Gaming product
Product: Mercury 360 RRS
Manufacturer/Supplier:
Website: cammegh.com
What have you done and why should you win?
In 2004, The Ritz Club was targeted by a group of players seeking to gain advantage in roulette by using mobile hand held technology. Please see the following link:
https://www.888casino.com/blog/the-roulette-computer-attack-at-ritz
Cammegh recognised how technology might be able to be used to gain advantage of a roulette wheel (where the shuffle is uniquely face up) and developed a means to counter the threat. The unique and patented Mercury 360 RRS (Random Rotor Speed) is the resulting product.
The Mercury 360 RRS randomly and imperceptibly changes the rate of rotor deceleration from game to game. The Mercury 360 RRS’s innovative contactless system dramatically increases the wheel’s unpredictability and provides an unprecedented layer of security against wheel clocking and other means of advantage play, whilst also boosting productivity in the online environment by allowing bets to be placed after the ball is spun.
The rotor spins freely and is unaffected until the ball is spun, at which point RRS becomes activated exerting its imperceptible, contactless influence to randomly decelerate the rotor speed. Being random, no two games are the same and players using either cerebral or gadget aided means to obtain an advantage discover the game’s characteristics have returned to those of a game of chance, just as roulette is intended to be.
The GLI certified RRS system is totally inaudible and invisible to the human eye. Dealers and players alike are totally unaware, while the casino operator is reassured that those seeking to obtain advantage will have to play elsewhere.
What were the results: what evidence can you produce that supports your entry?
Rarely has the term ‘reinventing the wheel’ been more aptly used than to describe the ingenious security focussed roulette wheel upgrade, Random Rotor Speed. An RRS powered roulette wheel has the potential to further randomise the game after ‘no more bets’, delivering a game result anywhere up to 360 degrees from its natural winning position. RRS has become such an important unique selling feature for Cammegh that all new Cammegh Mercury 360 roulette wheels are future proofed so that RRS can be retrofitted later in the wheel’s operational life; an upgrade path numerous customers have already taken.
Given the nature of the product and the perceptions associated with it, we don’t reveal which of our customers have opted for RRS, however such is the uptake, based on our current sales trajectory, by the end of 2023, the Mercury 360 RRS will be Cammegh’s top selling roulette wheel, meaning more land based and on-line casinos will be able to operate their respective games more securely and with increased productivity.
We routinely receive Mercury 360 RRS enquiries from new customers, evidencing that word is filtering through the casino market place of its desirability. Casinos are more risk adverse than ever, looking at ways to protect their margins and taking measures to increase security. The Mercury 360 RRS allows casino operators to focus their attentions elsewhere, knowing that for every roulette game dealt, the Mercury 360 RRS provides them with security and peace of mind in equal measure.
ID: 1855
Best Slot Game
Product: CASH CONNECTION™
Manufacturer/Supplier: NOVOMATIC
Website: https://www.novomatic.com/produkte/gaming/games/novo-line-cash-connection-edition-3
What have you done and why should you win?
The ultimate slot game link progressive, CASH CONNECTION™!
Packed full of exhilarating features and fanciful themes the NOVO LINE™ CASH CONNECTION™ linked progressive feature is ready to take you on a journey through space and time with its plethora of iconic game titles and characters. It’s time to connect and cash in with this brand-new compendium of NOVOMATIC games. Magical charms, sizzling fruit classics and old maritime friends combine all-time player favourites with a top performing jackpot feature. The CASH CONNECTION™ linked progressives all come with a LOCK ‘N’ WIN jackpot feature that thrills players with instant prizes, Bonus awards and more and more chances for the big jackpot wins.
Not only can these games be linked to other CASH CONNECTION™ themed games on the same terminal, they can also be linked to an external jackpot server to deliver wins of up to £20,000.
What were the results: what evidence can you produce that supports your entry?
The popularity for the CASH CONNECTION™ range of games by NOVOMATIC has soared since their initial launch! The addition of the LOCK ‘N’ WIN jackpot feature has given some of the most iconic NOVOMATIC titles such as Dolphin’s Pearl™, Sizzling Hot™ and Book of Ra™ that extra edge and as CASH CONNECTION™ gets more popular, more titles are added to this range of games to meet customer demand. Every game title which is part of CASH CONNECTION™ comes with a LOCK ‘N’ WIN jackpot feature that thrills players with instant prizes, Bonus awards and more and more chances for the big jackpot wins. This is supported with signage and screens on casino floors which showcase these fantastic wins to the whole gaming floor. Despite the relatively recent launch of this innovative new game mechanic to the UK Casino Slots sector, the CASH CONNECTION™ range of games now accounts for over 50% of the play on the top 20 games across the NOVOMATIC portfolio, a truly stupendous statistic! Nearly every NOVOMATIC slot machine in the UK has either a CASH CONNECTION™ progressive linked jackpot or a compendium of standalone CASH CONNECTION™ game titles. CASH CONNECTION™ is not only incredibly popular across casinos, but since it has been so successful, the product has been adapted for the arcade market allowing AGC operators to mirror what’s on offer for casino customers in arcades.
ID: 1857
Best Electronic Table Gaming Product
Product: GOING FOR GOLD™
Manufacturer/Supplier: NOVOMATIC
Website: https://www.novomatic.com/produkte/gaming/games/going-for-gold
What have you done and why should you win?
GOING FOR GOLD™ is the latest Roulette jackpot side bet!
Add some extra thrill to the classic Roulette game with Going for Gold™ which is a multi-level jackpot side bet, set up as either a Local or Wide-Area Progressive offer for all connected Roulette games. Additionally, to their classic Roulette bets, players can also choose to buy and place a certain quantity of side bet tokens on the Roulette numbers of their choice, thus participating in the jackpot game. The winning number for the side bet is the same as for the traditional game.
Players can qualify in the initial Jackpot Journey game by buying the tokens and placing them on the layout. With each GOING FOR GOLD™ side bet on a winning number they qualify for the next jackpot level: Winning e.g., an IRON jackpot entitles the player to bet on the next jackpot level, BRONZE; winning that allows them to enter the SILVER jackpot game; and a SILVER jackpot grants access to the GOLD jackpot level!
The number of jackpot levels, denomination of the jackpot tokens and individual win values for the jackpot levels can be adjusted according to operator preferences in the menu settings. GOING FOR GOLD™ is available for all Roulette variants of the NOVOMATIC ETG offer based on NOVO LINE NOVO UNITY™ II.
What were the results: what evidence can you produce that supports your entry?
True innovation and new features which catch the eye of the traditional and very loyal player base which make up Roulette’s fans is a rare thing indeed. GOING FOR GOLD™ provides an exciting new element for both devoted connoisseurs of the time-honoured pure form of the game, as well as attracting new players looking for something original and different.
The fact that the GOING FOR GOLD™ side bet is purely optional, has no impact on the base game and can be dipped in and out of whenever the player takes a fancy means that this game only adds to the casino experience, whilst not diluting the original game in any way.
No other ETG game offers anything like this level of interactive play, multi-level jackpots and high value awards on a nationally linked game across multiple casinos and even multiple operators. Following its launch in 2022 GOING FOR GOLD™ has already built a staunch following of fans, and with a highly anticipated and operators’ unapologetically aggressive rollout plan for 2023 the popularity and reach of this new game is sure to go from strength to strength.
ID: 1859
Best Electronic Table Gaming Product
Product: Lucky Lady’s™ Roulette
Manufacturer/Supplier: NOVOMATIC
Website: https://www.novomatic.com/produkte/gaming/games/lucky-ladys-roulette
What have you done and why should you win?
Prepare for some charming wins with Lucky Lady’s™ Roulette!
Players place their bets as normal on the layout with the same odds as a traditional Roulette game on all outside bets and splits, the exception being that straight number bets pay-out at 30 for 1. In each game, after betting is closed and while the Roulette ball is still spinning, the Lucky Lady picks 1-4 random LUCKY LADY BONUS NUMBERS (from 0-36), with bonus multipliers totalling 210x stake for straight numbers, displayed on magic orbs.
Operators can choose the parameters for the number of LUCKY LADY BONUS NUMBERS to be drawn: from 1 – 4 extra numbers and any random variation between. The total bonus multipliers of 210x bet will always be randomly distributed among the number of spheres. At “No More Bets”, the random LUCKY LADY BONUS NUMBERS are revealed to all players at the top of the Roulette layout, along with their respective bonus multipliers, and the bonus numbers are highlighted on the betting field. Only straight number bets on these highlighted numbers can win the respective LUCKY LADY BONUS MULTIPLIER.
If the game result matches a LUCKY LADY BONUS number and the player has bet on that number, they get their 30 for 1 straight bet plus the stake placed on that number multiplied by the LUCKY LADY BONUS MULTIPLIER drawn for that number, so a lucky player could win up to 240 times their stake!
What were the results: what evidence can you produce that supports your entry?
Since its initial launch in December 2021, Lucky Lady’s™ Roulette has been an unstoppable force across casino floors in the UK and Europe! Captivating both operators and players alike with the familiar theme and presence of the iconic Lucky Lady™ character, which is synonymous with the NOVOMATIC game catalogue. The addition of this spectacular new game for the NOVO LINE Novo Unity™ II range of products has everything that a player could want, spellbinding graphics, the familiarity of a traditional roulette game as well as the addition of bonus multipliers, enhancing the portfolio and strengthening even further the appeal of the foremost ETG system in the market.
From its official unveiling in early 2022 Lucky Lady’s™ Roulette has revolutionised ETG game play in UK Casinos, taking top spot as the most popular electronic table game on terminals in a number of high-performance venues. Providing an additional layer of excitement, the game has proven so popular that it is now installed on well over 1,000 terminals across casinos in the UK alone, with operators reporting that it is attracting new players and a different demographic of players, not usually seen to be playing on the electronic gaming tables.
ID: 1861
Supporting Documents
FV880_NOVOSTAR_SL2_LuckyLadysRoulette_F.jpg, LLRWobbler.jpg, Lucky-Ladys-Roulette-Artwork-Vinyl.jpg
Best New Innovative Product
Product: The NovoLive Studio
Manufacturer/Supplier: NOVOMATIC UK
What have you done and why should you win?
The NovoLive Studio is a state-of-the-art croupier led broadcast service, streaming live Roulette and card games such as Baccarat into casinos across the UK 24/7. This uninterrupted service is led by highly-skilled croupiers which provides players with the real time experience of a live croupier from the comfort of their electronic gaming terminal.
The NovoLive Studio provides players with an authentic live dealer experience with whom they can watch deal the cards as well as spin the Roulette wheel. The studio has many advantages it is the perfect alternative for operators who have limited space on their gaming floors as they can offer the live dealer experience without having to sacrifice their floor space to a dealer table. Furthermore, the NovoLive Studio is a great for players who don’t like to play against the computer, the games can be played in real time with real people and often, if played across a wide area network, they can be played with a much larger pool of people making the jackpot prizes much bigger!
Since its launch, the NovoLive Studio from NOVOMATIC has been a huge success with live feeds going direct to a number of popular casinos across the UK!
What were the results: what evidence can you produce that supports your entry?
From its launch in early December 2022 the NovoLive Studio feed has had an unparalleled success rate, with dozens of UK casinos and almost 500 terminals going online within the first week!
In each of these casinos more players utilise the feed from the Studio than play on the local live wheel or, where available, the autowheel within the casino itself.
Following on from the immediate success of the studio launch and subsequent to the immense interest shown in the product at G2E Las Vegas, there are plans for over 1,000 UK terminals to be linked in Q1 2023 and discussions are ongoing across the entire range of Novo Unity™ II customers, in the UK and worldwide.
ID: 1865
Best CMS/Software Product
Product: NOVO VISION™ / NBS™
Manufacturer/Supplier: NOVOMATIC
Website: https://www.novomatic.com/en/myacp
What have you done and why should you win?
NOVO VISION™ is the in-house developed answer to casino management. This modern approach meets the contemporary demands of the gaming industry, with a wide variety of application possibilities you can do everything from ID authentication to credit transfers and virtual promotions, all of which can be done quickly and reliably.
NOVOMATIC BIOMETRIC SYSTEMS™ is an industry-leading biometric access control system and part of NOVO VISION. It consists of a modified fingerprint scanner, a local server and a central server in order to link multiple sites. The exchange of information is carried out via web services encoded in a proprietary protocol. Upon verification, NBS executes the appropriate action such as e.g., granting access, unblocking the acceptor or initiating the transfer of credits. The template of the fingerprint is created locally (enrolment) and is immediately active via the local server. Simultaneously, the template is uploaded to the central server, the central database has a capacity of up to one million templates which is upgradeable.
The possibilities of the NOVOMATIC BIOMETRIC SYSTEMS™ are limitless with features such as access control – easily controlling access to gaming floors and gaming premises with special regards to the protection of minors and Responsible Gaming – limiting access to gaming machines and betting terminals, virtual tickets – transfer of credits between gaming machines and ATM / cash desks, and finally sharing customised promotional incentives with customers through their unique account.
What were the results: what evidence can you produce that supports your entry?
The contemporary NOVO VISION™ Casino Management System development has benefited from decades of NOVOMATIC’s operational experience within the gaming industry. The comprehensive, one stop, multi-module system is driving business performance and player attraction in casinos, arcades and betting shops worldwide. Today the system can be experienced in 29 countries, with some 35,000 gaming machines, 3,000 betting terminals, 1,300 cash machines and countless live tables, working seamlessly together in incredibly successful venues, worldwide.
ID: 1867
Best Cash Handling Product
Product: NOVO CASH X6+
Manufacturer/Supplier: NOVOMATIC
Website: https://www.loewen.de/produkte/news/loewen-entertainment-praesentiert-novo-cash-x6-574/
What have you done and why should you win?
Perfect technology, a creative modular concept and strong inner values, NOVOMATIC proudly presents the state-of-the-art NOVO CASH X6+ cash handling system. This crossover changer for casinos, arcades and bingo halls and more is the straightforward answer to cash-handling with its cash recycling, TITO and debit card optional features.
The NOVO CASH X6+ is at the top of its class when it comes to form and functionality. The eye-catching appearance of the NOVO CASH X6+ makes an impact on all casino floors, especially due to its bespoke artwork capabilities which can be adapted to any venue.
The NOVO CASH X6+ cash handling cabinet incorporates a completely ergonomic and customer focussed design that ensures guests have a comfortable, enjoyable and straightforward experience. Ensuring that every single aspect of this cash handling terminal has been finished to the highest standards that customers have grown to expect from NOVOMATIC, players can relish in the design of the NOVO CASH X6+ terminal with its enhanced front door with an innovative 8-point locking mechanism and in addition to further optimizations in various aspects, a blue illuminated edge gives a new eye-catching design. Offering the same large capacity as the X6, as well as TITO, Cashless, bank card and mobile pay options, the X6+ can be built to customer specifications and components can be upgraded at a later stage as requirements change, making it the complete package for any gaming floor!
What were the results: what evidence can you produce that supports your entry?
With an established global presence, the NOVO CASH brand is no stranger to UK shores. NOVO CASH has been the obvious brand of choice for many operators in the UK marketplace for many years, developing in stature and poised confidently in line with the latest industry developments.
The diverse range of NOVO CASH products offer a solution for all operations, whether floor space, capacity or price is the challenge to overcome. The NOVO CASH X6+ is the evolution of the long established, mid-range NOVO CASH X6, which has rooted itself into the foundations of gaming floors up and down the country.
ID: 1869
Best Diversity and Inclusion Employer
Company: IGT
Website: www.igt.com
What have you done and why should you win?
IGT is a pioneer of diversity and inclusion in the gaming industry. Since IGT’s Office of Diversity, Equity & Inclusion (DEI) was established in 2018, DEI has been engrained throughout IGT’s culture. The Office of DEI ensures that IGT’s workforce reflects the global customers and communities it serves.
In 2022, nearly 48 percent of all IGT hires in the U.S. were people of color. Women and people of color in leadership are at their highest rates since IGT began benchmarking those statistics. In the U.S., approximately 29 percent of leadership are women and 15 percent of leadership are people of color. More than 33 percent of IGT’s Board of Directors is comprised of women, including women of color, and over 67 percent of the Nominating and Corporate Governance committee are women.
IGT has a fair and inclusive culture, demonstrating that all employees are valued and respected. In 2021 and 2022, the DEI team facilitated mental health workshops and invited employees Company-wide to be a part of Ignite Inclusion, a multifaceted campaign to elevate DEI principles.
More than 90 percent of IGT employees across the globe completed a multi-phased DEI education journey that included global sessions, self-paced e-learnings and small group discussions. IGT’s Board of Directors participated in an educational session focused on DEI leadership and IGT’s Executive Chairman hosted a global DEI townhall. The Company’s senior leadership team participated in a 360 inclusive leadership assessment and education session and committed to actions to enhance their inclusive leadership competencies.
What were the results: what evidence can you produce that supports your entry?
In 2022, IGT became the first gaming supplier to be included in the Human Rights Campaign Foundation’s Corporate Equality Index, which measures LGBTQ+ inclusion in the workplace. The Company received a perfect score, earning the coveted, “Best Place to work for LGBTQ+ Equality” designation. IGT was also recognized by the All-In Diversity Project (AIDP) as the top-ranking gaming supplier in the 2021 All-Index™ report.
IGT’s DEI team is dedicated to recruiting talent from the most diverse array of candidates possible, while ensuring that all IGT employees have opportunities to develop, grow, gain responsibility and become leaders.
IGT established employee-led Diversity and Inclusion Groups (DIGs), fostering global opportunities for employee engagement and empowerment. DIGs at IGT include ACE (employees of African descent), Military Veterans, SuperAbilities (persons with visible and invisible disabilities), PRIDE (LGBTQ+), Wealth of Wisdom (employees 50+), WIN (Women’s Inclusion Network), and NEXGEN (millennial and Gen Z employees). Approximately 15 percent of IGT employees across the globe participate in at least one DIG. In November 2022, IGT launched their seventh regional chapter of WIN at IGT (United Kingdom).
Through this combination of company, executive, and employee-led initiatives, IGT is a leader in the DEI space, and a measuring stick by which many other gaming companies are evaluated.
ID: 1871
Supporting Documents
No supporting documents.
Best Table Gaming product
Product: Creedroomz
Manufacturer/Supplier:
Website: https://www.creedroomz.com/
What have you done and why should you win?
CreedRoomz is a casino entertainment and online gaming software provider offering live casino business solutions that allow our clients to leverage our essential products and services, surpass any competition and appeal to diverse player profiles. Our solutions are customised to match the variety of aspects your business has, like the scale of your operation, region and player preferences.
What were the results: what evidence can you produce that supports your entry?
Flexibility, transparency and individual approach come as the backbone of our company. We have created software sensitive to various requests from multiple clients, transparent in its operation and open to innovation. Ultimately, we deliver you the tools which will help you benefit to the maximum in your online casino business.
ID: 1873
Best Slot Machine
Product: Avantgarde Max Trio/M-Box Max Trio
Manufacturer/Supplier: MERKUR Gaming / adp MERKUR GmbH
Website: https://www.merkur-gaming.com/
What have you done and why should you win?
Merkur’s Avantgarde Max Trio and the M-Box MAX Trio. Two cabinets with differing names but actually the same product. The Avantgarde Max Trio is dedicated entirely to the international markets while the M-Box Max Trio is an identical cabinet that is dedicated to Merkur’s home market Germany, and also, for marketing reasons, the Netherlands.
Launched in 2015, the M-Box has recorded a stratospheric sales success. By January 2022 the milestone number of 111,111 units had rolled off the Merkur production line at Luebbecke. In a humanitarian move, the employee donation fund, established in 2021 to aid the victims of the Germany’s flood disaster rose by 15,311 Euros to total 111,111 Euros, matching the number of units produced and supporting the people of North Rhine-Westphalia.
The M-Box Max Trio has ecological benefits also. In respect of its technology, sustainability and energy efficiency the M-Box Max Trio records a new high level of energy efficiency, up to 50% lower power consumption: a benefit not just for operators but above all for the environment too.
As the host cabinet for Merkur’s long established commercial strategy of putting together collections of top notch games, the M-Box Max Trio is a multigamer product at the very top of the charts.
A truly great cabinet design that, from its launch, was ahead of its time and multigame collections that exceed the requirements of both operators and players, the M-Box Max Trio is the true market leader
What were the results: what evidence can you produce that supports your entry?
ID: 1879
Best Slot Game
Product: Gong Hei, Gong Hei (Merkur Edition 3 Gold multigame)
Manufacturer/Supplier: MERKUR Gaming / adp MERKUR GmbH
Website: https://www.merkur-gaming.com/
What have you done and why should you win?
The method of game presentations for European gaming markets differs markedly from those sectors around the world that focus primarily on single game releases. Using the multigame strategy of putting together game collections of operator and player selectable multiple titles, grouped under one presentation title, both operators and players have the attraction of choosing top line games at their fingertips and without the hassle of changing from machine to machine in search of their favourite title.
The Merkur Edition 3 Gold collection hosts a particular standout game in the Asian Mythology themed Gong Hei, Gong Hei. This players’ favourite is played on 25 lines and has a compulsive and thrilling very high volatility. Taking the ever popular Asian mythology theme to a new level Gong Hei, Gong Hei (a familiar Chinese greeting that invokes good luck and great wealth) has exciting Free Games features; featuring the character Caishen (in mythology, the ‘God of Wealth’. Started by revealing three or more Temple symbols to win 12 free games and with the Caishen enabling symbol upgrades for the remaining .free games. Additionally, Gong Hei, Gong Hei’s free games can be retriggered as the reels reveal extra Caishen symbols.
With authentic Asian background music and iconic Asian reel symbols. Gong Hei, Gong Hei is already an established player favourite. Its success can be mainly attributable to the exciting Caishen Free Games feature that discerning gaming fans seek. This game is a proven winner!
What were the results: what evidence can you produce that supports your entry?
ID: 1880
Jimmy Thomas Outstanding Contribution Award
Nominee: David Orrick
Company:
Website: https://www.merkur-gaming.com/
What have you done and why should you win?
In 2023 David Orrick (73), Director of Industry Relations, Merkur Gaming, marks 30 years in the Gaming Industry. Beginning as a member of the media. First as a publication Editor then creating Casino International; a dedicated standalone magazine for the international land based gaming sector. That title still exists today and its now parent company, Datateam, is the organiser and presenter of the European Casino Awards.
Orrick then moved into the supplier sector. One reason for this move was his observation, during his time as a journalist/editor, of the then very limited engagement that manufacturers were able to leverage through the media.
He has worked in Media and Communications roles with four major European manufacturers: Recreativos Franco, Unidesa, Novomatic and Merkur Gaming.
One of Orrick’s primary ambitions has always been to bring the media and its readerships closer together, establishing inclusive media messaging, for the good of the entire industry.
Orrick then created, starting at Novomatic and continuing today at Merkur and at events such as G2E and ICE, the now (in)famous ‘Media Event’ . With its famous catchline, “The agenda for this evening’s event is, THERE IS NO AGENDA” these events are now an open forum for members of the international press to meet and work together in a common interest and for the benefit of the Gaming Entertainment industry.
Orrick says: “My career is now ‘very much nearer to the taxi queue than the orchestra’ but I still love the casino business and the people in it, always.”
What were the results: what evidence can you produce that supports your entry?
ID: 1881
Best Casino Seating Product
Product: Patir Multimedia Gaming Chairs
Manufacturer/Supplier: Patir Casino Seating
Website: http://www.patirseating.com
What have you done and why should you win?
Patir’s state-of-the-art multimedia chairs are the first choice for many renowned slot machine manufacturers and casinos around the world.
Patir pioneered in this segment and offers custom solutions tailored to specific games and/or the casino interior. These chairs come with technical features like integrated play buttons and speakers as well as mechanical features like a movable sled base, recline mechanism and height adjustability for the ultimate gaming experience when it comes to comfort which results in longer play time.
What were the results: what evidence can you produce that supports your entry?
ID: 1883
Supporting Documents
No supporting documents.
Best Marketing Programme
Company: Grand Casino Brussels VIAGE
Website: www.viage.be
What have you done and why should you win?
March 2020 – January 2022 – The pandemic forced us to close our business for 18 months. As a land based casino we didn’t have any other revenue, we didn’t have any perspective on when and under which condition we could open again.
The only thing we knew is that culture was in Belgium one of the few businesses that was allowed to open. We therefore needed to adjust our marketing strategy and create a new business centre to bring alive our 14 200 m² Entertainment Centre that was forced to an early & long hibernation.
In collaboration with promoter MB Presents, the VIAGE Digital Art Theater comes to life with the first immersive experience being a visit to the world of renowned Mexican artist Frida Kahlo: ‘Viva Frida Kahlo Immersive Experience’. The theatre was thoroughly renovated and adapted to be the first exhibition space in Belgium that focuses exclusively on immersive exhibitions. The location takes up a pioneering role for digital art. Using powerful projectors to project images around visitors, it provides a breath taking 360° experience.
The combination of VIAGE as an entertainment temple in the heart of Brussels and MB Presents’ expertise in immersive exhibitions offers great potential. Promoter MB Presents, known for blockbuster productions such as Harry Potter – The Exhibition, the expo Steve McCurry, Cirque du Soleil, Van Gogh The Immersive Experience, discovered the versatility of VIAGE earlier during their production ‘The Great Gatsby’, a unique immersive theater production in VIAGE Theater.
What were the results: what evidence can you produce that supports your entry?
A. In 8 months we welcomed over 50 000 visitors for this immersive experience with a crossover of an average of 1000 casino visitors and hundred extra restaurant visits a month.
B. Press picked this up massively as we created the first Belgian venue dedicated to immersive and digital art.
C. Having the support of Mr R. Granguillhome, the ambassador of Mexico to Belgium and Luxembourg , and chief of the Mission to the European Union helped us to certify the quality of this exhibition.
D. The alderwoman of Culture , Mrs Delphine Houba supported the project by promoting the show on all public media in Brussels and on their Tourism platform VisitBrussels and on tourism offices it was even possible to purchase tickets.
ID: 1885
NEW! Best Restaurant of the Year
Casino: Grand Casino Brussels VIAGE
Restaurant: VIAGE GRILL
Website: https://www.viage.be/en/wine-dine/restaurant/
What have you done and why should you win?
VIAGE Grilll came to life after Danny Kaljee joined VIAGE as F&B Manager.
His experience at London restaurants like Gordon Ramsay Restaurant, Savoy Grill and Maze Grill made him want to bring some international style and finesse to Brussels.
Before that the casino’s restaurant , called SAFFRON was a basic place where players enjoyed a quick dinner. The setting and kitchen didn’t attract the non -gaming crowed. It was time to work on a warm and cosy place and to rethink the concept and upscale food offer.
Time for a restyling by using a lot of oak, leather and concrete to give it a masculine look. We made it feel spacious and classy by mixing this with neon signs and a Butchers block from 1900.
The food was taken to a next level with signature dishes like our Hay smoked veal chop, Grilled octopus and moelleux of Snickers.
We work with the best boutique butchers to get us amazing cuts off all European breeds. We age our own Tomahawks from Irish Aberdeen angus in our dry aging vitrine. All this is prepared on an Australian style broiler that sears the meat at 360 degrees.
The wines come from small wineries across Europe to provide a perfect match with our food, like La Spinetta, Lafage and Domaine Richaume.
Different packages ( including drinks and casino chips) were created to attract new customers into the casino. They are e a big hit with locals and new clients.
What were the results: what evidence can you produce that supports your entry?
We opened the VIAGE GRILL end 2019 ( and forced to closed it 4 months later for 18 months due to the pandemic). All the marketing efforts that was done for the opening needed to be done again but differently as all restaurant were suffering from the long closing but could count on big local support.
We worked on attractive casino packages to attract extra guests and invested on online presence. We had over half a million views on our Grill page , over 1000 packages sold in 420 days of opening.
ID: 1886
NEW! Best Restaurant of the Year
Casino: Grand Casino Brussels VIAGE
Restaurant: VIAGE CHILL
Website: https://www.viage.be/en/wine-dine/
What have you done and why should you win?
The city decided to ban all traffic from our main entrance by making our boulevard a pedestrian zone. Our event venue closed and the box office (first thing you saw when entering) didn’t make any sense. It was a dark entrance that didn’t invite to enter.
The works at the pedestrian zone came to end recently and we noticed the huge amount of traffic passing by our entrance.
It was time to think about a new concept. Something that will attract visitors to enter without being in competition with the local shops. Making a space that connects us with the locals and tourist and where we can showcase our products. A place that will be open before the casino so that our guests can chill and have a foretaste of our restaurant VIAGE GRILL.
A cosy and welcoming space was created by showing natural elements like oak, marble mixed with pink and green tones.
A menu of Belgium tapas was created by working with local producers and vendors. The coffee is roasted within a mile, the cheese farms within 50 miles and we serve local beers to match. The menu features smoked eel and beetroot tartare, beef ribs slowed cooked in Belgium beer and an apple Tart Tatin with black pudding.
On top of this, our local inhouse pâtissier creates a daily selection of hand crafted cakes, tarts and cookies. This way we have something for any time of the day from the early morning to late evening.
What were the results: what evidence can you produce that supports your entry?
The new restaurant opened it’s door on 8 November 2022, so a bit too soon to tell.
So far we are fully booked during this Christmas market period. VIAGE CHILL is part of our non gaming area, so no need to be over 21years old and show a valid ID to enter. This explains the non stop walk throughs coming in for a warm drink and comfort food.
We have several companies booking their team building lunch/ afterwork in our CHILL.
The new restaurant has brought us closer to locals and integrated our entrance in the pedestrian zone and we look forward to open our grand terrace in the spring of 2023.
ID: 1887
Best Overall Casino
Casino: Grand Casino Brussels VIAGE
Website: www.viage.be
What have you done and why should you win?
VIAGE offers no less than 14,200m² of dining and entertainment.
Well-known for its casino, VIAGE is also a stage for live music, a cultural meeting place, a host venue for events, a culinary hotspot, and the place to be for special occasions and festivities.
Call it an all-in one experience with 2 restaurants, 3 bars, a discrete & luxury VIP gaming area, events & entertainment, 50 gaming tables and over 500 slot machines all serve to attract, reward and retain customers, and the addition of a luxurious Rooftop electronic gaming area, with extraordinary views from its terrace over the iconic rooftops of central Brussels, demonstrates our commitment for an unique and valuable experiences to customers.
Located in the city centre of Brussels and the heart of Europe, it is easily accessible from all major European cities, making it an ideal destination to experience the best of European gambling.
Our success has been achieved through a laser focus on the core product and satisfying the needs of target customer bases.
We are hub for major poker tournaments and have a lively poker room, making an important contribution to gaming revenues. We have the only World Poker Tour ( WPT) branded poker room in Europe.
During the pandemic we transformed our rooftop into an electronic gaming area. On top of being the biggest casino in Belgium we have rooftop casino with a an electronic gaming offer, playing in daylight and having a breath-taking view of 280° of Brussels while smoking.
What were the results: what evidence can you produce that supports your entry?
A. In contrast to the direction taken by the global casino market, GCB has a thriving and growing live game business, and its 40 gaming tables contribute close to 70% of all gaming revenues.
B. We attract over 1000 visitors per day, 11% of which are new visits, the casino benefits from highly diverse, cosmopolitan customer base.
C. The 460 slot machines and electronic roulettes serve a strong, loyal local market and bring in a steady flow of new players. Revenues from both tables and slots are evidencing sustained and steady growth, year on year.
ID: 1888
Best Slot Game
Product: CASH CONNECTION™ Coin Fishing™
Manufacturer/Supplier: NOVOMATIC
What have you done and why should you win?
NOVOMATIC have really pushed the boat out with this new CASH CONNECTION™ game. With CASH CONNECTION™ Coin Fishing™ you’ll be angling for a record catch of big wins; there’s plenty more fish in the sea, how many will you reel in!
This CASH CONNECTION™ variant of the already popular casino game Fortune Fishing™, promises an exhilarating fishing expedition as you spin the reels on this paradise island. A day at the beach has never been so rewarding, especially when you spend it Coin Fishing™. Cast your net for the lucky catch and you may even trigger the CASH CONNECTION™ jackpot feature. Watch as the lucky coins make a splash across the screen which could lead to MINI, MINOR, MAJOR, and GRAND jackpot wins! The GRAND and MAJOR jackpots on CASH CONNECTION™ Coin Fishing™ can be linked to other CASH CONNECTION™ themed games on the same terminal, they can also be linked to an external jackpot server to deliver wins of up to £20,000. It’s time to get connected with CASH CONNECTION™!
What were the results: what evidence can you produce that supports your entry?
CASH CONNECTION™ Coin Fishing™ is the perfect combination of the already popular Fortune Fishing™ game title and the CASH CONNECTION™ game mechanic. The addition of CASH CONNECTION™ Coin Fishing™ further enhances the already thriving CASH CONNECTION™ game portfolio adding a totally new character, theme and adventure to the iconic collection of NOVOMATIC game titles. Since its launch in November it has found itself in strong stead in the top 20 game titles, and top 20 most played games played across NOVOMATIC slots.
ID: 1892
Best Overall Casino
Casino: Casino de Monte-Carlo
Website: https://www.montecarlosbm.com/en/casino-monaco/casino-monte-carlo
What have you done and why should you win?
Le CASINO DE MONTE-CARLO has proven its ability to reinvent itself and show that the search for excellence is constant.
MONACO is not set in stone, always willing to offering a new art of living that requires know-how, innovation and a sharp sense of service with a strong ecosystem. Le Casino de Monte-Carlo remains a desirable place to play, to get entertain & to travel.
The Resort offers 7 michelins stars, 4 hotels, nightclubs & shows, 33 restaurants, 2 casinos.
Le Casino de Monte-Carlo achieved remarkable performances in 2022 in a complicated and challenging context of reconstruction with strong demand.
The results could not have been obtained without the efficiency and the exceptional capacity for adaptation of our teams, able to continue to inspire dreams and offer THE GREAT ART OF GAMING.
What were the results: what evidence can you produce that supports your entry?
Le Casino de Monte-Carlo is in constant search of perfection with personalized service and a global experience in an iconic resort in the world at its heart.
Le Casino de Monte-Carlo is constantly reinventing itself and questioning its standards in order to provide the most suitable service for each type of customer while retaining its very essence: the Monte-Carlo dream.
Whether for non-gamers, fun-players, high rollers at gaming tables or slot machines, for restaurants, to see or be seen, the Casino de Monte-Carlo has an offer.
Le Casino de Monte-Carlo also declines in its experience with the most iconic resort in the world to offer a global experience. A few steps away, the most beautiful addresses belonging to the Monte-Carlo SBM Group, such as the Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo. The new Café de Paris Monte-Carlo which will open its doors in summer 2023 to offer customers the most beautiful view of Le Casino de Monte-Carlo.
LE Casino de Monte-Carlo is the Great Art of the Game, with exceptional evenings with the greatest starred chefs, majestic and this desire to always give dreams and enchantment.
ID: 1894
NEW! Best Restaurant of the Year
Casino: Casino de Monte-Carlo
Restaurant: Le Train Bleu
Website: https://www.montecarlosbm.com/en/restaurant-monaco/the-train-bleu
What have you done and why should you win?
The restaurant le Train Bleu in the very heart of the Casino de Monte-Carlo is open for dinner. faithful reproduction of a restaurant car, an elegant homage to that golden age. While players appreciate the opportunity to take a quiet break from the tables, the Train Bleu is the ideal choice for anyone looking to complement their evening with a delicious, elegant dining experience.
The particularity of this restaurant is, in addition to offering a Rivieras menu, allowing customers from all over the world to be able to eat what they want, when they want and in the best possible way.
What were the results: what evidence can you produce that supports your entry?
The satisfaction of our biggest players is a huge achievement.
Chef Richard Rubbini also hears regularly that they feel at home. This is surely the best compliment for a chef!
ID: 1896
Best Slot Machine
Product: Next
Manufacturer/Supplier: CT Gaming
Website: https://ctgaming.com/bg/
What have you done and why should you win?
What were the results: what evidence can you produce that supports your entry?
ID: 1898
Best Slot Game
Product: Win Storm
Manufacturer/Supplier: CT Interactive
Website: https://www.ct-interactive.com/
What have you done and why should you win?
What were the results: what evidence can you produce that supports your entry?
ID: 1900
Supporting Documents
No supporting documents.
Best CMS/Software Product
Product: Rhino CMS
Manufacturer/Supplier: CT Gaming
Website: https://ctgaming.com/bg/
What have you done and why should you win?
What were the results: what evidence can you produce that supports your entry?
ID: 1902
Best New Innovative Product
Product: Diamond Tree Progressive Jackpot
Manufacturer/Supplier: CT Gaming
Website: https://ctgaming.com/bg/
What have you done and why should you win?
What were the results: what evidence can you produce that supports your entry?
ID: 1904
Best New Innovative Product
Product: Lush
Manufacturer/Supplier: Passport Technology
Website: https://passporttechnology.com/casino-solutions/loyalty-and-mobile/
What have you done and why should you win?
Passport Technology should win the innovation award for providing a valuable service to both gaming establishments and their guests. Lush introduces many industry firsts in terms of casino loyalty innovations and guest rewards.
Although gaming establishments around the globe continue to innovate and partner with innovative companies, an often-underutilized area of innovation is patron loyalty and rewards. A seamless customer loyalty and rewards system helps address many challenges casinos seek to gain loyal, repeat patrons. These challenges can include:
– Loyalty systems that require the casino to store inventory
– Undesirable rewards and promotions
– Challenging and time-consuming execution of rewards for the casino
Lush brings innovation to an underutilized casino vertical from concept to completion. Features that have made this solution unique include:
– The ability for guests to earn and spend reward points online
– Easy to manage, real-time administration of promotions
– Enhanced accessibility for disabled patrons
– Integrating options for food purchases via the kiosk to limit long lines
– Providing patrons with more options to redeem points, comps, and purchases from the Lush device, or the comfort of their home
What were the results: what evidence can you produce that supports your entry?
Lush was crafted in collaboration with casino executives worldwide to solve real-world problems presented with existing loyalty solutions, and has now expanded into multiple countries. As the gaming industry’s first, Lush introduces the ONLY fully integrated online loyalty marketplace. The Lush Earn & Shop portal provides a new opportunity for guests to use reward points for tangible goods, gift cards, entertainment, and more, easily from a kiosk, mobile device, or web browser. Casinos never have to worry about storing inventory again, or having the necessary staff available to fulfill rewards.
Promotions can be set up in minutes, and can be updated, controlled, and changed quickly and easily with just a few clicks.
ID: 1906
Supporting Documents
No supporting documents.
Best Electronic Table Gaming Product
Product: Quartz Hybrid™
Manufacturer/Supplier: LNW
What have you done and why should you win?
-Multi-site connectivity,
-Single central point configuration,
-Zoning options,
-Premium, unique content such as RouletteX, Ultimate Texas Hold ‘Em and 3 Card Poker with side bets.
What were the results: what evidence can you produce that supports your entry?
ID: 1908
Supporting Documents
No supporting documents.
Best Slot Machine
Product: Kascada Single Screen
Manufacturer/Supplier: LNW
Website: lnw.com
What have you done and why should you win?
• Unique 43” double-curve, 4K resolution immersive display that draws the player into the game
• Upgraded floating iDeck™ featuring a new ergonomic shape, top glass, and dual bash buttons for increased
player interaction
• Innovative new lighting package that includes front-facing perimeter lights, as well as side-firing LEDs that light up
a proprietary reflector design resulting in a package that gives the Kascada a larger looking presence and creates
player-attract effects that cannot be achieved by traditional pinstripe lighting
• Next-generation Salem™ processor provides lightning-fast gameplay, smooth animation, and crystal-clear graphics
• Multi-channel custom soundbar that is integrated into the display envelopes the player in the game’s audio effects
• Superior ease of access due to the incorporation of the J43’s
industry-first main door hinging system, and further enhanced by
an internal reconfiguration that puts all of the main components in
plain sight, allowing for easy servicing and software changes
• Better mobility due to the Kascada being one the lightest cabinets
LNW has designed, with the 43” display assembly weighing less
than half the weight of the J43’s
What were the results: what evidence can you produce that supports your entry?
ID: 1912
Supporting Documents
No supporting documents.
Best CMS/Software Product
Product: Table Eye
Manufacturer/Supplier: RevTec-Systems
Website: www.revtec-sys.com
What have you done and why should you win?
By fully digitalising a blackjack table in real-time and making this information readily available to casinos, RevTec’s TableEye creates value in the areas of marketing, operations efficiencies, and security (see attached article). Optimizing and implementing computer vision and artificial intelligence methods, TableEye identifies all the objects on the table (chips, cards, banknotes, and plaques) during a regular playing round. It monitors each playing round by applying the table’s game rules to these objects. In addition to the main blackjack game, monitoring includes insurance and side bets games , the exchange of cash drops for chips, and the chip tray. In doing so, deviations from the game rules are identified and statistics about each playing round are calculated. The information is made available through a universal API which offers the information with different levels of granularity, from each individual objects, to table statistics such as GGR, turnover, occupancy of the table, hands/hours, to mention a few. The information is easily accessible through RevTec’s Management System, which is a webapp that does not require the installation of software and can be used with any browser. TableEye belongs to this category because everything described so far is achieved through a rich software stack that addresses the challenges of each part: from the image acquisition and analysis to the visualization, passing through the data analysis and the interfacing with third-party systems. Through these four modules we ensure that the computer vision and artificial intelligence methods create and deliver value to casino users.
What were the results: what evidence can you produce that supports your entry?
The result is a fully integrated solution able to cope with the dynamics of a blackjack table and the casino environment to deliver real-time statistics to users. In discussing RevTec’s Management System webapp we focus on the value creation of the whole system, and limit the discussion to an example for security, operation efficiency, and marketing. The Playing Round Viewer presents a timeline with each object placed on the table, and its association to a particular player box, giving a clear and detailed overview of the playing round. In case of an error, for example during pay out of wagers, a warning is marked at the time and player box where it took place (see annexed image). By delivering alerts to the assigned users, error and fraud can be reduced. For operational efficiencies we mention the monitoring of the chip tray. Currently the state of the chip tray is monitored manually at regular intervals, disrupting the game activity. TableEye detects every individual chip in the tray without disrupting the dealer, increasing operational efficiencies. It can be programmed to send a warning when the monetary value of the chip tray is above or below a threshold and allows a double-book entry bookkeeping between the chip tray and the results of the playing rounds. Regarding marketing, TableEye presents in real-time the state of a table through KPIs such as GGR, turnover, and occupancy, allowing the dynamic management of jackpots based on economic information. The attached video illustrates alternative solutions for detecting progressives.
ID: 1914
Best Electronic Table Gaming Product
Product: BONUS WHEEL ROULETTE
Manufacturer/Supplier: INTERBLOCK
Website: http://www.interblockgaming.com/
What have you done and why should you win?
A New Level of Roulette Entertainment with an Amplified Player Experience is called Bonus Wheel Roulette, available in two different configurations. Diamond Bonus Wheel Roulette is an exciting new product that incorporates the thrill of playing traditional Roulette with the opportunity for players to win payouts up to 250 to 1 with a dual wheel bonus system. Interblock’s Diamond Bonus Wheel Roulette offers higher Hold Percentage than most of the Roulette games, while still generating optimistic outcomes for players. Brilliantly crafted, Bonus Wheel Roulette Compact provides players a new spin on Roulette and offers casinos the opportunity to enhance ambiance, entertainment, and revenue – utilizing a minimal footprint.
Boldly designed with dual wheels, Interblock’s new Bonus Wheel Roulette makes an impactful addition to gaming floors and allures players with endless betting opportunities. Interblock has created a new level of roulette entertainment by offering a second wheel for players to multiply their winnings. This game is designed to increase the House Advantage for the casino, while providing players with a greater level of entertainment.
What were the results: what evidence can you produce that supports your entry?
When players wager on Interblock’s Diamond Bonus Wheel Roulette any of the four bonus gems and the ball lands in the selected bonus gem pocket on the main wheel, a secondary bonus wheel spins to determine the amount of bonus payout to reward players with multipliers up to 250 to 1. With a bonus round occurring approximately 1 in every 10 spins and payouts more than 7x higher than that of a traditional Roulette wheel, Interblock successfully developed a new level of excitement for Roulette players to enjoy.
Exquisitely designed to flourish as a casino centerpiece, Diamond Bonus Wheel Roulette is available in eight (8) or ten (10) seat configurations to encourage community game play and boost revenue. The 75-inch LED player information display (PID) projects custom advertisements and gaming statistics to attract players from across the casino floor. The ingenious design of Diamond Bonus Wheel Roulette ensures an irrefutable experience that combines exhilaration and extended play.
Interblock’s Bonus Wheel Roulette Compact is available with four (4), six (6), eight (8), or ten (10) ETG Terminals, to effortlessly accommodate any size floor space. The developers at Interblock compressed all of the engaging features of Bonus Wheel Roulette by dedicating the primary wheel to the game of Roulette and delegating the secondary LED wheel to produce the Bonus results. Atop the machine, an alluring PID with 4K content attracts players with eye-catching animations, game stats, and outcomes.
ID: 1916
Best Electronic Table Gaming Product
Product: ETG Live PIT
Manufacturer/Supplier: INTERBLOCK
Website: http://www.interblockgaming.com/
What have you done and why should you win?
Interblock’s “hybrid” Live Dealer assist table solution is a new way to increase revenue for your existing table games pit in a very compact footprint. With a variety of games to choose from, operators can cater to more players, all while improving profitability by increasing decisions per hour and eliminating payout errors. Interblock new ETG Live PIT footprint is attracting the Next Generation of Table Game Players to Casino Floors.
In a proactive effort to increase the number of games played, reduce labor costs and payout errors, accumulate supplemental revenue, and enhance security on existing Live Pits, Interblock provides the perfect solution – Live ETG Pits! Interblock, dedicated to building the casino floor of the future, appeals to all player demographics and welcomes the influx of individuals embracing new technology. Designed to accommodate any existing layout, Live ETG Pits embolden and propel gaming establishments forward.
The innovation of the “Live Dealer Table Game Pit” will provide casinos an innovative form of table game technology, designed to enhance the number of decisions and overall profitability of a traditional table game pit. Dealers will now have the ability to generate more decisions per hour, while offering an increased number of side bets than historically possible on a traditional Table Game Pit.
What were the results: what evidence can you produce that supports your entry?
Live ETG Pits feature a variety of games, available in multiple variations—Blackjack, Roulette, Baccarat and more! The Dealer Assist Tables require a single Live Dealer, per game, to entertain an infinite number of players. Interblock’s Dealer Consoles provide clear, step-by-step instructions, guiding the Dealer’s every move and heartening outstanding customer service. Electronic transactions and advanced security features ensure 100% accurate payouts. Live ETG Pits offer an entertaining community atmosphere as players, wagering from their individual ETG terminals, cheer and high-five as they play together against the Dealer.
With Key Features like variety of games – Blackjack, Roulette, Baccarat, and more, increased hiring pool with easy, instructional Dealer Terminals, entertainment for MORE players with LESS Dealers, Electronic money transactions significantly reducing payout errors and increased live game security and integrity, Live ETG Pits is Interblock solution to watch for in the future.
ID: 1917
Best New Innovative Product
Product: LIVE CRAPS
Manufacturer/Supplier: INTERBLOCK
Website: http://www.interblockgaming.com/
What have you done and why should you win?
Interblock’s Live Craps table is dealer-assisted gaming table offering players an exciting opportunity to shoot real dice on a craps table, now also available as an upgrade for Stadium environments. Live Craps can be connected to all Interblock ETG terminals, not limited to the terminals around the table.
When it is the player’s turn to shoot the dice to initiate the game, the dealer will call on the selected player to step up to the table and roll the dice. After the dealer verifies the shooter’s result and enters it into the dealer’s console the shooter may roll the dice again or the dealer may choose another shooter among the available players.
An optional number of Play Stations can be connected to the Live Craps Table, since it is a standalone device. Alternatively, it can connect to any IB terminal anywhere in the casino, not just the Play Stations around the table. Unlike with other Craps tables, only one dealer is required to run this game. This is done through the dealer console and its embedded Croupier Interface, which offers unprecedented comfort and ease. It gives dealers complete control over all aspects of the game – from following the game process and Play Station status, to timers and results. Players participating on the Play Stations are also invited to join the live table to become shooters at the beginning of each cycle of the game.
What were the results: what evidence can you produce that supports your entry?
This first-of-its kind integrity proven approach enables casinos to offer dealer-assisted tables, while providing an exciting opportunity to shoot real dice on a Craps table. A perfect marriage of live game and modern technology, this innovative product maintains the integrity and allure of a live craps game, by allowing players to shoot real dice on an actual felt top table. Interblock Live Craps is available as a standalone device with an unlimited number of play stations.
With the secure “Multi-step Result Entry” Process and “Past Posting Prevention” we are significantly enhancing game integrity while greatly reducing the opportunity for Dealer collusion and falsifying results.
Players, Supervisors, Surveillance and Spectators are highly engaged as the result of the roll is clearly communicated via cameras, play station GUI and community PID before confirming the “Final Result” and reconciling wagers.
Live Craps table is equipped with Patent pending Mirror technology that solves old problems – the Dealer can invite players to be the shooter at the table to shoot the dice and place wagers on the mirror terminal.
Dealer skillset is less critical because he is guided by Interblock’s dealer console on the Live Table. Modern Solution of Live Craps table is an Interblock’s 21st century answer to traditional Live Craps table and offers to operator’s labor less intensive solution with only one dealer needed to operate the table with virtually unlimited number of players at the same time.
ID: 1918
Best New Innovative Product
Product: PICK2WIN
Manufacturer/Supplier: INTERBLOCK
Website: http://www.interblockgaming.com/
What have you done and why should you win?
A revolutionary way to play craps, designed to entertain the most avid player, while attracting new players to this unique game concept. PICK 2 WIN Craps enables players the ability to choose two of their favorite dice in a mechanical format, for the first time ever. The entertainment factor is elevated even further by a unique mechanical shutter being placed over the dice while they shake, creating an additional level of excitement.
Innovative solution for amazing Craps game experience where selected player (shooter) has the option to select which two out of three color distinctive dice generators will generate game result. More excitement can be achieved by adding shutter, which covers the dice while shaking.
Next to the traditional Craps game, Interblock also offers new and exciting Craps game variations, which will attract new players who are not familiar with the traditional Craps game yet. New and simplified Craps games are the key to attract beginners who are eager to roll the dice.
This new and exciting feature is also available for Stadium and Pulse Arena products. Options that are available for standalone product will help to introduce Craps and its simplified version to the new players who were not yet introduced to the world of the traditional Craps game.
What were the results: what evidence can you produce that supports your entry?
Pick2Win line of products is available in various options and configurations. As standalone set up, Interblock supports many exciting versions with three separate automated dice generators. The player is offered to choose which two out of three color distinctive dice generators covered with a shutter (without knowing the dice result) will provide the game result. Another option enables the player to use the mechanical buttons on the ETG terminals to trigger two out of three dice generators to get the results.
Interblock’s Pick2Win products are simulating the real live craps game by inviting player to become a shooter – therefore, the player has the ability to participate in the game result generation. The next player becomes a shooter after every “7 out event” and stays in the shooter’s role until the next “7 out”.
The Standalone option comes with eight or ten gaming ETG terminals along with attractive lights and sound package adding additional stimulation and excitement to the game.
Best in class innovative Player Information Display with 75’’ screen and accompanying LED screen on the top of the generator will make the product stand out on the casino floor displaying additional attractive content.
ID: 1919
Best New Innovative Product
Product: Go Go Claw
Manufacturer/Supplier: Aruze Gaming America
Website: https://aruzegaming.com/
What have you done and why should you win?
A unique blend of gaming and gambling, Go Go Claw made an arcade classic into a casino-hit. Reaching into the heart of nostalgia, Go Go Claw gives gamers and gamblers alike a new way to play. This unique-yet-classic take on casino gaming was made to win — making it a gambler’s new favorite game.
What were the results: what evidence can you produce that supports your entry?
Go Go Claw has drawn crowds across US casinos, and has recently won the Product Innovation award at the Global Gaming Awards in Las Vegas in 2022. It will be available in European casinos in early 2023 and will be on display at ICE this year.
ID: 1921
Best Slot Machine
Product: Muso Curve 55 Midnight Edition
Manufacturer/Supplier: Aruze Gaming America
Website: https://aruzegaming.com/
What have you done and why should you win?
Aruze’s award-winning Muso slot machines changed gaming forever. Muso Curve 55 Midnight Edition takes award-winning and makes it even better. Its sleek design with hexagon elements turns onlookers into players, delighting them with smooth, beautiful graphics on an eye-catching display. Muso set the gaming standard, Muso Curve raises the bar.
What were the results: what evidence can you produce that supports your entry?
The Muso Curve 55 Midnight Edition is one of the only video slot machines of its size on the market. It currently graces several casino floors across the US and is a top performer in Aruze’s premium line. The cabinet is beautiful and is a sure-fire way to bring passersby onto casino floors. Not only can it operate all of Aruze’s suite of slots, but it also homes Aruze’s unique suite of Activ-Play™ titles.
ID: 1922
Best Cash Handling Product
Product: Easitrax Connect
Manufacturer/Supplier: CPI
What have you done and why should you win?
Easitrax Connect is the industry’s first CMS-agnostic platform for real-time payment intelligence.
This groundbreaking hardware/software system leverages our small Universal Connectivity Box (UCB) to connect your SC Advance banknote validators to your property’s Ethernet network – activating your payment hardware to communicate all the information you need to manage your floor and your cash more effectively.
Access live transaction and performance analytics from our intuitive, mobile-friendly dashboard. Receive instant alerts about critical events. With Easitrax Connect, you will know exactly where to go and what to do to prevent downtime, improve the player experience and maximize your profitability on each one of your machines.
Benefits:
Increase average acceptance rate through real-time machine performance analytics
Improve emergency drop efficiency and gain valuable insight for scheduling drops through live cashbox status and cashbox nearly full alerts
Maximize machine uptime by using live BV status alerts to know when and where to take action if a game is out of service or requires preventative maintenance
Combat fraud with real-time security alerts sent right to your mobile device
What were the results: what evidence can you produce that supports your entry?
https://www.cranepi.com/en/products/payment-technology/software/business-intelligence/easitrax-connect
ID: 1924
Supporting Documents
No supporting documents.
Best Player Protection Product or System
Product/System: Omega
Supplier/Operator: Omega
Website: http://www.thepalaces.com
What have you done and why should you win?
What were the results: what evidence can you produce that supports your entry?
ID: 1926
Supporting Documents
No supporting documents.
Best Multiple Casino Operator
Casino: JOA Casinos
Website: www.joa.fr
What have you done and why should you win?
JOA is the second largest operator on the french market (the biggest market in Europe) with 33 locations spread all over the country.
Back 15 years ago, JOA totally revisited the french casino offer by launching “new generation casinos, followed now by all the main competitors on this trend.
A new generation casino is defined by : 50/50 space allocation for gaming and non gaming, modern design of the building, colourfull decoration, latest slots and table games proposition including some exclusivity (One and only european operatour with the “Behemot slot” the biggest slot available on the market), some home made F&B concepts such as “comptoir JOA” & “Bar des sports JOA”, but also some discos, bowling alley, hotels, theater,…
With a very disruptive and modern approach of the casino business inspired by best retail best practices, JOA propose both an offline and an online presence with a single loyalty card account, tracking more than 60% of the total business.
JOA is also the one and only Group being certified in France by the ECA framework for its responsible gaming policy and have a strong CSR/ESG strategy.
With this unique and recognized strategy, JOA have been able to totally rejuvenate its customer base over the last 15 years.
From the top level of the Group to the different casino, JOA has a 50/50 gender diversity in a business largely dominated by male even 10 years ago.
JOA : Always the pedal on the metal !
What were the results: what evidence can you produce that supports your entry?
2022 french market result : +3% growth
2022 JOA like for like growth : +8%
Customer base : Totally rejuvanated from average 59 years old in 2010 to average 39 years old in 2022 !
Responsible gaming policy certified according to the ECA framework in 2022
One and only French Group operating both offline (33 casinos and leisure center) and online (sportbetting platform) with its own license
50/50 gender diversity at the Executive level (HR, Marketing, Operator) but also within the entire Group
2017 Ebitda : 35m€ – 2022 Ebitda 72m€ = x2 the Group size in 5 years !
32% Ebitda margin = Top European performer
4 greenfield casino have been built by JOA over the last 8 years (50% of the new openings on the market)
92% satisfaction rate on the 2022 mystery shoppers visits
https://youtu.be/6wBUQtoIb5Y for virtual visit !
https://joagroupe-my.sharepoint.com/:v:/g/personal/r_jouas_joa_fr/EXdoQjpVpQVLvmYGbLmHyAYBzG6v-pKqCLOxS6FqW5G9YQ?e=B6k9Mv
ID: 1928
Best Marketing Programme
Company: Grosvenor Casinos
Website: www.grosvenorcasinos.com
What have you done and why should you win?
2022, saw the launch of a total brand re-positioning project, re-invigorating the traditional Grosvenor Casinos brand and underpinning aggressive investment plans to transform the business and drive future growth.
Extensive quantitative and qualitative customer insight with both existing customers and casino considerers both online and offline fuelled the thinking that delivered the brand renewal programme – that puts casino very much at the heart and focuses on the thrill of the win that connects new and existing gamers.
In the UK market, casinos are viewed as dark and mysterious and must work hard against an increasing backdrop of gambling being seen as taboo. The new positioning is loud and proud about being a casino, embracing colour and firmly positioning the brand in the entertainment space. The project has delivered an evolved logo, brand values, stimulated new customer service principles and customer journey changes in our casinos, a digital evolution that is only beginning and a compelling new creative proposition whilst building on the trust and equity present in the UK’s largest and longest established casino operator. The positioning work was delivered collectively in a new concept in Glasgow (Merchant City) which is out-performing customer and financial metrics, a new online TV campaign and is now being actively rolled out to the rest of the estate.
The launch video from our General Managers conference in June 2022 when the brand was launched to the business sums up the change perfectly and can be viewed privately here. https://youtu.be/BG7vwEOsnvs
What were the results: what evidence can you produce that supports your entry?
Glasgow Merchant City (proof of concept casino) 33% up on new customer visits v’s prior year, female visitors up 17% and <35 year olds represent over 2/3 of customers (merchantcity.grosvenorcasinos.com). Net Promoter Score for the casino increased 14bps to the highest in the casino group. TV campaign launched in October 2022 delivering positive increases in FTDs and brand recall.
TV campaign can be found at: https://www.youtube.com/watch?v=i_eclwSsL10
ID: 1930
Supporting Documents
No supporting documents.
Best Cash Handling Product
Product: Casino Direct
Manufacturer/Supplier: Everi
Website: www.everi.com
What have you done and why should you win?
In 2022 Everi launched two unique enhancements which go further than ever to separate Everi from any other supplier. Everi launched its exclusive partnership with Playtech with a complete integration into the UK’s most popular Casino Management System (CMS) Neon. The integration enables all card transactions to be attributed to a patron in real time ensuring player tracking and compliance are more optimised. Everi also launched another new partnership, this time with American Express. The partnership allows, for the first time ever in the UK, American Express cards to be accepted on the casino floor. This new service gives the patron the option of choice and opens up a new line of significant revenue for casino operators.
What were the results: what evidence can you produce that supports your entry?
The acceptance of American Express cards in UK casinos has proven more successful than anyone could have imagined. Everi’s casino partners have reported; By adding the AMEX card scheme to Casino Direct, Everi have opened the UK casino market to a new customer base whilst ensuring the highest levels of compliance and safer gambling protocols. As well as introducing new players to casino partners, Casino Direct has given more choice to existing players who are preferring to use their AMEX cards over other card schemes. This is echoed in Everi’s analysis of player behaviour too.
ID: 1932
Supporting Documents
No supporting documents.
Best Slot Machine
Product: 32 “ Pinnacle Premium Slant-Top
Manufacturer/Supplier: APEX
Website: www.apex-gaming.com
What have you done and why should you win?
It is the next generation of the Pinnacle slot machine series. It has a new full HD 32 ´´ with 3 monitors and with side LED panels. It is truly a thrilling experience to play on this modern machine. It has improved the maintenance concept and it is very easy to care for casino staff. It has improved not only the gambling side but also the operators and their technical departments confirmed that this solution has unique features and has outstanding service as well as maintenance and user-friendliness.
What were the results: what evidence can you produce that supports your entry?
This Slot machine is APEX´s Flagship and we used the latest technology and innovations for this brand-new model. It has been introduced worldwide on October 2022 and all operators as well as their clients are extremely excited about it. Our Island solutions which APEX offers with different types of displays give operators additional advantages and benefits on a Las Vegas casino level.
ID: 1934
Supporting Documents
Best Slot Game
Product: Clover Link xTREME
Manufacturer/Supplier: APEX
Website: www.apex-gaming.com
What have you done and why should you win?
The Clover Link xTreme platform contains 12 high-performing games and hosts 2-level progressive jackpots which the player is able to double or even triple. Special features like „Double Clover“ensure that the player gets all wins during the Hold and Spin feature doubled.
What were the results: what evidence can you produce that supports your entry?
During the development process, we were already looking forward to the Clover Link Concept getting popular. Proudly we can say, this was exactly happening right from the beginning. This type of game is popular in plenty of casinos and CLOVER LINK is becoming a ‘must-have’ for every gaming location.
ID: 1935
Supporting Documents
Best Cash Handling Product
Product: iDROPe
Manufacturer/Supplier: APEX
Website: www.apex-gaming.com
What have you done and why should you win?
This solution for the gaming table greatly speeds up drop handling at the table. The exact drop sum is available at any time. It can be connected to the existing SAS accounting system. The risk of counterfeit money is practically zero thanks to the use of a top-quality bill acceptor. The manipulation in the counting room is impossible.
What were the results: what evidence can you produce that supports your entry?
The cash box/stacker has a capacity of up to 2.000 bills and it really speeds up the time for cash or ticket handling. Thanks to this solution we eliminate the barrier between Slot and live table game areas on top of that this creates additional and customized marketing tools for the operators.
ID: 1936
Supporting Documents
Best New Innovative Product
Product: iDROPs
Manufacturer/Supplier: APEX
Website: www.apex-gaming.com
What have you done and why should you win?
iDROPS are bill acceptors based on an intelligent and secure way of handling cash money or tickets on a live game table. The exact dop sum can be monitored in real-time. It has an integrated touchscreen with a self-explanatory menu. Players are free to exchange any ticket amount for jetons. The remainder is paid out by ticket. The risk of counterfeit money is practically zero thanks to the use of a top-quality bill acceptor. Any type of manipulation in the counting room is impossible.
What were the results: what evidence can you produce that supports your entry?
The drop box capacity is 10 000 bills or tickets. The amazing speed of this bill acceptor is up to 6 banknotes or tickets per second and it is a real pleasure to work with this high-speed bill acceptor.
ID: 1937
Supporting Documents
Best New Innovative Product
Product: Epic Edge
Manufacturer/Supplier: TransAct Technologies
Website: www.transact-tech.com/m/gaming-solutions
What have you done and why should you win?
TransAct’s Epic Edge® is the best Casino and Gaming ticket in/ticket out (TITO) printer on the market chosen by operators worldwide. Featuring an unparalleled 300 DPI print resolution for razor-sharp barcodes and eye-catching graphics on every ticket. By improving ticket readability and bill validator acceptance, casinos can create a better in-person customer experience.
Featuring both USB and serial interfaces on one board, Epic Edge works with new and legacy games. Our printers also include a micro-SD card slot that allows for easy updates without needing to carry a laptop. Built with an outer chassis that remains connected in the game, printers can be swapped out effortlessly. No powering down the game is required.
TransAct has remained the global leader in software-driven technology and printing solutions for high-growth markets, a big part of this has been our response to the COVID pandemic. When other gaming technology services had supply issues, TransAct was able to overcome this challenge by quickly addressing the component issues with the collaboration of our sales, engineering, and operations teams. Despite the challenges posed by the pandemic, TransAct’s innovation and ability to be flexible are the reasons products like the Epic Edge can support the gaming industry during a critical time.
TransAct’s products are supported by an expert team that delivers world-class support, staff training, and maintenance options to make for an easy transition to Epic Edge printers on the casino floor. With ready availability, the Epic Edge is THE choice for casinos around the world.
What were the results: what evidence can you produce that supports your entry?
Recently TransAct was able to fulfill a $10 million order from a Global Slot Machine Manufacture.
(Article is here: https://www.businesswire.com/news/home/20221121005064/en/)
ID: 1939
Supporting Documents
No supporting documents.
Best Cash Handling Product
Product: Vega Pro
Manufacturer/Supplier: JCM Global
Website: https://jcmglobal.com/
What have you done and why should you win?
The VEGA PRO ™ is perfect for a more compact cabinet and despite the advanced technology, is still positioned as one of JCM’s entry-level models. Some of the brand-new features on the VEGA PRO ™ includes the new sensor package and a note centering for a better performance also a barcode sensor* for TITO support is applicable.
What were the results: what evidence can you produce that supports your entry?
We are really excited about the rollout of the VEGA PRO ™ because we believe it is what a lot of our customers need right now. For those operators looking for a great value bill acceptor/recycler with superior security and reliability – this is the perfect solution, boasting features normally associated with more expensive and sophisticated models. Our VEGA has always been extremely popular in the gaming sector and the VEGA PRO ™ builds on this success and takes it to a whole other level.
ID: 1941
Best Overall Casino
Casino: Glasgow Merchant City (Grosvenor Casino)
Website: https://merchantcity.grosvenorcasinos.com/
What have you done and why should you win?
Grosvenor Merchant City Casino is a large (31,000 square metres) situated in the heart of Glasgow. In the last 12 months it has undergone a £3.5 million refurbishment to create Scotland’s premier entertainment venue. Our investment has been driven by a desire to dispel the archaic views that UK casinos are simply about gaming. We’ve opened a brand new concept casino with a unique blend of gaming and leisure, featuring regular live entertainment, multiple bars and dining opportunities. Scotland has never seen the like of it before and we believe Merchant City is the newest jewel in the UK casino crown!
Take a look here: https://www.youtube.com/watch?v=f5J7cgoXSQU
Our gaming floor with AR, BJ and 3CP also showcases the only Dice table in Scotland. This standout feature attracts core, regular players as well as visitors to our amazing city who love a game of Craps! It is a real crowd-puller and we’re proud of it.
We have an amazing Poker offering, hosting up to 100 players in our poker room where we offer tournaments as well as cash games.
Beyond our front door, we ensure that the local community is at the heart of everything we do. At Merchant City we provide over 25,000 meals to the homeless in our city, cooked by our in-house chefs, working with a range of different charities to help the vulnerable. It’s part of why we believe we’ve got the best casino in the world, here in sunny GlasVegas!
What were the results: what evidence can you produce that supports your entry?
We have an amazing team of 115 colleagues with high team engagement which is wonderful and has contributed to our positive NPS feedback.
We are now averaging over 4000 visits from customers per week, a colossal increase on our numbers pre-investment and we have ambitious plans to grow further.
We have extended our electronic offering, deploying 3 licences to provide 60 slot machines to customers. We’ve provided 6 banks of linked jackpot machines, giving customers a wide variety of amazing game packs of choice, including a chance to win up to £20K jackpots. Unique to Merchant City, no competitor has this product of choice!
Our brand new sports zone features over 40 TVs including a large 12-screen mega-TV. It has become the go-to place for sports fans in sports-mad Glasgow!
Our charity-kitchen work has just seen us pass the 25,000 free meals mark which almost defies belief and is, we might humbly argue, the most tangible and rewarding ‘evidence’ that points to a casino that is proud of its place in a fabulous city, and indicative of what casinos across Europe ought to aspire to be.
ID: 1943
Supporting Documents
No supporting documents.
Corporate Community Engagement Award
Company: Rank Cares – The Carers Trust & Rank Charity Partnership
Website: https://carers.org/our-current-partnerships/the-rank-group-plc
What have you done and why should you win?
Carers Trust & The Rank Group formed their charity partnership in February 2014 (known as Rank Cares) & are continuing their support into the ninth year in 2023.
The partnership helps to increase awareness of the seven million unpaid carers in the UK.
Who is an unpaid carer?
A carer is someone who provides unpaid care and support to a family member or friend who has a disability, illness, mental health condition, addiction, or who needs extra help as they grow older.
The funds raised by the team at Rank help support unpaid carers with Rank Cares Grants. These help to support unpaid Carers in the local community.
Carers Trust has over 120 network partners around the UK, in close proximity to Rank venues.
What are the Rank Cares Grants?
Carers Essentials Fund – Carers can apply for grants towards the cost of vital equipment such as washing machines, cookers, fridge freezers or a bed.
Carers Take Time Out Fund – gives carers time out from caring to relax, do something for themselves and recharge their batteries.
Carers Skills Fund – enables carers to learn new skills to help them with caring or a return to work.
This year the teams have taken on Tough Mudders, Half Marathons, Marathons, Ride100, London-to-Brighton bike rides and sky-dives to help raise much needed funds.
The longevity of the partnership demonstrates the dedication the team at Rank (and Grosvenor Casinos in particular) have towards supporting unpaid carers in the UK. They are sensational.
What were the results: what evidence can you produce that supports your entry?
Since the start of the partnership over £3.3M has been raised by Rank/Grosvenor & over £13,000 unpaid carers have received direct support.
Since 1 January 2022, the team have raised an incredible £238,396.23 & supported over 400 unpaid carers.
Not only do Rank fundraise they also support with volunteering & invite carers to enjoy respite in their clubs.
During Carers Week in June, carers enjoyed afternoon tea in Rank venues including the 51 Grosvenor casinos:
Quote – Carer
“Thank you so much to Grosvenor for our lovely afternoon tea. It was a lovely relaxing couple of hours and we were made to feel extremely welcome.”
Quote – Network partner
“I’d like to pass on thanks to the Rank Group for their kind fundraising efforts in relation to a grant being awarded to a family carer I am working with. I know this grant will really make a difference and support her through a financially difficult time, helping her to continue to care for her vulnerable family member.
The carer also passed on her thanks: “The money will be so helpful, thank you so much for your help, it’s much appreciated””.
Quote – Rank fundraiser
“Throughout our lives, we come across charities that we feel are a worthy cause, so we dig deep to help them. However, Carers Trust spoke to me on a more personal level. I felt there was more I could do to help this great cause in both gaining donations and increasing their exposure to the public.”
ID: 1945
Supporting Documents
No supporting documents.
Best Casino Seating Product
Product: Sportsbook Club
Manufacturer/Supplier: Gary Platt Manufacturing
Website: https://www.garyplatt.com/products/sportsbook-club/
What have you done and why should you win?
The Sportsbook Club by Gary Platt Manufacturing is poised to revolutionize the sportsbook scene in casinos. Equipped with the latest technology, including wireless charging in the new flat tablet arm, this lounge-style chair is designed for maximum comfort and convenience. No matter what sport a player is interested in, the Sportsbook Club is the perfect choice for a day full of action.
With its oversized back and arms, reclining back, USB charger, cupholder, and Gary Platt’s signature foam interiors, the Sportsbook Club delivers unsurpassed comfort. Players will love sinking into the hand-stitched upholstery, which is customizable to fit any property’s personal brand. In fact, the Sportsbook Club is so comfortable that players may just stay seated even if their team scores big!
The addition of wireless charging to the Sportsbook Club is a game-changer for casinos. Players no longer have to worry about their devices running out of power while they enjoy the sportsbook experience. With the ability to charge their tablets and phones wirelessly, they can stay connected and engaged for as long as they want.
In summary, the new Sportsbook Club by Gary Platt Manufacturing is the ultimate choice for sportsbook enthusiasts. Its combination of comfort, convenience, and cutting-edge technology make it a must-have for any casino looking to provide a top-notch sportsbook experience.
What were the results: what evidence can you produce that supports your entry?
Gary Platt recently conducted a live, in-casino test conducted over several weeks that found players sit 3% longer in our chairs in comparison to competitors. As well as a finding of 11% coin-in. A finding that clearly makes casino seating buyers aware of the opportunity cost of our product.
Read the entire story here – https://ggbnews.com/article/gary-platt-manufacturing-brings-seating-technology-to-g2e-2022/
ID: 1947
Best Multiple Casino Operator
Casino: Admiral Casinò
Website: Admiralcasino.ch
What have you done and why should you win?
What were the results: what evidence can you produce that supports your entry?
ID: 1949
Supporting Documents
No supporting documents.
NEW! Best Restaurant of the Year
Casino: GIOCHI DEL TITANO SPA
Restaurant: SEVEN
Website: https://www.ristoranteseven.sm/
What have you done and why should you win?
What were the results: what evidence can you produce that supports your entry?
ID: 1951
Supporting Documents
No supporting documents.
NEW! Best Restaurant of the Year
Casino: Grosvenor Casino – Blackpool
Restaurant: The Upper Deck, Blackpool
What have you done and why should you win?
What is a Restaurant? Should it stop at great food and a decent place to sit, or does it strive to be something more? At Grosvenor Blackpool, planning and launching through a turbulent year in the COVID pandemic, we set ourselves this challenge: to strive to offer more.
Our mission was to push our business to do better, show our town that they can have more and to give our people higher aspirations. We invested in our environment with a full refurbishment, bringing city-centre style and experience to our customers. We invested in our kitchen to bring new technology and make creativity possible; we invested in our people – rebuilding our kitchen brigade by creating local job opportunities to work with our new head chef (who comes from a Rosette and Michelin background).
We compromised on nothing to find our perfection: we sourced the highest quality ingredients for our Dukesmore Steaks, aged in Himalayan salt chambers. We visited countless suppliers to find the best serving options, investing in weeks of training for our front of house staff, and our meticulously sourced wine list, all delivered at the best possible value to our customers, makes an unreachable experience available to many.
‘’After 20 Years as a chef I had lost my love for the industry and was looking into a career as a milk man. Chef Reynolds and The Upper Deck have changed all of that and my love for food is now at its highest’’ Garry McCormick, CDP.
What were the results: what evidence can you produce that supports your entry?
The results of our efforts – outlined above – have been overwhelming. Not only have we enjoyed outstanding feedback from the local community and from much further afield, but we have embedded the appeal of The Upper Deck into our local community. See below:
Giving back:
During COVID the Restaurant team delivered over Eight Thousand free meals to those in need see news article at the 5k.
https://www.blackpoolgazette.co.uk/news/people/casino-team-chips-help-homeless-3129257
At a time when the industry is battling with costs and under pressure to make savings, at Grosvenor Blackpool we have created new employment opportunities: 7 Kitchen positions and 3 Front of House positions created specially for the Restaurant.
Reviews so far:
https://www.tripadvisor.co.uk/Restaurant_Review-g186332-d1384102-Reviews-The_Upper_Deck_Bar_Grill-Blackpool_Lancashire_England.html
https://www.designmynight.com/uk/event-space/blackpool/grosvenor-casino-blackpool
The Menu:
https://www.grosvenorcasinos.com/globalassets/brand/grosvenor-casinos/local-casinos/blackpool/refresh/the-upper-deck-food-menu.pdf
Instagram:
https://www.instagram.com/theupperdeck_gc/
ID: 1953
Supporting Documents
No supporting documents.
Best Player Protection Product or System
Product/System: Grosvenor Risk Matrix
Supplier/Operator: Rank Group (Grosvenor Casinos)
What have you done and why should you win?
Grosvenor have developed a Risk Matrix tool utilising a broad set of data and information to identify customers potentially at risk of harm.
The model incorporates financial spend, behavioural trends, the demographics of the customer and the other information we gather such as the customer’s occupation.
Through continuous evaluation and consideration of external learnings, weighted scores are allocated to each of the data points to generate a risk score for each customer each day.
The model looks at safer gambling AND affordability risk. This has revolutionised the support we can give our venues-based teams to identify their customers and make decisions on whom to interact with, the level of that interaction, as well as ongoing evaluation of the interactions that they conduct.
In the pursuit of continuous improvement, we are now evolving the way this information is delivered to our colleagues, moving from a spreadsheet to a dedicated app. The app is currently in trial in three of our venues and presents a more graphical representation of the data to help colleagues quickly access all the information required in an easily-digestible way to support their decision making. The trial will be used to identify further improvements with a view to being rolled out across our casino estate in Q1 2023.
We believe the risk matrix tool is unique in the casino sector. It’s effective at identifying those potentially at risk and enables us to hold targeted, high quality interactions, to support customers enjoying their leisure time with us safely.
What were the results: what evidence can you produce that supports your entry?
ID: 1955
Supporting Documents
No supporting documents.
Rising Star
Nominee: Marcin Zawada
Company: Rank Group (Grosvenor Casinos)
Nominee contact info: I, Debbie Husband am the MD of Grosvenor Casinos, and am nominating Marcin Zawada (marcin.zawada@rank.com)
What have you done and why should you win?
Marcin joined Rank in 2018, aged in his late 20s. He was instrumental in establishing Rank Group’s Transformation team which helped deliver industry-leading improvements and which set Grosvenor on a trajectory towards record results, prior to the pandemic in March 2020.
During the pandemic, Marcin led on the divestment of Rank’s business in Belgium, in turn strengthening Rank’s balance sheet at a critical time, and soon after assumed the role of COO for Rank International, still in his 20s.
Six months ago, Marcin moved from COO of Rank International and took on the huge role of COO, Grosvenor Casinos – easily the biggest element of Rank Group in terms of revenue generation. He has been supporting the Managing Director and CEO in returning the business to pre-pandemic levels, overseeing critical work in terms of commercial growth, safer gambling and costs control. He is responsible for all property investments (estate segmentation, acquisitions, relocations and closures) and the strategic and tactical response to competitor activity.
Now aged 31, Marcin holds a Masters Degree in Finance and is a CFA charter holder. Prior to joining the casino industry, he spent 2 years as an investment analyst and 4 years as a management consultant with McKinsey & Co. He is married with children and, alongside being one of the brightest intellects in the industry, combines his commercial acumen with first-rate people skills. Accordingly, he is widely admired and well liked. He is the very definition of a wise head on young shoulders!
What were the results: what evidence can you produce that supports your entry?
Marcin’s impact on the business has been phenomenal. His pivotal role in establishing the Transformation team in 2018 saw significant YoY revenue growth and cost control up and until the pandemic in March 2023. Initiatives designed and overseen by Marcin are expected to deliver a c. £23 million incremental revenue and c. £5 million costs savings in FY 2023.
During the pandemic, Marcin divested the Belgium casino business for £25 million (to Kindred) delivering vital bolstering of the balance sheet for the Group.
Upon taking on the role of COO, International, Marcin assumed P&L responsibility for the YoBingo business, ensuring a 5% revenue decline in the year prior to his arrival (H1, FY 2020) was converted into double digit growth in the subsequent quarters when he was in charge.
It is extremely hard to believe that Marcin is still aged 31. He is a credit to the Rank Group with enormous talent, a track-record of delivering tangible results and has the admiration and respect of us all.
ID: 1957
Supporting Documents
No supporting documents.
NEW! Best Restaurant of the Year
Casino: GIOCHI DEL TITANO SPA
Restaurant: SEVEN
Website: https://www.ristoranteseven.sm/
What have you done and why should you win?
What were the results: what evidence can you produce that supports your entry?
https://www.tripadvisor.com/Restaurant_Review-g1221715-d5457087-Reviews-Seven_Restaurant_Lounge_Bar-Falciano.html
ID: 1959
Best Cash Handling Product
Product: CashIO Cash Redemption Terminal
Manufacturer/Supplier: CountR
What have you done and why should you win?
SUZOHAPP has partnered with CountR as a distributor of their Cash Redemption Terminals, called CashIO Silver and CashIO Gold. The CashIO is a versatile system with all the features needed to support casino operators at every level by providing a fast and easy way for customers to get their payout in a self-service method. The gaming machine issues players a ticket representing their winnings. With the ticket, they can either move on to another slot machine or go to the CashIO, where they can collect their winnings without standing in line at the cashier’s cage.
Long lines at the cashiers mean increased machine idle time – and that hurts both casino’s bottom line and customers’ satisfaction. Since the CashIO automates cashier operations, it not only reduces cash handling costs but also offers players improved service. It even allows the simultaneous use of banknotes, coins, and cashless media such as tickets and cards (TITO – ticket-in / ticket-out). These CRT’s have a minimal footprint but tremendous flexibility including jackpot payouts, transfer to TITO ticket, ewallet payouts. For uneven bets with leftover change, the CashIO can be configured to allow the change to be printed to a remaining voucher, given as a donation to up to three charities, or set up a digital “tip jar” that change can be forwarded to for later payout.
What were the results: what evidence can you produce that supports your entry?
The CountR CashIO line can be found throughout Europe in locations such as Holland Casino, Casino Barrier de Montreux, Casino Berlin, Grand Casino Brussels, and The Hippodrome. As a longtime distributor of the highest quality products for the gaming industry, the partnership between CountR and SUZOHAPP was a natural path to allow for casinos to get all the solutions and supplies they need from a single, trusted hardware partner in order to simplify their sourcing operations. The greatest benefit of the CashIO line is its flexibility. With integrations with over 40 CMS programs and customization capabilities to suit any customers’ needs combined with the sleek and ultra-safe engineering and design, it has a possible application for nearly any environment as it also boasts one of the smallest footprints in the cash redemption space allowing for casinos to maximize their revenue with space used for games rather than payout. With a completely customizable back-end design, an operation can be entirely tailored for automation to streamline the staffing needs and put their focus back on value-generating efforts.
ID: 1961
Best Independent Casino Operator
Casino: PALASINO
Website: WWW.PALASINO.EU
What have you done and why should you win?
Established in the mid-1990s on the borders between Czech Republic, Austria and Germany, Palasino (previously operating as American Chance Casinos) have continued to offer their clientele during the past 28 years the highest standards of customer service as well as best in market gaming facilities in both table games and slot machines. Providing secure employment to over 400 local employees over their three casinos, the company has developed its management through internal career growth from dealer to Company Director, providing over the years continual successful business operations even in the face of harsh challenges.
During the pandemic, and forced to close for long periods, we continued to employ team members on full salary to ensure that not only could the employees count on our loyalty to them, but be ready for the return to normal business once the barriers to entry and the pandemic had relaxed.
Faced with some of the strictest gambling conditions in Europe with regards to player protection including mandatory self-restricting measures, 120-minute maximum slot play time, forced breaks-in-play as well as a national self-exclusion database, Palasino has continued its success to provide a quality gaming experience and continued employment and development for their team members.
We believe that we should win this category as our business has continued to show increased gaming revenues and profitability while maintaining employee trust and loyalty during 2022 continuing the trends established already in the past 5 – 6 years.
What were the results: what evidence can you produce that supports your entry?
Palasino experiences continued success despite a highly competitive environment with both local operators and the restriction of the local gaming law. We record high satisfaction of our guests which is evidenced by the fact that 70% of our customers are regulars, i.e. attend at least …… per month. With regards to our employees, we have 60% of employees who have worked for us for over 5 years and 15% who have worked for us for over 15 years. We even have some employees who have been with the company for over 20 and 25 years. Palasino, despite the harsh local regulatory requirements, have not suffered from any serious administrative fine by the supervisory authority nor encountered any negative response with regards to both AML and RG from the authorities.
We focus on quality of service rather than quantity. Our target to provde our customers with the best local facilities is supported by continual investment in the operations as well as development and innovation in games and technology.
Palasino continues to invest in employee education and development and career growth within the company hierarchy.
Our strategy to invest in our employees’ loyalty during the pandemic time, helped us to achieve over 33% increase in GGR 20% in attendance and 8% in spend per head on LG and 10% revenue per head on slots when we compare like to like business in 2021 and 2022.
ID: 1963
Supporting Documents
No supporting documents.
Rising Star
Nominee: Marek Sedlacek
Company: PALASINO
Nominee contact info: M.Sedlacek@palasino.eu
What have you done and why should you win?
Marek has been employed by Palasino for over 20 years, starting as a dealer and in 2004 started his management role within one of our casinos on the Czech Austrian border near Linz. After showing aptitude at management level he was promoted to the role of Casino Manager shortly after and held this role until 2018. In 2019, Marek was appointed to the role of Regional Casino Operations Manager and undertook the responsibilities of the Director of Casino who was now concentrating on a more wider role with the company in business development and projects.
Marek took to the role with great enthusiasm and using the experience he had gained over the past few years was keen to provide the support and leadership such a role demands on a daily basis. Working closely with the Casino managers, Board and other shared resources such as Marketing and IT, Marek has fostered an excellent working relationship with all those who are involved not only in the day-to-day operations but also in the annual strategy of the company in regards to Operations. He has also begun to build his network of industry colleagues, suppliers and experts to help widen his knowledge which may one day in the future, lead him to a more senior role within the company.
I believe that Marek is an excellent candidate for the Rising Star award eventhough he has been in Casino Management for some time as his leadership has shown.
What were the results: what evidence can you produce that supports your entry?
Since Marek has taken on the mantle of Regional Casino Operations Manager, he has worked with his team of managers to increase business revenues and profitability as well as introduce new methods to operations. He has been a great developer of new games and facilities and introduced poker as a new option for the company. Dealing directly with industry suppliers, he has gained a more open and developed approach to the business which has helped our business increase in popularity with our players. His constant energy allows others to concentrate on other major projects for developing the company and his openness to change and adaptability is extremely valuable. The results are not only evident in the excellent business revenues and profits achieved over the past few years, but also in the teamwork and management of the casinos.
ID: 1964
Supporting Documents
No supporting documents.
Best CMS/Software Product
Product: Neon
Manufacturer/Supplier: Playtech
Website: www.playtech.com
What have you done and why should you win?
As a company we have redesigned our structure and approach to delivering software as a result of the COVID.
We have laid the groundwork for the future of software delivery by implementing team topologies – breaking up our large CMS application into smaller apps to speed up delivery to operator environments.
We now never abandon an operator on legacy versions. We can now update all our customers’ software within a single day, similar to how iPhone users receive updates.
With all customers on the most recent software, bugs can be quickly resolved and deployed to site, while new features can be pushed out in small, regular batches, limiting operator testing and ensuring players begin to see the benefits of our developers’ efforts in the shortest amount of time possible.
The Neon CMS product in 2021 versus 2022 is vastly different.
We now deploy our Floor Fabric slot system as standard, utilising cloud technologies to generate real-time data. This data is picked up by Floor Lens, a product of our new way of working).
We expanded on our existing features for responsible gaming and AML controls. Self-restricting measures are available at the machine, and we integrate with government self-barring APIs in several jurisdictions to ensure operators follow their player protection commitments in Malta, United Kingdom, Finland, Sweden, and the Czech Republic.
The Neon team believes that how we deliver our features is just as important as the features themselves.
What were the results: what evidence can you produce that supports your entry?
Veikkaus has transitioned from a solution that did not include player tracking or gaming controls to a multi-site installation powered by Google Cloud. Neon supports 100% enforced carded play in order to provide player gaming protections such as a ‘Cool Off’ feature, which allows players to impose a 24-hour self-exclusion at the machine if they believe they are losing control.
Melco has transitioned from our legacy product to floor Fabric in preparation for the opening of COD Mediterranean in 2023.
By the time of the awards the UK will have moved to the latest versions of Neon supporting responsible gaming measures and the ability to redeem our customer offers powered by Neon Engagement (see page 74 of the supporting information)
We have received our new slot hardware, the Neon Mix 3, which will revolutionise the player experience across Europe, which has yet to take full advantage of screen in screen player tracking technology.
We have created an apprenticeship scheme to reap the benefits of the talent available in Manchester from local colleges that specialise in graphic and video design. Our player-facing portals at ICE will be completely designed by our new colleagues, who have brought fresh ideas on communicating with players across the casino floor.
Finally, our newly expanded consulting team is finalising configurations for the replacement of Bally for the HIT team in Slovenia in all operations, as well as (though less relevant for these awards) for Sun International in South Africa. Roll out begins in Q3 2023.
ID: 1966
Best Overall Casino
Casino: Casino Baden-Baden
Website: https://www.casino-baden-baden.de/
What have you done and why should you win?
Best Overall History
The world-famous Casino Baden-Baden is one of the oldest and most beautiful of its kind in Europe. Located in Baden-Baden’s spa district, Jacques and Edouard Bénazet created this historical work of art in the style of French regal palaces back in the nineteenth century. No other casino can claim such a rich past and grand architecture.
Best Overall Tradition
Baden-Baden was never just about gambling but offers a holistic casino experience that also includes first-class dining, dancing, cultural events, horse racing, and opportunities to see and be seen.
Best Overall Gaming Experience
In our historic premises, we offer roulette, blackjack, poker and slot machines of the newest generation.
Dealers with international experience and various native languages meet the expectations of our international audience and high rollers.
Best Overall Entertainment
With our many special events, fashion shows, author readings, concerts and much more, we create lasting memories for our guests.
Best Overall Dining and Clubbing
Our stylish restaurant THE GRILL specialised in sushi and beef dishes, which are best enjoyed on the spacious patio and lounge area – a perfect embodiment of a cosmopolitan lifestyle!
Club Bernstein – the place to be and be seen – is a unique location offering a luxurious clubbing experience with a first-rate bar menu and outstanding DJ sets.
Best Overall Vision
Continuous investments in modernisation guarantee a high-end experience comprising gambling, dining, clubbing and entertainment. For us, being cosmopolitan is not only a lifestyle but also an attitude to life.
What were the results: what evidence can you produce that supports your entry?
The Casino is one of the jewels of the UNESCO World Heritage city of Baden-Baden.
Countless German guests and tourists from all over the world are attracted by the fascinating atmosphere and unique history. Even Marlene Dietrich thought: ‘As far as I’m concerned, the Casino Baden-Baden is the most beautiful in the whole world. And I should know – I’ve been to them all.’
Visiting the Casino is a once-in-a-lifetime experience – every weekend 50% of our guests are coming for the first time.
The perfect blend of traditional and modern, gaming and entertainment, finest dining und clubbing, coupled with five-star service, sees more and more visitors flock to the Casino. After the difficult last two years due to COVID-19, we managed to continue our extraordinary performance from 2019.
In 2009, a piece of history was written in the Casino when NATO Summit representatives celebrated the 60th anniversary of the foundation of NATO here.
Furthermore, the continuous development of our marketing mix is attracting increasing attention. Well-known magazines such as GQ, Esquire and Playboy appreciate the fascinating ambiance and regularly celebrate award ceremonies and events in our stunning historic premises. Fashion, jewellery and cosmetic brands also love to use our premises as a backdrop for photo or video shoots. As The New York Times reported back in 2017, ‘The Belle Époque meets the Age of Instagram in this historic German spa town.’
Our current advertising campaign with a well-known national figure as our testimonial has led to increasing public awareness.
ID: 1968
Supporting Documents
Casino-Baden-Baden-Roter-Saal.jpg, Casino-Baden-Baden-Salon-Pompadour.jpg, Casino-Baden-Baden-THE-GRILL-Bar.jpg, Casino-Baden-Baden-Wintergarten.jpg, Broschure-Fuhrungen_EN.pdf, Spbnk_BAD_Image-Broschu╠ere_EN_digital_RZ_6MB.pdf, Casino-Baden-Baden-Florentiner-Saal_runtergerechnet.jpg
Best Overall Casino
Casino: Holland Casino Venlo
Website: https://vestigingen.hollandcasino.nl/vestigingen/venlo
What have you done and why should you win?
Holland Casino Venlo is the casino of the future. Venlo surpasses industry stereotypes, by adding daylight to our venues, allowing responsible gaming to be an integrated part of our strategy & design, introducing products that stimulate social interaction and investing in sustainability in a way that is unique in the world. We are blending the traditional casino customer experience with the 21st century demands on sustainability, transparency, and social cohesiveness and with result. We are engaged with our surroundings and talking back in color and actions and thereby integrated in both the Dutch and German market.
Last year Venlo was the runner up in the national elections of the Dutch independent news platform and casino community OneTime. This year has proven that Venlo has risen to the absolute casino top and will remain be a figurehead in the international casino landscape. Our customer ratings are exceeding expectations and Venlo recently has unequivocally been chosen as the best casino of the Netherlands by both public vote and jury.
Not only the casino business acknowledges Holland Casino. The casino has also been nominated for several leading sustainability and architectural awards. It has recently won an International Property Award for best leisure building, a design award for recreational architecture, and was nominated in two categories in the World Architecture Festival such as the best use of color. It has also won smaller awards for its woodwork and sustainability.
The ECA award would be the ultimate crown on this work!
What were the results: what evidence can you produce that supports your entry?
– Winner OneTime Dutch casino of the year competition 2022 – jury and public vote (runner up 2021)
– Winner European Property award – best leisure building
– Winner Built Design Awards – Architectural Design – Recreational
– Finalist in two categories – World Architecture Festival (Best use of color & completed buildings hotel & Leisure)
– Nominated for best bar design (pending)
– Chosen as additional WSOP location for 2023 after succesfull WSOP launch
– part of the cultural coalition to support Ukraine (see attached drone video)
– Honorable Mention in Architectural Design / Recreational Architecture (architecture masterprize)
– Incredibly high guest ratings (avg 8+)
– Highest independent sustainability score (8,5+ GPR)
ID: 1970
Best Independent Casino Operator
Casino: Casino Baden Baden
Website: https://www.casino-baden-baden.de/de/
What have you done and why should you win?
Best Overall History
The world-famous Casino Baden-Baden is one of the oldest and most beautiful of its kind in Europe. Located in Baden-Baden’s spa district, Jacques and Edouard Bénazet created this historical work of art in the style of French regal palaces back in the nineteenth century. No other casino can claim such a rich past and grand architecture.
Best Overall Tradition
Baden-Baden was never just about gambling but offers a holistic casino experience that also includes first-class dining, dancing, cultural events, horse racing, and opportunities to see and be seen.
Best Overall Gaming Experience
In our historic premises, we offer roulette, blackjack, poker and slot machines of the newest generation.
Dealers with international experience and various native languages meet the expectations of our international audience and high rollers.
Best Overall Entertainment
With our many special events, fashion shows, author readings, concerts and much more, we create lasting memories for our guests.
Best Overall Dining and Clubbing
Our stylish restaurant THE GRILL specialised in sushi and beef dishes, which are best enjoyed on the spacious patio and lounge area – a perfect embodiment of a cosmopolitan lifestyle!
Club Bernstein – the place to be and be seen – is a unique location offering a luxurious clubbing experience with a first-rate bar menu and outstanding DJ sets.
Best Overall Vision
Continuous investments in modernisation guarantee a high-end experience comprising gambling, dining, clubbing and entertainment. For us, being cosmopolitan is not only a lifestyle but also an attitude to life.
What were the results: what evidence can you produce that supports your entry?
The Casino is one of the jewels of the UNESCO World Heritage city of Baden-Baden.
Countless German guests and tourists from all over the world are attracted by the fascinating atmosphere and unique history. Even Marlene Dietrich thought: ‘As far as I’m concerned, the Casino Baden-Baden is the most beautiful in the whole world. And I should know – I’ve been to them all.’
Visiting the Casino is a once-in-a-lifetime experience – every weekend 50% of our guests are coming for the first time.
The perfect blend of traditional and modern, gaming and entertainment, finest dining und clubbing, coupled with five-star service, sees more and more visitors flock to the Casino. After the difficult last two years due to COVID-19, we managed to continue our extraordinary performance from 2019.
In 2009, a piece of history was written in the Casino when NATO Summit representatives celebrated the 60th anniversary of the foundation of NATO here.
Furthermore, the continuous development of our marketing mix is attracting increasing attention. Well-known magazines such as GQ, Esquire and Playboy appreciate the fascinating ambiance and regularly celebrate award ceremonies and events in our stunning historic premises. Fashion, jewellery and cosmetic brands also love to use our premises as a backdrop for photo or video shoots. As The New York Times reported back in 2017, ‘The Belle Époque meets the Age of Instagram in this historic German spa town.’
https://www.casino-baden-baden.de/de/impressionen/galerie/
https://www.casino-baden-baden.de/de/impressionen/360-rundgang/
https://www.casino-baden-baden.de/de/impressionen/imagevideo/
ID: 1972
Supporting Documents
No supporting documents.
NEW! Best Restaurant of the Year
Casino: Holland Casino Utrecht
Restaurant: LX Champagne & Fine Dining
Website: https://vestigingen.hollandcasino.nl/vestigingen/utrecht/restaurant/lx-fine-dining-champagne
What have you done and why should you win?
LX Fine Dining and champagne is winning the hearts and minds of our guests. It has only be opened for one year but already a favorite among casino players and locals. LX is both a destination restaurant as a great addition for our casino player. It has the best rating ever for a Holland Casino restaurant, averaging 8.7 (10-point scale). It was also a featured restaurant on the renowned and exclusive culinary event Preuvenemint.
What were the results: what evidence can you produce that supports your entry?
see the above.
ID: 1974
Community Engagement Award
Nominee: Jenn Barnes
Company: Metropolitan Gaming
Nominee contact info: jbarnes@aleacasinos.com
What have you done and why should you win?
After losing my 21-year-old brother to Suicide in September 2017, I have worked tirelessly to help other families in this situation; I became a Media Ambassador for Scottish Association for Mental Health and joined the Government funded National Suicide Prevention leadership group. I have:
• Featured in a national public awareness campaign in national press and radio.
• Shared my lived experience in a new national NHS 24 website called Surviving Suicidal Thoughts.
• Helped scope up a new innovation approach – Time, Space and Compassion – which is currently being implemented.
• Been keynote speaker at a national learning event in September 2022 attended the Minister for Mental Health and Wellbeing and President of the International Association of Suicide Prevention.
A documentary sharing our family story was picked up by the BBC and won a number of awards. We have shown the film in Universities, schools and business including Barclays and Amazon, where I also hosted sessions around dealing mental health and suicide in the workplace.
I am a Mental Health First Aider for Metropolitan Gaming and for World Suicide Prevention Day 2022, I took part in a Q&A with the HR Director which was sent to all employees to give an insight on dealing with Suicide and other mental health issues and how to spot signs in customers.
As an industry voice I have been invited by the Glasgow council to Gambling Harms focus groups and I’m enrolled onto the YGAM training at the start of 2023.
What were the results: what evidence can you produce that supports your entry?
If my work helps just one family, then it will all have been worth it.
Our work on the Lived Experience Panel has had a very positive impact. Our approach involving peoples lived experience at the heart of understanding suicide, stigma associated with it and in designing new suicide support services has been recognised by the World Health Organisation in their recent international publication – Meaningful Participation of People with Lived Experience in Suicide Prevention in the WHO’s Live Life – An Implementation Guide. (2020)
The documentary sharing our story as a family and creating a legacy to Calum’s life was picked up by the BBC and repeated a number of times nationally before moving onto the iPlayer platform. It went onto win a number of awards including the Mind Media Award for best short film, Best Documentary at the Glasgow Short Film Festival and was shortlisted for Best short at the Royal Television Society award and a Student BAFTA where we attended the ceremony in Los Angeles.
The Scottish Government have agreed to continued funding of the Lived Experience Panel. This is a huge achievement and testament to the amazing passion and commitment displayed by all the volunteers on the Panel. I believe my own contribution to this work has made a real difference to people in our society, as well as the policy and decision makers. I am very proud of what I have achieved and remain committed to reducing suicide and its devastating impact in our society.
ID: 1976
Best Marketing Programme
Company: Metropolitan Gaming
Website: www.metropolitangaming.com
What have you done and why should you win?
Metropolitan Gaming needed to launch a new loyalty scheme after acquiring the Caesars EMEA business.
Having been part of one of the world’s leading loyalty programmes, it was no easy task to find a solution that would increase customer engagement and loyalty to the new brand. However, 11 months later, guests at Metropolitan’s 8 UK casinos are voting with their feet and results show that the programme has been a huge success.
Free to join, the Met Card launched on 1st February 2022 with four card themed tiers – Jack, Queen, King and Ace – one more than previous programmes to allow a more tailored benefits programme.
As well as earning Met Points, membership also delivers:
• Exclusive invitations to in-casino events
• Exclusive entry into Met Card promotions
• Free play in exchange for Met Points
• Discounts on food and drink purchases
Each tier also has a range of exclusive benefits; guests enjoy shopping vouchers, sports tickets, complimentary hotel rooms, food and beverage allowances and birthday and anniversary celebrations.
Members receive regular Met Card communications, but this April also saw the launch of the Met Card App, exclusively available to card holders. The App allows members to check their points balance, view all their available offers, have a look at what’s on at the casino, as well as book a table in the restaurant and contact a Host.
What were the results: what evidence can you produce that supports your entry?
There are nearly 4,000 active Ace King and Queen (top tier) Met Card holders visiting Metropolitan Casinos on average 36,000 times every month.
Met Card emails receive above industry open rates and offers can receive up to a 71% response rate.
Over 2,500 Met Card holders signed up to the Met Card App in the first 6 months.
ID: 1978
Supporting Documents
No supporting documents.
Best Overall Casino
Casino: Empire Casino
Website: www.thecasinolsq.com
What have you done and why should you win?
Empire Casino’s post COVID success has largely been down to the venue’s continued broad appeal and ability to deliver exceptional customer service.
One of the highest accolades for this central London casino is being able to make gamers from the four corners of the globe feel right at home. Employing a broad spectrum of nationalities, enables the casino in the heart of this culturally diverse city to deliver a fully tailored experience.
The venue has hosted over 70 customer events this year: from Summer BBQ’s and Brunches, exclusive tournaments, Ace tier dinners to Chinese community celebrations including Chinese New Year and mid-Autumn festival. 100 customer birthday celebrations have been hosted and 3 National promotions have given customers an enhanced experience: Great Cash Giveaway, Stick or Twist and World Cup Scratch &Win.
The casino has also supported a range of charities throughout the year, donating over £50,000 to causes including: Cancer Research, the West End Community Trust, the London Chinese Community Centre and the Chinese Information and Advice Centre.
The new Kings Sports Bar in partnership with Budweiser, has this year alone, shown over 800 different fixtures, many live, including the NFL Playoffs, E-Sports events and the FIFA World Cup.
The Poker room hosts some of the best promotions around and in July 2022, 14 winners of our Poker loyalty tournaments enjoyed an unforgettable Las Vegas trip to represent the casino at the World Series of Poker.
What were the results: what evidence can you produce that supports your entry?
Business has steadily increased post COVID and compared to June to Nov 2021 all KPIs have shown good growth:
Visits were up 22%.
Gaming drop was up 18%.
Machines coin up 25%.
ID: 1980
NEW! Best Restaurant of the Year
Casino: Manchester 235
Restaurant: James Martin Manchester
Website: www.jamesmartinmanchester.co.uk
What have you done and why should you win?
James Martin has been the flagship destination restaurant in Manchester235 for 11 years and has maintained its ethos of sourcing the finest British produce executed to its highest standard.
From Cornish line-caught fish to grass-fed Yorkshire beef, our menu features some of the best that the UK has to offer with some classic signature touches that is undisputedly James Martin.
Under a brick vaulted, Grade II listed building, Doug Crampton leads his team to create tasting menus with matching wines, afternoon tea and Sunday lunch using the best, freshest ingredients serving classics such as the Thai Spiced Crab Risotto or Ox Cheek Pudding with black garlic and lovage.
Our 5-star reviews speak for themselves with many noting how our fine dining service oozes friendly Manchester charm and our hosted events with James himself are legendary, selling out in a matter of 120 minutes each time, with over 2000 calls recorded to get the hottest ticket in town.
Often ‘popping in’ unexpectedly to surprise and delight guests, James is no stranger to Manchester.
What were the results: what evidence can you produce that supports your entry?
2022 has seen the restaurant bounce back post COVID with:
1,188 attending an evening with James Martin
2,114 trying the 5-course taster menu
3,449 enjoying a Sunday roast
3,654 visiting for afternoon tea
8,906 ordering from the A la Carte menu
The restaurant is no stranger to 5-star reviews:
“From the minute we walked in we were made to feel so special and were treated like celebrities. The food was incredible, and we had a completely amazing night…Thank you for the best night, we made the best memories.”
“This was a birthday treat for myself and my partner and it did not disappoint! All the food was stunning but highly recommend the wagyu ox cheek pudding and tandoori monkfish. The cheery on the cake was the amazing service…”
“We lunched here on Sunday afternoon, what can I say from start to finish excellent. The reception was friendly and polite, a beautiful building within the roof space of the casino…Well done to everyone, will most definitely be back in the Summer and what excellent value.”
ID: 1982
Best Player Protection Product or System
Product/System: Internal Social Concept
Supplier/Operator: Casino Schaanwald / Casinos Austria (Liechtenstein) AG
Website: das-casino.li
What have you done and why should you win?
Casino Schaanwald is competing for the award in this category because it has implemented a pioneering player protection programme in Liechtenstein, which is a European example. The company’s social concept bears witness to this. In 2022 Casino Schaanwald became the first casino in Liechtenstein to successfully certify its player protection programme as part of an ECA pilot project according to the ECA responsible gaming framework. Please see the attached certificate. The ECA made a pilot project to process its responsible gaming certification process online. Three casinos participated. From the documentation of the responsible gaming activities and documents to the online control and the interviews by the independent auditor. Casino Schaanwald felt that its effective player protection program enabled it to meet this great challenge. After 6 months of submissions, elaborations, translations, and the conscientious examination of the questions of the online program and with an intensive audit at the end, we have managed to pass this online certification.
What were the results: what evidence can you produce that supports your entry?
Casino Schaanwald was the only one of three selected casinos to complete this ECA pilot project successfully. This pilot project is of great importance for the European Casino Association because this type of certification process should pave the way for all member casinos to be certified according to the ECA’s responsible gaming framework in the future. This is an outstanding achievement in the area of verified player protection, which makes us proud and also hopeful for an award in the framework of the European Casino Awards.
ID: 1984
Best Multiple Casino Operator
Casino: Metropolitan Gaming
Website: www.metropolitangaming.com
What have you done and why should you win?
2022 is the first full trading year for Metropolitan Gaming and it’s been a busy one.
Not only has the business been given a clean bill of health by the Gambling Commission, but there has been an increased focus on employee wellbeing and training, new gaming product has been introduced in all clubs and marketing launches have come thick and fast including a new loyalty programme, customer App and national promotions such as ‘Stick or Twist’ and the ‘Great Cash Giveaway’.
The acquisition of Park Lane Club saved the club from certain closure and December saw the opening of Metropolitan Casino Mayfair, the first casino to be rebranded as Metropolitan, with more to follow in 2023.
Investment in the Metropolitan team remains at the forefront of the company ethos with a record amount of training delivered virtually, face to face and online.
The introduction of the Plumm workplace mental wellbeing solution has made mental wellbeing a reality for every member of the Metropolitan team through chat and video therapy, online courses, meditation and live sessions.
And through the Met Net Hub employees have enjoyed over savings on retailer discounts, and the ‘cycle to work’ scheme, sent 2.5k e-cards to each other and received over £50k in rewards.
This year has required hard work and substantial investment both in terms of financial capital and man-hours, but pursuit of innovation is, and will remain, a corner stone of the company ethos and the new Metropolitan brand.
What were the results: what evidence can you produce that supports your entry?
2022 saw Metropolitan Gaming given a clean bill of health by the Gambling Commission. A quote in the HM Treasury Anti-money laundering and countering the financing of terrorism: Supervision Report 2020-2022, published in December said:
“No AML breaches were identified from the follow-up assessments, with the operator taking on board the failures identified by the review and making significant improvements in governance, culture, policies, procedures and delivery.”
Training undertaken by the Metropolitan team in 2022 included:
Delivered Virtually/ F2F:
• Practical People Management 5 x approx. 40 hours: 200 hours
• Leading Inclusively: 36 x 5 hours: 180 hours
• Mental Health First Aider course: 21 (new first aiders trained) x 2 days: 168 hours
• PML Training: 27 x 2 hours: 54 hours
• AML Advanced Training: 131 x 2 Hour session: 262 hours
Online:
• 14,753 Separate logins to MetFLEX online training portal since system launch
• 2,242 hours of online training undertaken with completions ranging from Compliance modules SG, AML, to ED & I titles including Health & Wellness (avoiding burnout and how to talk about it)
• Top 5 titles:
o AML Foundation accessed by 470
o Intro to SG accessed by 468
o Player Protection and Safer Gambling accessed by 451
o Anti- Modern Slavery accessed by 315
o Working with the Equality Act accessed by 313
• 1,276 Active titles available on MetFLEX, bundle launches communicated out through the MetNET hub and email
ID: 1986
Best Independent Casino Operator
Casino: Grand Casino Luzern
Website: https://www.grandcasinoluzern.ch/en/
What have you done and why should you win?
Since 1882, the neo-baroque palace building of the Grand Casino Luzern has been enthroned on the shores of Lake Lucerne. The picturesque location, impressive architecture and stylish furnishings made the architectural bijou a place of encounter and entertainment even back then.
The neo-baroque style of the building can be found in all rooms. This is preserved to this day, contrasting Lucerne’s diverse past with the modern lifestyle of the present.
The Casineum is still reminiscent of its original form, the theatre hall of that time. The beautiful stuccowork adorns the facades as it did more than 100 years ago and conjures up this unique ambience in the room.
The picturesque location on the shores of Lake Lucerne and the stylish furnishings throughout make the Grand Casino Luzern a special place to this day. Today, the magnificent interiors house the gaming area, the gourmet Restaurant Olivo and the Casineum, the Spiegelsalon and the Panoramasaal – and offer visitors exciting entertainment in a stylish atmosphere at its best.
What were the results: what evidence can you produce that supports your entry?
https://www.grandcasinoluzern.ch/en/about-us/media
ID: 1988
Supporting Documents
No supporting documents.
Best Independent Casino Operator
Casino: Casino 2000
Website: https://casino2000.lu/en/about-us/
What have you done and why should you win?
CASINO 2OOO is a leading player in the field of games and entertainment and hosts numerous events throughout the year. World, French and international cuisine, hotels, dancing, DJ, concerts, shows, receptions, exhibitions, trade fairs … the offer proposed by CASINO 2OOO is adapted to all tastes and all budgets.
CASINO 2000 is located in the south west area of the Grand Duchy of Luxembourg, close to both France and Germany, and is just an 18-minute drive away from Luxembourg City.
175 EMPLOYEES
10,000 M² OF ENTERTAINMENT
200 CONCERTS & SHOWS A YEAR
1 CASINO AREA
2 RESTAURANTS
1 SNACK BAR
1 BAR
2 HOTELS
1 CONCERT & SHOW VENUE
2 RECEPTION HALLS
What were the results: what evidence can you produce that supports your entry?
ID: 1990
Supporting Documents
No supporting documents.
Best Independent Casino Operator
Casino: Casino Estoril
Website: https://casino-estoril.pt/en/home
What have you done and why should you win?
During World War II, some agents of the German and British secret services attended Casino Estoril. They chose Portugal as a neutral country and several settled in Estoril, including Ian Fleming, who at that time started writing the 007 stories.
THE BIGGEST CASINO IN EUROPE:
Casino Estoril is a grandiose gaming and leisure complex that stands out for its ability to promote the arts and entertainment, and which, as a rule, no tourist fails to visit. Located in Estoril, 18km from Lisbon and 20km from its international airport, Casino Estoril is the largest in Europe, consolidating, year after year, a worldwide prestige.
What were the results: what evidence can you produce that supports your entry?
https://casino-estoril.pt/en/home
ID: 1992
Supporting Documents
No supporting documents.
Best Independent Casino Operator
Casino: Grand Casino Beograd
Website: https://en.grandcasinobeograd.rs/#/
What have you done and why should you win?
Grand Casino Beograd is situated at an attractive location, on the promenade of well-known the Danube River, 15 minutes from Belgrade Airport “Nikola Tesla” and 7 minutes from the city centre.
Play one of over 150 most popular slot machines of the latest generation, and if your passion is excitement in live games, we have over 30 tables where you can enjoy classics such as American Roulette, Black Jack, Casino Stud Poker, Ultimate Texas Hold’Em, or one of our Texas Hold’Em tournaments.
If you wish a short break, you can relax and enjoy at our international restaurant Carneval, casino bars, lounge or luxury shop.
Welcome to Grand Casino Beograd.
American Roulette – 10 tables
Black Jack – 7 tables
Texas Hold `em & Omaha – 3 tables
Ultimate Texas Hold `em – 3 tables
Caribbean Stud Poker- 2 tables
Punto Banco – 10 tables
Play one of over 150 slot machines of the latest generation as well as a large number of games you love are at your disposal.
Grand Casino Beograd hosts the Danube Poker Masters Series, biggest poker tournament in this area as well as numerous international poker festivals.
Our Poker Arena is one of the largest in the region with more than 16 tables and technical capabilities for live broadcast and ENG shooting.
For players who want to enjoy cosy and private atmosphere, a separate part of the casino is available.
What were the results: what evidence can you produce that supports your entry?
https://en.grandcasinobeograd.rs/#/galerija
https://en.grandcasinobeograd.rs/#/o-nama
ID: 1994
Supporting Documents
No supporting documents.
Best Independent Casino Operator
Casino: Casino Loutraki
Website: https://www.clubhotelloutraki.gr/casino/en/lotteries/
What have you done and why should you win?
Club Hotel Casino Loutraki was founded in 1995 and in September of that year, the company started its activities in Loutraki-Perachora municipality of Corinthia prefecture.
The Club Hotel Casino Loutraki is an integrated leisure & entertainment destination. The 5-star Hotel & Casino Resort is located in Loutraki beach just 80km. far away from Athens city and less than one hour from El. Venizelos, the International Airport. The Casino Resort Loutraki offers to its guests an unsurpassed experience of fun and entertainment at the Gaming area. It offers a luxurious gaming room area of 5.000sq.m. on 2 levels, equipped with 82 tables, 714 Slot Machines, 35 terminals electrical roulettes and two separate rooms for VIP clients, the VIP room and the VVIP-Tholos.
Since its inception, the Club Hotel Casino Loutraki has been differentiated from other companies of the market. In 2002 converting the terms “Gaming Space” in Entertainment Center, integrates its services including at the premises a luxury Hotel with 255 rooms, 18 suites, two maisonettes and sophisticated Multipurpose Conference Centre, creating a multidimensional complex that provides entertainment services and high level of professional activities .
What were the results: what evidence can you produce that supports your entry?
Main Achievements
Club Hotel Casino Loutraki facilities offer distinguished luxury and high quality services. The complex, attracting a large number of foreign visitors has emerged as one of the most successful entertainment and luxury touristic attractions in Greece.
Club Hotel Casino Loutraki is the only tourist company that was awarded with the International Prize “Carl Faberge” in 2005 for the creativity, innovation of tourism products and high quality offered hospitality.
This investment, the operation, the high quality services and the continued growth of Club Hotel Casino Loutraki restored Loutraki area to the tourist spotlight. Retaining the character and reputation of the Early Greek Loutropolis, Loutraki is regenerated and reconstructed
ID: 1996
Supporting Documents
No supporting documents.
NEW! Best Restaurant of the Year
Casino: The Hippodrome Casino
Restaurant: Heliot Steak House
Website: https://www.hippodromecasino.com/restaurant-bars-lounges/
What have you done and why should you win?
Never before has a casino restaurant been considered such an integral part of the wider hospitality landscape than the Hippodrome’s Heliot Steak House. It has become a highly-respected, stand-alone destination and has garnered the highest ratings of any other British casino across the most popular review sites including: Open Table 4.5/5; The Fork 8.9/10; Square Meal 7/10.
Since opening it has won the top steak restaurant trophy on website Bookatable (now known as The Fork) three times, and runner-up twice.
Experience has taught us that in such a competitive environment as the West End of London, it’s not just 5-star quality food and drink that brings the customers through the door; it’s the team behind it. The focus on outstanding service is key, as one reviewer on TripAdvisor recently summed things up: “Very good customer service, very knowledgeable about food and wine, perfect recommendations! Thank you!”
Executive chef Ioannis Grammenos has forged supplier partnerships linking Heliot with the best, such as the highly popular ‘barbecue box’ and ‘Christmas steak box’ in association with top butcher Tom Hixson. Grammenos was also a judge at the prestigious World Steak Challenge.
Also, thanks to the Hippodrome’s policy to invest in training, 50 staff gained Sommelier qualifications in 2022.
Heliot Steak House has also continued its highly popular Wine Club which invites wine makers to the Hippodrome for event dining. And our ‘Meatology’ classes, where diners are also taught about different cuts and their preparation and cooking in the kitchens have proved sell-outs.
What were the results: what evidence can you produce that supports your entry?
We’re proud that Heliot is now considered a reason to visit the Hippodrome itself, not simply as an adjunct to the gambling or theatre.
It has also paved the way for the introduction of additional food and beverage services within the business, such as the recently launch Chop Chop Chinese restaurant and CrepeAffaire café, which means the Hippodrome has strengthened its hospitality credentials in the highly competitive market of the West End and drawn more new customers to the venue, and the area; these are visitors who would perhaps ordinarily never consider venturing into a casino, broadening the reach and profile of the sector.
Heliot Steak House has also allowed us to be a high-profile supporter of the hospitality industry, especially through the Covid lockdown and curfew periods, through our comments and campaigns in the media, alongside UK Hospitality and the Night Time Industries Association.
And by introducing more events for our wine club, steak club and generating media profiles throughout the year, we have seen higher number of covers in 2022 than any year pre-pandemic.
ID: 1998
Supporting Documents
No supporting documents.
Best Overall Casino
Casino: The Hippodrome Casino
Website: www.hippodromecasino.com
What have you done and why should you win?
A decade of innovation
The Hippodrome celebrated its 10th anniversary on July 12, 2022.
During its inception, owner Simon Thomas took the opportunities presented by amendments to the 2005 review of the Gambling Act to rebuild the framework of what a British casino could offer its customers, from the foundations up.
So what impact has it truly had?
Along with attracting more than 15m customers in its first decade, it has gained recognition for doing something no other British casino has achieved; building a worldwide reputation and respect for delivering something genuinely new within a sector that has often divided opinion.
For the first time, a British casino is leading from the front and being praised for its ambition, innovation, customer popularity and strong delivery. Also, for claiming its rightful place within the mainstream night-time economy, an influential figurehead within its local business eco-system, a media favourite, a welcome contributor to the Exchequer, a significant and admired influencer within political circles and a business that effects positive change. All the while employing 680 people and turning a healthy profit.
2022 was busier, more productive and highly successful for the business. The post-Covid recovery was prepared for during the months of closure and curfew, including major infrastructure works on a new three tier outdoor terrace and two new food and beverage outlets, detailed below, which were opened this year. Major investment in new technology has also meant a better gaming experience with enhanced customer safety.
What were the results: what evidence can you produce that supports your entry?
The attached document outlines what the Hippodrome achieved throughout 2022.
ID: 1999
Best Independent Casino Operator
Casino: The Hippodrome Casino
Website: www.hippodromecasino.com
What have you done and why should you win?
A decade of innovation
The Hippodrome celebrated its 10th anniversary on July 12, 2022.
During its inception, owner Simon Thomas took the opportunities presented by amendments to the 2005 review of the Gambling Act to rebuild the framework of what a British casino could offer its customers, from the foundations up.
So what impact has it truly had?
Along with attracting more than 15m customers in its first decade, it has gained recognition for doing something no other British casino has achieved; building a worldwide reputation and respect for delivering something genuinely new within a sector that has often divided opinion.
For the first time, a British casino is leading from the front and being praised for its ambition, innovation, customer popularity and strong delivery. Also, for claiming its rightful place within the mainstream night-time economy, an influential figurehead within its local business eco-system, a media favourite, a welcome contributor to the Exchequer, a significant and admired influencer within political circles and a business that effects positive change. All the while employing 680 people and turning a healthy profit.
2022 was busier, more productive and highly successful for the business. The post-Covid recovery was prepared for during the months of closure and curfew, including major infrastructure works on a new three tier outdoor terrace and two new food and beverage outlets, detailed below, which were opened this year. Major investment in new technology has also meant a better gaming experience with enhanced customer safety.
What were the results: what evidence can you produce that supports your entry?
The accompanying document outlines our evidence.
ID: 2001
Best Use of Online
Casino: The Hippodrome Casino
Website: www.hippodromecasino.com
What have you done and why should you win?
We see social media as one of our most important tools to engage with a number of different audiences. These include: existing customers and ‘fans’ of the brand – to alert them to what is happening at the venue and tell them about future events, promotions and customer benefits which can include customers, staff, media, politicians and influencers (lifestyle, entertainment, gambling, F&B); those thinking of paying the venue a visit – we post about upcoming events and entertainment, new menus, gaming news and feature our many appearances in the press; media and influencers – often we spark press interest by posting of future initiatives, not just reporting what has happened; those with a specific question or enquiry – more often these days we use our social portals to answer common questions which benefit a wider audience too.
Each of our online platforms offers top quality customer support with hourly checks and feeds to ensure all information is up to date. We analyse take-up, feedback and comments to learn more about our followers while using the information we collect to inform future events, services and marketing campaigns.
What were the results: what evidence can you produce that supports your entry?
The Hippodrome is the fastest growing UK casino on all social media platforms. The following shows just how inventive we are in order to gain our well-deserved share of voice in a crowded marketplace. Our supporting document outlines all relevant statistics and activity.
ID: 2003
Best New Innovative Product
Product: DigiWheel Classic
Manufacturer/Supplier: DigiWheel – An Evolution Company
Website: www.DigiWheel.com
What have you done and why should you win?
DigiWheel Classic has brought to the industry a product that converges the two distinct worlds of Casino Marketing & Gaming via one, multi-functional, device combining:
• Casino Marketing
• Promotions
• Entertainment
What is the actual innovative technology behind the wheel:
• Patent pending methods of use of technology.
• P2 LED modules resulting in above HD Quality.
• Custom built and manufactured.
• Configured to suit Client & Casino needs.
Our clients include these Top Global Casino operators:
• The Hippodrome Casino, London.
• Les Ambassadeurs, London.
• Mardi Gras Cruise Liner, Miami.
Our device is 12 SqM of digital real estate that can be spun as a wheel based promotional game, multi-tiered promotion game or a fun form of entertainment. The beauty of this device is that whilst the game or promotional wheel is being used, the non-rotating centre can still be utilised for displaying casino marketing messages about upcoming events and promotional messages.
DigiWheel Classic does this in the most innovative way imaginable, as it delivers the real thrill and atmosphere of playing a wheel-based game, all whilst being the primary device for displaying the promotional videos and messages to players, and visitors to the casino.
Moreover, one of the world’s top landmark casinos, The Hippodrome casino, London, has utilised DigiWheels innovative Classic Wheel for one of the casinos massively successful promotions as part of its 10th birthday celebrations.
Videos of the DigiWheel Classic are available online on LinkedIn shared in the supporting Word Document with images.
What were the results: what evidence can you produce that supports your entry?
Key benefits of DigiWheel Classic for Casino Operators:
• A true world first for combining gaming with Casino Marketing.
• Digital screen allows content to be changed at any time.
• Familiarity — players are familiar with spinning wheels; everyone understands what it is.
• Increased brand loyalty for the land-based venue with CMS sign ups due to participation rules.
Why DigiWheel Classic is Unique:
• DigiWheel Classic is the only device of its kind globally.
• This highly visual device can be seen from across the gaming floor catching everyone’s attention.
• There is no other device on the market that can combine gaming and casino marketing whilst gameplay and promotions are in operation.
• OpEx for the wheel is mitigated against the cost that would be spent on a one-use wheel, promotional materials/posters. Digital screen allows multi-use.
• Each installation is unique, collaborating with casino teams ensuring that needs and expectations are met, giving the right overall experience.
DigiWheel Classic Implementation at The Hippodrome Casino, London.
• Go-live was June 2022
• Open 24/7
• Thousands of Sign-ups to CMS to gain entry to be selected to win.
• Casino marketing enjoyed use of non-rotating centre to promote on site shows, restaurant & casino.
“Great product with a great opportunity/potential to engage with the customers during a draw, builds excitement and enhances expectation when spinning through the multilevel prizes!’’
John Strydom, Director of Gaming Technology, Hippodrome Casino, sums up the appeal for this innovative product.
ID: 2009
Best Marketing Programme
Company: The Hippodrome Casino
Website: www.hippodromecasino.com
What have you done and why should you win?
The key 2022 marketing projects for your consideration can be segmented into four areas:
Customer service – nothing encapsulates our dedication to the very best in customer service, relationship building, communications flow, ease of purchase and booking and experience enhancement than the Hippodrome App.
Building the brand – we set out to further expand the Hippodrome’s brand. To do this we re-purposed two former retail spaces within, but hitherto separated from, the core Hippodrome building. Planning and delivery on this £3m investment took 10 months. These projects have unified the entire elevation of the Hippodrome building on its Cranbourn Street side.
Experiential thinking – this year we focused on creating a raft of customer ‘experiences’. Using a suite of marketing techniques including mailshots, social media, and in-house advertising we created and prompted a raft of new offerings and events. As well as attracting customers to the Hippodrome itself we have packed out external events such as the EPT. And on the entertainment side of the business, we have generated acres of publicity for our hit show Magic Mike Live.
The power of technology Over the last year the Hippodrome has led the way in not only customer facing marketing but also introducing cutting-edge data programmes enabling us to analyse what our customers want and providing services unavailable elsewhere. Using tools such as Tangam we are now able anticipate customer behaviour and requirements. We have also embraced the changing landscape of digital consumption by opening our door to high-profile podcasts.
What were the results: what evidence can you produce that supports your entry?
The attached document outlining in detail our marketing initiatives supports our entry fully.
ID: 2011
Best Diversity and Inclusion Employer
Company: Rank Group (Grosvenor Casinos)
What have you done and why should you win?
The past year has been a transformational at Rank (Grosvenor Casinos) in terms of promoting diversity and inclusion.
In 2022 we updated our ED&I strategy, setting targets that build on the great progress made through our #BeYourself ED&I programme. These targets are reviewed on a regular basis but, more importantly, we ensure that all our colleagues feel valued, welcome and can bring their whole self to work.
We engage colleagues through our colleague network groups, webinars, exit interviews and listening forums to gain insight and create meaningful ED&I initiatives, as well as measuring colleague sentiment on ED&I via our bi-annual engagement surveys, to ensure our plans address the areas that matter most to them.
We have partnerships with six external bodies that are experts in areas of ED&I to ensure we always have access to best practice thinking. Each external partner supports a colleague network group across ED&I, e.g READ, Women, LGBT+, Wellbeing and Families At Rank. In January 2023 we will launch an additional network group to support neurodiversity.
We have trained more than 100 mental health first aiders so that we have at least one MHFA in every casino and support office, with up to three in our larger casinos, so all our colleagues have access to a MHFA at work.
We also deliver a calendar of events which include National Inclusion Week, Pride, Carers Week, Mental Health Awareness Week and International Day of Disabled Persons.
We firmly believe this positions us in the vanguard of the industry.
What were the results: what evidence can you produce that supports your entry?
Our Equality, Diversity and Inclusion engagement survey score has improved from 7.9/10 (October 2021) to 8.3/10 (November 2022) with a 45% eNPS. The survey is sent to more than 4000 colleagues across our casinos and support teams.
The question ‘People from all backgrounds are treated fairly at Grosvenor’ is the highest rated question for both score and eNPS in the entire survey.
As a demonstration of our commitment, our training and engagement work in ED&I added up to more than 7000 colleague hours across the group annually.
Grosvenor Casinos proudly sponsored Blackpool Pride 2022. As well as demonstrating our support for the LGBTQ+ community, Pride is part of the inclusive culture we champion across Rank. (See https://www.linkedin.com/feed/update/urn:li:activity:6945351817711001600 ). The sponsorship featured in our Rank podcast, created by our colleagues, and there is a video in the ‘supporting information’ section on Blackpool Pride, featuring a colleague from the Blackpool casino.
To support International Women’s Day, we heard from the inspirational women leading our Women@Rank network and male colleagues championing workplace male allyship. Our message is about what we can be doing, way beyond IWD.
https://www.linkedin.com/feed/update/urn:li:activity:6906939878354079744
We have two inspirational women in Rank who were selected to feature in the Women to Watch & Role Models for Inclusion in Hospitality, Travel & Leisure Index 2022 (https://www.thembsgroup.co.uk/wp-content/uploads/2022/12/Women-to-Watch-and-Role-Models-for-Inclusion-in-HTL-2022.pdf)
Uploaded in the ‘supporting information’ section there are further videos showcasing colleagues talking about how we support different cultures and religions, the LGBTQ+ community, our ED&I groups and a colleague and his partner adopting a child.
ID: 2013
Best Table Gaming product
Product: Roulette Xtra with Blaze
Manufacturer/Supplier:
Website: https://www.tcsjohnhuxley.com/products/roulette-xtra
What have you done and why should you win?
See supporting information
What were the results: what evidence can you produce that supports your entry?
See supporting information
ID: 2015
Best New Innovative Product
Product: Qorex Bartop and Golden Sovereign
Manufacturer/Supplier: TCSJOHNHUXLEY
Website: Not yet available, being launched at ICE 2023
What have you done and why should you win?
See supporting information – THESE ARE TWO SEPARATE ENTRIES
What were the results: what evidence can you produce that supports your entry?
See supporting information – THESE ARE TWO SEPARATE ENTRIES
ID: 2016
Best New Innovative Product
Product: The Bet Calculator
Manufacturer/Supplier: TCSJOHNHUXLEY
Website: No webpage at present
What have you done and why should you win?
See supporting information – THIS PRODUCT CAN ALSO BE ENTERED INTO BEST TABLE GAMING PRODUCT
What were the results: what evidence can you produce that supports your entry?
See supporting information
ID: 2017
Best Use of Online
Casino: Grosvenor Casinos
What have you done and why should you win?
Over the course of the past decade, social media has become one of the main channels for Grosvenor Casinos to reach both active customers and target casino considerers, and these channels became even more critical during the pandemic and have retained their importance since re-opening.
Social media is our number one communications tool to drive brand awareness, drive sales and restaurant bookings. We use it to celebrate customer wins and share what’s going on across the whole brand – including our 51 venues nationwide.
We work hard to engage with all customer segments using both an organic and paid content strategy, deploying specific channels for various audiences, whether you’re a professional poker player looking to sign up to Goliath, a sports fan looking for a great place to watch and bet on the FIFA World Cup or a leisure customer planning a night out with the girls.
Following our most recent brand re-positioning project, we have re-aligned our social media pages to represent the new brand from a content perspective, and have aligned our five social content pillars with the strategic brand pillars.
We have also rebranded all of the pages and will continue to maximise these channels to bring the new brand proposition ‘Entertainment for all’ to life for all customers who engage with us through these channels.
What were the results: what evidence can you produce that supports your entry?
A recent audit shows that Grosvenor has over 572,220 followers across its social media channels which form a hub-and-spoke architecture across local clubs, digital and our brand pages, with key verticals including casino, sport, poker and leisure/lifestyle content. These pages have a reach of 268,920,000 (non-unique consumers) and achieved over 255,540 engagements between 31st March 2021 and 2022, despite venues being closed for some of that time.
ID: 2019
Supporting Documents
No supporting documents.
Best Independent Casino Operator
Casino: Casino Helsinki & Casino Tampere
Website: https://casinotampere.fi/en
What have you done and why should you win?
Veikkaus has transformed from a single casino operator of 30 years to a double casino operator during 2022. Already successful Casino Helsinki received a companion when Casino Tampere opened at the Nokia Arena. An impressive arena with 15 000 seating, Lapland inspired hotel and an international casino at the city center make this a destination worth a visit. Casino Tampere is a unique Scandinavian design with wood and modern integral AV solution that lives with the events at the Arena. Through the casino goes an aesthetic flood with senses and high-resolution digital signage surrounded by seven different gaming areas.
Casino Tampere is designed to create experiences for gamblers and non-gamers. Best it is described as a casino that is different and unique even on international standards, with nothing like it on the market. Casino Tampere has 130 EGM’s, 13 table games and two restaurants/bars.
The two casinos share a new Know Your Game – customer program that is based on our vision to be trailblazer of responsible player experience. We encourage the players to understand their own gaming behavior and offer them a unique portfolio of responsible gaming tools. A panic button to stop play for one gaming day, loss and time limits are available for every customer, since all play on tables and slots is identified with casino card.
It takes a bold casino operator to do things differently and create something new like we did. We will let the pictures in the attachment to speak for themselves.
What were the results: what evidence can you produce that supports your entry?
• Know Your Game- customer program is a result of a successful way to promote responsible gaming and implement 100% identified play on all products without significant effects on GGR. Operating under strict marketing regulations Veikkaus had to be innovative.
• Regardless of implementing 100% identified play on all games and very restricted marketing measures Casino Helsinki has succeeded to keep the revenues close to the level of 2019 (pre covid). An outstanding result under difficult circumstances. This will be published on Veikkaus annual report in Q1/2023.
• The unique combination of responsible gaming tools Know Your Game offers to all every casino guest are; panic button which stops all play both slots and tables until next gaming day, loss limit and time limit on slots (per day/month) and drop limit on table games (per day/month).
• Besides the responsible gaming tools, we put a lot of effort in training staff to recognize problem behavior, have more than 400 responsible gaming discussion per year with customers and offer the possibility to restrict entry to the casino. Responsible gaming is truly at the heart of our casino concept.
• Casino Tampere reached approx 63 000 visits on its first year of operations and continues to grow.
ID: 2022
Best Multiple Casino Operator
Casino: Holland Casino
Website: hollandcasino.nl
What have you done and why should you win?
Holland Casino is transforming the way we think about operating casinos. In everything we do in our fourteen casino’s, we are surpassing industry stereotypes, by adding daylight to our venues, allowing responsible gaming to be an integrated part of our strategy & design, introducing products that stimulate social interaction and investing in sustainability in a way that is unique in the world. We are blending the traditional casino experience with the 21st century demands on sustainability, transparency, and social cohesiveness and with result. We see that our venues attract new audiences, we see our guest ratings going up, we show higher retention and an increase in spend by exploring new, state-of-the art and immersive product experiences. During the global pandemic, we managed to open the two most sustainable casinos in the world, launch our innovative online casino formula, including a live casino in the heart of one of our existing venues and realized a brand-new F&B strategy, with multiple groundbreaking food concepts. Also our guest ratings kept relatively stable in the pandemic, only influenced slightly by the most restrictive corona measures. We have used the pandemic to re-adapt and have emerged as one of the most modern, sustainable and innovative casino operators in the world, that even our biggest critic’s respect. We therefore hope to be considered for the best overall casino operator.
What were the results: what evidence can you produce that supports your entry?
– Multiple awards and prizes for individual casino’s;
– High NPS scores
– Holland Casino meets Hollywood – utrecht featured in
ID: 2024
Best Use of Online
Casino: Casino de Monte-Carlo
Website: https://www.montecarlosbm.com/en/casino-monaco/casino-monte-carlo
What have you done and why should you win?
Le Casino de Monte-Carlo runs a major strategy on social and online media. Creating content to enhance the experience was a real strategy this year and perfomances showed a real power digitalwise.
2022 was rich in events and reinsurance campaign after a covid episode worldwide.
The group run a huge community that put together more that 1 millions followers and inspirational emailing campaigns.
Our best practices used within all the group makes us the first media in Monaco.
What were the results: what evidence can you produce that supports your entry?
Performances, reach and engagement KPIs are major. Every campaigns perform and have a major impact on sales.
2022 was a year of creating content per target and per market making Monte-Carlo SBM the most desirable and valuable destination in the French and Italian Riviera.
ID: 2026
Best Use of Online
Casino: Holland Casino Online
Website: hollandcasino.nl
What have you done and why should you win?
Holland Casino is showing everything we do on our online platforms. Linkedin growth showed a 961% growth. Facebook and instagram double digit growth. Our content is making it’s way accross the globe. The new season of Law & Order america showcased our dronefootage in their new season. Our Venlo drone footage makes national headlines and our corporate content about sustainability is reaching al target groups and building on a sustainable reputation for Holland Casino & the industry.
What were the results: what evidence can you produce that supports your entry?
– Drone footage featured in the hitseries Law & order
– 900% growth on the linkedinchannel
– double digit growth on other social platforms
ID: 2028
Supporting Documents
No supporting documents.
Best New Innovative Product
Product: Cash Show
Manufacturer/Supplier: Galaxsys
Website: https://galaxsys.co
What have you done and why should you win?
Galaxsys is thrilled to announce its nominee as the Best New Innovative Product – Cash Show – the first-ever luxury fast game.
This year, Galaxsys has introduced a brand new concept for crash types of games. Never before has the cooperation between fashion and iGaming resulted in a new game product, with an innovative use of video featuring live actual models. Thanks to the ingenuity and creativity of the teams of Galaxsys and FashionTV Gaming Group, this unique experience has become a reality; the one-of-a-kind luxury fast game is an immersive show with real-world characters – and they’re stunning!
The pre-launch took place at the biggest industry gathering- ICE LONDON 2022, whereas the game has been officially live since June. The “CASH SHOW” game is a result of successful teamwork and the correct division of work. Everything that is connected to the fashion industry was covered by the Fashion TV Gaming Group, whereas our team has covered the concept and implementation on the highest level.
The game logic is quite simple: Players place bets before the start of each game round. The round starts as the model begins her walk, and as she progresses, the odds will start to grow until she stops and strikes unique poses for the player. The game features include: Auto Cashout, Bonus System, Unique Concept, Half Cashout, Two Bets in the Same Round, and Provable Fairness. Since its official launch, we have integrated the industry-innovative game into 150+ partners worldwide.
What were the results: what evidence can you produce that supports your entry?
Game Graphics – https://www.youtube.com/watch?v=Yre9krhxeLI
Game Demo – https://caasshoow.ffaassttyy.com/game?isMocked=true&isMobile=true&isDemo=true
PRs-
https://focusgn.com/cash-show-is-live-for-igb-live /
https://g3newswire.com/uk-galaxsys-and-fashion-tv-gaming-group-collaborate-to-create-new-game/
https://focusgn.com/when-debutants-are-veterans-galaxsys-at-ice-2022
ID: 2130
Supporting Documents
No supporting documents.